EssentialsofMarketingEdition: 6thEditionPublicationdate: 2020Author/Editors: Cant,MCISBN: 9781485131168Format: SoftCoverNumberofPages: 256Retailprice: R270.00(incl.VAT,excl.delivery.)WebsiteLink: juta.co.za/pdf/28240/
AboutthisPublication:
ThiseditionofEssentialsofMarketinghasahands-onapproach,givingpracticalexplanationsofthemarketingprinciplesinabusiness.Anumberoffundamentalaspectsofmarketingareexplainedinalogicalandunderstandableway,fromtheenvironmentinwhichabusinessoperatestothedevelopmentofanintegratedmarketingstrategy.NewChaptersSegmentingbusinessmarkets,choosingtargetmarketsandpositioningproductsServicesmarketing
KeyFeaturesTestyourselfquestionsSupportMaterialMCQsPowerpointslidesCasestudies
ContentsInclude:
Chapter1:ThebasicsofMarketingChapter2:ThemarketingenvironmentChapter3:TheinternationalmarketingenvironmentChapter4:MarketingresearchChapter5:ConsumerbehaviourChapter6:Marketsegmentation,targetingandpositioningChapter7:Segmentbusinessmarkets,choosingtargetmarketsandpositioningproductsChapter8:IntegratedmarketingChapter9:StrategicmarketingChapter10:Servicesmarketing
OfInterestandBenefitto:
UndergraduatesandpostgraduatemarketingstudentsEntrepreneurs,businessandmarketingexecutivesaswellasbusinessconsultants