TV ADVERTSLO: TO PRODUCE A TV ADVERT THAT PERSUADES THE AUDIENCE TO BUY

THE PRODUCT

Monday 1 May 2023

WHAT DO YOU NEED TO THINK ABOUT WHEN MAKING A TV ADVERT?

MCDONALD'S ADVERT

1. What theme does the advert use to sell McDonald’s?

2. How many characters are there? What is their relationship?

3. What places did they use to film the advert?

4. Why does it persuade you?

CADBURY’S ADVERT

1. Where is the advert set?

2. How many characters are there? What is the relationship?

3. What main idea are they using to sell the Cadbury’s chocolate bar?

4. Why is it persuasive to you?

IN GROUPS OF 4, YOU WILL…

• Sell the sweet that will be on your table

• You will have to think about what you will focus on to sell the product

• Will you have a theme or focus on the sweet itself?

• As a group, you will design a TV advert to sell your sweet

• Winners (the group which is most persuasive) will receive a +1 and a prize

DESIGN AN ADVERT FOR YOUR SWEET

1. What is your theme? Give a detailed description of what your theme is, and how you would show this in your advert

2. How many characters will you have? What relationship do the characters have?

3. Where will your advert be set?

4. What persuasive devices would you use? (Think of the FEARRR techniques!)

5. Include a slogan

PLANNING

Sweet

PRESENT TO THE CLASS!