Company
LOGO A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study
A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study
Paper presentation at:2nd International Conference on Corporate Governance
Hyderabad, Andhra Pradesh, India
9 December, 2010
CS Suryanarayana SV,
Practising Company Secretary, Hyderabad, India [email protected]
Give Back To The SocietyCSR Changing concept From Charitable activities To business interest
Generate value & Long term sustainability Positive contribution – Society & Business
We understand CSR…..Ethical behavior of Corporations towards Society CSR decisions demand new skills‘Doing social good’ becoming ‘Business necessity’Corporates realising ‘what is good for workers’ Protecting Environment - Good for Business
Essentials for CSR To build Identity & RewardViable BusinessLegal and Regulatory compliancesMeet expectations of Industry & Community
Bring-in CSRCorporate Disclosure requirementsIncreased customer interestInvestors looking for ethical practices
Competitive HR practicesGovernment initiatives
Company
LOGO A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study
A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study
Paper presentation at:2nd International Conference on Corporate Governance
Hyderabad, Andhra Pradesh, India
9 December, 2010
Srinivas RRS, Research Scholar, Dept.of Business Management, Osmania University
Hyderabad, India [email protected]
Strategic CSR
Strategy 1: “Win-Win”
Doing Well by Doing GoodSocially Responsible Investors > long-term investors
Monitor management
Strategy 2: Delegated philanthropy
Company works as channel for expression of Social Responsibility
Encourage StakeholdersMotivate Employees
Strategy 3: Corporate philanthropy
Management Initiated ApproachCompany Board & Executives role.Bottom-line concerns
Integrated Strategic approach
WIN- WIN
Delegated CSR
Insider initiated CSR
1
2 3
Challenges for CSRData Collection Methodology to rate performanceDissemination of CSR strategiesContradictory approach
Live Linkhttp://survey.constantcontact.com/survey/a07e2zrj9a2gcsv9dgd/start
Open since 1st August 2010 till date
Selected Respondents : 130+
People engaged with CSR
Rationale of CSR
General Opinion & Resources on CSR
CSR Should not be made as Competitive Differentiator
Awareness of CSR guidelines
Consumer Support to CSR driven Corporations
Average Score is 2.5 out of 3.0
Association of NGO’s for CSR
Obstacles for CSR
In ConclusionThe adoption of a more long-term
perspective. The delegated exercise of philanthropy
on behalf of stakeholders.Insider-initiated corporate philanthropy.
Please Download Our Paper
http://www.suryanarayana.com/resources /
CSRforBusinessSustenance.pdf
CS Suryanarayana SV,Practising Company Secretary,Hyderabad, India
Srinivas RRS,Research Scholar,
Dept.of BusinessManagement, Osmania University,Hyderabad, India
Thank You
