6 Register your team

Session 6: Registering your Team

This SME webinar will start at 5:00 pm Dubai 4:00 pm Riyadh 3:00 pm Cairo For tweeting: #ICME2013

Session by: Hasan Makansi Guest Speaker: Zakaria Ben Hamouche

Registering your Team For tweeting: #ICME2013

Session Agenda

1. Quick Recap

2. Registering your Team

3. Guest Speaker

4. Final Thoughts


Your Presenter

Hasan Makansi @makansi E-Business Potential.com


Mentoring Focus

2-Entrepreneurship

& Innovation

3- Business Model (External)

•Entrepreneurship •Innovation

•The Opportunity Development

Streams

How will we execute

5- Starting UP

•Target Segment •Value Proposition •Channels & Client

Relationship •Revenue

•Activities •The Team & Resources

•Partnerships •Costs

•Startup Costs •Your Prototype •Elevator Pitch

•Sales & Networking

Polishing the new expansionary business idea

Identifying Unique Value Proposition

Milestone

Attracting sales & investments

Underlying Components

Social Network and Learning Management System to manage each individual’s development

Blended Learning Programs using Video Conferencing to

minimize costs

Practical and relevant experience from regional

experts

Create an ecosystem that links incubators, universities

etc..

6 Web Sessions

Support to Participants

Intel Challenge Webinar Program

Building the prototype

4- Business Model (Internal)

1- Introduction

6- Team Registration


Session Agenda

1. Quick Recap


3. Guest Speaker

4. Final Thoughts


The Business Model Canvas


Know your Target Market

• Define the market - size, demographics, structure, growth prospects, trends, and sales potential.

• How often will your product or service be purchased by your target market?

• What is the potential annual purchase? What percentage of this annual sum you either have or can attain?

Note: No one gets 100 percent market share, and that 25% is most often considered a dominant share.


Positioning Statement

• What differentiates your product or service from that of your competitors?

• Positioning helps establish your product or service's identity within the eyes of the purchaser.

• A positioning statement for a business plan doesn't have to be long or elaborate.

• A positioning statement needs to point out:

• Who your target market is.

• How you'll reach them.

• What they're really buying from you.

• Who your competitors are.

• What your USP (unique selling proposition) is.


Most Common Pricing Types

• Cost-plus pricing - mainly used by manufacturers to assure that all costs, both fixed and variable, are covered and the desired profit percentage is attained.

• Demand pricing - used by companies that sell their products through a variety of sources at differing prices based on demand.

• Competitive pricing - used by companies that are entering a market where there's already an established price and it's difficult to differentiate one product from another.

• Markup pricing - used mainly by retailers and is calculated by adding your desired profit to the cost of the product.


Gross Profit & Gross Margin

• Define which of your products or services generates the biggest profit margins to determine :

• Where to focus resources for future growth.

• Where to cut costs or raise prices.

• Gross Profit = Sales - COGS

• Gross Margin = Gross Profit*100/Sales

• Gross Margin helps you measure the profitability of a product or service

• Gross Margin = (Sales Price – Direct Material and Labor Costs) / Sales Price.

Example: If $25 pieces cost $20 to produce, your profit margin is 20%.

Note: Add overhead expenses like rent or equipment costs, or even selling expenses


Breakeven Point

How many units--products or hours of service--do you have to sell to cover your costs?

• Determine the per-unit selling price and direct costs (production, material, labor) of your product or service.

• Calculate your contribution margin in dollars per unit (amount of money you get over and above your direct costs for each unit you sell).

• Calculate your overhead costs (insurance, rent, taxes, …).

• Determine your break-even point = overhead costs / contribution margin in dollars per unit.

Note: You need to recalculate your break-even point on a regular basis as components change.


Start your Business: Use the Lean Approach

Test it out

Business Model

Try to sell

ReDesign based on feedback

Rapid Prototype

Reintroduce


Your Pitch

KEEP IT SHORT AND SIMPLE


Session Agenda

1. Quick Recap


3. Guest Speaker

4. Final Thoughts


Team Selection

• By now you would’ve made your Team Selection

• You need a WINNER attitude all around you

• You need COMMITMENT, ETHICS, TRUST & TRANSPARENCY


Team Registration Page 1

• Project Name • Project

Category • Project

Abstract • Number of

Team Members

Page 1

Basic Details



• Customer Segment

• Unique Value Proposition

• Channels

Page 2 External Elements



• Activities

• Resources

• Partnerships

Page 3 Internal

Elements



• Target Market • Cost Structure • Funding • Total Revenue

Year 1 • Total Revenue

Year 3 • Profit Margin • Breakeven

Point

Page 4 Financials



• Competitors Barriers to Entry

• Prototype

• Supporting Material

Page 5 Readiness



• Team Leader

• First Team Member

• Second Team Member

Page 6 Team


The Judging Process

Each entry will be judged on the following 5 criteria based on a 5‐point scale:

1) Attractiveness to the business and progress to date

2) Is the value proposition (solution for a pain point that a customer would pay for) well defined?

3) Market opportunity and competitive positioning

4) Team mix, qualification, and experience

5) Would you fund this business or the team?


Highlights

• Video Submission Deadlines - Arabic: 3rd June - English: 4th June - French: 5th June

• Upcoming Workshops - Lebanon: 31st of May (Berytech) - Abu Dhabi: 12th of June - Riyadh: 14th of June


Highlights

• Final Events - Abu Dhabi: Jun 21-23

If anyone wants to attend those workshops, send an email to [email protected] or (the other email from Intel challenge, not sure which one they are using)

mailto:[email protected]


Session Agenda

1. Quick Recap


3. Guest Speaker: Zakaria Ben Hamouche

4. Final Thoughts


Final Thoughts

Coming together is a beginning.

Keeping together is progress.

Working together is success.

Henry Ford


Intel Challenge ME Facebook Page

Join and Like us on Facebook: Intel Challenge ME


Intel Challenge ME Twitter

Follow us on Twitter: @ICME2013


BEST OF LUCK TO ALL!

Thank You.

Date post:	18-Dec-2014
Category:	Education
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6 Register your team

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