Date post: | 22-Apr-2015 |
Category: |
Marketing |
Upload: | kim-damsgaard |
View: | 253 times |
Download: | 1 times |
OfflineA heretical view on web analytics
Web Analytics Wednesday / Aarhus 15/3-14
forget online...
get offline...
the big picture
0
50
100
150
200
250
Online sales
0
50
100
150
200
250
Online sales Offline sales
0
50
100
150
200
250
Online share of total sales
stop reporting
start analyzing
0
50
100
150
200
250
why?
touch points
why they matter
0
20
40
60
80
100
NPS
0
20
40
60
80
100
NPS
New check-out wizard
0
20
40
60
80
100
NPS
New check-out wizard
Optimized product
page design
0
20
40
60
80
100
NPS
New check-out wizard
Optimized product
page design
Panic
0
20
40
60
80
100
NPS
Positive sentiment Negative sentiment
0
20
40
60
80
100
NPS
Page viewsAverage time on siteOnline salesBrowser distributionCPC
who cares about
put it in context
Big dataBusiness intelligenceData analytics
get offline
ThanksKim Berk Damsgaard, Digital Director
Pravda A/S T: 86 13 88 77Fredens Torv 8 M: 20 73 96 818000 Aarhus E: [email protected]