8 Breakthrough Strategies--AFP Baltimore 5/11/09

eTapestry is a Blackbaud Company

Katie Rucker

Account Executive

8 Breakthrough Strategies for the Next Decade of Fund Raising:

An Executive Briefing


AgendaAgenda

1. Pure Fund Raising Tools• Matching Gifts• Recurring Gifts• For Impact Report• Segmentation

2. Relationship Building Tools• CRM• Email


Agenda (cont.)Agenda (cont.)

2. Relationship Building Tools (cont)• Web 2.0

3. Benchmark Reporting

4. Donor Loyalty

5. Community Building (Donor Login)

6. Web Site Optimization

7. Research/Analytics

8. API (Interface to the world outside)


The Rules Still Apply

(It’s all about relationships…not technology)


Know the Difference

It is Now a New WorldIt is Now a New World


1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts


Quite Simply a Doubling of Donation Amounts!

Most Often Money that Falls Through the Cracks

Relationships, Relationships, Relationships

Again Leveraging Your Technology Investment








The Foundation of many Fundraising Programs

Key in ePhilanthropy Transactions

Constituents become Investors rather than Donors

Technology makes it Easy

1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts






Recurring Gifts via eCommerceRecurring Gifts via eCommerce


Based Upon Proven Results

So Simple Yet So Powerful

A Report that Anyone and Everyone can use

1. Pure Fundraising Tools:1. Pure Fundraising Tools:For Impact For Impact ReportReport


Capacity to Give Score

Relationship to Your Organization Score

Timing Score

Past Giving to Your Organization Score

Past Philanthropic Giving Score







Personalize Everything You Can

Let Technology do the Work for You

Queries can be Intuitive and Easy

Think with Building Blocks and Logic

1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation








Strong Relationships are from Knowing Important Details, Hopes and Dreams

Easily Supplement your Memory

Only Works if Used Daily (and in one place) by All

A Remarkable “Secret Weapon” for Fund Raising

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)








The Foundation of the Communications Revolution

Expected by EVERY Generation Now

Use Properly or the Results are Worse than not

A Fraction of the Cost of Other Forms of Communication

2. Relationship Building:2. Relationship Building:eMaileMail




60% of those 50-64 year olds, and 32% of those 65+ use the internet• 22% of 65+ crowd was online in 2004• 15% in 2000(Source: Pew Internet, Feb-Mar 2007)

17 Million internet users aged 62+• Spending an average of 44 minutes online each day• Those online are better educated & have higher incomes• Those online spend 70% more each month than those

offline(Source: Pew Internet, April 2008)

**If you think the 66% of baby boomers that are online now are going to give up the internet when they turn 65, think again!

SENIORS ONLINESENIORS ONLINE








Key Functions:

Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards

Horsepower: Up to 300,000 emails per hour via a schedulerSpam analysis tools

WYSIWYG editor



Web 1.0 vs. Web 2.0Web 1.0 vs. Web 2.0

Web 1.0 refers to first generation Web-based content that was typically one-way static communication.

Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0




Source: The Wall St. Journal , 2006

2. Relationship Building:2. Relationship Building:Web 2.0 – Online Video UseWeb 2.0 – Online Video Use




1,313

Friends

12,309

Friends

18,047

Friends

25,037

Friends

2. Relationship Building:2. Relationship Building:Web 2.0 – Social NetworkingWeb 2.0 – Social Networking


2. Relationship Building:2. Relationship Building:Web 2.0 - WidgetsWeb 2.0 - Widgets


2. Relationship BuildingWeb 2.0- Twitter

2. Relationship BuildingWeb 2.0- Twitter


2. Relationship Building:2. Relationship Building:Web 2.0 - PodcastsWeb 2.0 - Podcasts


2. Relationship Building:2. Relationship Building:Web 2.0 – Message BoardsWeb 2.0 – Message Boards


Peer Fundraising OnlinePeer Fundraising Online

2. Relationship Building:2. Relationship Building:Web 2.0 – Personal Fundraising PagesWeb 2.0 – Personal Fundraising Pages


Average volunteer sends over 30 emails One in four emails sent by a volunteer

results in a donation Average online event gift is $59 which is a

50% increase over the average off-line gift Many volunteers reach their stated FR

Goal!

2. Relationship Building:2. Relationship Building:Web 2.0 – Personal Event FundraisingWeb 2.0 – Personal Event Fundraising

ResultsResults::


3. Benchmark Reporting3. Benchmark Reporting

Direct Comparisons are Powerful

Accurate Data from Thousands of Non-Profits

Ability to Isolate Peer Groups

Focus Your Team on Areas with the Greatest Impact


3. Benchmark ReportingGiving Dynamics Report

3. Benchmark ReportingGiving Dynamics Report


3. Benchmark ReportingBenchmark Status Report

3. Benchmark ReportingBenchmark Status Report


3. Benchmark ReportingBenchmark Comparison Report

3. Benchmark ReportingBenchmark Comparison Report


4. Donor Loyalty 4. Donor Loyalty

Why Measure?Why Measure?

• More NP’s Equal More CompetitionMore NP’s Equal More Competition

• Appropriate Donor Strategy is EasierAppropriate Donor Strategy is Easier

• Donors Expect MoreDonors Expect More

• Everyone Loves to Provide Their Opinion Everyone Loves to Provide Their Opinion





57%2%

17% 23%

n = 1 n = 27n = 11n = 8

n =55 accounts8 donors are at riskRepresenting $.21 million

27 donors are secureRepresenting $.86 million

11 donors are trappedRepresenting $.21 million

16%16% 16%16%

0%0% 67%67%


Retaining Current Donors is Job # 1

Knowing Where to Focus is Essential

Avoidance of Lapsed Donors is Huge

“Keep your Friends Close”



5. Community Building Donor Login


Like it or Not You are Now Open 24/7

Community Involvement Creates Web Site Stickiness!

Your Mission Communication is Enhanced

Constituent Bonding is Stronger








Both are Masters of Multi-Channel Marketing!

6. Web Site OptimizationBe Like Martha or Oprah

6. Web Site OptimizationBe Like Martha or Oprah




6. Web Site Optimization:Before and After

6. Web Site Optimization:Before and After


6. Web Site Optimization:Needle in a Needle Stack

6. Web Site Optimization:Needle in a Needle Stack


Mention Benefits & Ease Of Online Contributions

6. Web Site Optimization:Integrate on and off line appeals6. Web Site Optimization:Integrate on and off line appeals


6. Web Site Optimization:Keeping it Simple

6. Web Site Optimization:Keeping it Simple

Advanced Email

Database

Ecommerce

Website


7. Research/Analytics7. Research/Analytics

Knowledge of your donors is the Key to Success

Data MUST be Accurate to be Useful

Saving Time Allows the Data to be Used (get out and ASK!)

Database Integration and Updating Makes the Process much Easier







8. API(Interface to the World)

8. API(Interface to the World)

Imagine a Phone without any Outside Connections

Allows Integration to the Fullest

Reduces or Eliminates Errors in Data Handling

Your Technology ROI Increases Dramatically!


8. Application Program Interface8. Application Program Interface(API): Connect to the World(API): Connect to the World


Thank you!Thank you!

Katie RuckerAccount Executive

[email protected]

Date post:	07-May-2015
Category:	Technology
Upload:	krucker
View:	296 times
Download:	0 times