8th Netexplo Forum February 4th & 5th, 2015 / Paris

PRESS PACK

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Digital society: let’s explore tomorrow’s world

With 3 billion people soon online and 7 billion mobile subscriptions, the world is going through a digital revolution. The Netexplo Observatory has been exploring this shift in civilisation since 2008.

By unveiling the emerging uses of tech around the world and the major trends that are impacting society, Netexplo is a source of inspiration and insight for every business facing the digital revolution and the radically new practices it entails.

Thierry Happe Co-Founder and Chairman

Netexplo Observatory and Forum www.netexplo.org

@netexplo  

 

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Netexplo Observatory At the vanguard of digital innovation Page 4 Netexplo Forum The most innovative uses of digital tech worldwide and their impact on society and business Page 8 Netexplo 2014 Award Winners Inventing tomorrow’s digital world Page 11  

 

 

 

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Netexplo Observatory At the vanguard of digital innovation

Exclusive insight into the digital revolution Netexplo (“Netexplorateur” until late 2011) is an independent observatory that studies the impact of digital tech on society and business. It was created in 2007 by Martine Bidegain and Thierry Happe in partnership with the French Senate and The Ministry for Digital. Netexplo takes a unique approach to understanding digital society. Through its international spotter network, the Netexplo Observatory scans the world for the new faces of tech and their inventions. The founding partners, the French Senate, the Ministry for Digital and HEC Paris business school share Netexplo’s commitment to covering every aspect of digital innovation, whether technological, commercial, organisational, social or environmental. Netexplo’s innovation watch and analyses focus on emerging uses of digital tech worldwide. The Netexplo Observatory is founded on a twofold conviction:

• Innovation stems more from disruptive practices than the technology itself. • While technology will continue to be driven by the world’s best universities

(AIST, MIT, Singapore, Stanford, Technion, etc.) new ways of using digital tech in emerging countries (Brazil, Chile, China, India, Kenya, South Africa, etc.) will establish new ecosystems for information, trade, the environment or community action. Our spotter network is especially active in these key countries for the near future.

The Netexplo Observatory’s unique approach is based on:

• a global network of digital innovation spotters, including major universities in Africa, the Americas, Asia and Europe.

• an annual selection of the 100 most promising digital initiatives (the Netexplo 100) and the 10 Netexplo award winners

• predictive sociological analyses of the trends behind those digital innovations, published in the annual Netexplo Trend Report, written by Julien Lévy, Director of HEC Paris’ E-business Centre.

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A network of international experts

Chaired by Joël de Rosnay (France), Advisor to the Chairman, Universciences

• Indrajit Banerjee (India), Director, Knowledge Societies Division,  UNESCO • Michel Bercovier (Israel), Professor, Hebrew University of Jerusalem • Charles-Henri Besseyre des Horts, Professor, HEC Paris • Leonardo Bonanni (USA), Founder & CEO, SourceMap, Visiting Scientist, MIT

MediaLab (Cambridge MA), Adjunct Professor, Colombia University (New York)

• Jacques Bonjawo (Cameroon / USA), 1st Chairman of the African Virtual University, Founder & Chairman, Genesis Futuristic Technologies

• Wallace Chigona (South Africa) Professor of Digital Marketing, Cape Town University

• Michal Eitan (Israel) Prof. of Industrial Design, Bezalel Academy, Jerusalem • Hervé Fischer (Canada), Professor, Digital Media Chair, Concordia University,

Chairman, International Federation of Multimedia Associations • Daniel Glazman (France / USA), Co-Chairman, CSS working group, W3C • Julien Lévy (France), Director of E-business Centre, HEC Paris • Hung N’guyen (Australia), Dean & Prof. Faculty of Engineering, University of

Technology Sydney • Marcelo Pimenta (Brazil), Professor of Marketing, ESPM, Sao Paolo • Pedro Pineda (Chile), Professor of E-commerce, University of Chile. • Masa Inakage (Japan), Dean and Professor, Graduate School of Media

Design, Keio University, Tokyo • Gang Lu (China), Founder & Chief Editor, Technode, Shanghai • Amadou Mahtar Ba (Senegal), Co-founder and member of the Board, AllAfrica • Laurent Maruani (France), Professor, HEC Paris and Ecole Polytechnique • Juzar Motiwalla (Singapore), Professor, National University of Singapore • Susan Schreibman (Ireland), Professor of Digital Humanities, National

University of Ireland Maynooth • Rajeev Sreenivasan (India), Prof. of Management & Innovation, Indian

Institute of Technology Bangalore • Damien Van Achter (Belgium), Journalist and Professor, IHECS (Brussels)

and Sciences Po (Paris)

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A spotter network made up of the world’s leading universities

Including

• Bezalel Academy, Jerusalem (Israel) • Cape Town University, Graduate School of Business (South Africa) • ESPM, Rio de Janeiro (Brazil) • HEC Paris (France) • IHECS (Brussels, Belgium) • Keio University, Graduate School of Media Design, Tokyo (Japan) • MIT Media Lab, Cambridge (USA) • National University of Singapore • Technion, Haifa (Israel) • Université du Québec à Montréal (Canada) • University of Technology, Sydney (Australia) • University of New Dehli (India) • University of Stanford (United States)

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A circle of 33 member companies

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Netexplo Forum

The world’s most innovative uses of digital tech

Over three days, Netexplo will reveal the highlights of a year of global digital innovation and enable you to imagine new uses of tech for your business in areas like social media, the mobile web, the internet of things, big data, new interfaces and artificial intelligence.

Netexplo, an exclusive preview of tomorrow’s society

Every year Netexplo spots more than 500 emerging uses of technology that are shaping tomorrow’s society worldwide. A society where digital tech is more and more integrated and individuals are more and more connected. Netexplo focuses on new approaches to every aspect of civilisation, from learning, caring and communicating to working, governing and trading

Netexplo, digital innovations from the whole world

Digital isn’t limited to Silicon Valley. Netexplo’s mission is to reveal the most innovative projects from every continent, including inspirational initiatives from the BRICs, the markets with the greatest growth opportunities for businesses. Come and see new faces of digital tech from unexpected countries.

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Netexplo Forum, the unmissable digital event for executives

The Netexplo Forum is held in partnership with UNESCO, under the patronage of the French Senate and the Ministry for Digital. It is an opportunity for 1,500 business, political and media executives to:

• discover the new uses of digital tech that will impact the way we live, communicate, learn, work and consume

• hear talks by sociologists and experts that bring out the major trends at work in society

• put a face on the world’s most promising digital innovations by meeting the 10 Netexplo award-winners of the year

• dialog with their peers on the major orientations in tomorrow’s digital society and their impact

• drive their organisation’s digital transformation.

Previous Netexplo Forums spotlighted major emerging innovations that have become part of millions of people’s lives

2007: Twitter (microblogging) and Shazam (the freenomics model), 2008: Edison Smart Connect (smart grid) and Sekai Camera (augmented reality) 2009: Ushahidi (crowdsourcing), CarrotMob (activism 2.0) and Wizzit (mobile banking for the unbanked)

New Format for 2015

- At UNESCO House Paris, morning of Wednesday February 4th, 8:30am – 1pm (in English)

- at www.netexplo.org, afternoon of Wednesday February 4th (in English) and all day Thursday February 5th (in French)

A dual approach to digital innovation: - Global digital innovation – Weds. Feb 4th

- French executives’ perspective on Netexplo 2015 award winners and trends - Thurs. Feb. 5th

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2010: Siri (voice command) and TAT Augmented ID (facial recognition) 2011: mPedigree (identifying fake medicine by SMS), HAL (exoskeleton), Censo2010 (Brazil’s paperless census) 2012: BlindSpot (smart white cane), Aadhaar (biometric ID), Zeebox (smart social TV). 2013, Electronic Tattoos (epidermal electronics), WOO (connected car windows), PVI (disease diagnosis by voice) In 2014, Wibbitz (text-to-video news app), Mobile 3D scanner, Clic & Walk (crowdsourced market research).

 

Download the full schedule here https://www.netexplo.org/en/event/2015-netexplo-forum

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Netexplo award winners 2015

Inventing tomorrow’s digital world With a focus this year on three major issues for society:

- Sustainable Development - Health & Prevention - Education & Management

1/ Netexplo Award winners in Sustainable Development Kappo (Chile) Motivating cyclists for a bike-friendly city Motivated by a gamified mobile app, connected cyclists produce and transmit useful data for urban planning whenever they use their bikes for work or leisure. The aim is to use this data to make the city more bike-friendly.

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Rainforest Connection (USA) Fighting deforestation with recycled smartphones This new, environmentally-friendly way of recycling used smartphones involves putting them on a tree. Through their microphones, the phones detect any illegal logging within a 1-kilometer radius in just 5 minutes, as opposed to a week using satellite images. This makes instant responses possible in the crucial fight against deforestation.

W.Afate 3D-printer (Togo)

An environmentally-friendly 3D printer What can be done with the huge piles of electronic waste dumped in Africa? The members of Woélab, a hacking community in Lomé, had the idea of recycling components to make a low-cost 3D-printer. The functioning prototype has won awards at the African Innovation Summit and the NASA Space App Challenge. On a larger scale, the initiative could drive the growth of fablabs across Africa.

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Wearable Thermo-Element (South Korea) The body becomes a source of energy for mobile devices Everyone knows the frustration of seeing their smartphone battery at 2% when they have an important call to make but no socket or cable within reach. Researchers at the Korean Advanced Institute for Science & Technology (KAIST) have created a Wearable Thermo-Element that can be incorporated into clothing to power our phones and other mobile devices.

2/ Netexplo Award winners in Health & Prevention

Baidu Kuai Sou (China)

Chopsticks  that  check  the  food  you're  about  to  eat!  If you know how to use chopsticks, then you can also spot any tainted oils in your food and measure its temperature or acidity. In a China traumatised by food scandals, combining cutting-edge technology with a centuries-old utensil is doubly reassuring.After China Survival Manual (Netexplo awards 2013) which tapped into social media, Kuai Sou uses the internet of things to protect Chinese citizens...

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Scio (Israel) A  pocket  molecular  sensor  with  endless  applications  This  device  is  no  bigger  than  a  cigarette  lighter  yet,  thanks  to  a  connection  to  a  huge  database,  it  can  give  you  the  chemical  composition  of  a  drink  or  meal,  tell  you  whether  your  houseplant  is  healthy  or  check  whether  medicine  is  genuine.  

Sense Ebola Followup (Nigeria) A  mobile  tool  to  help  contain  Ebola  Time is a key factor in managing an Ebola virus outbreak. To manage cases effectively and allocate the right resources, delays have to be reported without delay. eHealth Nigeria provided workers in the Nigerian health ministry with an app for real-time monitoring. Models created from geotagged data allowed the authorities to track the number of cases and take relevant measures to stop the pandemic spreading.

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3/ Netexplo Award winners in Education & Management

Branching Minds (USA)

Cognitive science helping pupils in difficulty This web service for teachers and parents detects pupils’ specific learning difficulties. The aim is to correct them before they become real obstacles, based on past successes and failures recorded and analysed online. This adaptive technology is enhanced and improved with experience. It draws on cognitive science for a smoother learning process through a personalised approach.

PhotoMath (Croatia) Math  problems  solved  "by  magic"  If you’re having difficulty solving an equation, this free app from MicroBlink, a Croatian company specialising in text recognition, turns your smartphone into a maths coach. Just take a picture of the equation and it guides you through the solution, step by step. You get not only the right results, but also the best way of obtaining it. A pocket teacher for maths students in all grades.

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Slack (USA)

Making  internal  communication  seamless  By  bringing  together  every  collaboration  tool  -­‐  email,  Skype,  file-­‐sharing  and  social  networks  –   together   into   a   single   chat   stream,   Slack   makes   teamwork   easier   and   simpler.   Just   8  months   after   its   release,   the   service   is   being   used   by   30,000   teams,   sending   almost   200  million   messages   a   month.   Twitter,   Airbnb,   Dropbox   and   the   New   York   Times   use   Slack,  which  is  already  valued  at  $1  billion.  Will  Slack  kill  email?  

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Netexplo benefits from the valuable partnership and commitment of the following institutions, businesses and partners

Ministry for Digital The culture, education & communication commission and the economy and planning & development commission are closely involved in the partnership between the French Senate and Netexplo. The Senate’s culture, education & communication commission is particularly in charge of bills concerning digital innovation in culture. UNESCO supports the Netexplo Forum  

UNESCO supports the Netexplo Forum which will take place over two days at the Organisation’s headquarters on February 4th & 5th, 2015.

UNESCO works to build peace in the minds of men and women through international cooperation in the fields of education, science, culture, information and communication. Focusing on the development of digital technologies and their cultural and sociological aspects is an essential part of our mission. The new possibilities for dialogue and participation, but also access to knowledge, education and culture, stemming from the growth of internet are naturally at the core of UNESCO’s work and its mandate to serve peace and development by:

• Promoting the free flow of ideas and universal access to information • Promoting the expression of pluralism and cultural diversity in the media and

world information networks • Promoting access for all to ICTs (information & communication technologies).

The Netexplo Forum meets those goals by recognising promising digital initiatives worldwide and fostering the emergence of knowledge societies. It is an innovative project that aims to create the conditions for dialogue and sharing knowledge between cultures and peoples, based upon respect for universal values.

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Academic partner:

HEC Paris is Europe’s leading business school in the latest Financial Times ranking. Founded in 1881, it is today managed by the Paris chamber of commerce and industry within the HEC Group, which offers a range of training in management and entrepreneurship. HEC Group courses lead to Masters of Science, specialised Masters, MBAs, Executive MBAs and doctorates. Through its teaching (e.g. specialised master’s degree in new technology management) and research work, HEC Paris readies business leaders for the integration of digital technology into the enterprise. Represented by: Charles-Henri Besseyre des Horts, Associate Professor, Coordinator of the Management and Human Resources Department, Julien Levy, Affiliate Professor, Director of Master’s in New Technology Management, Laurent Maruani, Professor, Head of Marketing Department, Contact: Delphine Wharmby, Vice President Communications

 

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Strategic partners:

Adobe is revolutionizing digital experience in content creation, customer experience management and digital marketing optimization. Since it was founded in 1982, Adobe has built its success on the major technological innovations that have shaped the revolution in creation, media and the digital enterprise. Today, against a backdrop of far-reaching technological transformation with the boom in wireless devices and digital networks, media and businesses face new challenges in engaging with their customers effectively. Adobe’s mission is to support its customers through those transformations, with its Adobe Creative Cloud and Adobe Marketing Cloud offerings along three main lines: - Creating, distributing and monetizing content on every platform (Web mobile, tablets) - Successful customization of multi-channel user experience and customer interaction - Analysing, measuring and optimizing online marketing to improve customer satisfaction and ROI. Represented by: Pierre Casanova, Managing Director, South West Europe Contact: Christophe Marée, VP Digital Marketing, Western & Southern Europe For more than 35 years, L’Atelier BNP Paribas has identified disruptive innovations that herald major changes for companies in every sector. It helps them adapt these transformations to suit the needs of their own business projects.

Backed by the BNP Paribas Group, L’Atelier is distinguished by an open architecture approach that extends beyond the banking sector, and by its presence in three major regional centres of innovation: Europe, North America and Asia.

Drawing on its expertise in technology and innovation tracking and analysis, L’Atelier BNP Paribas produces content (website, newsletters, radio, and TV) and provides digital strategy consulting services to companies. Conferences and immersive study tours with local players round out its role as a clearinghouse for discussions and the exchange of knowledge.

As part of its open innovation approach, it recently created the Lab to bring innovative entrepreneurs and major corporations together, with the aim of accelerating the development of their shared projects.

 

 

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Represented by: Louis Treussard, CEO Contact: Isabelle Leguillon, Events – Communications & Partnerships Department BPI group, a world leader in HR transformation consulting with presence in almost 40 countries, can support development and change strategies worldwide. For 30 years its teams have served businesses and public institutions to help them address their employment, management and change issues: supporting restructuring, revealing and developing talent, and implementing transformation projects. The firm stands out through constant innovation-driven progress: an authoritative think-tank, a 40-person innovation department, and a firm digital orientation with BPI Online, mobile applications and digital career paths. Represented by: Sabine Lochmann, CEO Contact: Amélie Pouzet-Laurent, Marketing & Events Manager

Deloitte, the multidisciplinary and innovative world leader in business services, supports its clients over time in formulating, implementing and executing their strategy. Deloitte commits to corporations and governmental organisations, helping them plan, organise, secure and carry out far-reaching changes and complex projects. Deloitte provides its clients with the best French and international practices, as well as the strength of a unique network of 193,000 professionals – consultants, auditors, chartered accountants and tax specialists, etc. - in more than 140 countries. Represented by: Ariane Bucaille, Partner TMT Leader Contact: Vincent Bocart Communication Director

 

 

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A pioneer of opinion polls and market research for 75 years, Ifop is now a leader on its sector. Structured around 6 areas of expertise (Opinion & Corporate Strategy, Consumer & Beauty, Services, Media & Digital, Healthcare, Luxury) Ifop creates value for its clients by ensuring the quality of collected information and by giving it meaning and perspective. It decodes the change dynamics at work in society in the digital era and supports businesses in their transformation issues by helping them to grasp their various audience’s practices and expectations better. In the past 4 years Ifop has enhanced its Strategic Planning expertise, which advises advertisers on innovation through forward-looking, creative approaches.

Close to its clients, Ifop is active in around 50 countries through bases in Paris, Toronto, Buenos Aires, Shanghai and Hong Kong. It achieves revenue of €40 million and employs more than 200 people.

Represented by: Christophe Jourdain, MD, International & Development Contact: Martine Ghnassia, Director, Strategic Planning and Communications.

Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2013 and 159,000 employees worldwide at 30 September 2014, including 99,800 employees in France. Present in 30 countries, the Group has a total customer base of 240 million customers worldwide at 30 September 2014, including 182 million mobile customers and 16 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.

Orange is listed on the NYSE Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN). Represented by: Béatrice Mandine, Senior Executive Vice President, Communication and Brand Ludovic Guilcher, Deputy VP, Group Human Resources

 

 

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SNCF is one the world’s largest transport and logistics groups with presence in 120 countries, revenue of €32.2 billion, of which 25% outside France, and 250,000 employees in 2013. A state-owned group with a public service vocation, SNCF is building on its strong rail base to broaden its transport service offering and offer seamless and door-to-door mobility to its customers, whether passengers, freighters or organising authorities. Through its subsidiary voyages-sncf.com, SNCF is also a French e-commerce leader and a pioneer in digital retailing. To be constantly inventive in its transport service, SNCF explores every source of inspiration and is enriched by ideas and expertise from outside the group. The SNCF group joins forces with startups, supporting them and sharing promising ideas for new digital services for its customers through “Voyageur connecté” (connected traveller), an incubator launched in late January 2014 in partnership with Paris Incubateurs, its subsidiary SNCF Développement, its connections with Le Camping, an innovative web project accelerator, the Paris Region Lab’s Open Innovation Club, its open data platform (data.sncf.com), and more recently Data Shaker, an experimentation and acceleration program by Silicon Sentier for data projects that brings entrepreneurs together with a business ecosystem to bring new products and services to life. Represented by: Yves Tyrode, VP Digital & Communications SNCF

TBWA is the 3rd biggest communication group in France. TBWA creates disruptive ideas for clients such as Nissan, McDonalds, Michelin, SNCF, BNP Paribas, Total, Leroy Merlin and System U. TBWA is a member of Omnicom Group Inc. and one of the fastest-growing groups in the Top 10 with 258 offices in 77 countries and approximately 12,000 people. Represented by: Nicolas Bordas, Vice President at TBWA/EUROPE & President of BEING Worldwide

 

 

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Netexplo Forum press contact

Burson-Marsteller i&e Nicolas Celic - nicolas.celic@bm.com

Lorraine Brucker-Romac - lorraine.brucker-romac@bm.com

+33 (0)1 5603 1260

Netexplo Observatory Guillaume Pernoud - gpernoud@netexplo.org

+33 (0)6 1037 2766

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