Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Social Recruiting Step By Step
To Listen Over The Web:
To listen, un-mute your computer speakers and turn up the volume,
go to “Voice” on the menu bar at the top of your screen and click on “Join Audio”.
If you do not have this option please use the Q&A interface for technical support.
TMP Worldwide. The Digital Brand Authority.
TMP Worldwide.
The Digital Brand Authority.
TMP Worldwide.
The Digital Brand Authority.
Employer Brand Research
Employee Value Proposition
Campaign Development
Creative Execution
Diversity & Inclusion
Campus
Employer Brand Research
Employee Value Proposition
Campaign Development
Creative Execution
Diversity & Inclusion
Campus
Campaign Management
Track to Application & Hire
Social Metrics
Web Site Analytics
A/B Creative Testing
Pathways Platform:
- Metrics Gateway
- What’s my Buzz/Ranking
- email Center
- Job Distribution
Optimization & Recommendations
Campaign Management
Track to Application & Hire
Social Metrics
Web Site Analytics
A/B Creative Testing
Pathways Platform:
- Metrics Gateway
- What’s my Buzz/Ranking
- email Center
- Job Distribution
Optimization & Recommendations
Comprehensive Media Planning
Traditional Sourcing Plans: - Print - Job Boards - ERP - Events
Web 2.0 - New Media Sourcing Plans: - Search Engine Marketing, Job Optimization, Landing Page Strategies - Social Tools - Mobile
Reputation Management
Comprehensive Media Planning
Traditional Sourcing Plans: - Print - Job Boards - ERP - Events
Web 2.0 - New Media Sourcing Plans: - Search Engine Marketing, Job Optimization, Landing Page Strategies - Social Tools - Mobile
Reputation Management
Careers Web Site
Relationship Marketing
Talent Center
Lead Capture
Alumni Solutions
Internal Communications
Onboarding
Retention
Careers Web Site
Relationship Marketing
Talent Center
Lead Capture
Alumni Solutions
Internal Communications
Onboarding
Retention
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Today’s Agenda
• Introduction - 5 minutes
• Feature Presentation and Q&A - 50 minutes
• Wrap Up and Tour of Track Page - 5 minutes
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Today’s Moderator
Amy Lewis, Director
Talent Acquisition Community
Human Capital Institute
Send email to [email protected] to connect on LinkedIn
Follow me on Twitter @amylewis
Blogwww.hci.org
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Today’s Guest
Nina Brody, Ph.D. Head of TalentTake Care Health
http://www.linkedin.com/pub/dr-nina-brody/a/5aa/605
http://twitter.com/takecarejobs
http://www.facebook.com/takecarecareers
Social Recruiting Step By Step
HCI Presentation
Why Social?Why Social?
it’s people
Why Social?Why Social?
connecting
Mother
Father
Coworker
Best Friend
Roommate
Sister
BrotherGirlfriend Me
Why Social?Why Social?
and having conversations...even about work
Poll Question 1
•Ideally, how would you like to use social networking?
•A) For branding•B) To directly source job candidates•C) To build a talent community•D) All of the above•E) Other
Developing a Social Presence
– How to get started?•Outline Goals, Objectives, and Measures of Success•Choose the right partner•Develop a strategy (Phased approach work best)•Work out the kinks internally (Leadership buy-in is key)•Communicate and educate•Measure
Getting startedGetting started1.Outline Goals, Objectives, and Measures of
Success
2.Choose the right partner
3.Develop a strategy (Phased approach work best)
4.Work out the kinks internally (Leadership buy-in is key)
5.Communicate and educate
6.Measure
1.Break through the clutter
2.Personalized Experiences for Candidates through interaction
3.Showcase Culture through genuine experiences
4.Develop and Launch an Internal & External Marketing Plan
#1 our objectives#1 our objectives
• Who has expertise?
• Does your team have bandwidth?
• Think about the entire lifecycle of the project
• Resource both internal and external partners
#2 choose the right partner#2 choose the right partner
#3#3
Phase I:
Build a presence on social networking sites to share information about Take Care as an employer and integrate/cross promote it in everything we do for recruitment marketing. Build it.
Phase II:
Involve Take Care employees in the social networking sites to provide genuine experiences and information about Take Care as an employer. Get Employees Involved.
Phase III:
Leverage the Take Care employee network on the social networking sites to generate buzz among their friends and networks. Enlist Employees in Spreading the Word to their Networks.
our Social strategyour Social strategy
Poll Question 2
•Who has a role in your social strategy?
•A) Marketing/Corporate Communicaions•B) Recruiting•C) Employees•D) Hiring Managers•E) All of the Above•F) Other
Step #1 Building a Presence: Choose Areas of Focus
1,448% Year-Over-Year Growth in Users
More Than 500 Million Active Users
More Than 68 Million
Active Users and A New User
Every Second
More Than 24 Hours of Video Uploaded
Every Minute
Overall Strategy
•Post Events (including photos)•Post Press Releases•Post Videos•Highlight our FREE CE/CME Program•Post Recruiter Landing Pages•Partner coordinating questions and managing content•Employees posting about their experiences•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)
•Post Press Releases•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content•Employees posting about their experiences
•Recruiters & Managers responding to questions
“Get Employees Involved” Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences•Recruiters & Managers responding to questions
“Get Employees Involved” Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
• Set a social policy - but keep it simple
• Inform key groups - IT, Marketing, Executives
• Get Leaders Involved
• Set up procedures for responding to candidates and internal employees
#4 work out the kinks internally#4 work out the kinks internally
• Develop a communication plan - both internal & external
• Train your team members on Social
• Train employees on Social - basic how to, guidelines, and what you want them to do
#5 communicate & educate#5 communicate & educate
Facebook - Talent Partner Training
Set up live training sessions for Talent Partners
Engaged Talent Partners by using a contest
Educated team on how to keep your profile private and still recruit
Reviewed policies, procedures, and roles/responsibilities of our external partner
Recorded training and posted on a resource website
Facebook - Employee Training
Set up live training sessions for Employees
Educated employees on how to set up a profile, how to communicate, and Fan/Like our page
Reviewed social policies and guidelines
Linked our Colleague Referral Program with Facebook
Recorded training and posted on a resource website
Facebook - Match Game
Added “Fun” to the Facebook page by developing the match game
Scores can be tweeted or emailed to challenge others
Facebook - Colleague Referral Program
Facebook - Paid External Marketing
Highly Targeted
Facebook - Cross Promotion
Integrate the Facebook page in all other tactics.
emails SEO Optimized Job site Landing pages
• Set measures that are aligned with your objectives whenever possible
• Look for incremental growth month on month
• Run your own race - (forget about what others are doing and stick to the plan)
#6 measure#6 measure
914 Fans
Measuring Impact
Measuring Impact
Poll Question 3
•What has prevented you from becoming more social?
•A) Lack of systems/technology support (i.e. blocked access to sites)
•B) Senior management doesn’t understand the value
•C) We don’t have anyone on the team that knows how to do it
•D) We don’t have the time/resources to do it well and so don’t do it at all
• Social is not the magic bullet
• Social is one part of a larger strategy
• Social is always evolving so stay on top of it
• Your employer brand experience is the “differentiator”
Tips & TricksTips & Tricks
Thank You
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Reactions or Comments? What is your key take away from this session?
It’s your turn! Ask our expert…
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
Nina Brody, Ph.D. Head of TalentTake Care Health
http://www.linkedin.com/pub/dr-nina-brody/a/5aa/605
http://twitter.com/takecarejobs
http://www.facebook.com/takecarecareers
Thank you!Please join us for the next webcast in this series on September 16, 2010
Stay Tuned…Another Webcast is starting in just a few minutes!
Want More?
Blogs, Networking, Groups & more at www.hci.org
For Speaking, Sponsorship and Educational Opportunities, please call (866) 538-1909 or [email protected]
