1

A PROJECT REPORT

ON

POTENTIAL OF SALES MARKETING AND PROMOTION

Submitted for partial fulfillment for award of

Bachelor of Business Administration

Degree

SUBMITTED TO

MS SAMINA SADIQ

SUBMITTED BY

Jyotsana verma

Roll-1205008483

Sem- VIth

SSiikkkkiimm MMaanniippaall UUnniivveerrssiittyyDDEE

MMAARRCCHH-- 22001155

2

BONAFIDE CERTIFICATE

Certified that this project report titled ldquoPOTENTIAL OF SALES

MARKETING AND PROMOTIONrdquo is the bonafide work of ldquoJyotsana

Vermardquo who carried out the project work under my supervision

SIGNATURE SIGNATURE (External Examiner) (Faculty Guide)

3

Certificate from co

4

Acknowledgement

Co-operation and building up of moral are the essence of success These are two factors that go a

long way in achieving it It is a Herculean task which lacks these two determinants of success

Summer training was an exposure to corporate environment It was an opportunity and great

pleasure for me to be in such an environment and having interaction with concerned people

I express my deep sense of gratitude to our Respected Ms Samina Sadiq lsquolsquoSMU- PCTI

Mahanagarrdquo for providing me the guidance fro the successful completion of this project report

Mr Mayank Agarwal HOD- SMU-PCTI Mahanagar Lucknow left no stone unturned in

guiding me along the course of my Project work I am indeed grateful to him for his support and

guidance

I express my heartily respect and profound thanks seniors for their enlightening and meticulous

guidance for the consummation and evaluating of this project

Finally to my parents for all the care and support with which they overwhelmed me through

long months of compiling the report

I sincerely hope that my first venue in this field is appreciated Offering thanks

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

5

DECLARATION

I hereby declare that the project report entitled ldquoPotential Of Sales Marketing And

Promotionrdquo for IDEA in partial fulfillment of requirements for the degree of Bachelor of

Business Administration to Institute of management Luc know is my original work and not

submitted for the award of any other degree diploma fellowship or any other similar title or prizes

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

2

BONAFIDE CERTIFICATE

Certified that this project report titled ldquoPOTENTIAL OF SALES

MARKETING AND PROMOTIONrdquo is the bonafide work of ldquoJyotsana

Vermardquo who carried out the project work under my supervision

SIGNATURE SIGNATURE (External Examiner) (Faculty Guide)

3

Certificate from co

4

Acknowledgement

Co-operation and building up of moral are the essence of success These are two factors that go a

long way in achieving it It is a Herculean task which lacks these two determinants of success

Summer training was an exposure to corporate environment It was an opportunity and great

pleasure for me to be in such an environment and having interaction with concerned people

I express my deep sense of gratitude to our Respected Ms Samina Sadiq lsquolsquoSMU- PCTI

Mahanagarrdquo for providing me the guidance fro the successful completion of this project report

Mr Mayank Agarwal HOD- SMU-PCTI Mahanagar Lucknow left no stone unturned in

guiding me along the course of my Project work I am indeed grateful to him for his support and

guidance

I express my heartily respect and profound thanks seniors for their enlightening and meticulous

guidance for the consummation and evaluating of this project

Finally to my parents for all the care and support with which they overwhelmed me through

long months of compiling the report

I sincerely hope that my first venue in this field is appreciated Offering thanks

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

5

DECLARATION

I hereby declare that the project report entitled ldquoPotential Of Sales Marketing And

Promotionrdquo for IDEA in partial fulfillment of requirements for the degree of Bachelor of

Business Administration to Institute of management Luc know is my original work and not

submitted for the award of any other degree diploma fellowship or any other similar title or prizes

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

3

Certificate from co

4

Acknowledgement

Co-operation and building up of moral are the essence of success These are two factors that go a

long way in achieving it It is a Herculean task which lacks these two determinants of success

Summer training was an exposure to corporate environment It was an opportunity and great

pleasure for me to be in such an environment and having interaction with concerned people

I express my deep sense of gratitude to our Respected Ms Samina Sadiq lsquolsquoSMU- PCTI

Mahanagarrdquo for providing me the guidance fro the successful completion of this project report

Mr Mayank Agarwal HOD- SMU-PCTI Mahanagar Lucknow left no stone unturned in

guiding me along the course of my Project work I am indeed grateful to him for his support and

guidance

I express my heartily respect and profound thanks seniors for their enlightening and meticulous

guidance for the consummation and evaluating of this project

Finally to my parents for all the care and support with which they overwhelmed me through

long months of compiling the report

I sincerely hope that my first venue in this field is appreciated Offering thanks

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

5

DECLARATION

I hereby declare that the project report entitled ldquoPotential Of Sales Marketing And

Promotionrdquo for IDEA in partial fulfillment of requirements for the degree of Bachelor of

Business Administration to Institute of management Luc know is my original work and not

submitted for the award of any other degree diploma fellowship or any other similar title or prizes

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

4

Acknowledgement

Co-operation and building up of moral are the essence of success These are two factors that go a

long way in achieving it It is a Herculean task which lacks these two determinants of success

Summer training was an exposure to corporate environment It was an opportunity and great

pleasure for me to be in such an environment and having interaction with concerned people

I express my deep sense of gratitude to our Respected Ms Samina Sadiq lsquolsquoSMU- PCTI

Mahanagarrdquo for providing me the guidance fro the successful completion of this project report

Mr Mayank Agarwal HOD- SMU-PCTI Mahanagar Lucknow left no stone unturned in

guiding me along the course of my Project work I am indeed grateful to him for his support and

guidance

I express my heartily respect and profound thanks seniors for their enlightening and meticulous

guidance for the consummation and evaluating of this project

Finally to my parents for all the care and support with which they overwhelmed me through

long months of compiling the report

I sincerely hope that my first venue in this field is appreciated Offering thanks

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

5

DECLARATION

I hereby declare that the project report entitled ldquoPotential Of Sales Marketing And

Promotionrdquo for IDEA in partial fulfillment of requirements for the degree of Bachelor of

Business Administration to Institute of management Luc know is my original work and not

submitted for the award of any other degree diploma fellowship or any other similar title or prizes

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

5

DECLARATION

I hereby declare that the project report entitled ldquoPotential Of Sales Marketing And

Promotionrdquo for IDEA in partial fulfillment of requirements for the degree of Bachelor of

Business Administration to Institute of management Luc know is my original work and not

submitted for the award of any other degree diploma fellowship or any other similar title or prizes

JYOTSANA VERMA

Roll no-1205008483

VIth Semester

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

6

Table of Content

Particular Page No

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

TABLE OF CONTENT 5

PREFACE 7

PROJECT SUMMARY

Research Objective

Results

Conclusions

8

PART-I

1 INTRODUCTION TO THE COMPANY

11 Company Profile

12 Major Competitor

13 Recent Problem Faced by Company

9-53

PART-II

2 INTRODUCTION amp DESIGN OF STUDY

21 Introduction to the problem

22 Review of Literature

23 Objective of the Study

24 Research Problem

54

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

7

3 RESEARCH METHODOLOGY

31 Research Objective

32 Research Hypothesis

33 Research Design

331 Sampling Design

332 Data Collection Design

55-57

4 DATA ANALYSIS amp INTERPRETATION

51 Graphical Representation

52 Data Analysis Different Measures

53 Data Analysis Test of Hypothesis

54 Interpretation of Research Findings

58-77

5 FINAL REPORT

61 Results

66 Conclusions

67 Limitation

68 Further implications

78-80

6 APPENDED PARTS

71 Data Collection Forms

72 Bibliography

73 helliphelliphelliphelliphellip

81-84

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

8

PREFACE

These days institutes have started giving more and more stress on the management training as it

is the first interface of management students with the culture of the corporate world and it also

gives the first hand experience to use the knowledge acquired by them through their faculty in

the class in the corporate world

Our institute has also been looking in the same direction and is determined to produce quality

students who have a balanced knowledge of both theoretical aspects and the practical knowledge

as well In the same context we have to undergo a summer training of 4--6 weeks in a company

To cover this aspect which is a part of curriculum as well we underwent training at IDEA

cellular Here in we got to do a live project for the company which was basically to know the

ldquorevenue enhancement techniques for IDEA Cellularrdquo in the city of KANPUR

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

9

Project Summary

Research objective-

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Results-

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Conclusions-

Target of 500 million subscribers can be achieved by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

10

PART ndashI

COMPANY PROFILE

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

11

INTRODUCTION

Corporate Name Idea Cellular Limited

Business Group Aditya Birla Group

Chairman MrKumar Mangalam Birla

Managing Director Dr Rakesh jain

Industry Telecommunication Service

Registered Office Suman Tower Plot no 18

Sector 11 Gandhi Nagar 382011

Telephone No 011-23730133

Web Site wwwideacellularcom

Incorporation Date 1995

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

12

ABOUT ABG GROUP

Idea provides professional consulting across a number of specialty areas and industry verticals

establishing success in both private enterprise and the public sector Idea is a subsidiary of the

MPS Group a $19 billion firm and has locations and clients throughout the United StatesItrsquos

talent has the industry knowledge functional experience and leading-edge technology

capabilities which are unsurpassed in depth and breadth of expertise Idea solves the

organizational goals with best-class solutions built and implemented by expert teams of

professionals or by providing talented individuals truly blending expertise with organization

Idea has been globally recognized across industries and technology partners

9 Microsoft Gold Competencies - 11th Globally

Award of Partner Excellence in Public Sector 2006

Idea Information Security named Qualified Security Assessor by PCI

Top Microsoft Partner Award in Public Sector 2007

The worlds largest aluminium rolling company

World leader in viscose staple fibre

One of the biggest producers of primary aluminium in Asia

Fastest-growing copper company in Asia

The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest

in Asia

Fourth largest producer of carbon black in the world

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

13

COMPANY PROFILE

The Aditya Birla Group is Indias first truly multinational corporation Global in vision rooted in

Indian values the Group is driven by a performance ethic pegged on value creation for its

multiple stakeholders

The Groups footprint extends to 20 countries and is a US$ 24 billion conglomerate with a

market capitalisation of US$ 315 billion Over 50 per cent of its revenues flow from its overseas

operations The Group is anchored by an extraordinary force of 100000 employees belonging to

over 25 different nationalities and has been adjudged as the Best Employer in India and among

the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007

A premium conglomerate the Aditya Birla Group is a leader in swathe of products - viscose

staple fibre aluminium cement copper carbon black insulators garments

The Group has also made successful forays into financial services telecom software BPO and

retail sectors Today the Group is Indias most diversified business house

Currently around 57 percent of Equity Shares are held by Promoter companies belonging to the

Aditya Birla Group

Promoters are

1 Aditya Birla Nuvo Limited

2 Grasim Industries Limited

3 Hindalco Industries Limited and

4 Birla TMT Holdings Private Limited

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

14

IDEA - Brand Values

Innovate Stimulate Liberate

It is these brand values which have made idea a formidable player in the telecom industry

Innovations that stimulate the customer and liberate him from the shackles of time and space are

the core of the brand

Brand Initiatives -

Aim through media buying and planning is to create year round impact With the objective of

Strengthening itrsquos brand it workrsquos with strategic communication partners on campaigns like

sponsorship of the Idea International Indian Film Academy awards and the television programs

ldquoIdea Rocks Indiardquo ldquoIdea Star Singerrdquo and ldquoIdea Andhra Idolrdquo It seekrsquos engagement with

subscribers on a variety of levels from major celebrity fashion shows to small local events timed

to coincide with new product offerings

Since August 2003 it has commissioned a Brand Track Index Study to evaluate the health of itrsquos

brand The Brand Track Index Study is a monthly study conducted by TNS a marketing

consultant engaged by it to evaluate itrsquos brand using face-to-face interviews on a random sample

of mobile users as well as those Intending to purchase mobiles within the next three months

According to the study brand is perceived as ldquoreliabletrustworthyrdquo and one that ldquooffers cheaper

and good promotional offersrdquoIt has improved itrsquos rating in the Brand Track Index calculated by

the study in the past year reflecting it believersquos the growing strength of itrsquos brand The main

communication medium for the Idea brand is television where it seekrsquos strategic Idea brand

coverage in various formats Billboards and hoardings are used as a secondary medium

customized for specific regional preferences to communicate effectively at the local level It also

uses other mass communication media such as the

press and radio to communicate price plans and other tactical and customer information

All itrsquos key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a new product

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

15

This process is followed up with extensive briefing of call center agents and sales personnel and

real-time tracking of the impact of the communication and feedback from subscribers

Advertisements

Stay Connected is a brand promise that looks at the key purpose of mobile telephony It

converges with the tangible requirement of network depth amp at the same time reflects the

eternal human need for bonding kinsmanship and relationship forming This new brand

campaign enables Idea to own the biggest category benefit of keeping people connected

through a simple unique and likeable expression of connectivity And it makes consumers aware

that no one connects better than Idea

Slated to run through 2004 the campaign utilizes all relevant mainline media to propagate the

message to its audiences with 60-second commercial and its various edits print campaign amp

outdoor publicity Apart from it various innovative media events has been used to further

strengthen the message

16

Idea School

Idea Idea My Gang

Idea MMS Idea Network

Idea Rocks India Idea Women`s Card

17

History

The chronology of key events of the

Company from incorporation is set out below

Calendar year Events

2009

bull Idea launches services in Tamil Nadu

Idea expanded services into Orissa

2008

Subscriber base as on December 31 2008

40016153

Idea acquired 9 licences for Punjab

Karnataka Tamil Nadu amp Chennai West

Bengal Orissa Kolkata Assam North

East and Jammu amp Kashmir

Acquired Spice Communications with the

operating circles of Punjab and Karnataka

Launched services in Mumbai metro in the

largest single metro city launch ever

Launched services in Bihar

Acquired Escotel incumbent

cellular service provider in

Haryana UP(W) amp Kerala and

new licensee in HP

Brand IDEA launched Delhi

operations commence (Nov)

18

2007

Subscriber base as on December 31 2007

21054027

Won an award for the CARE service in

the Best Billing or Customer Care

Solution at the GSM Association Awards

in Barcelona Spain

Initial Public Offering aggregating to Rs

28187 million and Listing of Equity

Shares on the Bombay Stock Exchange

and the National Stock Exchange

Merger of seven subsidiaries with Idea

Cellular Limited

Reached the twenty million subscriber

mark

Became part of the Aditya Birla Group

Acquired RPG Cellcom service

provider in Madhya Pradesh (Feb)

Awarded

MoU for merger between Birla

ATampT and Tata Cellular Limited

Andhra Pradesh signed (Jan)

19

subsequent to the TATA Group

transferring its entire shareholding in the

Company to the Aditya Birla Group

Acquired Escorts Telecommunications

Limited (subsequently renamed as Idea

Telecommunications Limited)

Restructuring of debt

Launch of the New Circles

Reached the 10 million subscriber mark

Received Letter of Intent from the DoT for

a new UAS License for the Mumbai

Circle

Received Letter of Intent from the DoT for

a new UAS License for the Bihar Circle

through Aditya Birla Telecom Limited

ABNL the parent of Aditya Birla Telecom

Limited pursuant to a letter dated

November 22 2006 agreed to transfer its

entire shareholding in Aditya Birla

Telecom Limited to the Company for the

consideration of Rs 100 million

2005

Subscriber base as on December 31 2005

6473962

Reached the five million subscriber mark

Turned Profit Positive

Won an Award for the Bill Flash service

at GSM Association Awards in Barcelona

Spain

Sponsored the International Indian Film

Academy Awards

Birla ATampT commence Cellular

operations Maharashtra amp Gujarat

20

We are part of the Aditya Birla Group and all our Promoters are companies

belonging to the Aditya Birla Group

KEY INDUSTRIES

Hindalco Industries Ltd

KEY PRODUCTS LOCATION CAPACITIES COUNTRY

alumina chemicals Renukoot (Uttar

Pradesh)

Muri (Jharkhand) Belgaum

(Karnataka)

1160000 tpa India

primary aluminium Renukoot Hirakud (Orissa)

Taloja

489000 tpa

extrusions Renukoot Alupuram 27700 tpa

rolled products Belur(West Bengal)

Taloja(Maharashtra)

Renukoot

Mauda(Maharashtra)

200000 tpa

wire rods Renukoot Alupuram(Kerala) 64400 tpa

aluminium foil Silvassa (Dadra amp Nagar

Haveli) Kalwa(Maharashtra)

11000 tpa

aluminium wheels Silvassa (Dadra amp Nagar 300000 pcs

17

History

The chronology of key events of the

Company from incorporation is set out below

Calendar year Events

2009

bull Idea launches services in Tamil Nadu

Idea expanded services into Orissa

2008

Subscriber base as on December 31 2008

40016153

Idea acquired 9 licences for Punjab

Karnataka Tamil Nadu amp Chennai West

Bengal Orissa Kolkata Assam North

East and Jammu amp Kashmir

Acquired Spice Communications with the

operating circles of Punjab and Karnataka

Launched services in Mumbai metro in the

largest single metro city launch ever

Launched services in Bihar

Acquired Escotel incumbent

cellular service provider in

Haryana UP(W) amp Kerala and

new licensee in HP

Brand IDEA launched Delhi

operations commence (Nov)

18

2007

Subscriber base as on December 31 2007

21054027

Won an award for the CARE service in

the Best Billing or Customer Care

Solution at the GSM Association Awards

in Barcelona Spain

Initial Public Offering aggregating to Rs

28187 million and Listing of Equity

Shares on the Bombay Stock Exchange

and the National Stock Exchange

Merger of seven subsidiaries with Idea

Cellular Limited

Reached the twenty million subscriber

mark

Became part of the Aditya Birla Group

Acquired RPG Cellcom service

provider in Madhya Pradesh (Feb)

Awarded

MoU for merger between Birla

ATampT and Tata Cellular Limited

Andhra Pradesh signed (Jan)

19

subsequent to the TATA Group

transferring its entire shareholding in the

Company to the Aditya Birla Group

Acquired Escorts Telecommunications

Limited (subsequently renamed as Idea

Telecommunications Limited)

Restructuring of debt

Launch of the New Circles

Reached the 10 million subscriber mark

Received Letter of Intent from the DoT for

a new UAS License for the Mumbai

Circle

Received Letter of Intent from the DoT for

a new UAS License for the Bihar Circle

through Aditya Birla Telecom Limited

ABNL the parent of Aditya Birla Telecom

Limited pursuant to a letter dated

November 22 2006 agreed to transfer its

entire shareholding in Aditya Birla

Telecom Limited to the Company for the

consideration of Rs 100 million

2005

Subscriber base as on December 31 2005

6473962

Reached the five million subscriber mark

Turned Profit Positive

Won an Award for the Bill Flash service

at GSM Association Awards in Barcelona

Spain

Sponsored the International Indian Film

Academy Awards

Birla ATampT commence Cellular

operations Maharashtra amp Gujarat

20

We are part of the Aditya Birla Group and all our Promoters are companies

belonging to the Aditya Birla Group

KEY INDUSTRIES

Hindalco Industries Ltd

KEY PRODUCTS LOCATION CAPACITIES COUNTRY

alumina chemicals Renukoot (Uttar

Pradesh)

Muri (Jharkhand) Belgaum

(Karnataka)

1160000 tpa India

primary aluminium Renukoot Hirakud (Orissa)

Taloja

489000 tpa

extrusions Renukoot Alupuram 27700 tpa

rolled products Belur(West Bengal)

Taloja(Maharashtra)

Renukoot

Mauda(Maharashtra)

200000 tpa

wire rods Renukoot Alupuram(Kerala) 64400 tpa

aluminium foil Silvassa (Dadra amp Nagar

Haveli) Kalwa(Maharashtra)

11000 tpa

aluminium wheels Silvassa (Dadra amp Nagar 300000 pcs

18

2007

Subscriber base as on December 31 2007

21054027

Won an award for the CARE service in

the Best Billing or Customer Care

Solution at the GSM Association Awards

in Barcelona Spain

Initial Public Offering aggregating to Rs

28187 million and Listing of Equity

Shares on the Bombay Stock Exchange

and the National Stock Exchange

Merger of seven subsidiaries with Idea

Cellular Limited

Reached the twenty million subscriber

mark

Became part of the Aditya Birla Group

Acquired RPG Cellcom service

provider in Madhya Pradesh (Feb)

Awarded

MoU for merger between Birla

ATampT and Tata Cellular Limited

Andhra Pradesh signed (Jan)

19

subsequent to the TATA Group

transferring its entire shareholding in the

Company to the Aditya Birla Group

Acquired Escorts Telecommunications

Limited (subsequently renamed as Idea

Telecommunications Limited)

Restructuring of debt

Launch of the New Circles

Reached the 10 million subscriber mark

Received Letter of Intent from the DoT for

a new UAS License for the Mumbai

Circle

Received Letter of Intent from the DoT for

a new UAS License for the Bihar Circle

through Aditya Birla Telecom Limited

ABNL the parent of Aditya Birla Telecom

Limited pursuant to a letter dated

November 22 2006 agreed to transfer its

entire shareholding in Aditya Birla

Telecom Limited to the Company for the

consideration of Rs 100 million

2005

Subscriber base as on December 31 2005

6473962

Reached the five million subscriber mark

Turned Profit Positive

Won an Award for the Bill Flash service

at GSM Association Awards in Barcelona

Spain

Sponsored the International Indian Film

Academy Awards

Birla ATampT commence Cellular

operations Maharashtra amp Gujarat

20

We are part of the Aditya Birla Group and all our Promoters are companies

belonging to the Aditya Birla Group

KEY INDUSTRIES

Hindalco Industries Ltd

KEY PRODUCTS LOCATION CAPACITIES COUNTRY

alumina chemicals Renukoot (Uttar

Pradesh)

Muri (Jharkhand) Belgaum

(Karnataka)

1160000 tpa India

primary aluminium Renukoot Hirakud (Orissa)

Taloja

489000 tpa

extrusions Renukoot Alupuram 27700 tpa

rolled products Belur(West Bengal)

Taloja(Maharashtra)

Renukoot

Mauda(Maharashtra)

200000 tpa

wire rods Renukoot Alupuram(Kerala) 64400 tpa

aluminium foil Silvassa (Dadra amp Nagar

Haveli) Kalwa(Maharashtra)

11000 tpa

aluminium wheels Silvassa (Dadra amp Nagar 300000 pcs

19

subsequent to the TATA Group

transferring its entire shareholding in the

Company to the Aditya Birla Group

Acquired Escorts Telecommunications

Limited (subsequently renamed as Idea

Telecommunications Limited)

Restructuring of debt

Launch of the New Circles

Reached the 10 million subscriber mark

Received Letter of Intent from the DoT for

a new UAS License for the Mumbai

Circle

Received Letter of Intent from the DoT for

a new UAS License for the Bihar Circle

through Aditya Birla Telecom Limited

ABNL the parent of Aditya Birla Telecom

Limited pursuant to a letter dated

November 22 2006 agreed to transfer its

entire shareholding in Aditya Birla

Telecom Limited to the Company for the

consideration of Rs 100 million

2005

Subscriber base as on December 31 2005

6473962

Reached the five million subscriber mark

Turned Profit Positive

Won an Award for the Bill Flash service

at GSM Association Awards in Barcelona

Spain

Sponsored the International Indian Film

Academy Awards

Birla ATampT commence Cellular

operations Maharashtra amp Gujarat

20

We are part of the Aditya Birla Group and all our Promoters are companies

belonging to the Aditya Birla Group

KEY INDUSTRIES

Hindalco Industries Ltd

KEY PRODUCTS LOCATION CAPACITIES COUNTRY

alumina chemicals Renukoot (Uttar

Pradesh)

Muri (Jharkhand) Belgaum

(Karnataka)

1160000 tpa India

primary aluminium Renukoot Hirakud (Orissa)

Taloja

489000 tpa

extrusions Renukoot Alupuram 27700 tpa

rolled products Belur(West Bengal)

Taloja(Maharashtra)

Renukoot

Mauda(Maharashtra)

200000 tpa

wire rods Renukoot Alupuram(Kerala) 64400 tpa

aluminium foil Silvassa (Dadra amp Nagar

Haveli) Kalwa(Maharashtra)

11000 tpa

aluminium wheels Silvassa (Dadra amp Nagar 300000 pcs

20

We are part of the Aditya Birla Group and all our Promoters are companies

belonging to the Aditya Birla Group

KEY INDUSTRIES

Hindalco Industries Ltd

KEY PRODUCTS LOCATION CAPACITIES COUNTRY

alumina chemicals Renukoot (Uttar

Pradesh)

Muri (Jharkhand) Belgaum

(Karnataka)

1160000 tpa India

primary aluminium Renukoot Hirakud (Orissa)

Taloja

489000 tpa

extrusions Renukoot Alupuram 27700 tpa

rolled products Belur(West Bengal)

Taloja(Maharashtra)

Renukoot

Mauda(Maharashtra)

200000 tpa

wire rods Renukoot Alupuram(Kerala) 64400 tpa

aluminium foil Silvassa (Dadra amp Nagar

Haveli) Kalwa(Maharashtra)

11000 tpa

aluminium wheels Silvassa (Dadra amp Nagar 300000 pcs

21

Haveli) copper cathodes Dahej (Gujarat) 500000 tpa India

continuous cast copper rods 97200 tpa

sulphuric acid 1670000 tpa

phosphoric acid 180000 tpa

gold (Birla Gold) 15 mt

silver (Birla Silver) 150 mt

DAP and complexes (Birla

Balwan)

400000 tpa

Hindalco Industries Ltd (Aditya Birla Minerals Resources Pty Ltd)

copper cathodes Nifty mines 25000 tpa Australia

copper in concentrate Mt Gordon mines 40000 tpa Australia

power Mt Gordon mines 28mw Australia

22

AND BRANDS

Birla Copper (Hindalco Industries Ltd)

Grasim Industries Ltd

white cement Birla White 475000 tpa India

grey cement UltraTech

Cement

(formerly Birla

Plus) Birla

Super

1312 mn tpa

UltraTech Cement Ltd

ordinary portland cement

portland blast furnace slag

cement portland pozzolana

cement and grey portland cement

17 mn tpa

23

Aditya Birla Nuvo Ltd (Hi-Tech Carbon

carbon black Birla Carbon 230000 mtpa India

Thai Carbon Black Co Ltd

carbon black Birla Carbon 220000 mtpa Thailand

Alexandria Carbon Co SAE

carbon black Birla Carbon 285000 mtpa Egypt

Liaoning Birla Carbon Co Ltd

carbon black Birla Carbon 55000 mtpa China

Pulp

Grasim Industries Ltd

rayon grade pulp 70000 tpa India

AV Cell Inc

softwood hardwood pulp 122500 tpa Canada

AV Nackawic Inc

dissolving pulp 189000 tpa Canada

24

Fibre

Grasim Industries Ltd

viscose staple fibre

(VSF)

Birla Viscose 270100 tpa India

Thai Rayon Public Company Ltd

VSF Birla Viscose 110000 tpa Thailand

PT Indo Bharat Rayon

VSF Birla Viscose 155000 tpa Indonesia

Thai Acrylic Fibre

acrylic fibre Texlan 100000 tpa Thailand

Alexandria Fiber Company SAE

acrylic fibre 18000 tpa Egypt

Yarn

Indo Gulf Fertilisers Ltd

urea Birla Shaktiman 864600 mt India

Birla Copper (Hindalco Industries Ltd)

DAPNPK

complexes

Birla Balwan 400000 tpa India

25

Grasim Industries Ltd

caustic soda 258000 tpa India

Aditya Birla Nuvo Ltd

caustic soda 82125 tpa India

liquid chlorine 50340 tpa

hydrochloric acid 5475 tpa

Tanfac Industries Ltd

aluminium fluoride 17000 tpa India

hydrofluoric acid 17000 tpa

Bihar Caustic and Chemicals Ltd

caustic soda lye 92750 mt India

liquid chlorine 65785 mt

hydrochloric acid 29040 mt

sodium hypochlorite 1800 mt

compressed hydrogen 1742400 nm3

aluminium chloride 12000 tpa

captive power plant 30 mw

Aditya Birla Chemicals (Thailand) Ltd

sodium triployphosphates

tetrasodium pyrophosphate

sodium hexametaphosphate

Polyphosreg

Epotec

Birlasulf-SS

Thailand

26

sodium acid pyrophosphate

monosodium phosphate

disodium phosphate

trisodium phosphate

speciality phosphates

epoxy resins (bis-a and bis-f) diluents

curing agents

and allied products

sodium sulphite sodium metabisulphite

sodium bisulphite

epichlorohydrin

caustic soda

chlorine

Birlasulf-SM

Birlasol 35

sodium triployphosphates

tetrasodium pyrophosphate

sodium hexametaphosphate

sodium acid pyrophosphate

monosodium phosphate

disodium phosphate

trisodium phosphate

speciality phosphates

epoxy resins (bis-a and bis-f) diluents curing agents

and allied products

sodium sulphite sodium metabisulphite

sodium bisulphite

Polyphosreg Epotec

Birlasulf-SS

Birlasulf-SM

Birlasol 35

27

epichlorohydrin

caustic soda

chlorine

Thai Peroxide Co Ltd

hydrogen peroxide peracetic acid calcium

peroxide

Encare Ecare Aqua-

x

Birlox 5 Birlox 12

Ocare

15000 mtpa Thailand

Grasim Industries Ltd (Vikram Ispat)

sponge iron (HBI amp DRI) 900000 tpa India

Essel Mining amp Industries Ltd

iron and manganese ore 15 million tons India

Pan Century Surfactants Inc

27

epichlorohydrin

caustic soda

chlorine

Thai Peroxide Co Ltd

hydrogen peroxide peracetic acid calcium

peroxide

Encare Ecare Aqua-

x

Birlox 5 Birlox 12

Ocare

15000 mtpa Thailand

Grasim Industries Ltd (Vikram Ispat)

sponge iron (HBI amp DRI) 900000 tpa India

Essel Mining amp Industries Ltd

iron and manganese ore 15 million tons India

Pan Century Surfactants Inc

28

fatty acids 55000 mtpa Philippines

fatty alcohol 30000 mtpa

Glycerin 6500 mtpa

PSI Data Systems Ltd (subsidiary of Aditya Birla Nuvo Ltd)

IT solutions (banking finance and insurance) India

Aditya Birla Minacs Worldwide Limited (subsidiary of Aditya Birla Nuvo Ltd)

BPO ITES 9089 seats India

Birla Global Finance Company Ltd

financial services India

29

Birla Sun Life Insurance Company Ltd

insurance solutions India

Birla Sun Life Asset Management Company Ltd

mutual funds India

Birla Sun Life Distribution Company Ltd

investment planning services India

Idea Cellular

cellular services Idea 21 million

subscriber base

India

Aditya Birla Retail Limited

multi-format stores 170 retail outlets India

30

The data on this page reflects the Aditya Birla Groups operations for FY 2013-14

31

BUSINESS PARTNERS

IDEA welcomes all businesses and individuals interested in partnering with it to enhance and

strengthen the IDEA products amp services portfolio

Some of itrsquos Technology and Content Partners

VAS

Onmobile Asia Pacific Ltd

Cellebrum India Ltd

Siddhivinayak Astro Services Ltd

Kodiak Ltd

Mauj

Net4nuts India Ltd

Yahoo

Rediff

Indiatimes

Mobile2win

31

BUSINESS PARTNERS

IDEA welcomes all businesses and individuals interested in partnering with it to enhance and

strengthen the IDEA products amp services portfolio

Some of itrsquos Technology and Content Partners

VAS

Onmobile Asia Pacific Ltd

Cellebrum India Ltd

Siddhivinayak Astro Services Ltd

Kodiak Ltd

Mauj

Net4nuts India Ltd

Yahoo

Rediff

Indiatimes

Mobile2win

32

Sify

NDTV

ROAMING

Roamwareinc

Starhome

Bharti Telesoft

MARKETING

COMMUNICATIONS

Lowe India Pvt Ltd

Insight Media Ltd

PUBLIC RELATIONS

AdFactors PR

NETWORK

Nokia - Siemens

Ericsson

BILLING

Atos Origin

33

Market Tracker

Equity Shares

Bombay Stock Exchange Limited

Phiroze Jeejeebhoy Towers

Dalal Street

Mumbai 400 001

National Stock Exchange of India Ltd

Exchange Plaza

Bandra-Kurla Complex

Bandra (East)

Mumbai 400 051

Stock code

BSE SCRIP ID BSE SCRIP

CODE NSE Symbol Reuters

Bombay Stock Exchange

Limited IDEA 532822 - IDEABO

National Stock Exchange of

India Limited - - IDEA IDEANS

34

One of Indias leading GSM mobile service operators IDEA Cellular is headquartered in

Mumbai and has over 24 million subscribers IDEA has licenses to operate in 22 circles with

commercial operations in 11 circles comprising states of Delhi UP (East) UP(West) Haryana

Rajasthan Madhya Pradesh amp Chattisgarh Gujarat Maharashtra (excluding Mumbai) amp Goa

Andhra Pradesh Himachal Pradesh and Kerala IDEAs footprint covers approximately 70 per

cent of the national market for mobile telephony Idea is targeting a roll out in Mumbai Bihar

Tamil Nadu (Including Chennai) and Orissa circles soon for which the spectrum has already

been allotted

IDEA offers GPRS on all its operating networks for both postpaid and pre-paid services and was

the first company to demonstrate and commercially launch the next generation EDGE

technology for its Delhi Circle IDEA has also been a pioneer in technology usage by employing

satellite connectivity to reach inaccessible rural areas in Madhya Pradesh

A leader in value-added services innovation is central to IDEAs VAS products IDEA was the

first to offer Global SMS in over 540 networks across all technology platforms and the first to

offer a voice portal with SAY IDEA IDEA has also recently launched services like lsquoPress to

copy a Dialer tonersquo IDEA TV ndash first GSM Multi channel mobile television experience

IDEATIMES ndash The first MMS magazine Voice chat Instant Messenger and more IDEA has

also launched its PCO service to reach a customer base IDEArsquos tariff plans have been customer

friendly catering to unique needs of different consumer segments WOMENrsquoS CARD is meant

to fulfill special needs of women on the move and lsquoYOUTH CARDrsquo specifically caters to the

emerging youth segment

IDEA is also the only Indian GSM operator to win the GSM Association Award in the Best

Mobile Technology category for the Best Billing and Customer Care Solution both in 2006 and

2007

Truly an IDEA can change your life

35

THE TELECOM INDUSTRY

IDEA Cellular Ltd Indiarsquos leading cellular operator and an Aditya Birla Group company has

launched two more IDEA new showrooms at New Awasthi Electronics E- Block Market

Rajajipuram and Elite Telecom DAV Market Aishbagh Road These showrooms were

inaugrated by Mr Subodh Srivastav Circle Head IDEA ndashUP (East)

IDEA new showrooms are exclusive service showrooms that facilitates easy access of an array of

service requirements like bill payments feature information dedicated customer care recharge

coupons changes in tariff plans value added services new postpaid prepaid connections etc

About Idea Cellular Ltd

A leading GSM Mobile Services operator IDEA Cellular has licenses to operate in 11 circles

With a customer base of over 1 crore IDEA Cellular has operations in Delhi Himachal Pradesh

Rajasthan Haryana Uttaranchal Uttar Pradesh Madhya Pradesh Chattisgarh Gujarat

Maharashtra Goa Andhra Pradesh and Kerala IDEA Cellularrsquos footprint currently covers

approximately 60 of Indiarsquos potential telecom market

As a leader in Value Added Services innovation is central to IDEArsquos VAS factory It is the first

cellular company to launch music messaging with Cellular Jockey lsquoBackground Tonesrsquo lsquoGroup

Talkrsquo a voice portal with lsquoSay IDEArsquo and a complete suite of Mobile Email Services A

frontrunner in introducing revolutionary tariff plans IDEA Cellular has the distinction of

offering customer friendly and competitive Pre Paid offerings for the first time in India with

lsquoSuper Powerrsquo 2 Minutes Outgoing Free Lifelong Offer and other segmented offerings like

Womenrsquos Card lsquoLifetime Idearsquo is the first and only loyalty program for pre paid customers

introduced by a cellular operator

Customer service and innovation drive Idea A brand known for many firsts Idea is the first to

36

have launched GPRS and EDGE in the country

The latest feather in the IDEA cap is the GSM Association Award for ldquoBill Flashrdquo This

international award makes Idea the first Indian cellular operator to win an award on this

prestigious platform

Idea Cellular is part of the Aditya Birla Group Indiarsquos first truly multinational corporation

Global in vision rooted in Indian values the group is driven by a performance ethic pegged on

value creation for its multiple stakeholders

IDEA launch in Uttar Pradesh (East) Unifies Uttar Pradesh

(Lucknow 1st November 2006)

IDEA new Showroom opens at Lucknow

(Lucknow 25th November 2006) Idea Cellular Ltd a leading cellular operator and an Aditya

Birla Group company announced the launch of its mobile services in UP (East) With this

launch Idea has united UP East with UP West where it is the leader Close on the heels of the

launches in Himachal Pradesh and Rajasthan Idea the fastest growing operator in India now

achieves near total coverage across North Central and West India

Idearsquos state-of-the-art congestion free network services will cover over 100 towns and villages in

the 6 zones of Lucknow Kanpur Allahabad Varanasi Gorakhpur and Jhansi which act as the

fulcrum for commercial activities in the circle Idea would also be covering 3 major National

highways

For customers in UP (E) Idea fetches unmatched connectivity on a congestion free network

with superb voice clarity In addition Idea will be offering top network quality with innovative

and affordable tariffs and world-class customer care The residents of UP - East and West will

now be able to roam within UP at local rates on the Idea network

Announcing the launch of services in UP (East) said Mr Sanjeev Aga Managing Director Idea

Cellular Ltd With the launch of services in UP (East) we are today unifying

residents of two circles with our superior services and unparalleled customer care The launch of

Idea in UP (East) will also facilitate social and economic development making UP a prosperous

37

destination Our brand promise An Idea can change your life will hold true for all our

customers

As leaders in innovation in the telecom industry Idea will offer a range of superior Value Added

Services Some of these are

bull Friendly Customer Care ndash Idea believes in delighting customers at every step for a total mobile

experience which is being enjoyed today by over 1 crore customers across the country

bull GPRS and MMS ndash Customers can receive instant access to the Internet from their mobile

phones through their Idea GPRS services or send colored picture messages with sound clips

bull Say IDEA ndash Idea subscribers can just dial a short code enter the voice portal and access a wide

range of services through simple and intuitive interaction

bull MusiCard ndash sing along service like Karaoke

bull Cricket

bull Movies

bull Jokes

bull Logos

bull Horoscopes

bull News

bull Stocks

Subscribers can access these services by dialing 456 from their IDEA mobile phone

Value added services

CALL MANAGEMENT SERVICES

Voice Services

GSM

GPRS

Call Management Services

CLIP

Call Hold Call Wait

Call Conference

35

THE TELECOM INDUSTRY

IDEA Cellular Ltd Indiarsquos leading cellular operator and an Aditya Birla Group company has

launched two more IDEA new showrooms at New Awasthi Electronics E- Block Market

Rajajipuram and Elite Telecom DAV Market Aishbagh Road These showrooms were

inaugrated by Mr Subodh Srivastav Circle Head IDEA ndashUP (East)

IDEA new showrooms are exclusive service showrooms that facilitates easy access of an array of

service requirements like bill payments feature information dedicated customer care recharge

coupons changes in tariff plans value added services new postpaid prepaid connections etc

About Idea Cellular Ltd

A leading GSM Mobile Services operator IDEA Cellular has licenses to operate in 11 circles

With a customer base of over 1 crore IDEA Cellular has operations in Delhi Himachal Pradesh

Rajasthan Haryana Uttaranchal Uttar Pradesh Madhya Pradesh Chattisgarh Gujarat

Maharashtra Goa Andhra Pradesh and Kerala IDEA Cellularrsquos footprint currently covers

approximately 60 of Indiarsquos potential telecom market

As a leader in Value Added Services innovation is central to IDEArsquos VAS factory It is the first

cellular company to launch music messaging with Cellular Jockey lsquoBackground Tonesrsquo lsquoGroup

Talkrsquo a voice portal with lsquoSay IDEArsquo and a complete suite of Mobile Email Services A

frontrunner in introducing revolutionary tariff plans IDEA Cellular has the distinction of

offering customer friendly and competitive Pre Paid offerings for the first time in India with

lsquoSuper Powerrsquo 2 Minutes Outgoing Free Lifelong Offer and other segmented offerings like

Womenrsquos Card lsquoLifetime Idearsquo is the first and only loyalty program for pre paid customers

introduced by a cellular operator

Customer service and innovation drive Idea A brand known for many firsts Idea is the first to

36

have launched GPRS and EDGE in the country

The latest feather in the IDEA cap is the GSM Association Award for ldquoBill Flashrdquo This

international award makes Idea the first Indian cellular operator to win an award on this

prestigious platform

Idea Cellular is part of the Aditya Birla Group Indiarsquos first truly multinational corporation

Global in vision rooted in Indian values the group is driven by a performance ethic pegged on

value creation for its multiple stakeholders

IDEA launch in Uttar Pradesh (East) Unifies Uttar Pradesh

(Lucknow 1st November 2006)

IDEA new Showroom opens at Lucknow

(Lucknow 25th November 2006) Idea Cellular Ltd a leading cellular operator and an Aditya

Birla Group company announced the launch of its mobile services in UP (East) With this

launch Idea has united UP East with UP West where it is the leader Close on the heels of the

launches in Himachal Pradesh and Rajasthan Idea the fastest growing operator in India now

achieves near total coverage across North Central and West India

Idearsquos state-of-the-art congestion free network services will cover over 100 towns and villages in

the 6 zones of Lucknow Kanpur Allahabad Varanasi Gorakhpur and Jhansi which act as the

fulcrum for commercial activities in the circle Idea would also be covering 3 major National

highways

For customers in UP (E) Idea fetches unmatched connectivity on a congestion free network

with superb voice clarity In addition Idea will be offering top network quality with innovative

and affordable tariffs and world-class customer care The residents of UP - East and West will

now be able to roam within UP at local rates on the Idea network

Announcing the launch of services in UP (East) said Mr Sanjeev Aga Managing Director Idea

Cellular Ltd With the launch of services in UP (East) we are today unifying

residents of two circles with our superior services and unparalleled customer care The launch of

Idea in UP (East) will also facilitate social and economic development making UP a prosperous

37

destination Our brand promise An Idea can change your life will hold true for all our

customers

As leaders in innovation in the telecom industry Idea will offer a range of superior Value Added

Services Some of these are

bull Friendly Customer Care ndash Idea believes in delighting customers at every step for a total mobile

experience which is being enjoyed today by over 1 crore customers across the country

bull GPRS and MMS ndash Customers can receive instant access to the Internet from their mobile

phones through their Idea GPRS services or send colored picture messages with sound clips

bull Say IDEA ndash Idea subscribers can just dial a short code enter the voice portal and access a wide

range of services through simple and intuitive interaction

bull MusiCard ndash sing along service like Karaoke

bull Cricket

bull Movies

bull Jokes

bull Logos

bull Horoscopes

bull News

bull Stocks

Subscribers can access these services by dialing 456 from their IDEA mobile phone

Value added services

CALL MANAGEMENT SERVICES

Voice Services

GSM

GPRS

Call Management Services

CLIP

Call Hold Call Wait

Call Conference

36

have launched GPRS and EDGE in the country

The latest feather in the IDEA cap is the GSM Association Award for ldquoBill Flashrdquo This

international award makes Idea the first Indian cellular operator to win an award on this

prestigious platform

Idea Cellular is part of the Aditya Birla Group Indiarsquos first truly multinational corporation

Global in vision rooted in Indian values the group is driven by a performance ethic pegged on

value creation for its multiple stakeholders

IDEA launch in Uttar Pradesh (East) Unifies Uttar Pradesh

(Lucknow 1st November 2006)

IDEA new Showroom opens at Lucknow

(Lucknow 25th November 2006) Idea Cellular Ltd a leading cellular operator and an Aditya

Birla Group company announced the launch of its mobile services in UP (East) With this

launch Idea has united UP East with UP West where it is the leader Close on the heels of the

launches in Himachal Pradesh and Rajasthan Idea the fastest growing operator in India now

achieves near total coverage across North Central and West India

Idearsquos state-of-the-art congestion free network services will cover over 100 towns and villages in

the 6 zones of Lucknow Kanpur Allahabad Varanasi Gorakhpur and Jhansi which act as the

fulcrum for commercial activities in the circle Idea would also be covering 3 major National

highways

For customers in UP (E) Idea fetches unmatched connectivity on a congestion free network

with superb voice clarity In addition Idea will be offering top network quality with innovative

and affordable tariffs and world-class customer care The residents of UP - East and West will

now be able to roam within UP at local rates on the Idea network

Announcing the launch of services in UP (East) said Mr Sanjeev Aga Managing Director Idea

Cellular Ltd With the launch of services in UP (East) we are today unifying

residents of two circles with our superior services and unparalleled customer care The launch of

Idea in UP (East) will also facilitate social and economic development making UP a prosperous

37

destination Our brand promise An Idea can change your life will hold true for all our

customers

As leaders in innovation in the telecom industry Idea will offer a range of superior Value Added

Services Some of these are

bull Friendly Customer Care ndash Idea believes in delighting customers at every step for a total mobile

experience which is being enjoyed today by over 1 crore customers across the country

bull GPRS and MMS ndash Customers can receive instant access to the Internet from their mobile

phones through their Idea GPRS services or send colored picture messages with sound clips

bull Say IDEA ndash Idea subscribers can just dial a short code enter the voice portal and access a wide

range of services through simple and intuitive interaction

bull MusiCard ndash sing along service like Karaoke

bull Cricket

bull Movies

bull Jokes

bull Logos

bull Horoscopes

bull News

bull Stocks

Subscribers can access these services by dialing 456 from their IDEA mobile phone

Value added services

CALL MANAGEMENT SERVICES

Voice Services

GSM

GPRS

Call Management Services

CLIP

Call Hold Call Wait

Call Conference

37

destination Our brand promise An Idea can change your life will hold true for all our

customers

As leaders in innovation in the telecom industry Idea will offer a range of superior Value Added

Services Some of these are

bull Friendly Customer Care ndash Idea believes in delighting customers at every step for a total mobile

experience which is being enjoyed today by over 1 crore customers across the country

bull GPRS and MMS ndash Customers can receive instant access to the Internet from their mobile

phones through their Idea GPRS services or send colored picture messages with sound clips

bull Say IDEA ndash Idea subscribers can just dial a short code enter the voice portal and access a wide

range of services through simple and intuitive interaction

bull MusiCard ndash sing along service like Karaoke

bull Cricket

bull Movies

bull Jokes

bull Logos

bull Horoscopes

bull News

bull Stocks

Subscribers can access these services by dialing 456 from their IDEA mobile phone

Value added services

CALL MANAGEMENT SERVICES

Voice Services

GSM

GPRS

Call Management Services

CLIP

Call Hold Call Wait

Call Conference

38

Call Divert

CLIR

Itemised Bill

Caller Line Identification Presentation (CLIP)

CLIP identifies the caller by displaying the number of the caller on the handset This allows you

the benefit of accepting or rejecting the call although at times Caller Line Identification may

not appear due to technical problems in the originating network

Rental as per bill plan

Call Hold Call Wait

This feature allows you to receive or make another call while you are already busy with a call

without disconnecting it You can receive or make a second call by putting the first call on hold

You can activate call waiting by using the menu of your cell phone You are billed for outgoing

call(s) as incoming calls are free in home network however in roaming both would be

chargeable No Rental

Call Conference (CC)

This feature allows you to have a teleconference with up to five people at the same time from

wherever you are You can conference with either cellular or landline phones including STD and

ISD calls To make a conference call simply make your first call Then put the first call on hold

and dial the next number To conference scroll through the handset menu and select the

conference feature Now your calls are connected To invite another person follow the same

steps again

Please Note

39

- Call Conference is a handset dependent feature

- You are charged for the time on hold and conference

- The originator of the calls will be charged for all the calls initiated by him

- To use the facility you need to activate the call waiting feature on your handset

Call Divert

With Call Divert you can divert an incoming call to another cell phone ( be it Idea or Airtel

Essar or BSNL cellular phones) or even a landline number ( within Andhra Pradesh local dialing

list) You can divert your calls UNCONDITIONALLY ie all calls will be diverted by default

without ringing or then CONDITIONALLY under the following three standard conditions

raquo Cell busy

raquo Cell not answerable

raquo Cell switched off or no coverage area

You can activate call divert by using the menu function of the handset

(Please refer to your handset manual for details)

Please Note

All call diverts are charged as normal outgoing calls

Caller Line Identification Restriction (CLIR)

Now with CLIR you can restrict your cellular phone number from being displayed on the

receivers cellular phone This means you can maintain complete confidentiality of your number

This feature might not function across operator networks but will definitely restrict caller ID

when called within the same cellular operator networks mobile numbers

40

Itemised Billing

An itemized bill gives you the details of all calls made and of all the other facilities you availed

of on your mobile number during a month It also carries details of the numbers called time and

date of the call duration and the amount charged

Voice Services

CALL CONFERENCE

FIXED CELLULAR TERMINALS (FCT)

GSM PRI GATEW AY

Call Conference

Call conferencing an excellent tool for setting up a teleconference of upto 5 people who

are located anywhere in the world This is one easy-to-use facility and reduces the need to

have separate conversations with multiple people In todays fast paced world where the

emphasis is on getting it right the first time Call Conferencing can be of great help

Fixed Cellular Terminals (FCT)

IDEA FCT is a single line PSTN simulation made available on GSM network This

product converts GSM calls to normal analog telephone line with an output similar to

existing PSTN environment with all the basic features of Voice amp Data It seamlessly

integrates with any EPBXDesk phone diverting calls made from fixed lines to mobiles

through the SIM card making them mobile to mobile calls

Who its for

A fixed cellular terminal would most suit companies

that make a lot of calls from fixed line office phones to mobile phones either of Idea or

other of any other operator Fixed cellular terminals divert mobile traffic from fixed line

phones through a SIM card in the fixed cellular terminal allowing subscribers to take

40

Itemised Billing

An itemized bill gives you the details of all calls made and of all the other facilities you availed

of on your mobile number during a month It also carries details of the numbers called time and

date of the call duration and the amount charged

Voice Services

CALL CONFERENCE

FIXED CELLULAR TERMINALS (FCT)

GSM PRI GATEW AY

Call Conference

Call conferencing an excellent tool for setting up a teleconference of upto 5 people who

are located anywhere in the world This is one easy-to-use facility and reduces the need to

have separate conversations with multiple people In todays fast paced world where the

emphasis is on getting it right the first time Call Conferencing can be of great help

Fixed Cellular Terminals (FCT)

IDEA FCT is a single line PSTN simulation made available on GSM network This

product converts GSM calls to normal analog telephone line with an output similar to

existing PSTN environment with all the basic features of Voice amp Data It seamlessly

integrates with any EPBXDesk phone diverting calls made from fixed lines to mobiles

through the SIM card making them mobile to mobile calls

Who its for

A fixed cellular terminal would most suit companies

that make a lot of calls from fixed line office phones to mobile phones either of Idea or

other of any other operator Fixed cellular terminals divert mobile traffic from fixed line

phones through a SIM card in the fixed cellular terminal allowing subscribers to take

41

advantage of the cost of mobile to mobile call instead of a fixed line to mobile call thus

giving a saving of more than 50

How it works

Installing a GSM gateway alongside EPBX (Switch) has no effect on the Switch When a

call is made that has a Mobile prefix (09) the gateway detects the number being dialed is

a mobile number and automatically routes it through a Sim card in the Gateway Normal

Land Line to Land Line calls pass straight through the Gateway and onto the fixed line

network as normal

Benefits

Cost Reduction in Telecom Bill By routing the mobile terminating calls through

Idea enterprises can save money to the extent of 20-25 on their bills Idea also

offers lower STDISD tariffs than landline operators hence savings can be much

higher for cos with multi-location offices and clients This feature is called Least

Cost Routing It enables automatic routing of mobile terminating calls thru GSM

while routing landline calls thru PSTN network

Reach FCTs can be used even in remote locations where landline connectivity is

not available This is primarily true for city outskirts and rural areas

Reliability of service by being on GSM as against landline

Unmatched Features of GSM FCT enables a customer to do almost everything

from a desktop phone that is possible from an Idea mobile phoneCall features like

call waiting divert holdswap

conferencing SMS sending and receiving abbreviated dialing etc are all possible

on FCT

Additional Features FCT also enables blocking or enabling calls to certain nos

tracking call details like duration last few calls and call charges hotline

functionality and many more

Easy integration with EPBX in multi user enviornment

Features

42

ry recharging circuit

GSM PRI Gateway

GSM Gateway caters specifically to the requirement of medium to large enterprises with

large number of extensions and EPABX installation Idea GSM PRI Gateway is the

solution for cost effective direct connection to the mobile network

The GSM Mobile Gateway provides the possibility to cut costs in the following ways

Calls from the desktop telephone PSTN network to the GSM network are expensive so

the Idea GSM PRI Gateway routes these calls from the PBX to the GSM Network via itrsquos

own SIM cards and GSM Engines converting the call instead of Fixed Line to GSM but

to a GSM to GSM call in some cases this could be a cost reduction of up to 50 percent

Basic Features of the Idea GSM PRI Gateway

1 Combinations of interfaces E1 PRI (Primary Rate Interface) BRI and GSM

2 SMS - Email - SMS functionality allowing Emails to be sent as an SMS and vise

versa emails SMS can be received as emails also to multiple targets

3 Call Data Records show all required information eg Port ID Interface ID ISDN

43

B Channel and the ICC ID (SIM Card ID)

4 Remote maintenance with the Trace Info Client shows detailed Information

Fallback to other Trunk Groups if call fails and Call Data Records

Advanced Features of the Idea GSM PRI Gateway

1 The monitoring software allows realtime Call Server details either via ISDN or

IP including SIM card ID Causes Duration of call call charge Port ID and B

Channel and all other relevant required information

2 Call Home events to the Network Management system for automatic upgrades

upload of CDRS to your server SIM Budget information and refresh of SIMs

either via ISDN or IP

3 Advanced Trace Info functions with precise SIM individual information

Summary of Benefits

1 A cost effective access to the GSM telecommunications Network for incoming

and outgoing calls

2 Fast GSM call set-up No more bottlenecks with calls having to be routed first

through the fixed network

3 The GSM Gateway can be positioned before or after the PABX

44

4 Full Remote control management system via Lo

5 connection ISDN dial-in or via IP allowing Real time monitoring down to each individual

SIMcardGSM Channel and also reloading of SIMcards for changes in budgeting

whether time or price dependant

GPRS Application

Internet On Mobile

Idea NetSetter Data Card

Internet on mobile

Ideas 3G compatible network supports General Packet Radio Service (GPRS) which

allows you to access Internet websites and information portals on your mobile making it

possible to stay informed and remain truly connected in this dynamically changing and

competitive environment Gone are the days when connecting to a website from the

mobile took as long as 2 - 3 minutes GPRS compatible handsets ensure that as a user

you are always on There is no need for a dial up connection or any ISP connection

Now you can now carry the World Wide Web in their pocket - The Idea World Read

email get stock quotes check the weather read the latest news and even chat with friends

and Buddies on Idea Network Yahoo MSN and ICQ while on the move

One of the mind-blowing applications on GPRS is Multimedia Messaging Service

(MMS) Idea is among the pioneers in the country to provide MMS This latest innovation

in the area of mobile communication provides you the ability to communicate not just in

voice or text but also in full colour images Now you can send your emotions to your near

and dear ones with photographs attach voice clips and append text too Just in case the

receiver does not have an MMS handset even then the photographs can be accessed from

our website wwwideacellularcomwebmmsFor your convenience we have also created

a library of photo album and voice clips from where you can choose and send

photographs Further you can also compose your own MMS message on the above

mentioned website and send it across to a cellular phone or any e-mail ID

With the introduction of GPRS on its network Idea also supports the use of the GPRS

42

ry recharging circuit

GSM PRI Gateway

GSM Gateway caters specifically to the requirement of medium to large enterprises with

large number of extensions and EPABX installation Idea GSM PRI Gateway is the

solution for cost effective direct connection to the mobile network

The GSM Mobile Gateway provides the possibility to cut costs in the following ways

Calls from the desktop telephone PSTN network to the GSM network are expensive so

the Idea GSM PRI Gateway routes these calls from the PBX to the GSM Network via itrsquos

own SIM cards and GSM Engines converting the call instead of Fixed Line to GSM but

to a GSM to GSM call in some cases this could be a cost reduction of up to 50 percent

Basic Features of the Idea GSM PRI Gateway

1 Combinations of interfaces E1 PRI (Primary Rate Interface) BRI and GSM

2 SMS - Email - SMS functionality allowing Emails to be sent as an SMS and vise

versa emails SMS can be received as emails also to multiple targets

3 Call Data Records show all required information eg Port ID Interface ID ISDN

43

B Channel and the ICC ID (SIM Card ID)

4 Remote maintenance with the Trace Info Client shows detailed Information

Fallback to other Trunk Groups if call fails and Call Data Records

Advanced Features of the Idea GSM PRI Gateway

1 The monitoring software allows realtime Call Server details either via ISDN or

IP including SIM card ID Causes Duration of call call charge Port ID and B

Channel and all other relevant required information

2 Call Home events to the Network Management system for automatic upgrades

upload of CDRS to your server SIM Budget information and refresh of SIMs

either via ISDN or IP

3 Advanced Trace Info functions with precise SIM individual information

Summary of Benefits

1 A cost effective access to the GSM telecommunications Network for incoming

and outgoing calls

2 Fast GSM call set-up No more bottlenecks with calls having to be routed first

through the fixed network

3 The GSM Gateway can be positioned before or after the PABX

44

4 Full Remote control management system via Lo

5 connection ISDN dial-in or via IP allowing Real time monitoring down to each individual

SIMcardGSM Channel and also reloading of SIMcards for changes in budgeting

whether time or price dependant

GPRS Application

Internet On Mobile

Idea NetSetter Data Card

Internet on mobile

Ideas 3G compatible network supports General Packet Radio Service (GPRS) which

allows you to access Internet websites and information portals on your mobile making it

possible to stay informed and remain truly connected in this dynamically changing and

competitive environment Gone are the days when connecting to a website from the

mobile took as long as 2 - 3 minutes GPRS compatible handsets ensure that as a user

you are always on There is no need for a dial up connection or any ISP connection

Now you can now carry the World Wide Web in their pocket - The Idea World Read

email get stock quotes check the weather read the latest news and even chat with friends

and Buddies on Idea Network Yahoo MSN and ICQ while on the move

One of the mind-blowing applications on GPRS is Multimedia Messaging Service

(MMS) Idea is among the pioneers in the country to provide MMS This latest innovation

in the area of mobile communication provides you the ability to communicate not just in

voice or text but also in full colour images Now you can send your emotions to your near

and dear ones with photographs attach voice clips and append text too Just in case the

receiver does not have an MMS handset even then the photographs can be accessed from

our website wwwideacellularcomwebmmsFor your convenience we have also created

a library of photo album and voice clips from where you can choose and send

photographs Further you can also compose your own MMS message on the above

mentioned website and send it across to a cellular phone or any e-mail ID

With the introduction of GPRS on its network Idea also supports the use of the GPRS

43

B Channel and the ICC ID (SIM Card ID)

4 Remote maintenance with the Trace Info Client shows detailed Information

Fallback to other Trunk Groups if call fails and Call Data Records

Advanced Features of the Idea GSM PRI Gateway

1 The monitoring software allows realtime Call Server details either via ISDN or

IP including SIM card ID Causes Duration of call call charge Port ID and B

Channel and all other relevant required information

2 Call Home events to the Network Management system for automatic upgrades

upload of CDRS to your server SIM Budget information and refresh of SIMs

either via ISDN or IP

3 Advanced Trace Info functions with precise SIM individual information

Summary of Benefits

1 A cost effective access to the GSM telecommunications Network for incoming

and outgoing calls

2 Fast GSM call set-up No more bottlenecks with calls having to be routed first

through the fixed network

3 The GSM Gateway can be positioned before or after the PABX

44

4 Full Remote control management system via Lo

5 connection ISDN dial-in or via IP allowing Real time monitoring down to each individual

SIMcardGSM Channel and also reloading of SIMcards for changes in budgeting

whether time or price dependant

GPRS Application

Internet On Mobile

Idea NetSetter Data Card

Internet on mobile

Ideas 3G compatible network supports General Packet Radio Service (GPRS) which

allows you to access Internet websites and information portals on your mobile making it

possible to stay informed and remain truly connected in this dynamically changing and

competitive environment Gone are the days when connecting to a website from the

mobile took as long as 2 - 3 minutes GPRS compatible handsets ensure that as a user

you are always on There is no need for a dial up connection or any ISP connection

Now you can now carry the World Wide Web in their pocket - The Idea World Read

email get stock quotes check the weather read the latest news and even chat with friends

and Buddies on Idea Network Yahoo MSN and ICQ while on the move

One of the mind-blowing applications on GPRS is Multimedia Messaging Service

(MMS) Idea is among the pioneers in the country to provide MMS This latest innovation

in the area of mobile communication provides you the ability to communicate not just in

voice or text but also in full colour images Now you can send your emotions to your near

and dear ones with photographs attach voice clips and append text too Just in case the

receiver does not have an MMS handset even then the photographs can be accessed from

our website wwwideacellularcomwebmmsFor your convenience we have also created

a library of photo album and voice clips from where you can choose and send

photographs Further you can also compose your own MMS message on the above

mentioned website and send it across to a cellular phone or any e-mail ID

With the introduction of GPRS on its network Idea also supports the use of the GPRS

44

4 Full Remote control management system via Lo

5 connection ISDN dial-in or via IP allowing Real time monitoring down to each individual

SIMcardGSM Channel and also reloading of SIMcards for changes in budgeting

whether time or price dependant

GPRS Application

Internet On Mobile

Idea NetSetter Data Card

Internet on mobile

Ideas 3G compatible network supports General Packet Radio Service (GPRS) which

allows you to access Internet websites and information portals on your mobile making it

possible to stay informed and remain truly connected in this dynamically changing and

competitive environment Gone are the days when connecting to a website from the

mobile took as long as 2 - 3 minutes GPRS compatible handsets ensure that as a user

you are always on There is no need for a dial up connection or any ISP connection

Now you can now carry the World Wide Web in their pocket - The Idea World Read

email get stock quotes check the weather read the latest news and even chat with friends

and Buddies on Idea Network Yahoo MSN and ICQ while on the move

One of the mind-blowing applications on GPRS is Multimedia Messaging Service

(MMS) Idea is among the pioneers in the country to provide MMS This latest innovation

in the area of mobile communication provides you the ability to communicate not just in

voice or text but also in full colour images Now you can send your emotions to your near

and dear ones with photographs attach voice clips and append text too Just in case the

receiver does not have an MMS handset even then the photographs can be accessed from

our website wwwideacellularcomwebmmsFor your convenience we have also created

a library of photo album and voice clips from where you can choose and send

photographs Further you can also compose your own MMS message on the above

mentioned website and send it across to a cellular phone or any e-mail ID

With the introduction of GPRS on its network Idea also supports the use of the GPRS

45

phone as a modem providing busy lap top armed executives like most of you the

opportunity to log in wirelessly while on the go Thus now you can surf the internet

using our GPRS connectivity with your computer

To know the rate plans please get in touch with youre ac manager or below id

Consumer Grievance Redressal Mechanism

To ensure timely resolution of any grievance that you may have we have setup Toll Free

Call Centre numbers at each of our circles You may register your grievance at our Call

Centres and we will ensure timely redressal of your Grievance Toll Free Numbers

Incase you are unable to get a satisfactory resolution to your grievance on approaching

our call centre you may get in touch with our Nodal Officers in your circle These Nodal

Officers will ensure resolution of your escalations within 10 days For any escalation

being reported by you we will provide you with a unique docket number as a future

reference for the same To get more information about our Nodal Officers please click

here

Roam Like Home - with IDEA

Now you have one more reason to select Idea network while roaming in India You can

enjoy a lsquoRoam Like Homersquo experience even while roaming IDEA is the first telecom

operator in India to offer this facility to

itrsquos valued roamers

We present a host of very convenient amp friendly features -

Dial directly from your phone book You can call numbers saved in your phonebook

without adding STD or ISD codes to the entries This saves you the bother of

remembering the concerned codes or manually dialling every number

46

Ex If you are a customer from UAE and you have saved your home telephone number

in your phonebook as 506123456 Now when roaming with Idea you can call the same

number directly without prefixing +971 (ISD dialling code for UAE) each time you

want to call home

middot Auto call correction of all misdialled calls When you dial a new number this service

will complete your call even if a wrong or incomplete prefix has been added to the

number

middot Direct access to your Voicemail box Now you can make extensive use of your VMS

feature even while roaming Dial your voicemail short code directly without any

authentication codes

middot Direct dialling to your home customer care number Ex If you have saved the

customer care number of your mobile operator as 12345 in your phone book you can

call them at the same number even while you are roaming (which would not have been

possible otherwise)

47

IDEA Store

Customer Care

Collection Agencies Details

Andra Pradesh Circle

Idea Cellular Limited

3rd Floor KLK Estate

Fateh Maidan Road

Basheer Bagh Hyderabad

Ph 9848012345

Fax 040-66562222

Email ccareapideaadityabirlacom

Gujarat Circle

Idea Cellular Limited

4th Floor Suman Tower

Plot no 18Sector 11

Gandhinagar

Gujarat

Ph 9824012345

Fax 079 2323240

Email 9824012345ideaadityabirlacom

Himachal Pradesh Circle

Idea Telecommunications Ltd

Keonthal Complex

Khalini Shimla

HP -171002

Customer Care - 9882012345

Fax - 0177 - 2620235

Delhi Circle

Idea Cellular Limited

A-30

Mohan Co-operative Industrial Estate

New Delhi 110044

Ph 9891012345

Fax 11 - 6661 5698 99

Email ccaredlideaadityabirlacom

Haryana Circle

Idea Cellular Limited

A-68

Sec-64

Noida-30201

UP

Ph 9812012345

Fax - 91-9990559908

Email ccareharideaadityabirlacom

Madhya Pradesh amp Chattisgarh Circle

Idea Cellular Limited

139 140 Electronic Complex

Pardesipura

Indore

Ph 9826012345

Fax 0731 2551304

47

IDEA Store

Customer Care

Collection Agencies Details

Andra Pradesh Circle

Idea Cellular Limited

3rd Floor KLK Estate

Fateh Maidan Road

Basheer Bagh Hyderabad

Ph 9848012345

Fax 040-66562222

Email ccareapideaadityabirlacom

Gujarat Circle

Idea Cellular Limited

4th Floor Suman Tower

Plot no 18Sector 11

Gandhinagar

Gujarat

Ph 9824012345

Fax 079 2323240

Email 9824012345ideaadityabirlacom

Himachal Pradesh Circle

Idea Telecommunications Ltd

Keonthal Complex

Khalini Shimla

HP -171002

Customer Care - 9882012345

Fax - 0177 - 2620235

Delhi Circle

Idea Cellular Limited

A-30

Mohan Co-operative Industrial Estate

New Delhi 110044

Ph 9891012345

Fax 11 - 6661 5698 99

Email ccaredlideaadityabirlacom

Haryana Circle

Idea Cellular Limited

A-68

Sec-64

Noida-30201

UP

Ph 9812012345

Fax - 91-9990559908

Email ccareharideaadityabirlacom

Madhya Pradesh amp Chattisgarh Circle

Idea Cellular Limited

139 140 Electronic Complex

Pardesipura

Indore

Ph 9826012345

Fax 0731 2551304

48

(Toll free Postpaid 9882012345) (Prepaid

9882012345)

Email ccarehpideaadityabirlacom

Kerala Circle

Idea Cellular Limited

2nd Floor Mercy Estate

Ravipuram Cochin Kerala - 682015

Ph 98470 12345 (Postpaid)

98471 12345 (Prepaid)

Fax 0484-23821212382324

Email ccarekeralaideaadtyabirlacom

Mahrashtra amp Goa Circle

Idea Cellular Limited

Sharda Centre

111 Erandwane

Off Karve Road

Pune 411 001

Tel +91-98-220-12345

Fax +91-98-500-03298 3299

Email ccaremhideaadityabirlacom

Email ccarempideaadityabirlacom

UP (West) Circle

Idea Cellular Limited

A-68 Sector-64

NOIDA - 201301

Phone +919990555555

Fax +919990555888

E-Mail ccareupwideaadityabirlacom

Rajasthan Circle

Idea Cellular Ltd

1-2 Jai Jawan Colony

Tonk Road Jaipur

Rajasthan - 302018

Customer Care - 98870 12345 (Toll Free no)

Fax No - 0141 - 5183738

Email ccarerajideaadityabirlacom

UP (East) Circle

Idea Cellular Ltd

10 Fortuna Towers

Rana Pratap Marg

Opp NBRI

Lucknow 226001

Customer Care +91-9889012345

Fax +91-522-220-5225

Email ccareupeideaadityabirlacom

49

Prepaid Recharge - UPE

2014

MRP Service tax Processing

Fee

Talk Time Validity MOU Description

From To From To From To From To

100 101 934 943 2 8866 8957 0 78 78 Top Up

102 102 952 952 2 9048 9048 1 81 81 Top Up

103 119 962 1111 2 9138 10589 0 82 94 Top Up

120 120 1121 1121 2 10679 10679 1 95 95 Top Up

124 128 1158 1195 2 11042 11405 0 99 102 Top Up

130 148 1214 1382 2 11586 13218 0 104 119 Top Up

149 149 1391 1391 2 13309 13309 1 119 119 Top Up

150 150 1401 1401 2 13399 13399 0 120 120 Top Up

152 153 1419 1429 2 13581 13671 0 121 122 Top Up

154 178 1438 1662 2 13762 15938 0 123 142 Top Up

180 180 1681 1681 2 16119 16119 1 144 144 Top Up

181 188 169 1756 2 1621 16844 0 145 151 Top Up

190 194 1774 1812 2 17026 17388 0 153 156 Top Up

196 198 183 1849 2 1757 17751 0 157 158 Top Up

199 199 1858 1858 15211 2831 2831 364 23 23 Validity

Voucher

200 200 1868 1868 78 10332 10332 29 91 91 Validity

Voucher

201 201 1877 1877 2 18023 18023 0 161 161 Top Up

50

202 208 1886 1942 2 18114 18658 0 162 167 Top Up

210 218 1961 2036 2 18839 19564 0 169 175 Top Up

222 222 2073 2073 0 22200 22200 0 199 199 Top Up

223 248 2082 2316 2 20018 22284 0 179 199 Top Up

249 249 2325 2325 2 22375 22375 0 200 200 Top Up

251 288 2344 2689 9274 13482 16837 19 119 149 Validity

Voucher

290 297 2708 2773 9274 17018 17653 19 150 156 Validity

Voucher

299 299 2792 2792 24111 2997 2997 1 23 23 Validity

Voucher

300 331 2801 3091 9274 17925 20735 19 158 183 Top Up

333 333 311 311 0 333 333 0 284 284 Top Up

334 349 3119 3259 9274 21007 22367 19 186 198 Top Up

350 350 3268 3268 8683 23049 23049 29 204 204 Validity

Voucher

351 398 3278 3717 8683 23139 274 29 205 243 Validity

Voucher

401 442 3745 4127 8683 27672 3139 29 246 279 Top Up

444 444 4146 4146 0 444 444 0 380 380 Top Up

445 494 4155 4613 8683 31662 36104 29 281 321 Top Up

495 495 4622 4622 43055 1823 1823 Lifetime 9 9 Validity

Voucher

496 499 4632 466 8683 36285 36557 29 322 325 Top Up

51

500 500 4669 4669 0 45331 45331 44 405 405 Top Up

501 554 4678 5173 0 45422 50227 44 405 448 Top Up

555 555 5183 5183 0 555 555 0 475 475 Top Up

556 665 5192 6210 0 50408 60290 44 450 538 Top Up

666 666 6219 6219 0 666 666 66 595 595 Top Up

667 776 6229 7246 0 60471 70354 44 540 628 Top Up

777 777 7256 7256 0 777 777 0 664 664 Top Up

778 799 7265 7461 0 70535 72439 44 629 646 Top Up

800 800 7471 7471 0 72529 72529 59 647 647 Top Up

NOTE TO GET THE NET TALK TIME (MRP1103) - access fee (If MRP is 100 and

processing fee is 2 you would apply ((1001103)-2)

Assumptions

Traffic rates and pattern

I2I Rs10 min 25

I2M Rs10 min 25

I2L Rs10 min 30

STD Rs15 min 20

Airtime rate Rs per min Rs11 min

Disclaimer

If recharge is not done successfully than the debited amount will be credited to your

bank account within 8 working days If the amount is not credited than please get in

touch with the bank authorities

52

REVENUE CONCERNS

The growth of the telecom sector has been exceptional In India however average revenue per

user continues to decline due to increased service penetration into lower income segments and

this is a major concern area for operators

Falling ARPU results in reduced profitability making it essential for operators to improve

efficiency Therefore it is important that operators work on increasing their ARPU

In the ARPU bouquet voice tariffs will continue to fall and so major revenues will come from

value added services (VAS) as consumers will increasingly go for an extensive range of VAS

In India the mobile is becoming a device people rely on not only for basic communication but

also for entertainment on the go

Operators would face a huge challenge of keeping customers profitable The biggest worry is

churn especially in the prepaid segment where revenue predictability is a huge issue Many

customers today are on lifetime value plans where the ARPU level is not concrete

The cost of getting a customer on the network serving and retaining the customer vis-agrave-vis the

revenue generated from himher is going to be a big task One method is to increase the uptake of

value added services Looking at the fact that voice remains an extremely large contributor of

revenues operators look at the cost or increase the realization It is obvious that value added

services in revenue enhancement and cost saving are essential for the future

53

QUALITY CONCERNS

According to the VOICEampDATA Mobile User Satisfaction Survey 2007 a large number of

users were unhappy with the customer care services provided by the networks The average

waiting time to speak to a customer care executive has been estimated to be around six minutes

Further mobile users of all service providers without exception saw an increase in their waiting

time to reach their customer care executives this year

The key issues that bothered Indian customers included the knowledge level and promptness of

customer care executives (CCEs) and the final solution provided by them Billing which was

also an area of concern seems to be a major bottleneck that can hamper the expansion plans of

service providers

It appears that service providers are not upgrading their infrastructure to match their growing

customer base This needs greater attention and implementation of a well-defined customer care

program that will help service providers benefit in their long-term expansion plans

These service providers should not let go of their brands inherent perceived strengths and

continue to devise innovative pricing schemes and offers With the total number of mobile

subscribers in India set to double to 500 mn by 2010 the pie happens to be big enough for

everyone to share

but Providers Gear Up

Operators can avoid potential large cost elements related to subscriber acquisition provisioning

and care by adopting locally viable techniques This business model will be sustainable for all

parties involved and rural connectivity can be viewed as an opportunity

Some vendors are also working on solutions for operators to enable network expansions in rural

areas as well and enhance universal access These vendors are designing solutions and business

models so that operators can reach rural consumers that can merely afford around $3 worth of

mobile services per month

As India is a market of multiple languages and dialects voice-based communication is the most

effective and easiest option (contrary to text and image-based communications) and uses

personalization effectively In India average minutes of usage and voice ARPUs continue to

decline due to increased service penetration into lower income segments As the Indian mobile

54

market enters a more mature stage operators seek additional ways to generate revenue and add

subscribers

Increasing the focus on voice as a value added service is another solution with multiple

advantages It can create improved network efficiency increase user satisfaction generate

significant revenues and new calling activities

from existing voice traffic and also contribute to the growth story

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

51

500 500 4669 4669 0 45331 45331 44 405 405 Top Up

501 554 4678 5173 0 45422 50227 44 405 448 Top Up

555 555 5183 5183 0 555 555 0 475 475 Top Up

556 665 5192 6210 0 50408 60290 44 450 538 Top Up

666 666 6219 6219 0 666 666 66 595 595 Top Up

667 776 6229 7246 0 60471 70354 44 540 628 Top Up

777 777 7256 7256 0 777 777 0 664 664 Top Up

778 799 7265 7461 0 70535 72439 44 629 646 Top Up

800 800 7471 7471 0 72529 72529 59 647 647 Top Up

NOTE TO GET THE NET TALK TIME (MRP1103) - access fee (If MRP is 100 and

processing fee is 2 you would apply ((1001103)-2)

Assumptions

Traffic rates and pattern

I2I Rs10 min 25

I2M Rs10 min 25

I2L Rs10 min 30

STD Rs15 min 20

Airtime rate Rs per min Rs11 min

Disclaimer

If recharge is not done successfully than the debited amount will be credited to your

bank account within 8 working days If the amount is not credited than please get in

touch with the bank authorities

52

REVENUE CONCERNS

The growth of the telecom sector has been exceptional In India however average revenue per

user continues to decline due to increased service penetration into lower income segments and

this is a major concern area for operators

Falling ARPU results in reduced profitability making it essential for operators to improve

efficiency Therefore it is important that operators work on increasing their ARPU

In the ARPU bouquet voice tariffs will continue to fall and so major revenues will come from

value added services (VAS) as consumers will increasingly go for an extensive range of VAS

In India the mobile is becoming a device people rely on not only for basic communication but

also for entertainment on the go

Operators would face a huge challenge of keeping customers profitable The biggest worry is

churn especially in the prepaid segment where revenue predictability is a huge issue Many

customers today are on lifetime value plans where the ARPU level is not concrete

The cost of getting a customer on the network serving and retaining the customer vis-agrave-vis the

revenue generated from himher is going to be a big task One method is to increase the uptake of

value added services Looking at the fact that voice remains an extremely large contributor of

revenues operators look at the cost or increase the realization It is obvious that value added

services in revenue enhancement and cost saving are essential for the future

53

QUALITY CONCERNS

According to the VOICEampDATA Mobile User Satisfaction Survey 2007 a large number of

users were unhappy with the customer care services provided by the networks The average

waiting time to speak to a customer care executive has been estimated to be around six minutes

Further mobile users of all service providers without exception saw an increase in their waiting

time to reach their customer care executives this year

The key issues that bothered Indian customers included the knowledge level and promptness of

customer care executives (CCEs) and the final solution provided by them Billing which was

also an area of concern seems to be a major bottleneck that can hamper the expansion plans of

service providers

It appears that service providers are not upgrading their infrastructure to match their growing

customer base This needs greater attention and implementation of a well-defined customer care

program that will help service providers benefit in their long-term expansion plans

These service providers should not let go of their brands inherent perceived strengths and

continue to devise innovative pricing schemes and offers With the total number of mobile

subscribers in India set to double to 500 mn by 2010 the pie happens to be big enough for

everyone to share

but Providers Gear Up

Operators can avoid potential large cost elements related to subscriber acquisition provisioning

and care by adopting locally viable techniques This business model will be sustainable for all

parties involved and rural connectivity can be viewed as an opportunity

Some vendors are also working on solutions for operators to enable network expansions in rural

areas as well and enhance universal access These vendors are designing solutions and business

models so that operators can reach rural consumers that can merely afford around $3 worth of

mobile services per month

As India is a market of multiple languages and dialects voice-based communication is the most

effective and easiest option (contrary to text and image-based communications) and uses

personalization effectively In India average minutes of usage and voice ARPUs continue to

decline due to increased service penetration into lower income segments As the Indian mobile

54

market enters a more mature stage operators seek additional ways to generate revenue and add

subscribers

Increasing the focus on voice as a value added service is another solution with multiple

advantages It can create improved network efficiency increase user satisfaction generate

significant revenues and new calling activities

from existing voice traffic and also contribute to the growth story

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

52

REVENUE CONCERNS

The growth of the telecom sector has been exceptional In India however average revenue per

user continues to decline due to increased service penetration into lower income segments and

this is a major concern area for operators

Falling ARPU results in reduced profitability making it essential for operators to improve

efficiency Therefore it is important that operators work on increasing their ARPU

In the ARPU bouquet voice tariffs will continue to fall and so major revenues will come from

value added services (VAS) as consumers will increasingly go for an extensive range of VAS

In India the mobile is becoming a device people rely on not only for basic communication but

also for entertainment on the go

Operators would face a huge challenge of keeping customers profitable The biggest worry is

churn especially in the prepaid segment where revenue predictability is a huge issue Many

customers today are on lifetime value plans where the ARPU level is not concrete

The cost of getting a customer on the network serving and retaining the customer vis-agrave-vis the

revenue generated from himher is going to be a big task One method is to increase the uptake of

value added services Looking at the fact that voice remains an extremely large contributor of

revenues operators look at the cost or increase the realization It is obvious that value added

services in revenue enhancement and cost saving are essential for the future

53

QUALITY CONCERNS

According to the VOICEampDATA Mobile User Satisfaction Survey 2007 a large number of

users were unhappy with the customer care services provided by the networks The average

waiting time to speak to a customer care executive has been estimated to be around six minutes

Further mobile users of all service providers without exception saw an increase in their waiting

time to reach their customer care executives this year

The key issues that bothered Indian customers included the knowledge level and promptness of

customer care executives (CCEs) and the final solution provided by them Billing which was

also an area of concern seems to be a major bottleneck that can hamper the expansion plans of

service providers

It appears that service providers are not upgrading their infrastructure to match their growing

customer base This needs greater attention and implementation of a well-defined customer care

program that will help service providers benefit in their long-term expansion plans

These service providers should not let go of their brands inherent perceived strengths and

continue to devise innovative pricing schemes and offers With the total number of mobile

subscribers in India set to double to 500 mn by 2010 the pie happens to be big enough for

everyone to share

but Providers Gear Up

Operators can avoid potential large cost elements related to subscriber acquisition provisioning

and care by adopting locally viable techniques This business model will be sustainable for all

parties involved and rural connectivity can be viewed as an opportunity

Some vendors are also working on solutions for operators to enable network expansions in rural

areas as well and enhance universal access These vendors are designing solutions and business

models so that operators can reach rural consumers that can merely afford around $3 worth of

mobile services per month

As India is a market of multiple languages and dialects voice-based communication is the most

effective and easiest option (contrary to text and image-based communications) and uses

personalization effectively In India average minutes of usage and voice ARPUs continue to

decline due to increased service penetration into lower income segments As the Indian mobile

54

market enters a more mature stage operators seek additional ways to generate revenue and add

subscribers

Increasing the focus on voice as a value added service is another solution with multiple

advantages It can create improved network efficiency increase user satisfaction generate

significant revenues and new calling activities

from existing voice traffic and also contribute to the growth story

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

53

QUALITY CONCERNS

According to the VOICEampDATA Mobile User Satisfaction Survey 2007 a large number of

users were unhappy with the customer care services provided by the networks The average

waiting time to speak to a customer care executive has been estimated to be around six minutes

Further mobile users of all service providers without exception saw an increase in their waiting

time to reach their customer care executives this year

The key issues that bothered Indian customers included the knowledge level and promptness of

customer care executives (CCEs) and the final solution provided by them Billing which was

also an area of concern seems to be a major bottleneck that can hamper the expansion plans of

service providers

It appears that service providers are not upgrading their infrastructure to match their growing

customer base This needs greater attention and implementation of a well-defined customer care

program that will help service providers benefit in their long-term expansion plans

These service providers should not let go of their brands inherent perceived strengths and

continue to devise innovative pricing schemes and offers With the total number of mobile

subscribers in India set to double to 500 mn by 2010 the pie happens to be big enough for

everyone to share

but Providers Gear Up

Operators can avoid potential large cost elements related to subscriber acquisition provisioning

and care by adopting locally viable techniques This business model will be sustainable for all

parties involved and rural connectivity can be viewed as an opportunity

Some vendors are also working on solutions for operators to enable network expansions in rural

areas as well and enhance universal access These vendors are designing solutions and business

models so that operators can reach rural consumers that can merely afford around $3 worth of

mobile services per month

As India is a market of multiple languages and dialects voice-based communication is the most

effective and easiest option (contrary to text and image-based communications) and uses

personalization effectively In India average minutes of usage and voice ARPUs continue to

decline due to increased service penetration into lower income segments As the Indian mobile

54

market enters a more mature stage operators seek additional ways to generate revenue and add

subscribers

Increasing the focus on voice as a value added service is another solution with multiple

advantages It can create improved network efficiency increase user satisfaction generate

significant revenues and new calling activities

from existing voice traffic and also contribute to the growth story

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

54

market enters a more mature stage operators seek additional ways to generate revenue and add

subscribers

Increasing the focus on voice as a value added service is another solution with multiple

advantages It can create improved network efficiency increase user satisfaction generate

significant revenues and new calling activities

from existing voice traffic and also contribute to the growth story

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

55

PART-II

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

56

PROJECT DETAILS

Objective of study

Find out possible tools for revenue enhancement

To check awareness of customers with VASPRS services

Find out the requirement of customers

Tools used for promoting services

Conduct the SWOT analysis of company

To find the potential market of IDEA

Find out FOS gap prevailing in the current market

Method of data collection Questionnaire method

Data sources

Primary data was collected through personal interviews

Secondary data was collected through internet magazinesThe manuals in the organization were

also consulted

Sampling size 100

Sampling Random sampling

Analysis of data

Analysis means computation of certain indices or searching for pattern of relationship that exists

amongst groupsIn case of survey or experimental data it involves estimating the value of

unknown parameter of population and testing the hypothesis for drawing inferences

Types of analysis

1Descriptive analysis

2Inferential analysis

3Canonical analysis

4Cluster analysis

5Time series analysis

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

57

Method of data analysis

Analytical analysis is used in this project

Analytical Analysis

Analytical analysis is basically conducted to derive some deductions from the collected dataIt

can be of various types but multi discriminant analysis is used over here

Multi discriminant analysis enables the researcher to classify persons or objects

Research Methodology

Descriptive research includes surveys and fact finding enquiries of different kind the major

purpose of descriptive research is description of the state of affairs as it exist at present in social

science and business we quite often use the term ex-post facto research For example ndash

frequency of shoping preference of people or similar data Research design in case of descriptive

research

A research design is purely and simply the framework or plane for a study that guides the

collection and analysis of data

Descry[ptive research studies are those studies which are concerned with describing the

characteristics of a particular the frequency with which something occurs or itrsquos association with

something else

In descriptive research as well as in diagnostice studies the reasearcher must able to define

clearly what he wants to measure and must find adequate

Methods for measuring it along with a learut definition of population he wantes to study

The desine in such studies is rigid and not flexible and must focuse attention on the following ---

-----

1-Formulating the objectibe of the study

2-Designing the mathodes of data collection

3-selecting the sample

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

58

4-Collecting the data

5-Prossesing and analyzing the data

6-Reporting the findings

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

59

DATA ANALYSIS

Q1Are you aware with VASPRS provided by IDEA cellular

Response

Very Satisfied 21

Satisfied 57

Dissatisfied 20

Very Dissatisfied 2

0

10

20

30

40

50

60

very satisfied satisfied dissatisfied very dissatisfied

Series1

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

60

Q2Quality of VASPRS provided by IDEA

Response

Very good 19

Good 63

Average 15

Poor 3

0

10

20

30

40

50

60

70

Very good Good Average Poor

Response

Series1

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

61

Q3 How do you rate the quality of information provided by the call center executive

Response

Very Satisfied 19

Satisfied 63

Dissatisfied 15

Very dissatisfied 3

very satisfiedsatisfied

dissatisfiedvery

dissatisfied

S1

0

10

20

30

40

50

60

70

responce

Series1

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

62

Q4 How much money would you like to spend on VASPRS

Response

0 to 50 Rs 32

50 to 100 Rs 36

100 to 200 Rs 22

200 and above 10

0

5

10

15

20

25

30

35

40

Response

Series1 32 36 22 10

0 to 50 Rs 50 to 100 100 to 200 200 and

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

63

Q5 Rate of advertising effectiveness

Response

Very satisfied 25

Satisfied 67

Dissatisfied 7

Very dissatisfied 1

0

10

20

30

40

50

60

70

80

Very satisfied Satisfied Dissatisfied Very

Dissatisfied

Response

Series2

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

64

Q6 Ease of understanding the message in advertising

Response

Easily understandable 21

Understandable 61

Ambiguous 18

Not understandable 0

0

10

20

30

40

50

60

70

Easily

understandable

Understandable Ambiguous Not

understandable

Series1

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

65

Q7 Extent of help provided in growing your business

Response

Admirable 37

Noticable 43

Slight 18

No help 2

Admirable

37

Noticable

43

Slight

18

No help

2

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

66

Q8 Value of money from VASPRS

Response

Total 34

Partial 65

No 1

Total

Partial

No

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

67

Q9 Time taken to solve your query

Response

Immediate 9

Quick 27

Delayed 54

No response 10

0

10

20

30

40

50

60

Immediate Quick Delayed No

response

Series1

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

68

Q10 Would you like to recommend IDEA to your friends and relatives

Response

Yes 58

No 42

Yes

No

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

69

Q11 Rating scale of different telecom sectors(according to market share)

Response

Bharti [airtel]

Vodafone

RIM

Idea

BSNL

airtel

25

voda

18

rim

22idea

12

tata

5

bsnl

18

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

70

Q12 Did you complaint about any problem in VASPRS

Response

Yes 63

No 37

63

37

Yes

No

Series1

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

71

Q13 Was the problem solved within time frame

Response

Yes 41

No 59

0

10

20

30

40

50

60

Yes No

Series1

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

72

Q14 You have a good business relationship with the company

Response

Very satisfied 24

Satisfied 55

Dissatisfied 20

Very dissatisfied 1

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

73

Q15 Does the company keeps its commitments

Response

Yes 78

No 22

Yes

No

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

74

Q16Explanation of VASPRS tarrif n plans schemes and benefits

Response

Salesmen 67

Other retailers 9

Friends 2

Advertisement 8

Other sources 14

0

20

40

60

80

Series1 67 9 2 8 14

sales other friend advert other

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

75

Q17Friendly and courteous attitude of customer care executive

Response

Satisfactory 75

Non-satisfactory 25

75

25

0 20 40 60 80

satisfactory

non-satisfac

Series1

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

76

Q18Overall quality of service

Response

Best 17

Good 35

Satisfactory 46

Poor 2

0

20

40

60

Series1 17 35 46 2

best good satisfa poor

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

77

Q19Most frequently used VASPRS service

Response

SMSMMS

GPRS

RINGTONES

CALLERTUNES

VOICE CONFERENCING

CALL DIVERT

CALL HOLD

CALLER LINE IDENTIFICATION RESTRICTION

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

78

Q20How long you are using VASPRS service of IDEA

Response

1-6 months 28

6-12 months 53

More than one year 19

Interpretation

As per survey I found that 53 of respondent are using VAS PRS for 6-12 months

1-6 months

6-12 months

more than one

year

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

79

RECOMMENDATIONS

Company should avail facility such that v top value should be available to retailers

anytime by some alternate means other than salesmen credit can be collected the other

day

The commission earned by retailers should be increased to initiate them to recommend

idea to customers and buy more of idea products

Latest schemes benefits tariff and plans should be informed to the retailers

Shortage of banners posters should be sorted out to enhance the advertisement

effectiveness

Many retailers complain about delayed visits by salesmen that should be sorted out

The target of salesmen should be flexible because some time salesmen can sell the

product above the target but they hesitate due to rigid target system

Market share can be increased by providing information of scheames plans and benefits

of idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

tm should visit retail outlets to enhance relationship between company and retailers

gifts and offers should be provided to retailers providing high revenue so as to induce

them to persuade prospective customers to buy idea products

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

80

CONCLUSION

After analyzing all the collected data the conclusion resulted is as follows-

Explanation of VASPRS tarrif plans schemes and benefits are not informed to the

customers

Advertisement strategies of the company are less effective than their counterparts like

AIRTEL RIM VODA etc

Retailers constantly complain about shortage of banners and posters

FOS gap should be minimized to increase revenue

Most striking feature is lsquofree GPRS facilityrsquo provided by IDEA which strikes customers

Salesmen should be well trained and induced to persuade retailers to inform about schemes

of IDEA to all prospective customers coming to their shop

Market share can be increased by providing information of scheames plans and benefits of

idea to retailers

No of fos should be increased

Relationship between retailers and salesmen should be improvrd

Target of 500 million subscribers can be achived by tapping both rural and urban market

effectively and efficiently

Tm should visit retail outlets to enhance relationship between company and retailers

Gifts and offers should be provided to retailers providing high revenue so as to induce them

to persuade prospective customers to buy idea products

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

81

LIMITATION

The research is restricted to Kanpur city

Majority of people are interested in mutual funds as these mutual funds provide a great

variety of schemes but among them most of the investors are guided by their brokers

Disinterest shown by few respondents to give response to the questionnaire

Respondents are in hurry and busy in their day ndashto-day schedule

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

82

QUESTIONNAIRE

1Are you aware with VASPRS services provided by

IDEA

a) Highly satisfied

b) Satisfied

c) Dissatisfied

2Explanation of VASPRS tarrif plans schemes and

benefits

3Quality of VASPRS services

4Ease of using VASPRS response

5Quality of information provided by the call centre

Executive

6Friendly and courteous attitude of customer care

executive

7How much money do you want to spend on VASPRS

8Rate of advertising effectiveness

9Ease of understanding messages in advertising

10Extent of help provided in growing your business

11Overall quality of services

12Value for money

13Time taken to solve your query

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

83

14Would you like to recommend IDEA to your friends

and relatives

15Rating scale of competitors

16Did you complain about any problem in VASPRS

17Was the problem solved within time frame

18Most frequently used VASPRS service

19Strengths and weaknessesof company

20Opportunities and threats related to company

21Recommendations of retailers to improve revenue

22Recommendations of customers to improve revenue

23Which VASPRS service do you use

24How long you are using VASPRS

25Does the company keeps its commitments

26You have a good business relationship with the

company

27Market share of the company

28Market growth rate of company

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

84

BIBLIOGRAPHY

BIBLIOGRAPHY

TEXTBOOKS REFERRED

Kotler Philip Marketing Management Pearson Education Inc 11th Edition

Consumer Behaviour ndash Building Marketing Strategy 9th Edition 2003Tata McGraw Hill

Stanton William J Etzel Michael J Walker Bruce J Fundamentals of Marketing

McGraw-Hill international Singapore 1998

WEB SITE REFERRED

wwwideacom

wwwgooglecoin

wwwwikipediacom

85