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EVENT DETAILS:7 REASONS TO ATTEND & MORE

7 Reasons to AttendPast Event AttendeesPre-Summit WorkshopTestimonialsLocation InformationReservation Form C

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7 Reasons to Attend Optimization Summit 2011

The Optimization Summit is laser-focused on helping marketers discover what really works inoptimization and how to apply the science of optimization to their specific marketing needs.

To meet this lofty goal and provide you the best possible Summit, we’ll rely on case studiesfrom your peers and the extensive MarketingSherpa and MarketingExperiments researchlibraries, which include more than :

20 years of optimization experiments 10,000 land pages tested 1,000 marketing case studies $10 million in optimization marketing research

Listen, learn and interact with marketing experts over three days on how to measure, test andoptimize your efforts for maximum results. Attend this Summit and you will learn how the newscience of optimization can dramatically impact your financial performance.

The MarketingSherpa and MarketingExperiments teams have spent countless hoursmeticulously reviewing speaker applications to verify that the content presented is relevant toyour needs, practical to implement and proven in the real world.

Here are just 7 reasons to attend the first-ever Optimization Summit:

1. 20 Years of Optimization Laboratory Research MarketingSherpa and MarketingExperiments have more than 20 years of scientific

research spanning 1,300 plus experiments, including more than 1 billion emails and10,000 landing pages. At the Summit you’ll learn from the world’s largest library of casestudies and research available, designed to help you measure what matters, test yourmission-critical activities and optimize your conversion processes.

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2. New Research on Optimization from MarketingSherpa Attendees will receive benchmarks and analysis from MarketingSherpa’s first everLanding Page Optimization Benchmark Report . This new research will be presented forthe first time at the Summit and will arm you with the data and insight necessary tomake the best possible decisions for your optimization strategy.

3. Multiple Case Studies from Marketers (not vendors and consultants) The Summit willinclude war stories and lessons learned by your marketing peers and mentors. Whileother events feature presentations by vendors, this event features case studies fromactual marketers – your own peers.

MarketingSherpa reporters have researched and written more than 1,000 marketingcase studies. When we program the Summit, we'll use this extensive experience todetermine which case studies are presented at the Summit, providing marketers withthe information they need and want.

4. No Sales Pitches from the PodiumThe speakers at Optimization Summit are just like you – marketers responsible foroptimizing websites, testing, launching new products and marketing metrics for email,search, social marketing, lead generation or lead nurturing. You won’t hear any salespitches about companies or the services they provide – just the information you need tosucceed.

5. One-to-One Coaching Clinics We’ve assembled a team of industry experts that can help you with your unique set of circumstances. This is your chance to get one-to-one advice about your analyticsprogram, your data, your testing platform and your landing pages. We urge everyone totake advantage of this incredible opportunity. These clinics are not cleverly disguisedsales pitches. They are designed to address your challenges and leave you withactionable ways to improve your marketing efforts.

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6. Pre-Summit Workshop: Landing Page Optimization Certification Attend the Pre-Summit workshop, taught by Dr. Flint McGlaughlin and learn the meta-theory of landing page optimization that has been proven to work in thousands of experiments. Taught for eight years, to thousands of marketers from companies likeGoogle, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers youreal examples, step-by-step instruction, and insights on how you can optimize yourlanding pages for maximum conversion.

7. Add Optimization Certification to Your Professional Resume At the end of the Pre-Summit Workshop, all attendees will take the exam to receivetheir Landing Page Optimization Certification. The workshop will teach you what isneeded to pass the test to receive your professional certification.

What else can you expect at Optimization Summit 2011?

Learn from interactive panel discussions Get face-to-face networking opportunities with seasoned optimization professionals

Interact with colleagues sharing successful optimization strategies Engage with “Best of Class” vendors that provide analytics and testing tools,optimization services and more at the Summit Exhibit Hall

Benefit from the convenient and low-cost location of Atlanta, GA. The Atlanta airportservices more than 2,700 flights per day, providing the most non-stop flight options inthe U.S. Plus, the Westin Peachtree Plaza Hotel is providing attendees the low rate of $119 per night.

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Pre-Summit Workshop - Landing Page OptimizationThis seven-session course will teach you "what to test" and show you a systematic method forapplying the five essential elements of website conversion. You'll learn how to:

Motivate page visitors to take action Design landing pages that hold visitors' attention Develop and clearly express your value proposition Analyze results to make further improvements

Once you have taken and passed the final exam, you will be designated asa Certified Professional in Fundamentals of Landing Page Optimization

8:00-9:00am Breakfast & Registration9:00-10:15am Morning Session #1: Introduction and Overview

Instructors:Dr. Flint McGlaughlin , CEO & Managing Director,MECLABS

Chuck Coker , Director of Training, MECLABS PrimaryResearch10:15-10:30am Break10:30am-12:00pm

Morning Session #2: Motivation and ValueProposition

12:00-1:00pm Lunch1:00-2:15pm Afternoon Session #1: Friction, Incentive and

Anxiety2:15-2:30pm Break2:30-3:15pm Afternoon Session #2: Review and Live Optimization3:15-4:00pm Landing Page Optimization Certification Exam

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Optimization Summit – Day 1

7:00-8:15am Networking Breakfast & Registration8:15-8:30am Welcome & IntroductionSpeaker:Daniel Burstein , Director of Editorial Content,MECLABS Primary Research

8:30-9:30am Summit Kick-Off SessionThe secret to realizing game-changing resultsfrom the content at Optimization Summit 2011 Speaker:Dr. Flint McGlaughlin , CEO & Managing Director,MECLABS

9:30-10:00am Selected InsightsThe MarketingSherpa 2011 Landing PageOptimization Benchmark Report Speaker:Boris Grinkot , Associate Director of ProductDevelopment, MarketingSherpa

10:00-10:45am Networking Break and Sponsor Exposition10:45-11:15am Case Study

Improving marketing ROI through optimizingcheckout flows, registration pages and socialmedia promotions Speaker:James Keller , Chief Marketing Officer,Shoebuy.com

11:15-12:15am Keynote Address with Q&A

Analytics for Fun & ProfitSpeaker:Matt Bailey , Author of the upcoming book“Internet Marketing: An Hour a Day” and Founder& President of SiteLogic

12:15-1:30pm Networking Lunch and Sponsor Exposition

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1:30-2:15pm Case StudyHow Sokolove Law Lifted Conversions by 100%Using a 5-Step Optimization Process Speaker:Cara deBeer , SEM Manager, Sokolove Law

2:15-3:00pm Case StudyHow Consumer Source, Inc. uses multivariatetesting to make intelligent business decisions andramp up conversions Speaker:

Paul Terry , Senior Manager - Optimization,Consumer Source, Inc. (A PRIMEDIA company)3:00-3:45pm Networking Break and Sponsor Exposition3:45-4:30pm Panel Discussion

Validity: How to make sure your testinginvestment yields reliable data (interactivepresentation with experts) Panel Moderator:Daniel Burstein , Director of Editorial Content,

MECLABS Primary Research

Panelists:Bob Kemper , Senior Director of Sciences,MECLABSDave Brussin, Founder and CEO, MonetateSteve Ennen , President & Chief IntelligenceOfficer, Social Strategy1

Agenda continues s

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4:30-5:30pm Keynote Address with Q&AMeasuring the Immeasurable: Branding, Buzz andSocial Media Speaker:Bob Heyman , Author of "Marketing by theNumbers" and Managing Director at DigitalEngagement Group

All attendees will receive a free copy of the book, “Marketing by the Numbers: How toMeasure and Improve the ROI of any campaign”,provided by HubSpot.

5:30-7:30pm Networking Cocktail Receptionin Rooftop Restaurant, hostedby HubSpot

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Optimization Summit – Day 2

8:00-9:00am Networking Breakfast & Sponsor Exposition9:00-10:15am Keynote Address with Q&AClarity Trumps Persuasion: How ordinary marketersare learning to write high impact copy Keynote Speaker:Dr. Flint McGlaughlin , CEO & Managing Director,MECLABS

10:15-11:00am

Case StudyHow a small 2-1/2 person marketing team at Eye-Fi

implemented a testing program and increasedconversions by 140% Speaker:Randhir Vieira , Director of Product Marketing, Eye-Fi

11:00-11:15am

Break

11:15am-12:00pm

Case StudyRaiders of the Lost Cart: How APMEX mined a hiddentreasure from abandoned orders and captured 13% of lost revenue Speaker:David McCarty , VP of Internet Marketing, TheAmerican Precious Metals Exchange

12:00-12:45pm

Case StudyBlogging, Branding and How Optimized ContentMarketing Changed the Entire Swimming PoolIndustry

Speaker:Marcus Sheridan , Co-Owner River Pools & Spas12:45-2:00pm Networking Lunch and Sponsor Exposition

Agenda continues

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Pre-Summit Workshop

Landing Page Optimization Certification

Attend the Pre-Summit workshop on June 1, taught by Dr. Flint McGlaughlin, and learn themeta-theory of landing page optimization that has been proven to work in thousands of experiments. During this hands- on training course, you’ll get real examples, step -by-step

instruction, and insights on how you can optimize landing pages for maximum conversion.

Add Optimization Certification to Your Professional ResumeAt the end of the workshop, all attendees will take the Landing PageOptimization test to receive their Landing Page Optimization Certification.The workshop will teach you what is needed to pass the test to receive yourprofessional certification.

Y ou'll learn proven techniques you can begin implementing immediately, including how to:

Prioritize messages and optimize your own landing pages using our patent-pendingconversion formula

Identify and express an effective value proposition that motivates your page visitorstoward the desired action

Reduce your website abandon rate by minimizing Friction and overcoming theremaining Friction through effective incentives

Increase page relevance and reduce visitor anxiety Design landing pages to hold the attention of your readers

Test and track metrics to improve results

Added BonusAll attendees will receive access to the Landing Page Optimization online course, providing24/7 access to course material. This added bonus allows you to refresh what you learnedduring the live workshop at your convenience.

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Where to Stay When You AttendOptimization Summit 2011

Location: Westin Peachtree Plaza Hotel 210 Peachtree St.Atlanta, GA 30303 Map

Phone: Fax:

(404) 659-1400(404) 589-7424

Room: Plaza Ballroom

DiscountedRoom Rates:

$119 for singles$119 for doubles$139 for triples$159 for quads

Rates End: 5:00 p.m. on May 18th

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Learn how the right metrics, the right experiments and the right strategy can completely change the playing eld for you and yourorganiza on.

• Pre-summit workshop that will teach you the meta-theory of op miza on• How-to presenta on from experts in the online marke ng industry• Powerful case studies from marke ng professionals• Private coaching clinics to help kick-start your new marke ng ini a ves

Yes! I want prac cal training, research and case studies with ac onable advice on how to improve myop miza on marke ng e orts. Sign me up for MECLABS Op miza on Summit 2011 in Atlanta, GA June 1-3.Special O er: Op miza on Summit 2011 is $1,495 (a $200 Saving from the regular price).

Reserve Your Ticket Today at:

www.marketingsherpa.com/optimization

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