Big Benefits of Visual Content

Marketing

Welcome to the era of visual marketing

Take a look at your

social media feeds -

- from GIFs and

infographics to

Instagram and

Snapchat,

everything is

coming up visual.

The proof is in the research

• 83% of learning happens visually

• Visual information is processed 60,000 times faster than text

• Retention increases 40% when an image is used

• Posts with images are more likely to shared online

• After viewing a product video, consumers are 85% more likely to purchase

So how will your business benefit from visual content

marketing? Let’s break it down…

Gives your brand an identity

Shows, not tells

Increases your content’s

shareabilityand drive

engagement

Supports search engine optimization

Gives your brand an identity

• Personalize your brand, show your corporate spirit and be relatable to your target customer:

– Pull interesting stats, facts or tips from your other corporate content and repurpose them into a visual

– Take pictures of your staff in action: capture the work environment, share moments of success, make the most out of your charitable work or team building events

– You don’t always need perfectly polished images – show that you’re real!

Gives your brand an identity

Corporate sponsorship

Team building

Charitable events

Stats and facts

Visiting customers

Shows, not tells

• More than 1 billion unique users visit YouTube monthly, watching over 6 billion hours of video

• Why? People want to be shown, not told how to do things

• Show your product or process in actionwith tools like Instagram, Flipogram or Vine, use video editing and voice capabilities on your computer or smartphone to get the right message and polish

Shows, not tells

Click on these videos for examples:

Increases your content’s

shareabilityand drive

engagement

• Research shows that Facebook posts with images receive 120% more engagement than the average post -- we’re talking shares, likes, website clicks, comments and ultimately, conversions

• What’s one of the most often shared visuals? Infographics: they tell a story with impact and creativity

• Another favourite? Quotes of the day and inspirational messages

Increases your content’s

shareabilityand drive

engagement

Examples of

shareable content

Supports search engine optimization

• Search engines also crawl visuals when determining where to place you in search results

• Optimize your images, stock photography downloads and videos by including keywords in the file name, alt text and image tags

• Remember: don’t write for the search engines -- write for your audience. Think about your readers and what they’re interested in knowing or solving when they consult your content

Supports search engine optimization

Supports search engine optimization

Now when someone searching for your product or service, you will stand out in images:

Ready to get started? Contact the Giants:

www.bedigitalgiants.com

@bedigitalgiants

Sources cited in this presentation

• http://socialmediachimps.com/infographics/why-infographics-data-visualization-works/

• http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014

• http://corp.wishpond.com/blog/2013/01/10/infographic-the-impact-of-photos-on-facebook-engagement/

• https://www.youtube.com/yt/press/statistics.html

• http://www.invodo.com/resources/statistics/