6 Digital Trends Changing Health Care / @gkofiannan

6 DIGITAL TRENDSCHANGING HEALTH CAREIN 2012…AND BEYOND

By G. Kofi Annan – @gkofiannan – www.GKofiAnnan.com

We live in the future

2@gkofiannan - "6 digital trends changing health care in 2012...and beyond"

Technology is changing how

Physicians practice

Patients learn & do

Caregivers assist

Institutions manage


Technology is affectinghow doctors are…

Training

Monitoring

Prescribing

Evaluating


Patients are changing also59% of all adults have looked online for

information about any one of 15 health topics

People caring for loved ones are more likely than other adults to use social network sites to gather and share health information and support

17% of adults have used their phone to look up health or medical information

5“The Social Life of Health Information”, Pew 2011

Patients still needCustomized treatments

Access to affordable healthcare

New habits

Support network

Face-time with doctor

Doctors still don’t have


Time Information

Brand Agency

Before digital revolution: Push

Story Message Message


Brand Agency

After digital revolution: Pull

Story Voice Content


Mobile apps and mobile content (62%)

Social media engagement and buzz building (60%)

Multichannel digital marketing, including email, mobile messaging, social, and Web (52 %)

Web design, development, and performance improvement (51%)

Search marketing optimization—paid and organic (51%)

Customer relationship marketing (47%)“More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”, CMO Council 2011

Marketers want agency help with

9

“Smart advertisers understand that good advertising comes from a partnership. It doesn’t come from an agency just delivering work, and it doesn’t come from clients trying to do it on their own.”


- John Ingersoll, Vice President - Marketing, Farmers Insurance

There is a need to create digital ecosystems for brands

to be in constant dialogue with both patients and

clinicians


6 Digital Health Trends


#1: MOBILE(mHealth, apps, self-care, remote monitoring…)


Digital Health: Mobile

Tablets(iOS, Android etc.)



Fitbit Tracker,wireless-enabledwearable datameasuring device



Skin Scan app with anHandyscope iPhone attachment



iTriage apps



Nokia N900 and Emotiv EPOC neuro headset EEG hack



GE/Intel Quietcare remote monitoring system



Nike FuelBand


#2: BIG/OPEN DATA(EHR, EMR, "cloud", dashboards…)


Digital Health: Big/Open Data

"...a move away from the profession’s dependence on committing vast amounts of information to memory. It is not that nurses need to know less, educators say, but that the amount of essential data has exploded"


– NY Times


Verizon Universal Identity Services (UIS) for healthcare



Simplee.com for medical bills tracking and payment



Blue Button personal healthdata download initiative



Medify medicalresearch andtreatmentinformationdatabase



Allscripts electronic medical recordsand electronic health records system



Kaiser Permanente electronicmedical records and electronichealth records system


#3: GAMING (Kinect, social games, Facebook…)


Digital Health: Gaming

Microsoft Kinect and Nintendo Wii



Microsoft Kinect video and avatars



Bayer Didget blood glucoseMonitoring gaming device,And Nintendo DS game



Humana Games for Health



HealthPrize medical adherenceweb-based system and app



Pulse!! simulation game forhealth care professional training



Burn Center medicalprofessional traininggame



Re-Mission video game for young people living with cancer


#4: INTERACTIVE PRODUCTS(QR, Augmented reality, NFC, RFID, Multi-touch…)


Digital Health: Interactive Products

Mobile scanning(NFC, QR codes,barcode scanners,Microsoft TAG etc.)



Microsoft Surfacemulti-touch table



Genzyme’s ‘Calcified Heart’augmented reality



Bayer’s Questival augmentedreality website



Withings internet-connected Wi-Fi body scale



Wearable patch-like patient monitoring devices



NY Times R&D lab’s Magic Mirror


#5: VIDEO(telehealth, telemedicine…)


Digital Health: Video

Skype and Facetime



Care4 Station telemedicine kiosk



Verizon FuzeMeeting app



FaceTalk virtualdoctors office



Microsoft Kinect


#6: SOCIAL(social commerce, networks, organizations, e-

Patient…)


Digital Health: Social

PatientsLikeMe.com53@gkofiannan - "6 digital trends changing health care in 2012...and beyond"


Social Networks



UCB’s EpilepsyAdvocate.com website55@gkofiannan - "6 digital trends changing health care in 2012...and beyond"


IHadCancer.comcommunity website



Vitals.com doctor review and rating website



ZocDoc.com doctorsearch, andappointmentbooking website


Digital Health: SocialMeetups.com groups



Grouponcoupons


Technology should be an enabler; not an end in and of

itself


“Social and digital channels enable – and are really all about – listening and a two-way dialog. They enable physicians to be there with their patients all the time – not just in the exam room.


- Ted Eytan, MD – Director,The Permanente Federation (Kaiser Permanente)

Think ecosystems and programs

not campaigns and projects


Thank You!

@GKofiAnnan

GKofiAnnan

GKofiAnnan.com

www

G. Kofi AnnanStrategy | Innovation | Tech

@gkofiannan - "6 digital trends changing health care in 2012...and beyond"

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