Date post: | 20-Jan-2015 |
Category: |
Marketing |
Upload: | siegelgale |
View: | 1,535 times |
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JASON CIESLAK, PRESIDENT, PACIFIC RIM!!Based on an article of the same title - first published online for FastCompany - December 9, 2013.!
!!!6 STEPS TO REDEFINING!YOUR BRAND IN 2014!!THE WORLD IS FILLED WITH FORGETTABLE BRANDS. !HOW WILL YOU STAND OUT IN THE NEW YEAR?!!!
BEGIN WITH!‘WHAT’ AND ‘WHY’!
1
1
Ask the Right Questions!!+ What do you do and why you do it?!!+ Who are my external and internal audiences?!!+ Have I communicated clear values?!
UNDERSTAND THE ROLE OF !PROMISE MAKERS AND PROMISE KEEPERS!
2
2
Engage your team!!+ Who keeps the brand promise and who makes it?!!+ Do company leaders reflect the company voice?!!+ Are employees empowered by brand values?!
DO YOUR RESEARCH – !INSIDE AND OUT!
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3
Activate your employees!!+ What are the perspectives of my colleagues?!!
+ How can I learn about my employees?!!
+ Are my employees stewards of the brand?
BE BOLD!!
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4
Take the leap!!+ Does my vision lead the competition?!!
+ Have I avoided tough decisions?!!
+ Have I created meaningful customer experiences?!
KEEP THE PROMISE!BEFORE YOU MAKE IT !
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5
Live up to what you say!!+ Can my team deliver on what I promise?!!
+ What processes affect my customer most?!!
+ Have I prioritized critical customer touchpoints?!
THINK LONG-TERM!!
6
6
With commitment comes success!!+ Is my infrastructure ready for long-term change?!!
+ Have I deviated from my brand purpose?!!
+ Is my audience still captive to my message?!