7 Reasons to Attend Email Summit 2011

8/8/2019 7 Reasons to Attend Email Summit 2011

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For more information visit: EmailSummitReasons.MarketingSherpa.com

7Reasons to Attend Email Marketing Summit111. No Vendor Pitches from the Podium:

The speakers at Email Summit 11 are just like you marketers responsible

for leading their companies email programs. You wont hear any salespitches about companies or the services they provide - just the information

you need to succeed.

2. Advanced Programming Topics Focused on Your Top Challenges:

Through extensive marketplace research using the just released 2011 Email

Marketing Benchmark Report, MarketingSherpa has identified the top 6

challenges that email marketers face each and every day. Weve

programmed every session and speaker to equip attendees with proventools, tips and strategies to conquer these challenges. Based on feedback

from attendees, weve included many advanced tactics and strategies for

experienced marketers.

3. David Meerman Scott + Book Provided Free to All Attendees:

Learn from our keynote speaker, bestselling author David Meerman Scott,

his timely and energetic presentation will provide dozens of case studies

and real-world examples about real-time marketing and how email fits intothe equation. Email Summit Attendees will also receive a free copy of

Davids new book, Real-Time Marketing & PR: How to Engage Your Market,

Connect with Customers, and Create Products that Grow Your Business.

4. Dual B2B and Consumer Learning Tracks:

Back by popular demand; choose from B2B or B2C sessions crafted

specifically for marketers in each discipline.
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5. All-New Location and Content:

Las Vegas is one of the world's top convention destinations, offering

attendees premier facilities, world-class dining and plenty of entertainment

to keep the excitement going long after our sessions end for the night. Our

Email Summit continues to adapt to the ever-changing email marketinglandscape. Social media integration, mobile, list growth strategies, winning

test ideas, email optimization, and leveraging technology for results are just

a few of the new topics to be covered during three days of information-

packed hands-on sessions.

6. One-on-One Consultation Clinics:

Take advantage of the opportunity to get your questions answered from

top industry experts. Summit attendees can sign-up to meet with email

experts in one-on-one consultation clinics.

7. Special Emphasis on Training & Practical Application of Email Tactics

This years summit is laser focused on giving you new ideas to make it

happen. Dr. Flint McGlaughlin will be giving step-by-step optimization

instructions with hands-on training to kick of the Summit. In addition, pre-

Summit workshops are also available on advanced email marketing and

social marketing. Advisory panels will tackle issues like deliverability, social

media integration, list growth, mobile, lead generation, and more.

*Bonus Reason*

The early date in the year, Jan. 24-26, will give you time to apply what you

learn to impact your results in 2011. Start your year off with new ideas and

strategies to take your email program to the next level.
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8:00-9:00am Networking Breakfast for Workshop Attendees

9:00-1:00pm Workshop Sessions

9:00-10:45am

10:45-11:00am Break

1:00-1:00pm

1:00-2:00pm Attendee Registration

2:00-5:30pm General Assembly Sessions

2:00-2:15pm Welcome & Introduction

2:15-3:00pm

3:00-3:30pm Break & Sponsor Exposition

3:30-5:30pm

5:30-7:00pm Cocktail Reception & Sponsor Exposition

Email Summit '11 Expo and Awards Agenda

Monday, January 24

Instructor:

Jeanne Jennings, Independent Consultant,

Email Marketing Strategy

Email Marketing Trainer, MarketingSherpa

Pre-Summit Workshops

Email Summit Opens - Day 1

Workshop: The MarketingSherpa Social

Marketing ROAD Map

Workshop: Advanced Email Marketing

Techniques

Instructors:

Sergio Balegno, Director of Research,

MarketingSherpa

Jen Doyle, Senior Research Analyst,

MarketingSherpa

Workshop: The MarketingSherpa Social

Marketing ROAD Map (continued)

Workshop: Advanced Email Marketing

Techniques (continued)

How-To: Proven Processes for Accelerating Email Marketing Performance

Speaker:

Sergio Balegno, Director of Research, MarketingSherpa

Jeff Rice, Research Analyst, MarketingSherpa

Crafting an Effective Email Message: Five Elements That Contribute to the Success

(or Failure) of Every Email CampaignInstructor:

Dr. Flint McGlaughlin, Managing Director & CEO, MECLABS
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7:00-8:45am Networking Breakfast & Sponsor Exposition


8:45-9:15am

9:15-10:00am

10:00-10:45am Break & Sponsor Exposition

10:45-12:15pm

12:15-12:45pm Keynote Address Q&A

12:45-2:00pm Networking Lunch & Sponsor Exposition

Jordan Cohen, VP of Business Development, Pontiflex, Inc.

Liz Ryan, Email Marketing Manager, Threadless

TBD

Keynote Address: Real-Time Marketing & PR

Speaker:

David Meerman Scott, Author and Marketing & Leadership Speaker

Case Study: TBD

Speaker:

TBD

Tuesday, January 25

Email Summit Continues - Day 2

How-to Panel: Growing Email Lists and Engaging Customers with Social Media

Moderator:

Sergio Balegno, Director of Research, MarketingSherpa

Panelists:Mike Volpe, VP of Inbound Marketing, HubSpot
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2:00-5:15pm Breakout Sessions

2:00-2:30pm

2:40-3:10pm

3:10-4:00pm Break & Sponsor Exposition

4:00-4:30pm

4:30-5:15pm

Panelists: Panelists:

5:15-6:00pm Sponsor Exposition

6:00-8:00pm Networking Party at PURE hosted by Exact Target

Case Study: Air Canada webSaver: A Case

Study of Turning Innovation into New

Revenues

Case Study: One B2B Company's Fearless Use

of B2C Email Tactics

Moderator: Moderator:

Speaker:

Case Study: Executing a B2C Campaign with a

Small Team and Low Budget

Case Study: Getting Off on the Right Foot -

Why the First 30 Days Matter the Most

Adam Sutton, Senior Reporter,

MarketingSherpa

Brian Carroll, Executive Director of Applied

Research, MECLABS

Ardath Albee, CEO & B2B Marketing

Strategist, Marketing Interactions, Inc.

Speaker: Speaker:

Panel Discussion: Using Mobile Marketing to

Rev Up Profits

Panel Discussion: How to Develop Content

for Specific Buying Stages

Speaker:

Case Study: TBD Case Study: TBD

Speaker:

Speaker:

Mindi Staley, Senior Specialist in

Interactive Marketing, Scotts Miracle-Gro

Loren McDonald, Vice President of

Industry Relations, SIlverpop

Diana Lawson, Senior Relationship

Marketing Manager, Microsoft

Jason Scoggins, Online Marketing Manager,

Southwest Airlines

B2C Breakout Sessions B2B Breakout Sessions

Mark Sniderman, Marketing

Communications Manager, Air Canada

Ian Nelson, Vice President, Business

Development, Practical Law Company

Korrine Kirschenbaum, Email Marketing

Manager, Practical Law Company

Philippe Dore, Senior Director, Digital

Marketing, ATP World Tour

TBD TBD

Scott Jones, Responsys

Mike Keene, Director of Mobile Marketing

& Advertising, Acxiom

Michelle Levy, Director of Media, ECI

Telecom
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8:00-9:00am Networking Breakfast & Sponsor Exposition

9:00-10:30am General Assembly Sessions

9:00-9:45am

9:45-10:30am

10:30-11:00am Break & Sponsor Exposition

11:00-12:10pm Breakout Sessions

11:00-11:30pm

11:40-12:10pm

Case Study: The Role of Email Marketing in an Inbound Marketing World

TBD

Speaker:

Mike Volpe, VP of Inbound Marketing, HubSpot

Panel: Ask the Experts - Your 2011 Email Challenges Answered

Moderator:

Dan Burstein, Associate Director of Editorial Content, MECLABS

Panelists:

Matt Caldwell, Sr. Creative Director, Infogroup Interactive

TBD

TBD

Sue Coakley, Sr. Director, Customer

Contact Strategy, Yahoo!

Cori Chao, Director, Email Marketing,Yahoo!

Case Study: TBD Case Study: Personalized Radio and

Personalized Email - How Pandora Keeps

People Listening and Drives Conversion with

Email

Speaker: Speaker:

Boris Grinkot, Associate Director of

Product Development, MECLABS

Case Study: How Yahoo! Uses Email to Build

Relationships Year-Round

Case Study: How to Track ROI for Social

Media Campaigns

Speaker: Moderator:

TBD Matt Nichols, Director of Marketing,

Pandora

Wednesday, January 26

Email Summit Conclusion - Day 3
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12:10-1:30pm Networking Lunch & Sponsor Exposition


1:30-2:30pm

2:30-3:30pm

3:30-4:00pm Summit Takeaways & Closing Remarks

Practical Solutions to the Most Critical Challenges Facing Email Marketers Today

Speaker:

Jeanne Jennings

Independent Consultant, Email Marketing Strategy

Email Marketing Trainer, MarketingSherpa

Panel Discussion: Best Practices in Email Deliverability

Moderator:

Jeff Rice, Research Analyst, MarketingSherpa

Panelists:

Austin Bliss, President, FreshAddress, Inc.

Tom Sather, Director of Deliverability Consulting, Return Path
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What Makes Email Summit Truly Unique?

Listen, learn and interact with email marketing experts over three days through

an intriguing blend of instructional formats custom-tailored to provide value to

marketers at all skill levels. Whether youre looking for intense how-to training,

interactive audience-led panel discussions or real-life case studies to add to your

arsenal, Email Marketing Summit 2011 has it all. Youll come away armed with

practical, new email marketing tactics, knowledge and expertise you can test to

stay ahead of your competition.

1. Interactive, How-To TrainingSessions on optimization, list building, socialmedia integration, deliverability, creative and design, producing relevant

content, automation, lead gen programs, and more

2. Multiple Case Studies, war stories and lessons learned and presented byyour marking peers and mentors (past speakers include marketers from

IBM, Yahoo!, Intuit, Dell, and more)

3. Latest 2011 MarketingSherpa Email Researchand Benchmark Data onspending, tactics, conversion rates, budgets and more

4. Interactive Panel Discussions with subject matter experts on social mediaintegration, deliverability, list growth, and more

5. Countless hours ofFace-to-Face Networking opportunities with seasonedprofessionals, trainers and peers over breakfast, breaks, lunch and

receptions

6. Proven Advanced Email Strategies, campaigns and tactics you can applyimmediately to get more done with less people, time and budgets

7. Interaction with Colleagues sharing successful campaigns and tactics toinspire and hone your marketing skills
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9/14


Top 6 Email Marketing Challenges

Through extensive marketplace research, the MarketingSherpa team has

identified the top 6 challenges that email marketers face each and every

day. This years summit is designed to equip attendees with proven tools,

tips and strategies to conquer these challenges:

1. Targeting recipients with highly relevant content

2. Quantifying email marketing ROI

3. Improving email deliverability

4. Getting people to opt-in to email lists

5. Legitimate email being perceived as spam

6. Lack of an effective email marketing strategy

40%

36%

42%

31%

44%

56%

33%

35%

46%

39%

37%

66%

33%

38%

40%

41%

44%

68%

Lack of an effective email

marketing strategy

Legitimate email being

perceived as spam

Getting people to opt-in

to email lists

Improving email

deliverability

Quantifying email

marketing ROI

Targeting recipients with

highly relevant content

Business channel (B2B)

Consumer channel (B2C)

Both channels (B2B2C)

Source: MarketingSherpa Email Marketing Benchmark Survey

Methodology: Fielded Sep 2010, N=1,115
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See Whos Attending This Years Summit

(Partial List)

AAA National Office

Acxiom Corporation

ADP, Inc

AETN

Affinity

Allstate Insurance Company

AMF Bowling Centers, Inc.

Apsis

Ascend One Corporation

Ascentive Software

Aspen Marketing Services

Associated Press

Blue Cross Blue Shield of Michigan

Bronto Software

CA Technologies

Cambria Cove

CarMax

ClickBank

Comcast-Spectacor

Constant Contact

Cornerstone Publishing Group, Inc.

CPE Link

Crocs

Data Foundry, Inc.

Digital Evolution GroupDigital Works

Direct Financial Solutions

e-Dialog

EF Englishtown

eFax

Email Marketing, Toronto Star

emfluence

EMS Technologies, Inc.

eTale BVBA

Exact Target

Fiserv

Footage Firm

Gaylord Hotels

GEICO

GetResponse

Hyatt Hotels & Resorts

Hyland Software, Inc.

HyperDrive

iHire LLC

Infogroup Interactive

Inquiry Management Systems

iPost

ITM Consultants

Jackson River, LLC

JobsInSports.com

Kaiser Permanente

Liberty Mutual

Lincoln Electric Company

LiveOps

MacmillanMarketo

Marriott International

McAfee, Inc.

Microsoft

National Instruments

POP Multimedia

Principal Financial Group

Progressive Insurance

Radiant Systems

redbox

Responsys

Return Path, Inc.

RightNow Technologies

Sage Software

SAS Institute Inc

Savings.com

Science Magazine

Shopzilla

Silverpop

StrongMail

The New England Journal of Medici

Thomson Reuters

TRowe Price

Underline Communications

verizon

VerticalResponse

VisitorTrack from netFactor

Vitacost, Inc.

Wasp Barcode

Wells Real Estate FundsXanEdu Publishing

Xcel Energy

Yale Appliance
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Pre-Summit Workshops

Workshop # 1 Advance Email Marketing Workshop:

Grow a high-quality house email list

In MarketingSherpas live four-hour Advanced Email Marketing Workshop,

youll learn email best practices on how to build a 'best in class' email

program that will meet and exceed your marketing goals. During this hands-

on training course, youll get real examples, step-by-step instruction, andinsights on the critical areas of email marketing. If it impacts ROI, it will

be covered during this four-hour workshop. Youll also learn how to:

Include social media in your email program

Develop effective email creative

Design email for mobile devices

Write subject lines and copy to maximize response

Click here form more course information

Workshop # 2 Social Media Marketing Workshop:

1.ResearchGather intelligence on target audiences, social use and

competition

In MarketingSherpas live four-hour Social Marketing Workshop, youll

learn how to create a tactical plan of action, determine real objectives and

decide a social platform that fits into your marketing architecture. During

this hands-on training youll follow MarketingSherpas ROAD map based onthese 4 key stages:

2.ObjectivesDefine objectives based on target audiences and social

metrics

3.ActionsCreate a social marketing strategy with a tactical plan of

action4.DevicesSelect platforms that fit social marketing architecture and

tactics

Click here form more course information
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Heres What Past Attendees Have Said

"Im always impressed with the breadth and scope of MarketingSherpas coverage. In

the first hour of the Summit alone I have gained invaluable takeaways to help me

achieve better responses to our email campaigns. Sherpa always provides me with

golden nuggets of information that I can put into practice right away. Thanks!"

Tom Ehart, Online Marketing Manager

BNA Tax & Accounting

"MarketingSherpa promised that the Email Summit sessions would be presented by

marketers, not vendor salespeople. Having been to enough conferences where that

occurred, I wasnt sure if theyd actually make true on that promise but, without a

doubt, they did! The presentations covered a wide variety of email & social media

topics, presented by speakers ranging from hard-charging entrepreneurs, to expert-

voice PHDs to soft-spoken, confident lead gen specialists. That mix, and the new

inclusion of separate B2B and B2C tracks, made the Email Summit a great event for me.

The Email Summit was one of the best conferences Ive ever been to, and I look forward

to attending again next year!"

Kyle Rohde, Account Executive

ER Marketing

"As a second year participant of the MarketingSherpa Summit, it has provide my

operation with competitive insight and research analytics, to help us guide our Clients

with the best e-marketing solutions. Additionally, as a result of attending the

conference, my company has gained strategic business relationships to help us

benchmark Client results. I highly recommend attending this conference, to stay on thecutting edge of technology"

Lisa S. Jones, CEO

EyeMail Inc.

"The MarketingSherpa Email Summit is a "must attend" if you are an email marketer -

for many reasons. The conference provides an excellent opportunity to learn the most

current research, hear about other email marketers successes and challenges, network

with conference attendees and finally see many the industry providers in one place.

There is something for everyone at this conference."Joyce Persofsky

Creative Services
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Where to Stay When You Attend Email Summit 11

Caesar's Palace Hotel and Casino

3570 Las Vegas Blvd. SouthLas Vegas, NV 89109

Discounted Room Rate: $150 per night (ends Jan. 7, 2011)

Discount code: SCMAR1

To book a discounted room:

1.Online: https://resweb.passkey.com/go/SCMAR12.Call Center: 1-866-277-5944, callers can ask for the MarketingSherpa

group rate or give group code SCMAR1

IMPORTANT: When booking at either location, be sure to mentionMarketingSherpa to receive the discount.
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7 Reasons to Attend Email Summit 2011

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