JOIN. EARN. PLAY

Your Local Golf Club May, 2014

Par Buddy

Golf Course Challenges

Declining Participation

Fixed Costs & Land Use

•  Profitability at golf courses relies heavily upon marketing efforts and efficient operations due to fixed costs such as mowing, fertilizing, maintenance, etc.

•  Land use restrictions and water consumption regulations make it difficult for new courses to get started, not to mention the average of $10MM in capital start-up costs

•  The U.S has lost 5 million golfers over the past 10 years •  A recent study conducted by the National Golf Foundation found the

following as reasons why those who didn’t golf, chose not to golf: •  Equipment is too expensive

•  Greens fees are too expensive

•  The game is too hard to pick up

Declining participation and business barriers

The easiest and most effective way for courses to combat this is to partner with marketers

This means existing courses have an opportunity to gain share against competitors by improving foot traffic

Par Buddy Golf

About Par Buddy

Par Buddy Golf uses a patented online technology platform to deliver a “Loyalty Program in

a Box” that is fully customizable to your course’s needs. Building loyalty is a core

marketing concept but golf courses have been slow to adopt. At Par Buddy Golf, we

believe we are best positioned to deliver a customizable online loyalty program and

connect courses to local complementary businesses to drive golfer participation.

Drive golfers to your course by leveraging our loyalty rewards, social media, and local marketing strategies

Target Customer Our solution will generate the most value for public & semi private courses and avid/beginner golfers

●  Public and Semi-Private Course ●  Course looking to increase golfer participation ●  Has little or no loyalty/rewards program ●  Course seeking to retain frequent golfers ●  Course looking to monetize assets

GOLFERS (Secondary)

GOLF COURSE (Primary)

●  Avid Golfer and beginner ●  Golfer looking for cost-effective way to play more ●  Non- club member but looking for a similar

experience ●  High school, college, young professional golfers

(ages 18-45) ●  Owns a smartphone

Par Buddy Golf Benefits

•  Become a member of a Golf Club: Join at their local course online or with mobile app for free

•  The more you play, the more you save: Earn points for every

dollar spent on and off the course to unlock rewards: •  Discount merchandise •  Free / reduced green fees •  Access to locker rooms and showers •  Advanced tee time booking

GOLFERS The Benefits of a Local

Golf Club

GOLF COURSES

A Digital Customizable

Golf Loyalty System

•  Increase foot traffic: Drive revenue growth and attract new golfers •  Build loyalty: Retain golfers and remain competitive •  Become more efficient: Monetize under-utilized assets ( Locker

rooms, showers, etc.) •  Nearby-venue ecosystem: Have golfers earn points at nearby

venues (19th hole bar, etc.) •  Social Media Marketing: Courses featured on Par Buddy Golf

website

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Par Buddy Golf: For Golfers

Join the Club Golfers join a Par Buddy Golf Club at their local course online or with Mobile App for free

Earn Rewards

Play More Golf

Golfers earn points with every dollar spent on and off the course using the loyalty card, punch card or Mobile App

Golfers enjoy golf more by taking advantage of rewards, saving more each time they play

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Par Buddy Golf: For Golf Courses

Rewards Program

PBG Punch Card

Rewards Consolidation

Online Software

Loyalty Cards & POS Hardware

Ecosystem

Complete Loyalty System. Fully Customizable. Easy to Use

Offer “rewards items” which correlate to a number of points earned each time a member makes a purchase at your course

Easily incorporate any existing benefits programs (discount cards) into our technology platform

Sell rounds of golf and other items in bulk, allow PBG members to pre-purchase rounds or sell elite membership experiences

Web-based. Use a browser to login online. Members manage their accounts using the member portal online or mobile app

We print loyalty cards you can design with your course colors, images and logos. Compatible card readers provided. Quick Response Codes ( ) to scan with mobile app

Golfers can enroll and earn points at nearby venues. Free marketing through our website, app and social media channels

Thank You

www.ParBuddyGolf.com