Supporting affected communities in aftermath of natural disaster

WGET 2014

2014-04-10 Steve Collar (CEO, O3B), Alan Kuresevic (VP, Engineering; SES Techcom)

Who and Why Communicates to Communities?

22014 -04-10 Supporting affected communities in aftermath of natural disaster

Affected Community

Humanitarian Workers

Governments

Communities

Increasing efficiency of humanitarian help through better feedback received from communities. More focused approach.

Better coordination of resources. Ability to address nation. Ensuring political and social stability.

Supporting family reunifications.Communicating with the relatives and friends outside the region.

Faster recovery and increased “wellbeing” of affected community.

Increased transparency of humanitarian operations.

Channels are result of the economical, political, cultural, sociological, etc. environment in which community operates – multiple channels used based on “richness”

Electronic Channels Classic Channels

Interactive Data

Interactive Voice

Broadcast

Channels to Reach to Communities

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“CONTEXTUAL restoration” for the highest impact on community recovery

2014 -04-10 Supporting affected communities in aftermath of natural disaster

Some Challenges in Communicating with Communities

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Verifying authenticity of information - how do we know that the feedback received form the community is genuine – statistical methods, crowdsourcing analysis methods, etc

How do we know message has reached community?

How do we measure impact of that communication?

One of the major challenges is making sure that the underlying infrastructure that is most likely destroyed or at least incapacitated can be used to pass the communication

Focus on the role of the satellite communications in restoring the damaged infrastructure and allowing people to have access to the same type of services they used before and they are used to

2014 -04-10 Supporting affected communities in aftermath of natural disaster

emergency.lu – end to end logistics and ICT services addressing first hours of response

Scope: re-establish communication for humanitarian actors in the field to improve communication, coordination and efficiency of actions;

CwC possibility: extending geographical coverage through partners (WFP, Ericsson Response and other ETC members), possible to serve affected community with interactive data services

Use Case 1: Fast Response (Rapid emergency.lu)

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Fitness for Communication with Communities:

Comments:

• Need for proper management of resources to ensure intact operations of humanitarian workers

• Possible to initiate crowdsourcing programs early into the disaster

Use Case 1: Fast Response (Rapid emergency.lu)

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Geographical coverage small/medium

Communication channels interactive data

Addressable number of users small/medium

Deployment speed very fast

January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

There is an existing and working mobile phone network

Natural disaster destroys network’s backbone infrastructure

Satellite overlay is put in place to restore mobile phone network

Use Case 2: Mobile Phone Network Restoration

7January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

Fitness for Communication with Communities:

Notes:

• Preparedness through equipment prepositioning and mobile operator contingency planning

• Requires close cooperation with incumbent mobile operator and potentially local telecom regulators

• Big addressable number of users in developing countries still using feature phones

• In addition to interactive voice and data, SMS broadcast can be used to for population alerting

• Advanced applications to follow population migration and density in cooperation with mobile operators

Use Case 2: Mobile Phone Network Restoration

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Geographical coverage medium/large

Communication channels interactive voice and data

Addressable number of users large

Deployment speed moderate

January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

There is an existing and working Digital Terrestrial TV (DTT) network

Natural disaster destroys national broadcast centre

One of SES Play-out and/or Teleport takes over the content distribution role

Use Case 3: Digital Terrestrial TV (DTT) Network Restoration

9January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

Fitness for Communication with Communities:

Comments:

• Requires close cooperation with incumbent broadcast operator(s)

• Preparedness through prepositioning of play-out broadcast material and selection of target uplink facilities

• Broadcast TV and radio represent maximum possible reach in communities

• Capacity to address nation and manage disaster recovery in a controlled and more transparent way

Use Case 2: Digital Terrestrial TV (DTT) Network Restoration

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Geographical coverage large

Communication channels Broadcast TV and radio

Addressable number of users large

Deployment speed Rather quick

January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

Satellite’s Role in Restoring Communication with Communities

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Satellite communications, due to it’s architecture, is very extremely resilient wrt to natural disasters

Capability to easily cover large geographical areas thus provide maximum reach for communication with communities

Relatively quick to deploy as there are requirements for complex terrestrial distribution infrastructure required

Preparedness in close cooperation with national operators is a key for quick and seamless deployment on a large scale

Geostationary satellite is unmatched medium for broadcast services on a large scale

Less optimal (due to distance), but still irreplaceable in underdeveloped and disaster struck regions, for large bandwidth interactive data service

-> O3B to address those services

January 2014 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)

Thank you!