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6e (Print) Essentials of Marketing

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Essentials of Marketing Edition: 6th Edition Publication date: 2020 Author/Editors: Cant, MC ISBN: 9781485131168 Format: Soft Cover Number of Pages: 256 Retail price: R270.00 (incl. VAT, excl. delivery.) Website Link: juta.co.za/pdf/28240/ About this Publication: This edition of Essentials of Marketing has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy. New Chapters Segmenting business markets, choosing target markets and positioning products Services marketing Key Features Test yourself questions Support Material MCQs Powerpoint slides Case studies

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Page 1: 6e (Print) Essentials of Marketing

EssentialsofMarketingEdition: 6thEditionPublicationdate: 2020Author/Editors: Cant,MCISBN: 9781485131168Format: SoftCoverNumberofPages: 256Retailprice: R270.00(incl.VAT,excl.delivery.)WebsiteLink: juta.co.za/pdf/28240/

AboutthisPublication:

ThiseditionofEssentialsofMarketinghasahands-onapproach,givingpracticalexplanationsofthemarketingprinciplesinabusiness.Anumberoffundamentalaspectsofmarketingareexplainedinalogicalandunderstandableway,fromtheenvironmentinwhichabusinessoperatestothedevelopmentofanintegratedmarketingstrategy.NewChaptersSegmentingbusinessmarkets,choosingtargetmarketsandpositioningproductsServicesmarketing

KeyFeaturesTestyourselfquestionsSupportMaterialMCQsPowerpointslidesCasestudies

Page 2: 6e (Print) Essentials of Marketing

ContentsInclude:

Chapter1:ThebasicsofMarketingChapter2:ThemarketingenvironmentChapter3:TheinternationalmarketingenvironmentChapter4:MarketingresearchChapter5:ConsumerbehaviourChapter6:Marketsegmentation,targetingandpositioningChapter7:Segmentbusinessmarkets,choosingtargetmarketsandpositioningproductsChapter8:IntegratedmarketingChapter9:StrategicmarketingChapter10:Servicesmarketing

OfInterestandBenefitto:

UndergraduatesandpostgraduatemarketingstudentsEntrepreneurs,businessandmarketingexecutivesaswellasbusinessconsultants

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