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A Knowledge Innovation A Knowledge Innovation TM TM Project Proposal Project Proposal On On The National Council The National Council for for Public - Private Public - Private Partnership Partnership June 23, 2005, June 23, 2005, Cairo Cairo
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Page 1: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

A Knowledge A Knowledge InnovationInnovationTMTM

Project Proposal Project Proposal On On

The National Council The National Council for for

Public - Private Public - Private PartnershipPartnership

June 23, 2005,June 23, 2005, Cairo Cairo

Page 2: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Thank youThank youThe following course work and project proposal was created as part of the „KEN The following course work and project proposal was created as part of the „KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in collaboration with Practitioner Certification Course“ delivered at RITSEC, Cairo in collaboration with Entovation Internation Ltd. Entovation Internation Ltd. The Knowledge Innovation Assessment Methodology was developed and is copyrighted by The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (Debra M. Amidon (wwwwww..entovationentovation..comcom))

A special thank you for their support is given to (alphabetically listed by given name):A special thank you for their support is given to (alphabetically listed by given name):

– The Egyptian Ministry of Administrative DevelopmentThe Egyptian Ministry of Administrative Development– RITSEC ManagementRITSEC Management

• Hisham SherifHisham Sherif• Mahmood RezkMahmood Rezk• Effat El-ShookyEffat El-Shooky

– RITSEC StaffRITSEC Staff• Sophia Korayem (Local project management)Sophia Korayem (Local project management)• Amin Lotfy (Local project management and facilitation)Amin Lotfy (Local project management and facilitation)• Ahmed Sobky (Local project management and facilitation)Ahmed Sobky (Local project management and facilitation)• Neven Noshy (Local IT support)Neven Noshy (Local IT support)

– International supportersInternational supporters• Debra Amidon, Entovation International Ltd Debra Amidon, Entovation International Ltd wwwwww..entovationentovation..comcom (Content expert) (Content expert)• Oliver Schwabe, Eurofocus International Consultants Ltd, Oliver Schwabe, Eurofocus International Consultants Ltd, wwwwww.euro-.euro-focusfocus..comcom

(Facilitator)(Facilitator)

– and the whole participant groupand the whole participant group

Page 3: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Participants:Participants:

• Dalia Hosny AbdelfattahDalia Hosny Abdelfattah• Mohamed ElKourdyMohamed ElKourdy• Rehab Salah HassanRehab Salah Hassan• Walaa H. MahmoudWalaa H. Mahmoud

Page 4: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

PRESENTATION OUTLINE:PRESENTATION OUTLINE: Executive Summery. Executive Summery.

• Strengths in private- and public sectors.Strengths in private- and public sectors.• Challenges and Opportunities of PPP.Challenges and Opportunities of PPP.

Challenges and Opportunities of Public-Private Challenges and Opportunities of Public-Private Partnership. Partnership.

Project Description. Project Description. Key Proposed Activities Key Proposed Activities Financial valueFinancial value Non-financial valueNon-financial value Measurement of non-financial value (performance Measurement of non-financial value (performance

measures)measures) The Assessment Results (Radar Chart).The Assessment Results (Radar Chart). The Detailed ResultsThe Detailed Results Implementation (Priority Groups)Implementation (Priority Groups) Required resources Required resources The time needed ( projected start date)The time needed ( projected start date) Organizational ReadinessOrganizational Readiness Success CriteriaSuccess Criteria Future steps and Recommendations.Future steps and Recommendations. Dimensions in details.Dimensions in details.

Page 5: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Executive Executive Summery:Summery:

• In an increasingly competitive global environment, In an increasingly competitive global environment, The Government is focusing on new ways to finance The Government is focusing on new ways to finance projects, build infrastructure and deliver services.projects, build infrastructure and deliver services.

• Public-private partnerships are becoming a Public-private partnerships are becoming a common tool to bring together the strengths of common tool to bring together the strengths of both sectors, and provide the needed capital to both sectors, and provide the needed capital to finance government programs and projects, finance government programs and projects, thereby freeing public funds for core economic and thereby freeing public funds for core economic and social programs. social programs.

• The Public-Private Partnership (PPP) is A The Public-Private Partnership (PPP) is A cooperative venture between the public and private cooperative venture between the public and private sectors, built on the expertise of each partner, that sectors, built on the expertise of each partner, that best meets clearly defined public needs through best meets clearly defined public needs through the appropriate allocation of resources, risks and the appropriate allocation of resources, risks and rewards. rewards.

Page 6: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Challenges of PPP?Challenges of PPP?Increasing the incentives and improving the institutional frameworks forIncreasing the incentives and improving the institutional frameworks forco-operation between public and private actors of innovation.co-operation between public and private actors of innovation.

Streamlining and improving the public support schemes for innovation.Streamlining and improving the public support schemes for innovation.

• Reduced development riskReduced development risk.

• Reduced public capital investmentReduced public capital investment.

• Maximize the use of each sector’s strengthMaximize the use of each sector’s strength.

• Mobilizes excess or underutilized assetsMobilizes excess or underutilized assets.

• Improved efficiencies/quicker completionImproved efficiencies/quicker completion.

Page 7: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

• Improved service to the communityImproved service to the community.

• Improved cost effectivenessImproved cost effectiveness.

• Shared resourcesShared resources.

• Shared/allocated risksShared/allocated risks .

• Mutual rewardsMutual rewards.

Challenges of PPP?Challenges of PPP?

Page 8: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Opportunities of PPP:Opportunities of PPP:

Public Sector Strengths:

• Legal Authority. Legal Authority. • Protection of Protection of

procurement policies.procurement policies.• Broad Broad

prospective/balance prospective/balance the competing goals to the competing goals to meet public needs.meet public needs.

• Personnel – dedicated Personnel – dedicated but constrained.but constrained.

• Capital resources and Capital resources and underutilized assets. underutilized assets.

Private Sector Strengths(The Result of Market The Result of Market

Competition)Competition)• Management Efficiency.Management Efficiency.• Newer Technologies.Newer Technologies.• Workplace Efficiencies.Workplace Efficiencies.• Cash Flow Management.Cash Flow Management.• Personnel Development.Personnel Development.• Shared Resources Shared Resources

(Money). (Money).

Lies in balancing the Strengths of both Lies in balancing the Strengths of both sectors.sectors.

Page 9: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Project DescriptionProject Description• Establishing The National Establishing The National

Council for Public-Private Council for Public-Private Partnership to promote and Partnership to promote and facilitate the formation of public-facilitate the formation of public-private partnerships, in order to private partnerships, in order to raise the awareness of raise the awareness of Government and Private entities Government and Private entities of the means by which their of the means by which their cooperation can cost effectively, cooperation can cost effectively, providing higher quality of providing higher quality of public goods, services and public goods, services and facilities.facilities.

Page 10: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Key Proposed Key Proposed Activities:Activities:1.1.Serve as an advocate of public-private Serve as an advocate of public-private

partnerships.partnerships.2.2.Provide useful information on the Provide useful information on the

utilization of public-private utilization of public-private partnerships.partnerships.

3.3.Facilitate communications between Facilitate communications between public- and private-sector members.public- and private-sector members.

4.4.Conduct educational, training and other Conduct educational, training and other activities on public-private partnerships.activities on public-private partnerships.

5.5.Develop public dialogue in support of Develop public dialogue in support of the use of public-private partnerships the use of public-private partnerships and removal of impediments to their and removal of impediments to their implementation.implementation.

Page 11: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Key Proposed Key Proposed Activities:Activities:

6. 6. Release Publications and AnnualRelease Publications and Annual Reports.Reports.

7.7. Creating job opportunities, and Creating job opportunities, and recruiting.recruiting.

8.8. Build Website of the Council to Build Website of the Council to ensure the international ensure the international presence and to share experience presence and to share experience with other countries.with other countries.

Page 12: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Expected Financial Expected Financial ValueValue• New sources of finance.New sources of finance.

• Cost Effectiveness.Cost Effectiveness.• Reducing Risk as it will be shared.Reducing Risk as it will be shared.• Increasing efficiency through optimal allocation for the Increasing efficiency through optimal allocation for the

public funding.public funding.• Increase in Return on Investment.Increase in Return on Investment.• Increasing the Productivity of employees.Increasing the Productivity of employees.• Increasing the per capita income.Increasing the per capita income.• Increasing the national income value.Increasing the national income value.• Increase in Country GDP.Increase in Country GDP.• Reduces duplication of work and expenditure between the Reduces duplication of work and expenditure between the

public sector and private sector.public sector and private sector.• Reduce expenditure on the market research studies as we Reduce expenditure on the market research studies as we

apply an aligned mechanism.apply an aligned mechanism.• Reduce the Government budget burdens.Reduce the Government budget burdens.• Media cost reduction.Media cost reduction.• Creating employment opportunities. Creating employment opportunities.

Page 13: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Expected Non-Financial Expected Non-Financial ValueValue

• Supporting the collaboration between government and the Supporting the collaboration between government and the private sector.private sector.

• Improving leadership in Public sector.Improving leadership in Public sector.• Creating a market image that promotes the Private Public Creating a market image that promotes the Private Public

Partnership.Partnership.• Human Capital Development.Human Capital Development.• Higher awareness of Technology and the culture of Higher awareness of Technology and the culture of

Knowledge innovation.Knowledge innovation.• Higher social awareness.Higher social awareness.• Adopting a new style of Education that will motivate Adopting a new style of Education that will motivate

employees.employees.• Promote communication with the expanding global Promote communication with the expanding global

community, that will result in a maximization of learning community, that will result in a maximization of learning resources utility for personnel.resources utility for personnel.

• Increasing the economic wealth through developing Increasing the economic wealth through developing communication network.communication network.

• Unifying and mobilizing the capacity of the participants.Unifying and mobilizing the capacity of the participants.• Disseminating new innovative ideas for new projects Disseminating new innovative ideas for new projects

proposed from people.proposed from people.• Encourage the Private Media companies to involve in this Encourage the Private Media companies to involve in this

Campaign to benefit from the PPP. Campaign to benefit from the PPP.

Page 14: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Expected Non-Financial Expected Non-Financial ValueValue

• Develop the sense of Project ownership among all participants.Develop the sense of Project ownership among all participants.• Develop a National vision to improve goods and services through the Develop a National vision to improve goods and services through the

dialogue between Government and customers Improve the communication dialogue between Government and customers Improve the communication between public sector decision makers and Private sector stakeholders.between public sector decision makers and Private sector stakeholders.

• Promoting the Social and Political awareness among citizens.Promoting the Social and Political awareness among citizens.• Higher quality in Government products and services.Higher quality in Government products and services.• Higher awareness of for knowledge-intensive service.Higher awareness of for knowledge-intensive service.• Higher social welfare through narrowing the gaps between different Higher social welfare through narrowing the gaps between different

social levels.social levels.• a feedback of emphasizing for knowledge-intensive service.a feedback of emphasizing for knowledge-intensive service.• Enhance communication among the departments internally and Enhance communication among the departments internally and

externally.externally.• Eliminate the duplication of the services rendered.Eliminate the duplication of the services rendered.• Having clearly defined targets we can assess the extent which we are Having clearly defined targets we can assess the extent which we are

achieving our objectives.achieving our objectives.• Develop the experience of employees regarding the competitiveness Develop the experience of employees regarding the competitiveness

internally and externally. internally and externally. • Reduce the risk following an aligned mechanism.Reduce the risk following an aligned mechanism.• Promoting the sense of trust and Patriotism among citizens and project Promoting the sense of trust and Patriotism among citizens and project

ownership. Easier access to information and databases.ownership. Easier access to information and databases.• Promoting transparency and credibility between public /private sector and Promoting transparency and credibility between public /private sector and

stakeholders.stakeholders.

Page 15: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Measurement of Measurement of non-financial non-financial

valuevalue• Dynamic dialogue among employees.Dynamic dialogue among employees.• Decrease in rates of immigration.Decrease in rates of immigration.• Social Harmony.Social Harmony.• Social welfare and higher awareness of Technology.Social welfare and higher awareness of Technology.• New innovative ideas and inventions.New innovative ideas and inventions.• Employee productivity ratios.Employee productivity ratios.• Higher motivations among employees.Higher motivations among employees.• More integration in the Global community.More integration in the Global community.• Higher quality of Goods and Services.Higher quality of Goods and Services.• Higher performance ratios due in depth Experience.Higher performance ratios due in depth Experience.• Higher living standards.Higher living standards.• Higher social satisfaction towards Government goods Higher social satisfaction towards Government goods

and services.and services.• Higher competitiveness of products and services Higher competitiveness of products and services

provided by the government, due to following provided by the government, due to following International Quality Standards. International Quality Standards.

• Higher purchasing power.Higher purchasing power.

Page 16: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The Assessment ResultsThe Assessment Results

Page 17: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Technology / Internet:

Leadership / Leverage:

Market Image:

Market Penetration:

Products/Services:

Market Positioning:

Learning Network:

Education / Development:

Performance Measures:

Collaborative Process:

The Detailed ResultsThe Detailed Results3 9

4.5 8.5

6 8.5

2 8

5.5 9.5

4 8

5.5 8.5

6.5 8

7 10

2 9

Page 18: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Priority Group 1 Priority Group 1 DimensionsDimensions

• Collaborative ProcessCollaborative Process • Learning NetworkLearning Network • Technology / InternetTechnology / Internet

Page 19: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

ImprovementImprovement Goal Priority Goal Priority

Group 1Group 1• Ensure the National and International Ensure the National and International

Presence through Technology/Internet Presence through Technology/Internet service.service.

• Facilitate communication and collaboration Facilitate communication and collaboration between the various parties involved in the between the various parties involved in the potential partnership.potential partnership.

• Enhance the performance of an Enhance the performance of an organization and boost its connectivity. organization and boost its connectivity.

Page 20: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Project Project Suggestion Suggestion

Priority Group Priority Group 11

• Establishing Information Establishing Information Technology Unit. Technology Unit.

Responsibilities:

1.1.Building a Website.Building a Website.2.2.Building Information Technology Network Building Information Technology Network

connecting all involved parities in the connecting all involved parities in the partnership.partnership.

3.3.Ensure Knowledge exchanged between all Ensure Knowledge exchanged between all parities. parities.

Page 21: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Priority Group 2Priority Group 2 DimensionsDimensions

• Performance Measures • Market Positioning • Market Penetration• Products / Services.

Page 22: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Improvement Improvement Goal Priority Goal Priority

Group 2Group 2support the potential partnership support the potential partnership with the needed researches and with the needed researches and studies on Public Private studies on Public Private Partnership and foreign Partnership and foreign experiences and support decision experiences and support decision making. Also, designing the making. Also, designing the mechanisms and measurements of mechanisms and measurements of performance, in order to evaluate performance, in order to evaluate tangible and intangible assets.tangible and intangible assets.

Page 23: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Project Project Suggestion Suggestion

Priority Group Priority Group 22Establishing Research and Development Establishing Research and Development

UnitUnitResponsibilities:1.Periodical reports.2.Performance measure report.

Page 24: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

PriorityPriority Group 3Group 3 DimensionsDimensions

• Market Image.Market Image.• Leadership / Leverage.Leadership / Leverage.• Education / DevelopmentEducation / Development

Page 25: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Improvement Improvement Goal Priority Goal Priority

Group 3Group 3• We need to support the leadership of We need to support the leadership of

the organization with the organization with Education/Development in order to Education/Development in order to develop a good market imagedevelop a good market image

Page 26: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Project Project Suggestion Suggestion

Priority Group Priority Group 33• Training program for leadership:Training program for leadership:

- To enhance leadership.To enhance leadership.- Build competitive Market Image.Build competitive Market Image.

Page 27: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Resources Resources RequiredRequired• Human Capital Resources (knowledge-intensive Human Capital Resources (knowledge-intensive

Experts, Stakeholders, and marketing and Experts, Stakeholders, and marketing and planning Practitioners).planning Practitioners).

• Financial Resources.Financial Resources.• Training programs to employees.Training programs to employees.• Advanced Technological support.Advanced Technological support.• Needed tools and equipments.Needed tools and equipments.• Legal Support.Legal Support.• Databases and Information about the required Databases and Information about the required

Human Capital and the important information Human Capital and the important information and statistics of Private sectors companies.and statistics of Private sectors companies.

• Reports on Government Needs and requirements Reports on Government Needs and requirements to be ready for the partnership.to be ready for the partnership.

Page 28: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Time RequiredTime Required

• The Time requried for the Establishing the The Time requried for the Establishing the National Council For Public-Private National Council For Public-Private Partnership.Partnership.

• The strategy of the coucil will take 3-5 The strategy of the coucil will take 3-5 months.months.

• Forming the coordinating committee will Forming the coordinating committee will takes 3-5 months.takes 3-5 months.

• Establishing the Units of the Council will Establishing the Units of the Council will take 6-12 monthstake 6-12 months

• The council can start operating after two The council can start operating after two years years

Page 29: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Organizational Organizational ReadinessReadiness

• The project can start within The project can start within 3-5 3-5 monthsmonths, in order to prepare for , in order to prepare for meetings and forums with both meetings and forums with both desicion makers and stakeholders of desicion makers and stakeholders of private and public sectors. private and public sectors.

Page 30: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Success CriteriaSuccess Criteria• POLITICAL LEADERSHIP:POLITICAL LEADERSHIP: A successful partnership can result only if there A successful partnership can result only if there

is commitment from "the top". The most senior is commitment from "the top". The most senior public officials must be willing to be actively public officials must be willing to be actively involved in supporting the concept of PPPs and involved in supporting the concept of PPPs and taking a leadership role in the development of taking a leadership role in the development of each given partnership. each given partnership.

• PUBLIC SECTOR INVOLVEMENT:PUBLIC SECTOR INVOLVEMENT:Once a partnership has been established, the Once a partnership has been established, the public-sector must remain actively involved in public-sector must remain actively involved in the project or program. On-going monitoring of the project or program. On-going monitoring of the performance of the partnership is important the performance of the partnership is important in assuring its success. in assuring its success.

• A WELL THOUGHT-OUT PLAN:A WELL THOUGHT-OUT PLAN:A carefully developed plan (often done with the A carefully developed plan (often done with the assistance of an outside expert in this field) will assistance of an outside expert in this field) will substantially increase the probability of success substantially increase the probability of success of the partnership. of the partnership.

Page 31: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Success CriteriaSuccess Criteria• A DEDICATED INCOME STREAMA DEDICATED INCOME STREAM

While the private partner may provide the initial funding While the private partner may provide the initial funding for capital improvements, there must be a means of for capital improvements, there must be a means of repayment of this investment over the long term of the repayment of this investment over the long term of the partnership. The income stream can be generated by a partnership. The income stream can be generated by a variety and combination of sources (fees, tax increment variety and combination of sources (fees, tax increment financing, or a wide range of additional options), but financing, or a wide range of additional options), but must be assured for the length of the partnership.must be assured for the length of the partnership.

• COMMUNICATIONS WITH STAKEHOLDERS:COMMUNICATIONS WITH STAKEHOLDERS:More people will be affected by a partnership than just More people will be affected by a partnership than just the public officials and the private-sector partner. the public officials and the private-sector partner.

• SELECTING THE RIGHT PARTNER:SELECTING THE RIGHT PARTNER:The "lowest bid" is not always the best choice for The "lowest bid" is not always the best choice for selecting a partner. The "best value" in a partner is selecting a partner. The "best value" in a partner is critical in a long-term relationship that is central to a critical in a long-term relationship that is central to a successful partnership. successful partnership.

Page 32: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Projected Start Projected Start DateDate

• The project could start within 3-5 The project could start within 3-5 month.month.

Page 33: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

FUTURE STEPS & FUTURE STEPS & RECOMMENDATIONSRECOMMENDATIONS

• Future Steps:Future Steps:

1.1. Holding meetings and workshops with public- Holding meetings and workshops with public- and private stakeholders and decision makers. and private stakeholders and decision makers. To introduce the Idea of the Council.To introduce the Idea of the Council.

2.2. Build Networks to facilitate communication Build Networks to facilitate communication and interaction between all relevant parties.and interaction between all relevant parties.

3.3. Identify special training programs to Identify special training programs to employees working in the Council.employees working in the Council.

4.4. Launch Media Campaign to introduce the Launch Media Campaign to introduce the National Council for PPP to people.National Council for PPP to people.

5.5. Develop studies on legal regulations which can Develop studies on legal regulations which can promote the PPP.promote the PPP.

6.6. Introduce the Idea to The Egyptian Cabinet, Introduce the Idea to The Egyptian Cabinet, with all the needed information.with all the needed information.

Page 34: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

FUTURE STEPS & FUTURE STEPS & RECOMMENDATIONSRECOMMENDATIONS

• Recommendations:Recommendations:1.1. It must be a real partnership, with shared burdens It must be a real partnership, with shared burdens

and shared rewards for both the public and private and shared rewards for both the public and private participants participants

2.2. There must be real incentives for the private sector There must be real incentives for the private sector or they will not participate or they will not participate

3.3. The public-sector must use its resources effectively The public-sector must use its resources effectively and judiciously, focusing on projects where there and judiciously, focusing on projects where there can be success can be success

4.4. Keep it simple for the private-sector by minimizing Keep it simple for the private-sector by minimizing the bureaucratic procedures that can cripple a the bureaucratic procedures that can cripple a project project

5.5. Remember that "Land is King"--it provides the Remember that "Land is King"--it provides the public with the opportunity to control the projects public with the opportunity to control the projects

6.6. Public-private partnerships are a necessary and Public-private partnerships are a necessary and important part of the process important part of the process

Page 35: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Definition: Collaborative Collaborative

ProcessProcess• A collaborative process is supposed to be A collaborative process is supposed to be operating as a system of interactions balancing operating as a system of interactions balancing the framework of both the private sector and It the framework of both the private sector and It should include representatives from both sectors should include representatives from both sectors (Government decision makers and private sector (Government decision makers and private sector stakeholders) to create evolution, exchange, and stakeholders) to create evolution, exchange, and application of new ideas into marketable goods application of new ideas into marketable goods and services. Focusing on and services. Focusing on the role of the state the role of the state should concentrate on its core tasks, which is to should concentrate on its core tasks, which is to regulate the provision of power and regulate the provision of power and telecommunication services but not to generate telecommunication services but not to generate or produce them. Also, public budgets should be or produce them. Also, public budgets should be relieved from the cost of expanding relieved from the cost of expanding infrastructure and efficiency should be increased infrastructure and efficiency should be increased through the private operation of infrastructure through the private operation of infrastructure facilities. facilities.

Page 36: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Activities: Collaborative ProcessCollaborative Process

• Held a campaign to develop a market image for the project, and deliver the Held a campaign to develop a market image for the project, and deliver the concept of Private Public Partnership via media.concept of Private Public Partnership via media.

• Establishing a Coordination committee on Private Public Partnership.Establishing a Coordination committee on Private Public Partnership.• Establish Risk Management Unit affiliated to the Coordination Committee on PPP.Establish Risk Management Unit affiliated to the Coordination Committee on PPP.• Establishing follow up and monitoring Unit as an affiliate to the Coordination Establishing follow up and monitoring Unit as an affiliate to the Coordination

Committee.Committee.• Identify Needs and requirements for the Project, focusing on (legal requirements, Identify Needs and requirements for the Project, focusing on (legal requirements,

financial and Human Resources Development...etc)financial and Human Resources Development...etc)• Identify Training Assistance Requirements.Identify Training Assistance Requirements.• Review lesson learned from the Experience of other countries who applied the PPP.Review lesson learned from the Experience of other countries who applied the PPP.• Start planning for a Pilot Project and apply the PPP to one Sector, and when it Start planning for a Pilot Project and apply the PPP to one Sector, and when it

proves success, the strategy can be applied to the rest of sectors.proves success, the strategy can be applied to the rest of sectors.• Identify measurements of success, through applying ratings assessments.Identify measurements of success, through applying ratings assessments.• Identify objectives and best scenario strategies.Identify objectives and best scenario strategies.• Planning an integrated Strategy, and develop all possible alternatives.Planning an integrated Strategy, and develop all possible alternatives.• Developing implementation framework.Developing implementation framework.• Follow up and Evaluation of the project.Follow up and Evaluation of the project. ..

Page 37: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• A coordinating committee include representatives from A coordinating committee include representatives from

both sectors (Government decision makers and private both sectors (Government decision makers and private sector stakeholders) to coordinate between the Private sector stakeholders) to coordinate between the Private sector work methodology and the public sector framework. sector work methodology and the public sector framework. In order to create evolution, exchange, and application of In order to create evolution, exchange, and application of new ideas into marketable goods and services.new ideas into marketable goods and services.

• promote Research and Development departments in all promote Research and Development departments in all ministries to develop Knowledge innovation Strategy ministries to develop Knowledge innovation Strategy through different Brainstorming sessions and workshops.through different Brainstorming sessions and workshops.

• Training programs to Public Sector employees and decision Training programs to Public Sector employees and decision makers to be capable of supporting the development of makers to be capable of supporting the development of innovation from idea creation through commercialization.innovation from idea creation through commercialization.

• Promoting transparency and Networks among all Promoting transparency and Networks among all ministries, to identify needs and objectives.ministries, to identify needs and objectives.

• Introducing the most advanced Technology and Innovation Introducing the most advanced Technology and Innovation tools, and make it accessible to all levels of personals. tools, and make it accessible to all levels of personals.

Page 38: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Establishing a Coordination Establishing a Coordination committee on Private Public committee on Private Public Partnership (PPP)Partnership (PPP)

Page 39: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Definition: Performance Performance

MeasuresMeasures• Establishing a set of criteria’s that Establishing a set of criteria’s that assess the risks and opportunities assess the risks and opportunities available to the project in addition to available to the project in addition to evaluating its success. To calculate evaluating its success. To calculate the difference between the rate in the difference between the rate in the government performance before the government performance before and after the partnership between and after the partnership between the public and the private sector. the public and the private sector.

Page 40: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Activities: Performance Performance

MeasuresMeasures• Designing surveys to cover all information and data about the Designing surveys to cover all information and data about the potential partnership.potential partnership.

• Reviewing Countries’ Experiments in promoting the PPP and their Reviewing Countries’ Experiments in promoting the PPP and their Strategies.Strategies.

• holding workshops and forums designed for getting the government holding workshops and forums designed for getting the government decision makers and private sector stakeholders together and decision makers and private sector stakeholders together and planning expertise, to discuss and study all possible alternative planning expertise, to discuss and study all possible alternative scenarios for the Integrated National plan for promoting the PPP.scenarios for the Integrated National plan for promoting the PPP.

• Setting the main Objectives and best scenarios.Setting the main Objectives and best scenarios.• Developing Measurement Criteria for choosing the most applicable Developing Measurement Criteria for choosing the most applicable

scenarios.scenarios.• Apply the strategy one sector as a pilot project, to prove the Apply the strategy one sector as a pilot project, to prove the

effectiveness of the strategy,effectiveness of the strategy,• Evaluating the outcomes of the pilot project.Evaluating the outcomes of the pilot project.• Developing and updating the Strategy in light of the outcomes of the Developing and updating the Strategy in light of the outcomes of the

pilot projectpilot project . .

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The ideasThe ideas• To set a new Department responsible for To set a new Department responsible for

monitoring and evaluating the new ideas monitoring and evaluating the new ideas and suggestions.and suggestions.

• To set an integrated plan to Both the To set an integrated plan to Both the public private sector which outlines public private sector which outlines clearly defined targets and measurable clearly defined targets and measurable goals wanted to achieve.goals wanted to achieve.

• Promote a new system to measure the Promote a new system to measure the intangible assets of the private sector intangible assets of the private sector through measuring the change in through measuring the change in revenue and performance of the project revenue and performance of the project of the private - public partnershipof the private - public partnership..

Page 42: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Integrated national plan.Integrated national plan.– Set an integrated plan to both the public private Set an integrated plan to both the public private

sector which outlines clearly defined targets and sector which outlines clearly defined targets and measurable goals wanted to achieve this will be measurable goals wanted to achieve this will be through:through:

• Identify objectives and best scenario strategies.Identify objectives and best scenario strategies.• Planning an integrated Strategy, and develop all possible Planning an integrated Strategy, and develop all possible

alternatives.alternatives.• Identify the success measurement criteria.Identify the success measurement criteria.• Choosing the sector in which the pilot project will be applied.Choosing the sector in which the pilot project will be applied.• Developing implementation framework.Developing implementation framework.• Follow up and Evaluation of the project.Follow up and Evaluation of the project.

Page 43: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Education / Definition: Education / DevelopmentDevelopment

• There’s integral link between education and business There’s integral link between education and business strategy. As the ability to create and apply new ideas strategy. As the ability to create and apply new ideas becomes the secret to competitive advantage, companies becomes the secret to competitive advantage, companies recognize the need to incentives and incubate some of the recognize the need to incentives and incubate some of the best ideas into new products and services – even new best ideas into new products and services – even new markets! markets!

• In this regard, the Private-Public Partnership project will In this regard, the Private-Public Partnership project will develop mechanisms to capture and – in some cases – develop mechanisms to capture and – in some cases – incubate new ideas into new products and services, and incubate new ideas into new products and services, and even new markets.even new markets.

• As Most medium and large-scale enterprises (SMEs) have As Most medium and large-scale enterprises (SMEs) have extensive education and training facilities and centres for extensive education and training facilities and centres for research and innovation. So, that the potential partnership research and innovation. So, that the potential partnership between Public and private sectors, will hold opportunities between Public and private sectors, will hold opportunities to develop training courses to Public sector employees.to develop training courses to Public sector employees.

Page 44: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Education / Activities: Education / DevelopmentDevelopment

• Establish a Database includes all the extensive education and training Establish a Database includes all the extensive education and training facilities and centres for research and innovation, that are related to the facilities and centres for research and innovation, that are related to the Private sector companies and enterprises. Also, International institutes that Private sector companies and enterprises. Also, International institutes that provides technical Assistance in this regard.provides technical Assistance in this regard.

• Holding workshops and forums among National and international training Holding workshops and forums among National and international training experts.experts.

• Develop Networks with international training institutions.Develop Networks with international training institutions.• Designing surveys to evaluate Knowledge Innovation within organizations.Designing surveys to evaluate Knowledge Innovation within organizations.• Analyze Results of the previous mentioned surveys.Analyze Results of the previous mentioned surveys.• Identify the needed courses and trainings for each sector following the Identify the needed courses and trainings for each sector following the

International Standards and measurements.International Standards and measurements.• Evaluating the size of captured knowledge after applying the training courses Evaluating the size of captured knowledge after applying the training courses

to employees.to employees.• Plan a strategy for a continuous learning program, where evaluating Plan a strategy for a continuous learning program, where evaluating

graduates of each course and categorize them according to the knowledge graduates of each course and categorize them according to the knowledge obtained out of the courses. So, New advanced course can be offered to obtained out of the courses. So, New advanced course can be offered to premiers.premiers.

• Use the Foreign Expertise in Training Of Trainers.Use the Foreign Expertise in Training Of Trainers.• Offering Training Programmes to leaders and decision makers in all levels.Offering Training Programmes to leaders and decision makers in all levels.........

Page 45: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Establish a Database includes all the Establish a Database includes all the

extensive education and training facilities extensive education and training facilities and centres for research and innovation, that and centres for research and innovation, that are related to Private sector companies and are related to Private sector companies and enterprises. Also, International institutes that enterprises. Also, International institutes that provides technical Assistance in this regard.provides technical Assistance in this regard.

• Developing new Teaching strategies to be Developing new Teaching strategies to be used in the organization’s educational used in the organization’s educational programs, depending on a number of programs, depending on a number of Workshops and Forums among national and Workshops and Forums among national and international Experts, in cooperation with international Experts, in cooperation with the private sector.the private sector.

• Establishing a Unit specialized in monitoring Establishing a Unit specialized in monitoring and following up with the track of knowledge and following up with the track of knowledge flow within the organization.flow within the organization.

Page 46: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion• Developing new Teaching Developing new Teaching

strategiesstrategies• Developing new Teaching Developing new Teaching

strategies for a Continuous strategies for a Continuous Learning Program, depending on Learning Program, depending on a number of Workshops and a number of Workshops and Forums among national and Forums among national and international Experts, in international Experts, in cooperation with the private cooperation with the private sectorsector..

Page 47: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Learning Definition: Learning NetworkNetwork

• In my context promoting private-public In my context promoting private-public partnership implies developing an innovation partnership implies developing an innovation value-system by establishing a Unit responsible for value-system by establishing a Unit responsible for all functions and business units, that will serve as all functions and business units, that will serve as sources of information – including Private/public sources of information – including Private/public decision makers and stakeholders. In this regard, decision makers and stakeholders. In this regard, all locations of the organization have an innovation all locations of the organization have an innovation responsibility – to source ideas and forward them responsibility – to source ideas and forward them to those responsible for corporate strategy. The to those responsible for corporate strategy. The Potential Partnership must consider its regional, Potential Partnership must consider its regional, national and/or international presence. All national and/or international presence. All connections are considered nodes in a network – connections are considered nodes in a network – adding value with each interaction. adding value with each interaction.

Page 48: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Learning Activities: Learning NetworkNetwork

- Establish a study on Media challenges and opportunities in Establish a study on Media challenges and opportunities in promoting the PPP.promoting the PPP.

- Workshops and Forums include Media practitioners and Workshops and Forums include Media practitioners and Experts to evaluate the results and recommendations of Experts to evaluate the results and recommendations of the previous. mentioned study.the previous. mentioned study.

- Developing a Strategic Plan for the Media and Marketing Developing a Strategic Plan for the Media and Marketing Unit.Unit.

- Identifying the needed specializations and experience of Identifying the needed specializations and experience of the mangers of this Unit.the mangers of this Unit.

- Identify the needed Training courses for employees who Identify the needed Training courses for employees who will work in this Unitwill work in this Unit

- Experts and Practications in the field of Media.Experts and Practications in the field of Media.- Financial resources.Financial resources.- Media Network.Media Network.- Training programs to employees of the Unit.Training programs to employees of the Unit.

Page 49: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Establishing a Media Unit in the organization of Establishing a Media Unit in the organization of

concern, its task is to hold a Media Campaign to concern, its task is to hold a Media Campaign to promote the unified vision, purpose and promote the unified vision, purpose and incentives of the Private-Public Partnership.incentives of the Private-Public Partnership.

• Establishing IT Department responsible for to Establishing IT Department responsible for to facilitate Communication within the organization facilitate Communication within the organization by developing computer/communications by developing computer/communications technology, besides connecting the geographic technology, besides connecting the geographic centres (governorates), providing opportunities centres (governorates), providing opportunities for dialogue and learning.for dialogue and learning.

• Building a website to promote the worldwide Building a website to promote the worldwide presence of the organization.presence of the organization.

Page 50: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Establishing Media and Marketing Unit.Establishing Media and Marketing Unit.– Establishing Media and Marketing Unit, its task is to Establishing Media and Marketing Unit, its task is to

hold a Media Campaign to promote the unified vision, hold a Media Campaign to promote the unified vision, purpose and incentives of the Private-Public Partnership. purpose and incentives of the Private-Public Partnership. This Unit will help promoting private-public partnership This Unit will help promoting private-public partnership by developing an innovation value-system responsible for by developing an innovation value-system responsible for all functions and business units that will serve as sources all functions and business units that will serve as sources of information – including Private/public decision makers of information – including Private/public decision makers and stakeholders. In this regard, all locations of the and stakeholders. In this regard, all locations of the organization have an innovation responsibility for organization have an innovation responsibility for sourcing ideas and forward them to those responsible for sourcing ideas and forward them to those responsible for corporate strategy. The Potential Partnership must corporate strategy. The Potential Partnership must consider its regional, national and/or international consider its regional, national and/or international presence. All connections are considered nodes in a presence. All connections are considered nodes in a network – adding value with each interactionnetwork – adding value with each interaction..

Page 51: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Market Definition: Market PositioningPositioning

• The Market positioning of the Pubic-The Market positioning of the Pubic-Private Partnership would enable the Private Partnership would enable the Egyptian Economy to be competitive Egyptian Economy to be competitive on the global level, through on the global level, through developing systematic methods in developing systematic methods in order to gather insight, add value order to gather insight, add value through analysis and feed the through analysis and feed the information forward to those in the information forward to those in the need-to-know. need-to-know.

Page 52: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Market Activities: Market PositioningPositioning

• holding meetings and workshops among public decision holding meetings and workshops among public decision makers and private stakeholders, and experts in fields makers and private stakeholders, and experts in fields of Planning and Marketing to design the internal and of Planning and Marketing to design the internal and external environment aligned mechanisms.external environment aligned mechanisms.

• Study Successful Experiences and lessoned learned Study Successful Experiences and lessoned learned from other countries following familiar mechanisms in from other countries following familiar mechanisms in this regard.this regard.

• Analysis and Recommendations to design the proper Analysis and Recommendations to design the proper Mechanisms aligned for the internal and external Mechanisms aligned for the internal and external environment.environment.

• Using the designed aligned Mechanism in identifying Using the designed aligned Mechanism in identifying our position in compare to other economies.our position in compare to other economies.

Page 53: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Design mechanisms to align internal and external Design mechanisms to align internal and external

environments.environments.• Make sure that the PPP is oriented towards Make sure that the PPP is oriented towards

knowledge and not just IT.knowledge and not just IT.• Develop techniques to prioritize business Develop techniques to prioritize business

opportunities.opportunities.• Establish a unit for providing intelligence and Establish a unit for providing intelligence and

library information systems.library information systems.• Design intelligence-gathering mechanisms to be Design intelligence-gathering mechanisms to be

sufficiently sensitive to capture critical sufficiently sensitive to capture critical information from non-traditional sources.information from non-traditional sources. ... ...

Page 54: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Design internal and external Design internal and external environment aligned mechanismsenvironment aligned mechanisms– Design internal and external Design internal and external

environment aligned mechanisms to environment aligned mechanisms to promote the Market positioning of the promote the Market positioning of the Pubic-Private Partnership that will lead Pubic-Private Partnership that will lead to enhance the Egyptian Economy to enhance the Egyptian Economy competitiveness on the global level.competitiveness on the global level...

Page 55: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Products / Definition: Products / ServicesServices

• Accessing Public Products and Accessing Public Products and Services under the umbrella of the Services under the umbrella of the PPP there will be a considerable shift PPP there will be a considerable shift to knowledge-intensive service, As to knowledge-intensive service, As knowledge is being embedded in knowledge is being embedded in many products and services. This many products and services. This will lead to a higher quality in will lead to a higher quality in Government products and services.Government products and services.

Page 56: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Activities: Products / Products / ServicesServices• Holding meetings with the government Holding meetings with the government

decision makers and private sector decision makers and private sector stakeholders to discuss establishing stakeholders to discuss establishing Investment Capital Fund for knowledge-Investment Capital Fund for knowledge-intensive service and nominating the intensive service and nominating the board of directors managing the FUND.board of directors managing the FUND.

• Financing the Investment Capital Fund Financing the Investment Capital Fund will be considered from Private sector will be considered from Private sector and Foreign grants.and Foreign grants.

Page 57: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The IdeasThe Ideas• Establish an Investment Capital fund to Establish an Investment Capital fund to

achieve sufficient percentage of new ideas achieve sufficient percentage of new ideas to stay ahead of the competition, in order to stay ahead of the competition, in order to introduce new products and services to introduce new products and services each year to stay ahead of the competition.each year to stay ahead of the competition.

• Develop Methods and techniques within Develop Methods and techniques within the organization to standardize customized the organization to standardize customized services, so that the revenues can be services, so that the revenues can be optimized.optimized.

• Establishing a new Unit for developing the Establishing a new Unit for developing the quality of products and services.quality of products and services.

Page 58: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Investment Capital Fund for knowledge-Investment Capital Fund for knowledge-intensive service.intensive service.– Establish an Investment Capital fund to Establish an Investment Capital fund to

achieve knowledge-intensive service through achieve knowledge-intensive service through introducing new products and services each introducing new products and services each year to stay ahead of the competition. year to stay ahead of the competition. Accessing Public Products and Services under Accessing Public Products and Services under the umbrella of the PPP will accomplish a the umbrella of the PPP will accomplish a considerable shift to knowledge-intensive considerable shift to knowledge-intensive service, which will lead to a higher quality in service, which will lead to a higher quality in Government products and servicesGovernment products and services..

Page 59: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Market Definition: Market PenetrationPenetration

• The public private partnership in The public private partnership in providing a range of products and providing a range of products and services is a sort of alliance that will services is a sort of alliance that will achieve the market penetration achieve the market penetration successfully. At the end this will the successfully. At the end this will the success of this project will produce a success of this project will produce a higher quality of Public goods and higher quality of Public goods and services. services.

Page 60: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Market Activities: Market PenetrationPenetration

• holding workshops and seminars to holding workshops and seminars to discuss the challenges and opportunities discuss the challenges and opportunities of the potential partnership, inviting of the potential partnership, inviting experts and stakeholders.experts and stakeholders.

• Plan a strategy for enhancing public Plan a strategy for enhancing public goods and services.goods and services.

• Identifying comparative and competitive Identifying comparative and competitive advantages of the partnership.advantages of the partnership.

Page 61: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas

• Establishing Research and Establishing Research and Development Unit to support the Development Unit to support the potential partnership with the potential partnership with the needed researches and studies on needed researches and studies on Public Private Partnership and Public Private Partnership and foreign experiences and support the foreign experiences and support the stakeholders/ decision makersstakeholders/ decision makers..

Page 62: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Research and Development UnitResearch and Development Unit– The public private partnership in providing a The public private partnership in providing a

range of products and services is a sort of range of products and services is a sort of alliance that will achieve the market alliance that will achieve the market penetration successfully. At the end the penetration successfully. At the end the success of this project will produce a higher success of this project will produce a higher quality of Public goods and services. quality of Public goods and services. Establishing Research and Development Unit Establishing Research and Development Unit to support the potential partnership with the to support the potential partnership with the needed researches and studies on Public needed researches and studies on Public Private Partnership and foreign experiences Private Partnership and foreign experiences and support the stakeholders/ decision and support the stakeholders/ decision makers .makers .

Page 63: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Definition: Market ImageMarket Image

• Market Image is important in this project Market Image is important in this project as marketing communications and as marketing communications and External communication is a powerful External communication is a powerful vehicle for promoting products and vehicle for promoting products and services provided under the partnership services provided under the partnership of the Public and private sector. This can of the Public and private sector. This can be accomplished through advertising be accomplished through advertising messages based upon knowledge-based messages based upon knowledge-based competencies of the PPP, using balanced competencies of the PPP, using balanced message regarding the current position message regarding the current position and future direction.and future direction.

Page 64: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Market Activities: Market ImageImage• The PPP campaign should ensure the following:The PPP campaign should ensure the following:

– The campaign should be based upon the inherent The campaign should be based upon the inherent capabilities and knowledge-based competencies of the capabilities and knowledge-based competencies of the potential partnership.potential partnership.

– The potential partnership culture and competencies The potential partnership culture and competencies should supports its marketing messages.should supports its marketing messages.

– advertising should defines PPP uniqueness in the advertising should defines PPP uniqueness in the marketplace.marketplace.

– Follow a framework defines the difference between a Follow a framework defines the difference between a marketing strategy and an advertising campaign is marketing strategy and an advertising campaign is clearlyclearly

– design strategies in place to assess receptivity to new, design strategies in place to assess receptivity to new, untested ideas within the marketplace ahead of the untested ideas within the marketplace ahead of the competitioncompetition

– The image campaign should be sufficiently multifaceted The image campaign should be sufficiently multifaceted to penetrate existing markets and create new markets.to penetrate existing markets and create new markets.

Page 65: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Promote the role of the Media Unit Promote the role of the Media Unit

(launching PPP Campaign)(launching PPP Campaign)• Design a media strategy to convey a Design a media strategy to convey a

balanced message regarding its balanced message regarding its current position and its future current position and its future direction.direction.

• Hold a partnership with Private Hold a partnership with Private Media companies who are interested Media companies who are interested in launching the PPP campaign. in launching the PPP campaign.

Page 66: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Promote the role of the Media Unit (launching PPP Campaign)Promote the role of the Media Unit (launching PPP Campaign)– Market Image is important in this project as marketing Market Image is important in this project as marketing

communications and External communication is a powerful communications and External communication is a powerful vehicle for promoting products and services provided under vehicle for promoting products and services provided under the partnership of the Public and private sector. This can be the partnership of the Public and private sector. This can be accomplished through advertising messages based upon accomplished through advertising messages based upon knowledge-based competencies of the PPP, using balanced knowledge-based competencies of the PPP, using balanced message regarding the current position and future direction.message regarding the current position and future direction.

– The Main task of the Media Unit established, is to launch The Main task of the Media Unit established, is to launch PPP Campaign to promote the unified vision, purpose and PPP Campaign to promote the unified vision, purpose and incentives of the Private-Public Partnership role in incentives of the Private-Public Partnership role in enhancing the quality of public goods and services. enhancing the quality of public goods and services.

Tools to be used for the success of PPP campaign:Tools to be used for the success of PPP campaign:– Newspapers and official publications.Newspapers and official publications.– Hold workshops targeting private corporate.Hold workshops targeting private corporate.– Media advertisings on local and Satellite channels. Media advertisings on local and Satellite channels.

Page 67: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Definition: Leadership / LeverageLeadership / Leverage

• Leadership is required inside the organization, and Leadership is required inside the organization, and the organization must be visible as a leader the organization must be visible as a leader externally in order to capitalize upon the multiple externally in order to capitalize upon the multiple opportunities ahead. It lies in The ability to opportunities ahead. It lies in The ability to motivate, guide and direct subordinates towards motivate, guide and direct subordinates towards achieving the pre-set objectives. The potential achieving the pre-set objectives. The potential partnership should respond to the Knowledge partnership should respond to the Knowledge Economy demands in a different way compare to Economy demands in a different way compare to the current status. for PPP under the to the Prime the current status. for PPP under the to the Prime minister (Egyptian Cabinet) competence to uncover, minister (Egyptian Cabinet) competence to uncover, because organizations have become risk-averse, because organizations have become risk-averse, and often closed to new ideas. that only through and often closed to new ideas. that only through visible external leadership can organizations visible external leadership can organizations capitalize upon business opportunities. capitalize upon business opportunities.

Page 68: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Leadership / Activities: Leadership / LeverageLeverage

• Holding meetings with the members Holding meetings with the members the board of directors in order to set the board of directors in order to set the suitable criteria for selecting and the suitable criteria for selecting and hiring the leader ( the executive hiring the leader ( the executive director).director).

• Following the requirements outlined Following the requirements outlined in the project description and who is in the project description and who is capable of handling the responsibility capable of handling the responsibility of this position.of this position.

Page 69: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Hiring the Executive Director.Hiring the Executive Director.

Page 70: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion• Hiring the Executive Director.Hiring the Executive Director.

– Leadership is required inside the organization, and the Leadership is required inside the organization, and the organization must be visible as a leader externally in order to organization must be visible as a leader externally in order to capitalize upon the multiple opportunities ahead. It lies in The capitalize upon the multiple opportunities ahead. It lies in The ability to motivate, guide and direct subordinates towards ability to motivate, guide and direct subordinates towards achieving the pre-set objectives.achieving the pre-set objectives.

– The potential partnership should respond to the Knowledge The potential partnership should respond to the Knowledge Economy demands in a different way compare to the current Economy demands in a different way compare to the current status. External leadership can organizations capitalize upon status. External leadership can organizations capitalize upon business opportunities.business opportunities.

– Description of the leader ( executive director ):Description of the leader ( executive director ):– A successful public or private stakeholder.A successful public or private stakeholder.– Expertise in executive managing of Multinational Expertise in executive managing of Multinational

Corporations or International organizations.Corporations or International organizations.– Ability to work in a challenging environmentAbility to work in a challenging environment– .Interpersonal communication skills..Interpersonal communication skills.– Aware of Knowledge economy pros and cons.Aware of Knowledge economy pros and cons.

Page 71: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Definition: Definition: Technology / InternetTechnology / Internet• Technology/Internet regarding the Technology/Internet regarding the

public/Private Partnership is State-of-public/Private Partnership is State-of-the-art electronic systems and devices the-art electronic systems and devices that enhance the performance of an that enhance the performance of an organization and boost its organization and boost its connectivity. Technology learning connectivity. Technology learning tools focused upon the creation and tools focused upon the creation and application of knowledge, will lead to application of knowledge, will lead to the market differentiator of the the market differentiator of the future.future.

Page 72: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Activities: Activities: Technology / InternetTechnology / Internet

• Building a new IT unit responsible for facilitating Building a new IT unit responsible for facilitating Communication within the organization by developing Communication within the organization by developing computer/communications technology.computer/communications technology.

• Workshops and Forums include IT practitioners and Workshops and Forums include IT practitioners and Experts to evaluate the performance of an organization and Experts to evaluate the performance of an organization and boost its connectivityboost its connectivity

• Developing a Strategic Plan for the Information Technology Developing a Strategic Plan for the Information Technology Unit framework.Unit framework.

• Identifying the needed specializations and experience of Identifying the needed specializations and experience of the mangers of this Unit.the mangers of this Unit.

• Identify the needed Training courses for employees who Identify the needed Training courses for employees who will work in this Unit.will work in this Unit.

Page 73: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The ideasThe ideas• Establishing an IT Unit inside the Establishing an IT Unit inside the

organization.organization.• Establishing a network of expertise Establishing a network of expertise

within the organization to provide within the organization to provide assistance to employees in the areas assistance to employees in the areas of technology, organizational of technology, organizational behaviour, and general information behaviour, and general information about the business.about the business.

• Promoting sufficient flexibility to Promoting sufficient flexibility to capitalize on the benefits of current capitalize on the benefits of current information technologyinformation technology..

Page 74: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

The small project The small project suggestionsuggestion

• Information Technology Unit.Information Technology Unit.– Establishing a new IT Department responsible Establishing a new IT Department responsible

for facilitating Communication within the for facilitating Communication within the organization by developing organization by developing computer/communications technology.computer/communications technology.

– Technology/Internet regarding the Technology/Internet regarding the Public/Private Partnership is State-of-the-art Public/Private Partnership is State-of-the-art electronic systems and devices that enhance electronic systems and devices that enhance the performance of an organization and boost the performance of an organization and boost its connectivity. Technology learning tools its connectivity. Technology learning tools focused upon the creation and application of focused upon the creation and application of knowledge, will lead to the market knowledge, will lead to the market differentiator of the future.differentiator of the future.

Page 75: A Knowledge Innovation TM Project Proposal On The National Council for Public - Private Partnership June 23, 2005, Cairo.

Decision requestedDecision requested• ......


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