A Creative Look at Advertising

Created and Presented by Ms. Steinmetz

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• The printed advertisements= magazines, newspapers or billboards, and consumer products.

• Challenges: An idea or message must be communicated simply and swiftly, it must be eye-catching enough to grab the viewer’s attention and convey the important information in an instant.

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Guiding Questions: Advertisements

• What makes any product desirable or visually attractive?

• What aspects of the product would cause you to take a second look?

Bose Noise Reduction Headphones

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Glassex Window Cleaner

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“J”Just when you thought it was dead…”

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• Audience?• Visual elements or design qualities attracts you to the product?

• K.I.S.S.

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Possible TopicsHumorous or serious solutions are acceptable.

• Technology• Fantasy• Social issues• Personal Products

What product do you think we need in today’s world? Create a product for the future.

How can you develop an advertisement for such a product?

Part One: Create a two-dimensional

layout design for a magazine.

Part Two: Create a three-dimensional package

design.

• Readability- K.I.S.S. (Keep it simple silly!)

• Concept/Product• Composition• Craftsmanship

• Effectiveness/Creativity in advertisements (70% of readers are drawn

into an ad by the image/graphic as opposed to text)