Media ProgrammingAFP - Wellness

According to WHO

“Wellness is an optimal state of health. It concerns a person’s individual health

physically, mentally, emotionally, spiritually and also their role in society

and fulfilling expectations in their family, community, place of worship,

workplace and environment.”

7 Dimensions of Wellness

Our Focus???Wellness Tourism

What is Wellness Tourism???

Wellness Tourism is “Travel associated with the pursuit of

maintaining or enhancing one's personal wellbeing.” –

SRI International in association with the Global Spa & Wellness

Summit

Wellness Tourism – The key differences

Wellness Tourists…

In associatio

n with

Presents…

India’s first ever Wellness Week

Our AFP…Part I

Objective:

‘To provide impetus to the rapidly growing ‘wellness tourism’ industry in India by providing a platform to

all the wellness enthusiasts in India as well as all across

the world’.

We provide…

A week to restore the balance in your life

A week to rediscover yourself

A week that will give you a new life

25 acres of landscaped

greenery, water bodies and organic

gardens

Seamless blend of the modern and the timeless, luxury and

simplicity, indulgence and enlightenment

A confluence of traditional and the

modern architecture

"Athithi Devo Bhava" is the defining philosophy at Shreyas. This literally

means, "a Guest is to be served as God." 

Shreyas Retreat – BangaloreVenue

Activities

Yoga/ medita

tionHiking/biking

Talks by

eminent

speakers

Special

Healthy

Menu

Bonding

sessions

Spa/ Gyms

A typical day would include…

A healthy breakfast

Multiple activities to choose from: yoga, biking, hiking, etc

An enlightening session with

our esteemed speakers

A bonding session

over herbal tea

Time to rediscover yourself

A peaceful night’s sleep

Dalai Lama Spiritual Leader

Dr. K Chiranjeevi Minister of State

for Tourism Sadhguru Jaggi

Vasudev Isha Foundation

Amitabh KantIncredible India!

Campaign

Bharat Thakur Artistic Yoga

Speakers

Our target audience

Primary TGPeople who travel to several

destinations with the sole purpose of wellness

Secondary TGPeople who travel for business or pleasure but seek wellness to be

a part of their trip

How do we make ‘Moksha’ popular across the

globe???TVC – Incredible IndiaSpecial Website –

www.mokshaindia.comSocial Media Platforms –

Facebook, TwitterWord of MouthContests

Our AFP…Part II

Our Partner: FOX Traveller India Air a 45 min special show everyday for a

week. Show will cover details of ‘Moksha’ Activities taking place each day,

discussions with the speakers, talking to tourists about their experiences during this wellness week

Trivia segment that will highlight the different aspects of wellness, wellness tourism

A segment with a special guest (celebrity, sportsperson) in each episode discussing their viewpoints on wellness and their favorite healthy recipes to remain fit.

Felicitating one person present at ‘Moksha’ in each episode as the ‘Wellness Leader of the day’

Takeaways

To engage individuals to take action to make healthy life style choices by increasing physical activity and encouraging healthy diets

To improve the performance and contribution of individuals in their society/community

To create healthy urban environments that facilitate healthy choices and activity

To brand India as a Wellness Destination

Submitted ByPooja Awasthi – 2

Mitali Balani – 3Mihir Karve – 24

Meeta Khatri - 28Aniket Sharma – 45

Ami Vora - 58

Thank you