Forbidden City

A Gift from China

Prepared by Shan Wang

Products - Traditional Chinese Items

Products - Jewelry

Products - Artwork

Product - Artwork

Store Image

Outside Inside

Target Market

Customer Value Proposition:

With reasonable prices, you can buy unique gifts and experience Chinese culture.

Positioning Map

Promotions

Partnerships

Posters

Creative Website

Facebook, Twitter, YouTube

Membership Cards/Business Cards

Star Phoenix Newspaper

Billboards

Forbidden City

Location:Phone:

Capital Budget

Star-up Budget : $153,200

Equity: $160,000

ROI = 20%IRR = 22.67%

NPV = $ 11,428

Average Profit = $44,737

Average Owner Compensation = $ 66,605

Thank You谢谢

“The Best way to predict

THE FUTURE

is to

CREATE IT !”

-- Peter Drucker

Forbidden City