Presentational DevicesLO: To be able to use presentational devices to describe adverts

Wednesday 24th February 2016

StarterImage the part of a picture or view that appears to be

nearest to the person looking at it.

Caption a pictureColour the part of a picture or scene that is towards the back

or seems to be furthest away.

Logo the words that appear in anything written or printed.

Foreground the words that describe a picture or graph in a magazine, book, or newspaper.

Text a company's name, trademark, or symbol.

Background what is in the advert Content a short phrase used to state a message or to advertise

a product; motto.Slogan the colours we see, such as red, blue, and yellow,

depend on how these light waves are reflected.

Can you categorise the presentational devices?

Headline

Image (main)

Layout

Colour Caption

ForegroundBackground Logo

SloganText

Font Colour

Headline

Image (main)

Layout

Group work• In pairs, look at the Thorpe Park advert and comment on the

presentational devices that you find (look at the headline, image and layout!)• Think about WHY the presentational device has been used – what

effect does it have on you

Paragraph in your books!• Write a paragraph about the ‘headline’, ‘image’ or ‘layout’• Focus on the presentational device that you have found and what

effect it has on the reader.

Challenge – focus on the layout, specifically the logo, text and

slogan!

Images in Alton Towers AdvertThe images used in the Alton Towers Advert are extremely colourful and attractive to the eye. The images of the rides, together with objects connected to Halloween gives the audience a sense of what to expect if we visit Alton Towers. In the foreground, we see bright colours, such as green and yellow which draws the reader in. These colours, together with the background, which is of the dark, misty sky makes the audience feel scared but want to know what an experience at Alton Towers might be like. The caption is important as it highlights when the theme park will be open, so that the audience can spend their money.

Writing FrameThe headline used in the Thorpe Park advert is . The font is , and it draws

the audience in because . The colour of the font is , and this colour suggests

that .

Plenary – what do you think is the most important presentational device?