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The main colours that are consistent throughout the digipak are brown and orange. The brown is mostly used on the numbering and the orange is used to enhance the image of the group. The numbering is seen on the front panel, back panel and also The font used is serif, being more modern and bold, often seen as being more masculine. On the back and inside panels, the font is large, making I find simple images against a white background to be very powerful because it makes the image aestically appealing. This is shown on The image motif of this band is themselves. By that I mean they sell themselves in their music. Sales and reputation depend on their own image. This creates a more personal relationship with their fans. The serif type face represents a masculine, more RnB genre. Also, the way the artists are posing on the back panel suggests the genre is RnB. The design is simple, with only a few colours; therefore it is not overpowering and confusing the eye of buyers. The iconography of the genre would be shown in the panel because On the back panel, buyers can see a barcode, the record labels logo, therefore appealing to a certain fan base. There is also a tracklist, The image used on the front panel shows the group, consisting of 3 females. This interprets the ‘Notion of looking’ theory because seeing beautiful women would make certain people attracted to the CD. The image is also using direct address, therefore involving the potential buyer. The image has been enhanced so that the females look slightly orange, making them stand out. This works well with a black background. I think it also represents warmth and comfort, ensuring the
