A not-for-profit perspective on retirement living
Paul Bradley National Director, Aged Care & Retirement Calvary
Catholic Health Australia The Countdown to Aged Care Reform Forum 17 & 18 July 2013 Mary Mackillop Place, North Sydney
Little Company of Mary Health Care Limited
Decision making in a missional context
Six one line case studies in nfp sector
Tales of action • Expansion without expertise – financial loss and
retreat • High end developments resulting in unintentional
branding shift and loss of stakeholder support • Idealistic goals thwarted by commercial reality • Gifting money to the middle classes Tales of inaction • Late out of the starting blocks – missed opportunity • Older stock slowly sinking the organisation
Mission and margin
So who is interested?
Would you consider moving into a retirement village in the next ten years? 10% Yes 90% No
What about if there was a major change in your life circumstances? 90% Yes 10% No
Accentuate the positive
Dementia Prevention Clinic C
Negative rational
Memory Enhancement Centre C
Positive rational
Bright Minds C
Positive emotive
To market, to market, to market
New vs old
New is great but sometimes just not affordable • Land costs • Accessible units add 10% in area • Community infrastructure Old is not necessarily no good • Look at adaptive reuse • Take action where needed
Carefully Consider Continuums of Care
4-7% High Care (Nursing Home)
Low Care (Hostel)
Self-Care (Retirement Village)
Community Care
General Community
3%
We can’t have everything
‘Fast, Cheap, Good – Pick Any Two’ J.Noel Chiappa Not saying it is impossible but……? • Commercial return • 20% pensioner access • 6 star green rating • 100% units, fully wheelchair accessible • Community centre and kitchen for annual
Christmas dinner
So what to do…
• Continuing Care Communities • Stand alone retirement villages • Boutique villas • Serviced apartments • Resort style luxury • Affordable housing • NRAS housing • Urban apartment living • Demountable home estates • Ageing in place
Retirement living –
the growth engine for aged care