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A Study of Circulation of Manga and Anime in India-Shilpa Tanna

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Shilpa Tanna Department of Cultural Studies The English and Foreign Languages University Hyderabad 1
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Page 1: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Shilpa TannaDepartment of Cultural Studies

The English and Foreign Languages UniversityHyderabad

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Page 2: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

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Page 3: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Bookshops

Online Stores

Second Hand Bookshops

Libraries

Book Fairs, Conventions

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Page 4: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Well known book stores in Hyderabad include Walden, Landmark, Crosswords, Odyssey, Himalaya Book World, A.A. Hussain, Bookpoint.

Only Landmark and Crosswords had mangaand that too only Tezuka’s Buddha.

Landmark online store more titles available

Limited availability, more expensive

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Page 5: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Buddha by Tezuka: Common token of manga in some Indian Bookshops

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Landmark online, homeshop18, flipkart, ebay, infibeam, indiaplaza etc.

Discounts, popular titles available, predominantly yaoi/hentai, free delivery (except for imported), same titles by different publishers

International editions; expensive by Indian standards

Lag

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Page 7: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Leaping Windows, Mumbai

Manga Cafe, Delhi

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Page 8: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Leaping Windows, Mumbai

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A rack filled with manga books : A rare sight for a manga fan from India, (Leaping

Windows, Mumbai)9

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Picture Courtesy: Japan Foundation

Manga Cafe, Japan Foundation, Delhi

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Page 11: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Blossoms, Bangalore

Sunday Market, Hyderabad

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Page 12: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Ranged from “why buy when you can have them free” to “not many places sell them”

Not many usually buy them and those who do treat them as collectibles and buy them only after having read them online

Practicality of buying manga (expensive, too many titles and long series)

More than manga itself, manga artbooks or manga merchandise are invested in

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Page 13: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Animax (2004)

Exclusive channel for anime

Anime for all ages

Not available on most DTH operators list now

Had altered before it was discontinued

Most anime/manga fans were converted by Animax

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Page 14: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Cartoon Network (Pokemon, Beyblade, Dragonball Z..) Hungama (Shin Chan, Kiteretsu, Doraemon...) Nickelodean (Ninja Hattori, Chibi Maruko Chan,..)

Anime increased on children’s channels after Animax’s entry in 2004

Available in Indian languages, meant for kids, extremely popular

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Page 15: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Not available in any stores

Only anime titles available are some of the popular series shown on channels for children in India. e.g. Shinchan, Doraemon

Not available in video rental stores

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Page 16: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Doraemon and Shin Chan in Hindi at Crosswords Hyderabad

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Anime is not available on Indian sites such as homeshop18, flipkart, indiaplaza etc.

Ebay India does not have anime. However the site also lists products from ebay USA that they deliver in India. Popular titles are available though expensive.

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Page 18: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Online scanlation sites for manga and streaming sites for anime

Scanlation sites: Mangafox, mangacrazy, etc. Streaming sites: animecrazy, animefreak, youtube

etc.

Downloading sites: Manga: mangatraders, mangashare, stoptazmo, etc.Anime: realitylapse, anime-eden, animesuki, etc.

Fan activity makes titles available quickly reducing lag

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Page 19: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Read/watch manga, anime online (and download if they like it)

Download manga/anime and save for re-watching (if they like it) on DVDs and now more commonly on external HDDs

Favourite manga/animes are discussed and shared with fellow fans who either do not have internet or do not want to bother downloading or with interested peers who are not yet fans but are interested

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Page 20: A Study of Circulation of Manga and Anime in India-Shilpa Tanna

Tie-in between anime, manga, music, movies and live series

Live adaptations of the same manga in Japanese, Taiwanese and Korean

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English language

PC/Laptop

Good amount of memory space

Fast speed Internet with preferably unlimited download facility

Expendable income

Leisure

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