A D U LT L I T E R A C Y L E A G U E M O B I L E A N D TA B L E T W E B S I T E

M A R I LY N B L A K E : F W D O C T O B E R 2 7 , 2 0 1 3

W H Y

• Customer Engagement:

• Lack of red tape: add new features on a whim, no need to request permission from Apple or navigate an approval process

• Simpler cross-platform Scalability: works across all platforms, while apps are device specific(i.e. iPhone, Android, ect.)

• Analystics-friendly: tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old fashioned webpage.

M O B I L E W E B S I T E I N S T E A D O F M O B I L E A P P

M O B I L E B R O W S E R - V S - M O B I L E A P P

S M A R T P H O N E S A N D TA B L E T S

TA B L E T S W I L L TA K E O V E R F O R S M A R T P H O N E S O N E D AY !

• With the IPad being also a phone on this larger screen it make sense to have a Website for both .

• People are using their tablets more than their smartphones because it is easier on the eye with the screen size.

TA B L E T S C A N D O T H E S A M E T H I N G S A S A S M A R T P H O N E S , O N LY B E T T E R

T H I N K A B O U T T O M O R R O W

• In the past desktop computer were a must have.

• Today is all about the Smartphones and all they can do

• In the future it will be the Tablets and what they are doing today wont matter because they will be doing more.

S M A R T P H O N E S :

TA B L E T S

R E F E R E N C E PA G E :

• All Photos by Marilyn D Blake 10/25/2013 Confessions Of A Customer Service Rep: Dishonesty Is Part Of The ... jobs.aol.com - 620 × 365 - Search by image Page by Dan Fastenberg !!!Strategy More: Small Business Mobile Mobile Web Mofuse

Most Small Businesses Shouldn't Even Bother With Apps Mariana Simoes Mar. 19, 2013, 11:44 AM 4,896 5 Read more: http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-needs-2013-3#ixzz2iwAvGCJc !!!http://www.safarimultimedia.com/marketing-tips/18-tips/59-10-reasons-why-you-need-a-mobile-website-now !!Study: U.S. Smartphone Penetration Is at 74 Percent Jacqueline Sahagian Google+ Twitter | More Articles October 16, 2013 !! !!!Here’s why tablets (yes, tablets!) will replace the smartphone By Kevin C. Tofel Aug. 1, 2012 - 12:13 PM PDT !!