A Beginner's Guide to

CreatingVisual Content

O V E R V I E W

Why Use Visual Content?

How Effective is Visual

Content

Types of Visual Content

Where to Start

Tools for Creating Visual

Content

People are wired totake in visual content

faster and moreeffectively than words

- Quicksprout -

Why Use Visual Content?

of information

transmitted to the

brain is visual

90%

Our brain

processes

visuals 60,000x

faster than text.of what they see

20% of what they read

and 10% of what they hear

80%Humans remember

of the population are visual learners

65%

The Science Behind Visuals

How Effective is Visual Content?

94%Content with relevant images get more views thancontent without relevant images.

Shoppers who view video are more likely to purchasethan non-viewers.

1.81X

Visual content is more likely to get shared on social mediathan other typesof content.

40x

improve brand awarenessincrease content sharabilityand engagementincrease traffic to your site

If done correctly, visual contentmarketing can:

Type ofVisual

Content

Infographics

Creative images

Meme

Videos

ComicsPresentations

Creating visual contentshould always start on

your website.

Where to Start?

Use eye-catching, high-quality header imagesthat showcase your brand.

Have one sharableimage per page

Don't forget to add a call-to-action when appropriate

Make context clear by adding text overlay

Tip for Adding VisualContent in YourWebsite

Tools for CreatingVisual Content

Our current favorite for creating various types ofvisual content. Great for non-designers

For creating infographics, presentations, social media images, and so much more

Create stunningphotos with theseeasy to use imageediting tools

Tools for creatingbeautiful

infographics

Tools for videosand animations

FreeHi-res Imagesand Vectors

All CC0 LicensedYou are free to use andmodify the images. No

attribution needed.

Use images that are relevant to yourcontent and brandUse different image sizes to fit varioussocial channels.Be consistent with your image style

Quick Tips

Sources:

http://www.mammothinfographics.com/why-infographics/http://blog.optimaltargeting.com/2013/08/infographics-the-future-of-marketing/https://www.quicksprout.com/2015/03/20/the-ultimate-guide-to-creating-visually-appealing-content/http://blog.hubspot.com/marketing/visual-content-marketing-strategyhttps://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-contenthttps://designschool.canva.com/blog/visual-marketing/https://blog.kissmetrics.com/12-infographic-tips/http://sociallysorted.com.au/mistakes-visual-content/http://www.chrisducker.com/visualtools/

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