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1 P
E S .......................................................................................................................... 2
I. T I ........................................................................................................................... 4
II. T C C ................... ........................................................................... 8
III. D R M C O ............................................... 14
IV. CP E ........................................................................................................... 20
V. M P ..................................................................................................................... 24
VI. D D ........................................................................... .......................... 28
VII. O P .................................................................................................................... 32
VIII. M T .............................................................................................................. 35I. O S .................................................................................................................. 39
. C R, P, A ........................................................ ................... 40
I. F P ....................................................................................................................... 43
II. P C O ................................................................................................ 45
III. A ........................................................................................................................... 46
R ..................................................................................................................................... 67
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2 P
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4 P
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A 2010 2011 2012 2013 2014 2015
D
( C ) $ 585.9 615.2 642.6 673.1 705.1 738.6
% N/A 5.0% 4.5% 4.8% 4.8% 4.8%
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2012 2013 2014 2015
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% 11.1% 8.0% 8.0% 8.0%
E #3.
D %
S T
, ,
. T
. T
. T
. T
.
80 H
:
S C
;
;
7/25/2019 CrashPads BusinessPlan
52/68
51 P
A J ( J) T
.
,
. B
. S ,
.
10
12
M
;
T
. C
. T
. T
.
T
.
810 L
F S
P PI (B2B) F B2B
//,
. T
. I ,
.
7/25/2019 CrashPads BusinessPlan
53/68
52 P
E #5.
2013 2014 2015 2016
C () N/A 360 720 1440
A U R ( ) N/A 80.0% 80.0% 80.0%
N ( ) N/A 80 120 160
T (T) N/A 23,040 69,120 184,320
O M (T) 7,253,280 7,688,477 8,149,785 8,638,773
R M (T) 1,819,123 1,928,270 2,043,966 2,166,604
S D (T) 176,455 187,042 198,265 210,161
CP' % O M N/A 0.3% 0.8% 2.1%
CP' % R M N/A 1.2% 3.4% 8.5%
CP' % S D N/A 12.3% 34.9% 87.7%
S D R $8,649,813 $9,168,802 $9,718,930 $10,302,066
CP' P R ($45/) N/A $1,036,800 $3,110,400 $8,294,400
CP' % S D R N/A 11.3% 32.0% 80.5%
( 3 ) .
7/25/2019 CrashPads BusinessPlan
54/68
53 P
E # 1. C 60
P/
$30 $35 $40 $45 $50
60 22% 42% 63% 83% 103% 100%
57 16% 35% 55% 74% 93% 95%
54 10% 28% 46% 65% 83% 90%
51 4% 21% 38% 56% 73% 85%
48 2% 14% 30% 46% 63% 80%
45 8% 7% 22% 37% 53% 75%
42 15% 0% 14% 28% 42% 70%
39 21% 7% 6% 19% 32% 65%
E #2. A
A C ( 1 )
FIED C/.
%
AIABLE* C/.
%
220' $32,000.00 10.9% D $37,440.00 12.7%
T ( 2 ) $1,200.00 0.4% C/H $44,928.00 15.3%
S $28,000.00 9.5% L $28,080.00 9.5%
B $4,000.00 1.4% D/F $3,120.00 1.1%O $10,000.00 3.4% F
L $3,600.00 1.2% G $14,976.00 5.1%
I ( ) $13,000.00 4.4% M $14,976.00 5.1%
I ( ) $4,000.00 1.4% M $4,680.00 1.6%
O S $25,000.00 8.5% S/M $2,080.00 0.7%
L $20,000.00 6.8% P F $3,120.00 1.1%
T F $140,800.00 47.9% T V $153,400.00 52.1%
AL C $294,200.00
*A N U/ 104
7/25/2019 CrashPads BusinessPlan
55/68
54 P
E #3.
C
D & E $25,000.00
12 220' E U $960,000.0012 T $36,000.00
12 S $840,000.00
6 B U $120,000.00
6 1 $300,000.00
M $50,000.00
T $20,000.00
L $500,000.00
12 L S $21,600.00
O S $25,000.00
12 I $78,000.00
6 I 1 $24,000.00
S $162,000.00
TOTAL $3,161,600.00
E #4. E
7/25/2019 CrashPads BusinessPlan
56/68
55 P
E #5. B
E #6. B
$
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
50 100 150 200 250 300 350 400 450 500 550 600 650
C B A
F C T C R ()
$
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
50 100 150 200 250 300 350 400 450 500 550 600 650
C B A( A )
F C T C T R
7/25/2019 CrashPads BusinessPlan
57/68
56 P
E #1.
U F B J D T 4 / B
B M F C M
S US G P C M
A F K
I S S C ( )
S B B
M G B S
4 A J
G 4 A J
S A C F 4 T F
A L F 4 A F
A S C C 4 A M
B L S J 10 A M
B S B F B A
E #2. /
4 J F L D, C M, K
USA P C C C
G B J G A G M F G J
C J USA 4 G J J
NSRA S R N 4 P J
C R D S S
J
R F T J
B F M J
C S F 10 P A
R R J 815 T C S (
)
O S
R R F
D C M
7/25/2019 CrashPads BusinessPlan
58/68
57 P
E #1.
J D
CEO / O
P D
CMO / O
R D
COO / O
J D
CFO / O
TBD
G M
P 20
TBDD / A
7/25/2019 CrashPads BusinessPlan
59/68
58 P
E #1. I
February
March
April
May
June
July
Au
gust
September
October
NovemberD
ecember
TotalStandardSetups
1
2
4
6
6
6
6
6
Revenue
BedSales
0.0
0.0
0.0
0.0
0.0
0.0
194.4
64.8
64.8
103.7
194.4
COGS(VariableCosts)
0.0
0.0
0.0
6.0
12.0
24.0
132.8
44.3
44.3
70.8
132.8
NetBedSales:
(6.0)
(12.0)
(24.0)
61.7
20.6
20.6
32.9
61.7
AdRevenue:
18.0
18.0
18.0
18.0
18.0
GrossProfit:
(6.0)
(12.0)
(24.0)
79.7
38.6
38.6
50.9
79.7
Expenses
Salaries
15.0
15.0
15.0
15.0
15.0
Rent-Office
13.5
13.5
13.5
13.5
13.5
Marketing
50.0
25.0
Training
2.0
2.0
4.0
4.0
4.0
4.0
Linens
21.6
Insurance
1.4
2.8
5.6
8.5
8.5
8.5
8.5
8.5
Equipment(units&trucks)
108.0
358.0
358.0
716.0
716.0
Design&Engineering
25.0
Land
500.0
TotalExpenses
183.0
0.0
0.0
861.4
362.8
725.6
803.6
41.0
41.0
37.0
37.0
TotalIncome(Loss)BeforeTaxe
s
(183.0)
0.0
0.0
(867.4)
(374.8)
(749.6)
(724.0)
(2.5)
(2.5)
13.9
42.7
CrashPads,LLC
2014
(allnumbers$000)
7/25/2019 CrashPads BusinessPlan
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59 P
2014
January
February
March
April
May
June
July
August
September
October
November
December
TotalStandardSetups
6
6
6
6
6
6
6
6
12
12
12
12
12
Revenue
BedSales
0.6
194.4
155.5
155.5
155.5
64.8
51.8
51.8
388.8
181.4
181.4
259.2
466.6
COGS(VariableCosts)
0.5
132.8
106.2
106.2
106.2
44.3
35.4
35.4
265.5
123.9
123.9
177.0
318.6
NetBedSales:
0.2
61.7
49.3
49.3
49.3
20.6
16.4
16.4
123.3
57.5
57.5
82.2
148.0
AdRevenue:
0.1
18.0
18.0
18.0
18.0
18.0
18.0
18.0
36.0
36.0
36.0
36.0
36.0
GrossProfit:
0.2
79.7
67.3
67.3
67.3
38.6
34.4
34.4
159.3
93.5
93.5
118.2
184.0
Expenses
Salaries
0.1
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
Rent-Office
0.1
13.5
13.5
13.5
13.5
13.5
13.5
13.5
13.5
13.5
13.5
13.5
13.5
Marketing
0.1
25.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Training
0.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
0.0
0.0
Linens
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
43.2
0.0
0.0
0.0
0.0
Insurance
0.1
8.5
8.5
8.5
8.5
8.5
8.5
8.5
17.0
17.0
17.0
17.0
17.0
Equipment(units&trucks)
2.3
0.0
108.0
0.0
0.0
0.0
0.0
0.0
2148.0
0.0
0.0
0.0
0.0
Design&Engineering
0.0
Land
0.5
TotalExpenses
3.1
63.0
146.0
38.0
38.0
38.0
38.0
38.0
2237.7
46.5
46.5
45.5
45.5
TotalIncome(Loss)BeforeTax
es
(2.8)
16.7
(78.7)
29.3
29.3
0.5
(3.6)
(3.6)
(2078.4)
47.0
47.0
72.7
138.5
2015
CrashPads,LLC
(allnumber
s$000)
7/25/2019 CrashPads BusinessPlan
61/68
60 P
2016
2017
2018
2019
2020
2021
2022
2023
TotalStandard
Setups
24
36
48
54
60
66
72
78
Revenue
BedSales
7776.0
13996.8
21772.8
27993
.6
32400.0
37065.6
41
990.4
47174.4
COGS(VariableCosts)
5310.0
9558.0
14868.0
19116
.0
22125.0
25311.0
28
674.0
32214.0
NetBedSales
:
2466.0
4438.8
6904.8
8877
.6
10275.0
11754.6
13
316.4
14960.4
AdRevenue:
72.0
108.0
144.0
162
.0
180.0
198.0
216.0
234.0
GrossProfit:
2538.0
4546.8
7048.8
9039
.6
10455.0
11952.6
13
532.4
15194.4
Expenses
Salaries
180.0
180.0
180.0
180
.0
180.0
180.0
180.0
180.0
Rent-Office
25.0
25.0
25.0
25
.0
25.0
25.0
25.0
25.0
Marketing
25.0
25.0
25.0
25
.0
25.0
25.0
25.0
25.0
Training
10.0
10.0
10.0
10
.0
10.0
10.0
10.0
10.0
Linens
86.4
129.6
172.8
194
.4
216.0
237.6
259.2
280.8
Insurance
408.0
612.0
816.0
918
.0
1020.0
1122.0
1
224.0
1326.0
Equipment(un
its&trucks)
4512.0
4512.0
4512.0
4512
.0
4512.0
6768.0
6
768.0
6768.0
Design&Eng
ineering
Land
TotalExpens
es
5246.4
5493.6
5740.8
5864
.4
5988.0
8367.6
8
491.2
8614.8
TotalIncome(Loss)BeforeTaxes
(2708.4)
(946.8)
1308.0
3175
.2
4467.0
3585.0
5
041.2
6579.6
(allnumbersin$000)
CrashPads,LLC
2016-2023
7/25/2019 CrashPads BusinessPlan
62/68
61 P
E #2. B
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
AE
CA
C
$540
$912
$1,222
$335
$1,703
$4,938
$9,465
$13,110
$18,211
$24,851
LA
L
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
P&E(
)
$2,256
$4,512
$
9,024
$13,536
$18,048
$20,304
$22,560
$24,816
$27,072
$29,328
ALAE
$3,296
$5,924
$1
0,746
$14,371
$20,251
$25,742
$32,525
$38,426
$45,783
$54,679
LIABILIIE
CL
LL
$3,000
$5,000
$
8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
L
$3,000
$5,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
HAEHLDE'EI
'E
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
CS
RE
($4)
$624
$
2,446
$6,071
$11,951
$17,442
$24,225
$30,126
$37,483
$46,379
'E
$296
$924
$
2,746
$6,371
$12,251
$17,742
$24,525
$30,426
$37,783
$46,679
ALLIABILIIE&EI
$3,296
$5,924
$10,746
$14,371
$20,251
$25,742
$32,525
$38,426
$45,783
$54,679
CP,LLC
20142023
($000)
7/25/2019 CrashPads BusinessPlan
63/68
62 P
E #3. C F
F
A
J
J
A
D
F'I
$300,000
LR
$3,000,000
TSS
1
2
4
6
6
6
6
6
B:
$194,400
$64,800
$64,800
$103,680
$194,400
NBS:
$61,650
$20,550
$20,550
$32
,880
$61,650
A:
$18,000
$18,000
$18,000
$18,000
$18,000
:
$300,000
$0
$0
$3,000,000
$0
$0
$212,400
$82,800
$82,800
$121,680
$212,400
E
COGS(VC)
$6,000
$12,000
$24,000
$132,750
$44,250
$44,250
$70,800
$132,750
S(M)
$13,500
$13,500
$13,500
$13
,500
$13,500
RO
$12,500
M
$50,000
T
$2,000
$2,000
$4,000
$4,000
$4,000
$4,000
L
$21,600
I
$1,400
$2,800
$5,600
$8,500
$8,500
$8,500
$8
,500
$8,500
220'E
U
$96,000
$144,000
$144,000
$288,
000
$288,000
T
$6,000
$6,000
$12,000
$12,000
S
$140,000
$140,000
$280,
000
$280,000
BU
$12,000
$18,000
$18,000
$36,000
$36,000
1
$50,000
$50,000
$100,
000
$100,000
D&E
$25,000
L
$500,000
$183,000
$0
$0
$867,400
$374,800
$749,600
$908,850
$70,250
$70,250
$92
,800
$154,750
CS/D
$117,000
$0
$0
$2,132,600
($374,800)
($749,
600)
($696,450)
$12,550
$12,550
$28
,880
$57,650
OC
B
$0
$117,000
$117,000
$117,000
$2,249,600
$1,874,800
$1,125,200
$428,750
$441,300
$453,850
$482,730
CCB
$117,000
$117,000
$117,000
$2,249,600
$1,874,800
$1,125,200
$428,750
$441,300
$453,850
$482,730
$540,380
2014
CP
,LLC
7/25/2019 CrashPads BusinessPlan
64/68
63 P
J
F
A
J
J
A
D
F'I
LR
$2,000,000
TSS
6
6
6
6
6
6
6
12
12
12
12
12
B:
$194,400
$155,520
$155,520
$155,520
$64,800
$51,840
$51,840
$388,800
$181,440
$181,440
$259,200
$466,560
NBS:
$61,650
$49,320
$49,320
$49,320
$20,550
$16,440
$16,440
$123,300
$57,540
$57,540
$82,200
$147,960
A:
$18,000
$18,000
$18,000
$18,000
$18,000
$18,000
$18,0
00
$36,000
$36,000
$36,000
$36,000
$36,000
:
$212,400
$173,520
$173,520
$173,520
$82,800
$69,840
$69,840
$2,424,800
$217,440
$217,440
$295,200
$502,560
E
COGS(VC)
$132,750
$106,200
$106,200
$106,200
$44,250
$35,400
$35,400
$265,500
$123,900
$123,900
$177,000
$318,600
S(M)
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
$13,500
RO
$25,000
M
$25,000
T
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,00
0
$1,000
$1,000
$1,000
L
$43,200
I
$8,500
$8,500
$8,500
$8,500
$8,500
$8,500
$8,500
$17,000
$17,000
$17,000
$17,000
$17,000
220'EU
$96,000
$864,000
T
$36,000
S
$840,000
BU
$12,000
$108,000
1
$300,000
D&E
L
$205,750
$237,200
$129,200
$129,200
$67,250
$58,400
$58,400
$2,488,200
$155,400
$155,400
$207,500
$349,100
CS/D
$6,650
($63,680)
$44,320
$44,320
$15,550
$11,440
$11,440
($63,400)
$62,040
$62,040
$87,700
$153,460
OCB
$540,380
$547,030
$483,350
$527,670
$571,990
$587,540
$598,9
80
$610,420
$547,020
$609,060
$671,100
$758,800
CCB
$547,030
$483,350
$527,670
$571,990
$587,540
$598,980
$610,4
20
$547,020
$609,060
$671,100
$758,800
$912,260
2015
CP,LLC
7/25/2019 CrashPads BusinessPlan
65/68
64 P
2016
2017
2018
2019
2020
2021
2022
2023
F'I
LR
$3,000,000
TSS
2
4
36
48
5
4
60
66
7
2
78
B:
$7,776,000
$13,996,800
$21,772,800
$27,993,600
$32,400,000
$37,065,600
$41,990,400
$47,174,400
NBS:
$2,466,000
$4,438,800
$6,904,800
$8,87
7,600
$10,275,000
$11,754,600
$13,316,400
$14,960,400
A:
$72,000
$108,000
$144,000
$162,000
$180,000
$198,000
$216,000
$234,000
:
$10,84
8,000
$14,104,800
$21,916,800
$28,155,600
$32,580,000
$37,263,600
$42,206,400
$47,408,400
E
COGS(VC)
$5,31
0,000
$9,558,000
$14,868,000
$19,116,000
$22,125,000
$25,311,000
$28,6
74,000
$32,214,000
S(M)
$162
,000
$180,000
$180,000
$180
,000
$180,000
$180,000
$180
,000
$180,000
RO
$25,000
M
$25,000
T
$10,000
L
$86,400
$129,600
$172,800
$194,400
$216,000
$237,600
$259,200
$280,800
I
$408
,000
$612,000
$816,000
$918,000
$1,020,000
$1,122,000
$1,22
4,000
$1,326,000
220'EU
$1,92
0,000
$1,920,000
$1,920,000
$1,92
0,000
$1,920,000
$2,880,000
$2,88
0,000
$2,880,000
T
$72,000
$72,000
$72,000
$72
,000
$72,000
$108,000
$108,000
$108,000
S
$1,68
0,000
$1,680,000
$1,680,000
$1,68
0,000
$1,680,000
$2,520,000
$2,52
0,000
$2,520,000
BU
$240
,000
$240,000
$240,000
$240,000
$240,000
$360,000
$360,000
$360,000
1
$600
,000
$600,000
$600,000
$600,000
$600,000
$900,000
$900,000
$900,000
D&E
L
$10,53
8,400
$14,991,600
$20,548,800
$24,920,400
$28,053,000
$33,618,600
$37,105,200
$40,768,800
CS/D
$309
,600
($886,800)
$1,368,000
$3,23
5,200
$4,527,000
$3,645,000
$5,10
1,200
$6,639,600
OCB
$912
,260
$1,221,860
$335,060
$1,70
3,060
$4,938,260
$9,465,260
$13,110,260
$18,211,460
CCB
$1,221,860
$335,060
$1,703,060
$4,93
8,260
$9,465,260
$13,110,260
$18,211,460
$24,851,060
CP,I.
20162023
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65 P
E #1.
E D E D
F LLC 1/6/2014 1/6/2014 CEO
C 1/6/2014 5/2/2014 CEO/CFO
C / 1/6/2014 1/31/2014 CFO
1/13/2014 1/13/2014 CEO/CFO/COO/CMO
( ) 2/1/2014 2/1/2014 COO
2/3/2014 5/2/2014 CEO/CFO
/ 4/1/2014 4/1/2014 CEO/CFO/COO/CMO
4/1/2014 5/2/2014 CMO
1 5/5/2014 5/13/2014 CFO
C 5/5/2014 5/19/2014 COO
/ 2 5/19/2014 5/26/2014 COO
H G 6/1/2014 6/30/2014 COO
D 6/1/2014 6/30/2014 CMO
/ 2 6/19/2014 6/26/2014 COO
H / 7/1/2014 10/31/2014 COO
K / 7/1/2014 7/1/2014 CMO
& 7/1/2014 9/30/2014 CMO
D 7/1/2014 10/31/2014 CMO
7/1/2014 12/31/2014 CEO/CMO
6 7/19/2014 7/26/2014 COO
8/1/2014 8/31/2014 COO
B , , 8/1/2014 8/1/2014 COO/CMO
D A C B 8/18/2014 8/24/2014 ALL
L 11/26/2014 11/26/2014 CEO/CFO/COO/CMO
11/26/2014 4/30/2014 G M
E 12/1/2014 2/1/2015 CEO/CMO
E (.. ) 12/1/2014 2/1/2015 CEO/CMO
B , , 1/1/2015 3/1/2015 COO/CMO
1/15/2015 2/28/2015 CMO
B 2 2/1/2015 5/30/2015 CEO/CFO
2/1/2015 2/1/2015 COO
I 3/1/2015 5/31/2015 COO
B 5/1/2015 9/30/2015 COO/G M
2 6/1/2015 6/15/2015 CFO & 6/15/2015 6/15/2015 COO
B 10/1/2015 4/30/2016 COO/G M
E 11/1/2015 2/1/2016 CEO/CMO/CFO
I/ 1/1/2016 5/31/2016 CMO/COO
B 3 2/1/2016 5/30/2016 CEO/CFO
B 5/1/2016 9/30/2016 COO/G M
B 10/1/2016 4/30/2017 COO/G M
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66 P
E #1. /
E #2. DCF
E #3.
A
D
.
F G
30% 30.0% 40% 3.0%
E #4. D
Discount Rate
F = 1.50%
= 6% 8%
B = 1.54 2.28 2.5 1.54 2.28 2.5
D : 10.7% 15.2% 16.5% 13.8% 19.7% 21.5%
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