Date post: | 16-Aug-2015 |
Category: |
Social Media |
Upload: | ideagoras |
View: | 12 times |
Download: | 0 times |
THREE MAJOR TRENDS IN HEALTHCARE:SOCIAL, MOBILE, AND GAMES
CHIA HWU@CHIAH
QUBOP INC.IDEAGORAS, MADRID, SPAIN 2011
jueves 24 de noviembre de 11
WHAT WORKS
1. GIVE PEOPLE INFORMATION2. LEVERAGE EXISTING
COMMUNITIES
3. ALIGN BUSINESS NEEDS WITH COMMUNITY INTEREST
jueves 24 de noviembre de 11
MOBILE IS BIG
0
100
200
300
2010 2011
303
174
143
60
SMARTPHONE USERS (MILLIONS)
US WORLDWIDE
0
5
10
15
2010 2011
US$15,0
US$5,2
MOBILE APP SALES ($BILLIONS USD)
(AND GETTING BIGGER)jueves 24 de noviembre de 11
0%
20%
40%
60%
80%
IPHONE ANDROID BLACKBERRY OTHER
84%OF U.S. DOCTORS
WILL HAVE A SMARTPHONE BY THE END OF 2011
CLINICIAN SMARTPHONE PLATFORMS
SOURCE: APTILON, MANHATTAN RESEARCHjueves 24 de noviembre de 11
IPAD79%
ANDROID9%
WINDOWS12%38%
OF U.S. DOCTORSWILL HAVE AN IPAD
BY THE END OF 2011
CLINICIAN TABLET PLATFORMS
SOURCE: APTILON
59%OF DOCTORS WITH AN IPAD
CURRENTLY USE IT FOR MEDICAL TASKS PREFERRED TABLET PLATFORM
jueves 24 de noviembre de 11
WHAT DOES WORK?
1. SOCIAL2. CONCRETE FEEDBACK LOOPS
3. COMMUNITY
5. NO DATA ENTRY 4. EXPERIENCE DESIGN
jueves 24 de noviembre de 11
-38%-50%-90%
1 DAY
1 WEEK
6 MONTHS
SOURCE: FLURRY
THE MOBILE APP USER LIFE CYCLE
jueves 24 de noviembre de 11
WHY MOBILE GAMES? BY THE NUMBERS IN 2011
VS.
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
IOS (ALL) ANDROID
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
PS3 XBOX 360 WII
(CUMULATIVE WORLDWIDE USERS IN MILLIONS)jueves 24 de noviembre de 11