JASON CIESLAK, PRESIDENT, PACIFIC RIM!!Based on an article of the same title - first published online for FastCompany - December 9, 2013.!

!!!6 STEPS TO REDEFINING!YOUR BRAND IN 2014!!THE WORLD IS FILLED WITH FORGETTABLE BRANDS. !HOW WILL YOU STAND OUT IN THE NEW YEAR?!!!  

BEGIN WITH!‘WHAT’ AND ‘WHY’!  

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1

Ask the Right Questions!!+ What do you do and why you do it?!!+ Who are my external and internal audiences?!!+ Have I communicated clear values?!  

UNDERSTAND THE ROLE OF !PROMISE MAKERS AND PROMISE KEEPERS!

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2

Engage your team!!+ Who keeps the brand promise and who makes it?!!+ Do company leaders reflect the company voice?!!+ Are employees empowered by brand values?!  

DO YOUR RESEARCH – !INSIDE AND OUT!  

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3

Activate your employees!!+  What are the perspectives of my colleagues?!!

+ How can I learn about my employees?!!

+ Are my employees stewards of the brand?  

BE BOLD!!  

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4

Take the leap!!+  Does my vision lead the competition?!!

+ Have I avoided tough decisions?!!

+ Have I created meaningful customer experiences?!  

KEEP THE PROMISE!BEFORE YOU MAKE IT !  

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5

Live up to what you say!!+  Can my team deliver on what I promise?!!

+ What processes affect my customer most?!!

+ Have I prioritized critical customer touchpoints?!  

THINK LONG-TERM!!  

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6

With commitment comes success!!+ Is my infrastructure ready for long-term change?!!

+ Have I deviated from my brand purpose?!!

+ Is my audience still captive to my message?!  

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For more information email: info@siegelgale.com !