MARKETINGPOSTPAID CONNECTIONS

GROUP MEMBERS:AKSHAT MALIK 1021302ZAFAR IQBAL 1021322RAUNAK DOSHI 1021327SRIKANT PANDEY 1021331ISSAC JOSE 1021316JOSE JOHN 1021318SUJAY JACOB 1021332SOUVIK GHOSH 1021330KAPIL ARYA 1021356

ALFAAZ

..words make

moments..

PRODUCT

• POST-PAID CONNECTION

• MOBILE INTERNET

PRICE

• PRICE OF THE CONNECTION- RS- 49.99

• MONTHLY RENTAL- 150+ VARIABLE

• INTERNET- RS-199-499• ALFAAZ SERVICES- FREE

PROMOTION• All major social

networking sites• Zebra-crossing idea all

over the country• Aerial advertising• Conventional

promotion-T.V,radios ,newspaper, banners

• Reward points• Group plans• 30 minutes activation • Optional happy hours

PLACE• Two tier cities• Metros• Cosmos

PROCESS

• Submission of documents

• Activations within 30 minutes

PHYSICAL EVIDENCE• Strong PRO team• Customer care service

center• Strong networks• Towers

PEOPLE

•Corporates•Housewives•Students

Productivity• STD /ISD CALLS• Pay bills• Free sms• Call charge reduced after 6

consecutive billings• Corporates tie-ups• Friends group• Conference groups

MAJOR PLAYERS IN POST PAID SECTOR

• VODAFONE

• AIRTEL

• TATA DOCOMO

• RELIANCE

• BSNL

• IDEA

• UNINOR

VODAFONE

• Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai.

• The company now has operations across the country with over 115.55 million customers. 

• Vodafone is the world's leading international mobile communications group with approximately 347 million proportionate customers as on 30 June 2010.

• Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide

AIRTEL

• Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa.

• Bharti Airtel since its inception, has been at the forefront of technology and has pioneered several innovations in the telecom sector.

• The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities.

• The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.

TATA DOCOMO

• Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008.

• Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand Tata DOCOMO and has also been allotted spectrum in 18 telecom Circles.

• Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share.

RELIANCE

• Reliance – ADA Group’s flagship company,

• Reliance Communications, is India's largest private sector information and communications company, with over 100 million subscribers.

• It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain.

BSNL

• Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc.

• Presently it is one of the largest & leading public sector unit in India. 

• BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector.

• There is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai

THANK YOU