A STUDY ON SALES PROMOTION AT BAJAJ

A STUDY ON SALES PROMOTION

INTRODUCTION

SALES PROMOTION

Broadly speaking promotion means to push forward or to advance an idea in

such a way to gain its acceptance and approval. Promotion is any communicative

activity whose main object is to move forwards the product, service or idea in a

channel of distribution.

It is an effort by the marketer to inform and persuade buyers to accept,

resell, recommend and use the article, service or idea which is being promoted.

Promotion is a form of communication with an additional element of persuasion.

The promotional activity always attempts to affect knowledge, attitudes

preferences and behaviours of the recipients i.e. buyers. The element of persuasion

to accept ideas, product, services, etc is the heart of promotion.

In any exchange activity, communication is absolutely necessary. You may

have the best product, package and so on. It may have fair price. But people will

not buy your product, if they have never heard of it, and they are simply unaware

of its existence.

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The marketer must communicate to his prospective buyer and provide

adequate information in a persuasive language. People must know that the right

product is available at the right place and at the right price; this is the job of

promotion in marketing

What is Promotion?

Promotion is a process of marketing communication involving information,

persuasion and influence. Promotion has three specific purposes. It communicates

marketing information to consumer, users and resellers.

Promotion persuades and convinces the buyer and enters into consumer

behavior. Promotional efforts act as a powerful tool of competition providing the

cutting edge of its entire marketing programme.

Marketers have adopted a communication view of their firm’s promotional

activities. Receiver is now regarded as an active participant in the process of

communication. All marketing communications must be planned as part of the total

system, not as independent pieces. The communication or promotion mixes four

ingredients viz:

Advertising

Publicity

Personal selling



All forms of sales promotion

PLANNING PROMOTIONS TO BENEFIT THE CONSUMER:

Promotions, which deliver value, will go a long way in building customer

franchise; marketers must work out different promotions to attract various kinds of

customers. Make use of lose of more for less to attract the promise could buyer

who switch brands frequently, here the opportunity of getting a bargain will prove

to be a source of value for the customer.

Reward the regular buyers with a lower price during certain months of the

year; here the marketer must make effort to convey that there few promotion offers

are exclusively meant for their regular buyers only. Offer lesser prices and

communicate a feeling of protecting them against inflation, this gesture will ensure

that the consumers will remember the value of getting the same for a lower price

especially when the value of money is corded by rising prices .

When prospective consumers are postponing their purchase decision

especially seen in the core of consumer durables promotions in the form of

discounts, freebies etc. could motivate them to take the decisions more quickly.



Objectives of Sales Promotion

You have learnt that the main objective of sales promotion is to increase sales.

However, there are also some other objectives of sales promotion. The objectives

are:

i. To introduce new products

ii. To attract new customers and retain the existing ones

iii. To maintain sales of seasonal products

iv. To meet the challenge of competition

Let us learn about these objectives in details.

(i) To introduce new products: Have you ever heard about distribution of

free samples? Perhaps you know that many companies distribute free samples

while introducing new products. The consumers after using these free samples may

develop a taste for it and buy the products later for consumption.

(ii) To attract new customers and retain the existing ones: Sales

promotion measures help to attract or create new customers for the products. While

moving in the market, customers are generally attracted towards the product that

offers discount, gift, prize, etc on buying. These are some of the tools used to

encourage the customers to buy the goods. Thus, it helps to retain the existing

customers, and at the same time it also attracts some new customers to buy the

product.



(iii) To maintain sales of seasonal products: There are some products like

air conditioner, fan, refrigerator, cooler, winter clothes, room heater, sunscreen

lotion, glycerin soap etc., which are used only in particular seasons.

To maintain the sale of these types of products normally the manufactures and

dealers give off-season discount. For example, you can buy air conditioner in winter

at a reduced price. Similarly you may get discount on winter clothes during summer.

(iv) To meet the challenge of competition: Today’s business faces

competition all the time.New products frequently come to the market and at the same

time improvement also takes place. So sales promotion measures have become

essential to retain the market share of the seller or producer in the product-market

Tools of Sales Promotion

To increase the sale of any product manufactures or producers adopt different

measures like sample, gift, bonus, and many more. These are known as tools or

techniques or methods of sales promotion. Let us know more about some of the

commonly used tools of sales promotion.

(i) Free samples: You might have received free samples of shampoo,

washing powder, coffee powder, etc. while purchasing various items from

the market. Sometimes these free samples are also distributed by the

shopkeeper even without purhasing any item from his shop. These are

distributed to attract consumers to try out a new product and thereby create

new customers. Some businessmen distribute samples among selected



persons in order to popularize the product. For example, in the case of medicine free

samples are distributed among physicians, in the case of textbooks, specimen copies are

distributed among teachers.

(ii) Premium or Bonus offer: A milk shaker along with Nescafe, mug with

Bournvita, toothbrush with 500 grams of toothpaste, 30% extra in a pack of one kg.

are the examples of premium or bonus given free with the purchase of a product. They

are effective in inducing consumers to buy a particular product. This is also useful for

encouraging and rewarding existing customers.

(iii) Exchange schemes: It refers to offering exchange of old product for a new

product at a price less than the original price of the product. This is useful for drawing

attention to product improvement. ‘Bring your old mixer-cum-juicer and exchange it

for a new one just by paying Rs.500’ or ‘exchange your black and white television

with a colour television’ are various popular examples of exchange scheme.

(iv) Price-off offer: Under this offer, products are sold at a price lower than the

original price.‘Rs. 2 off on purchase of a lifebouy soap, Rs. 15 off on a pack of 250

grams of Taj Mahal tea, Rs. 1000 off on cooler’ etc. are some of the common

schemes. This type of scheme is designed to boost up sales in off-season and

sometimes while introducing a new product in the market.

(v) Coupons: Sometimes, coupons are issued by manufacturers either in the packet

of a product or through an advertisement printed in the newspaper or magazine or

through mail. These coupons can be presented to the retailer while buying the

product. The holder of the coupon gets the product at a discount. For example, you



might have come across coupons like, ‘show this and get Rs.

15 off on purchase of 5 kg. of Annapurna Atta’. The reduced price under this scheme

attracts the attention of the prospective customers towards new or improved products.



TITLE OF THE PROJECT

“A project on sales promotion by Bajaj Company at Vardha enterprises,

Bangalore”

STATEMENT OF THE PROBLEM



The research problem selected for the analysis entitled “sales promotion” by Bajaj

company at Vardha enterprise Bangalore. This topic is selected because Bajaj

Discover is one of the largest selling two wheeler in India and to know the strength

and weakness of this two wheeler.

SCOPE OF STUDY

The area of is limited to the segment selected within the town of Bangalore,

Karnataka. Further scope is narrowed down only to the study of the identified

segments.

OBJECTIVES OF THE STUDY

To measure how the customer preserves your performance against men

requirements comparing that of your competitors.

To understand dissatisfaction of customers

To make the necessary product, services or organizational changes to achieve the

ideal level of service.

To make necessary suggestions based on the findings.

TYPE OF RESEARCH

The present study is diagnostic descriptive type of research, which focus on sales

promotion by Bajaj Discover at Vardha enterprises.

TOOLS OF DATA COLLECTION



The information relevant for the study is drawn from

secondary data which alone is not sufficient primary data is collected through to

conduct the study successfully.

METHODS OF DATA COLLECTION

Primary data

The primary data used for the purpose of preparing questioner and distributing it to

the customers of the Bajaj Discover.

.

Secondary data

Secondary data was collected by the following means:

Refers of newspaper

Magazines

Website

Various types of advertisements

PLAN OF ANALYSIS

Raw primary data has been collected with the help of questioner. The raw data has

been with the help of table. Conclusion have been drawn which is followed by



recommendation and suggestions, keeping the objectives

in mind through out of the study.

LIMITATIONS OF THE STUDY

The research does not cover the whole market of Karnataka.

The bias of the respondents may pose as a limitation of the study.

The sample size was confined to hundred respondents keeping in view time and

cost constraints.

The survey was conducted only in urban sectors respondents. Thus it cannot be

generalized.

Due to constraints in depth research work could not be carried out.



INDUSTRY PROFILE

HISTORY OF INDIAN TWO—WHEELER INDUSTRY



India is the second largest manufacturer and

producer of two –wheelers in the world. It stands next only to Japan and China in

terms of the numbers of two-wheelers produced and domestic sales respectively.

This distinction was achieved due to variety of reasons like restrictive policy

followed by the Government of India towards the passenger car industry, rising

demand for personal transport. Inefficiency in the public transportation system etc;

The Indian two wheeler industry made a small beginning in the early 50s

when automobile products of India (API) started manufacturing scooters in the

country. Until 1958, API and Enfield were the sole producers.

In1948. Bajaj Auto began trading in imported Vespa scooters and three –

wheelers. Finally, in 1960, it setup a shop to manufacture them in technical

collaboration with Piaggio of Italy.

In the initial stages the scooter segment was dominated by API: it was later

overtaken by Bajaj Auto. Although various government and private enterprises

entered the fray for scooters, the only new player that has lasted till today is LML.

The motorcycles segment was no different, with only three manufactures viz

Enfield, Ideal Jawa and escorts. While Enfield bullet was a four –stroke bike, Jawa

and the Rajdoot were two-stroke bikes. The motorcycle segment was initially

dominated by Enfield 350 cc bikes and Escorts 175 cc bike.



The two –wheeler market was opened to foreign

competition in the mid-80s. And the then market leaders-Escorts and Enfield- were

caught unaware by the onslaught of the 100cc bikes of the four Indo –Japanese

joint ventures. With the availability of fuel efficient low power bikes, demand

swelled, resulting in Hero Honda then the only producer of four stroke bikes

(100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties. TVS

Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine

motorcycles respectively. These two players initially started with assembly of CKD

kits, and later on progressed to indigenous manufacturing. In the 90s the major

growth for motorcycle segment was brought in by Japanese motorcycled, which

grew at a rate of nearly 25 % CAGR in the last five years.

The industry had a smooth ride in the 50s, 60s and 70s when the

Government prohibited new entries and strictly controlled capacity expansion. The

industry saw a sudden growth in the 80s. The industry witnessed a steady growth

of 14 % leading to a peak volume of 1.9 vehicles in 1990.

The entry of Kinetic Honda in mid – eighties with a variomatic scooter

helped in providing ease of use to the scooter owners. This helped in inducing

youngsters and working women, towards buying scooters, who were earlier,

inclined towards moped purchases. In the 90s, this trend was reversed with the

introduction of scooters, In line with this; the scooter segment has consistently lost

its Part of the market share in two wheeler market.

In 1990, the entire automobile industry saw a drastic fall in demand. This

resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss

of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from

recession in FY93 and FY94. Hero Honda, showed a marginal decline in 1992.



The reasons for recession in the sector were the

incessant rise in fuel prices, high input costs and reduced purchasing power due to

significant rise in general price level and credit crunch in consumer financing.

Factors like increased production in 1992, due to new entrants coupled with the

recession in the industry resulted in company either reporting losses or a fall in

profits.

THE MAJOR PLAYERS IN THE INDUSTRY:

1. Hero Honda

2. Bajaj Auto

3. TVS Suzuki

4. Yamaha India

5. Honda

HERO HONDA:

This is in collaboration with the Honda Company of Japan; it was the second

company to enter the Indian market in the 100 cc class bikes with the collaboration

of Japan and it has a four stroke engine having a fuel efficiency advantage over the

three bikes.

Fill it, shut it, forget it, is the heart of the advertisement message of Hero Honda.

Hero Honda is at present running the loose motor cycle market having a market

share of 60%. ‘

Hero Honda bikes available in the market;

Karizma

CBZ Extreme

Splendor



Pleasure

Passion

Hunk

Bajaj Auto: Bajaj is currently India's largest two and three-wheeler manufacturer

and one of the biggest in the world.

Bajaj bikes available in the market;

Pulsar

Platina

Discover

XCD

Avenger

TVS MOTORS:

TVS Suzuki, a leading two wheeler company began with the vision of founder of

the Sundaram Clayton Group, the late T.V. SHRINIVASAN - “to design, develop

and produce an affordable moped for the Indian family”.

TVS holds a major part of the share in the automobile market in India.

bikes available in the market

Apache

Jive

Victor

Scooty pep



Yamaha Motors:

It is joint venture Company formed by the alliance of Escorts limited. The flagship

company of the Rs. 3600 crores Escorts group a major in the engineering industry

with 19 plants employing 20,000 people in India including two wheeler business

and Yamaha motor co Ltd; Japan, with Rs. 26,400 crores (Us$7.33 billion) is the

global giant in two wheelers with 60 factories in 45 countries.

bikes available in the market

Yamaha Libero

Yamaha R15

Yamaha FZ 150

Yamaha Fazer

HONDA MOTORCYCLES

Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of

Honda Motor Company Limited, Japan. Honda is the world's largest manufacturer

of two wheelers. Set up in 1999, it was the fourth Honda automotive venture in

India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India

Limited. Headquarters of the company are located at Gurgaon in Haryana state of

India. In December 2002, HMSI got ISO 14001 certification

Honda Brands

Honda Aviator

Honda Activa

Honda Dio

Honda Eterno

Honda Unicorn

Honda Shine



COMPANY PROFILE

The Bajaj Group came into existence by Jamnalal Bajaj, founder of the Bajaj

Group, during the turmoil and the heady euphoria of India's freedom struggle. The

integrity, dedication, resourcefulness and determination to succeed which are

characteristic of the company today, are often traced back to its birth during those long

days of relentless devotion to a common cause.

Kamalnayan, the eldest son OF Jamnalal Bajaj, succeeded his father in 1942, at

the age of twenty-seven. Putting the Nation before business, he devoted himself to the

latter only after India achieved independence in 1947. But when he did so, he put his

heart and soul into it. Within a short while, he not only consolidated the Group, but

also diversified into various manufacturing activities, elevating the Group to the status

it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the Chief Executive Officer

of Bajaj since 1968 and is recognized as one of the most outstanding business

leaders in India. As dynamic and ambitious as his illustrious predecessors, he

has been recognized for his achievements at various national and international firms.

Bajaj is currently India's largest two and three-wheeler manufacturer and one of

the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72

million (1968), to currently register an impressive figure of Rs. 42.16 billion (US

$936 million).

Established in 1945, Bajaj Auto ltd. was incorporated as a trading company.

Till 1959, they imported scooters and three-wheelers from Italy and sold them in

India. The company got a production license in the year 1959 and fastened the

technical collaboration with Italian PIAGGIO in 1960.



The company started producing scooters in the year 1961 and followed

three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971

and since then, their scooters and three-wheelers are being sold with the brand

name “BAJAJ”. Maharashtra Scooters Ltd., a company with 24% equity

participation BY THE COMPANY AND 27% PARTICIPATION FROM

Maharashtra State Government’s Western Maharashtra Development Corp. was

formed in the year 1975 under the “Horizontal transfer of technology” policy.

The first production unit is located at Satara, Maharashtra. The unit

continues to collect scooters from CKDs supplied by the company. These scooters

are marketed through the company’s distribution network and under the company’s

brand name. In 1984, the second production plant was set up at Aurangabad,

Maharashtra. This plant started scooter production in 1986, three-wheeler

production in 1987 and scooterettes and motorcycle facilities were commissioned

in 1990 & 1991 respectively.

Today the company has become a market leader with annual production In

excess of 1.35 million units which was about 4000 units in 1961. These days Baja

Auto Lt. has started offering products in all segments (mopeds, scooters, motor

cycles, three wheelers).



GROUP OF COMPANIES:

Group comprises of 27 companies and was founded in the year 1926. The

important companies in the group are:-

Bajaj Auto Ltd., 2 and 3 wheelers

Maharashtra Scooters 2 wheelers

Bajaj Auto Finance Ltd., Finance Company

Mukund Ltd., Steel

Bajaj Hindustan Ltd., Sugar, Industrial Alcohol

Bajaj Electrical Ltd., Magnetos, Lamps, Fans and other

Electrical

Appliances, Dye Casting Components.

PRODUCT LINE DEVELOPMENT:



Nov 29, 1945 : Bajaj Auto comes

into existence as M/s. Bachraj

Trading corporation Private Limited.

1948 : Sales in India commence by importing two

and three

Wheelers.

1959 -1960 : Bajaj Auto becomes a public limited company.

Bhoom’s Pooja of Akrudi Plant.

1960-1970 : Bajaj Auto rolls out 100000th vehicle.

1971 : The three wheeler goods carrier is

introduced.

1972 : The Bajaj Chetak is introduced.

1976 : The Bajaj Super is introduced.

1976-1977 : Bajaj Auto achieves production and sale of 100000

Vehicles in single financial year.

1077 : The rear engine Auto Rickshaw is

introduced.

1981 : The Bajaj M-50 is introduced.

1985 : Production commences at Valley,

Aurangabad in a

record time of 16 months.

1986-1987 : The Bajaj M-80 and Kawasaki Bajaj KB100

Motorcycles are introduced. 500000 vehicles produced and sold in a single

financial year.

1990 : The Bajaj Sunny is introduced.

1991 : The Kawasaki Bajaj 4S Champion is

introduced.

1994 : The Bajaj Classic is introduced.



1994-1995 : One million more vehicles produced and sold in

this financial year.

1995 : Agreements signed with Kubota of Japan

for the

development of diesel engine for three-wheeler and with Tokyo R&D for non

geared scooter and moped development.

1997 : The Kawasaki Bajaj Boxer and the R.E.

diesel Auto

Rickshaw are introduced.

1998 : June 7 th Kawasaki Bajaj Caliber Roll out of

waluj.

July 25th legend, India’s first four stroke scooter rolls out of Akurdi.

Oct 1998 : Spirit Launched.

1999 : Caliber motorcycle notches up 100,000 sales in

record

time of 12 months.

2000 : The Bajaj Safire is introduced.

2004 : Boxer, Introduced pulsar 150 and 180

2006 : Discover DTS-I and pulsar DTS-i

2007-08 : Pulsar 200 cc DTS-I, Pulsar 220 cc- DTS-fi,

XCD 135 DTS-si,

2008-09 : New Variants of Pulsar introduced

2009-10 : New model of Pulsar – Pulsar 135 is introduced



AWARDS:

Bajaj has several national and international awards in recognition to their corporate

excellence. Here are some significant milestones.

ISO 9002 certificate awarded by the bureau verities quality international (BVQI) to

the moped & motor cycle.

ISO 14001 certificate awarded by the bureau verities quality international (BVQI)

to the moped &motor cycle.

ISO 9001 certificate awarded to the Akrudi plant by the (BVQI) in 1997.

Best productivity performance awarded for the automobile industry (1992-94)

awarded by National productivity council.

Export excellence trophy (1993-94) awarded by the engineering export promotion

council.

National awarded for outstanding export performance (1994-95) awarded by the

ministry of commerce, Government of India.

GLOBAL PRESENCE

Distribution network covers 50 countries

250,204 units exported in 2005-06

Dominant presence in Sri Lanka, Colombia, Bangladesh, Mexico, Central

America, Peru and Egypt.

Largest exporter of three-wheelers; over 75,297 units exported in 2005-06.



ACCOMPLISHMENTS

Bajaj Auto continued to be India’s largest exporter of two and three wheelers,

during 2005-06, it exported 250,204 two and three- wheelers---- which represented

a growth of27 percent over 2004-05. Experts now constitute 11 percent in volume

terms and 12 percent of its value of net sales.

DEALER PROFILE:

Company Name : VARADHA ENTERPRISES

Established : 2004

Registered Office : NO.1887|1,4th cross,

HENNUR MAIN ROAD.

St.THOMAS TOWN POST,

KACHARAKANAHALLI,

BANGALORE 84



SHOW ROOM DETAILS

A Varadha enterprise was started in 2004 by A. Baranidaran on Hennur main road.

The company has a total of 13 employees including 5 mechanics who takes care of

the after sales servicing of the bikes.

The showroom sells anywhere from 50 to 100 bikes a month and is the main

distributor of pulsar bikes in Hennur. The main strengths of the show room are

1) The location of the showroom is ideal

2) Little competition from other dealers

3) Good prices and good after-sales services



PRODUCT PROFILE

BAJAJ PULSAR:

Pulsar - the great Bajaj Pulsar has the reliable technology and superior parts, it

keeps going on and on, in the harshest road of all life. Pulsar is the bike

manufactured by Bajaj which gives the good mileage and it is stylish bike. It is all

set to redefine existing standards with its looks and new riding experience. And to

top it all, an unbelievable mileage and performances standards that you can only

expect from Bajaj Pulsar.

The Pulsar is a tough and sleek 4 – stroke machine. Crafted with the best of Bajaj’s

companies worldwide technology. Each part, right from the engine to the body

frame is designed to withstand the rough and tough conditions. Be it in the streets

or on the highway. PULSAR is not the ordinary bike; it comes as a big surprise. To

those who name resigned to the fact that present full size bike do not satisfy their

basic needs of riding comfort, loading capacity and better fuel efficiency, PULSAR

is a big surprise as it has got.

Generation next technology included in the package of the equipments of this high

flying bike is the revolutionary digital biking. Digital biking is the combination of

various advanced systems like digital CDI, TRICS lll and Digital Twin Spark

ignition (DTSi).

Its highly masculine outlook with sporty, dashing structure gives the complete

satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of

overcrowded street due to the presence of 17” alloy wheels with 1330 mm

wheelbase.

Its comfort statement includes front telescopic suspension, Nitro X – Nitrogen

assisted rear gas shockers with triple rated spring. Due to these comfort features,

this bike is highly accommodative in any terrain.



Feeling of proper riding is provided by different high end features like improved

clutch, cylinder head with Roller Rocker Arms, optimized intake and exhaust

systems & new valve timings. Its advanced exhaust TEC (Torque Expansion

Chamber) technology ensures the higher performance at lower rpm.

PULSAR 180 DTS-i

This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and

torque of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.

Bajaj Pulsar 180 DTSi gives superior performance, has a great lineup of standard

equipments and overall looks good too. This is one of the most visible motorcycles

on Indian roads. The alternatives for this bike are HH Hunk/CBZ

Xtreme/Achiever, TVS Apache RTR, Honda Unicon.



Bajaj Pulsar Bajaj Pulsar 180 DTS-i Technical Specifications:

Engine

Type Air-cooled, 4-stroke DTS-

i

Displacement (cc) 178.66 cc

Maximum Power 17.02 @ 8500 rpm

Maximum Torque 14.22 Nm @ 6500 rpm

Dimensions:

Wheelbase (mm) 1345

Kerb Weight (Kgs) 147

Suspension:

Front Telescopic, 130 mm

stroke

Rear Triple rated spring, 5 way

adjustable with 101 mm

travel Nitro shock

absorbers

Brakes:

Front Disc 260 mm Disc

Rear Drum 130 mm Drum

Tyres:

Front 90/90 x 17 – Tube

Rear 120/90 x 17 – Tube

Electricals:

Battery 12V Full DC

Head Lamp (Low/High

Beam – Watts)

35W / 35W with 2 Pilot

Lamps



Fuel:

Tank Capacity 15 Litres

Reserve 3.2 Litres (2 Litres

Usable)

PULSAR 150 DTS-i

Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and

performance of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc. The Bajaj

Pulsar is the first bike in India which came in direct competition with the Hero

Honda CBZ. Later Bajaj introduced Pulsar 150 cc DTS-I with digital twin spark

ignition and till today Pulsar is one of the most sought after bike in the 150 cc

segment. It has definitely won over other bikes, but let us justifies its triumph.



The engineers at Bajaj realized the fact that there is no

beauty and only brawn; it is not going to sell in the Indian market. Claimed to be

designed and developed in Japan, this bike does have a head turning looks. The

most noticeable feature of this bike is the tank. Big tanks give a big bike feel, and

when Pulsar was introduced, it had one of the biggest tanks in India.

Engine

The new Pulsar's 150cc engine delivers a power output of 13.10bhp at 8000

rpm. It has a wonderful pickup clocking 0-60kmph in 5.66 seconds. It produces a

maximum torque of 12.28 Nm @ 6500 rpm. The Pulsar engine remains relatively

smooth but when pushed hard it does lose some of its smoothness. Also at low

speed and at low momentum the Pulsar engine does feel a bit lumpy. Compared to

the other 150-160 cc bikes, the Pulsar 150 DTSi can be described as the "Jack of all

trades" that doesn't quite excel in any particular parameter but has a lot of decent

features.

Design And Comfort

As part of its 2009 pulsar series, Bajaj has added few new features to its

flagship product pulsar 150cc. The new pulsar 150cc gets tank scoops borrowed

from the pulsar 200cc. The decals on the tank are large and stylish. It also gets full

black theme - from engine to alloy wheels to shock absorber. Pulsar 150cc also

gets a powerful headlamp which now gets power directly from the battery.

However the engine remains unchanged, the transmission is slick and precise. Heel

and toe lever gives pulsar 150cc an attractive look. But the rattles and squeaks are

still not sorted which will be quite evident in any test ride. The headlight comes

with city lights or tell-tale lights which are a value addition to its looks. The tail

part of the bike is nicely designed. The new razor sharp rear light definitely adds to

the uniqueness of Bajaj Pulsar.



Ride and Handling

Riding position on the Pulsar 150 DTSi is much sportier as compared to other

bikes. The quality of the ride is the best among the 150 cc bikes, thanks to its plush

shock absorbers. Even the handling is not too bad on the 150 Pulsar DTSi, except

that the shock absorbers are set to pamper your back rather than attacking the race

tracks. The clutch works perfectly but the gearbox still needs a bit of improvement.

It hits a top speed of 108kmph.

Variants And Colour

New Pulsar 150 comes in 4 different colours: Black, Blue, Red, and Silver

PULSAR 135 DTS-i

Bajaj Pulsar’s another commuter variant to have graced the Indian tarmac is the

elegant 135 cc four valve DTS-i engine and being a light sports bike, it has both the

power and agility to let you weave your way through the city traffic, effortlessly



Stylish petrol tank flap along with air scoop

New silencer with ExhausTEC technology

Split seat that provides better sitting space

Is very light weight

Delivers the maximum power of 13.5 PS

Constant velocity carburetor

Bajaj Pulsar 135LS Specifications:

Engine

Type4 stroke, air cooled, 4-valve, single cylinder,

SOHC, DTS-i

Displacement (cc) 134.66cc

Max. Power (Ps @

RPM)13.5 @ 9000 rpm

Max. Torque (Nm @ 11.4 @ 7500



RPM)

Starting Kick + Self start

Suspension

FrontTelescopic Front Fork with antifriction bush

(Stroke 130)

Rear

Trailing arm with Co Axial Hydraulic cum

Gas filled adjustable Shock Absorbers and

Triple rate Coil Spring

Brakes

Front Disc (Diameter 240 mm)

Rear Drum (Diameter 130 mm)

Tyre

Front & Wheel SizeTubetype Unidirectional – 2.75 x 17″ & 1.4 X

17, 5 Spoke Alloy

Rear & Wheel SizeTubetype Unidirectional – 100 / 90 x 17″ &

2.15 X 17, 5 Spoke Alloy

Fuel Tank

Total litres

(reserve, usable)

Capacity : 8 litres,

Reserve : 2.5 litres (1.6 litres usable)

Electricals

System 12 V Full DC

Headlamp

(Low/High Beam-

Watts)

35/35 W with 2 pilot lamps

Dimensions

Wheelbase 1325 (mm)

Ground clearance 170 mm

Kerb Weight 122 Kg

Key Features

Auto Choke Yes

Clip-on handle bar Yes

Speedometer Digital

Tachometer Digital type with analog display

Fuel gauge Digital



Tripmeter Digital

Wheel type Alloy

PULSAR 220 DTS-Fi

Bajaj Motors launches the yet another variant called Pulsar DTS-Fi. It has the

world’s first 4 stroke digital twin spark fuel injected engine of 220 cc. This

ravishing variant has a unique digital speedometer along with engine malfunction

indicator which would convey any malfunction to the user. Pulsar 220 DTS-Fi is

the India’s first bike to deliver a high wattage of H7, 55W of light that ensures the

constant illumination at all times. Other salient features are as follows:



High Oil Temperature indicator

Low Battery Voltage indicator

Choked Air Filter indicator

Low Engine Oil Level indicator



Bajaj Pulsar Bajaj Pulsar 220 DTS-i Technical

Specifications:

Engine:

Type Air-cooled, 4-stroke

Single Cylinder

Displacement (cc) 220 cc

Valve Per Cylinder 2

Carburettor UCAL UCD 32

Maximum Power 21.04 @ 8500 rpm

Maximum Torque 19.12 Nm @ 7000 rpm

Bore x Stroke (mm) 67 x 62.4

Compression Ratio 9.5 : 1

Staring Electric

Transmission:

Clutch Wet Multiplate

No. Of Gears 5

Gear Shift Pattern: 1-down, 4-up

Chassis:

Type Double Cradle Down

Tube

Dimensions:

Wheelbase (mm) 1350

Height (mm) 1165

Length (mm) 2035

Width (mm) 750

Ground Clearance (mm) 165

Saddle Height (mm) 795

Kerb Weight (Kgs) 150

Suspension:

Front Telescopic, 130 mm

stroke

Rear Nitrox, with 90mm travel



Brakes:

Front Disc 260 mm Disc

Rear Disc 230 mm Drum

Tyres:

Front 90/90 x 17 – Tubeless

Rear 120/80 x 17 – Tubeless

Electricals:

Battery 12V, 9 Ah, Full DC

Head Lamp – Low Projector Lamp, 55W

Head Lamp – High Ellipsoidal Lamp, 55W

Tail / Stop Lamp LED Type



UPCOMING MODELS OF BAJAJ

PULSAR

BAJAJ PULSAR 200 DTS I

It’s unlike any motorcycle you’ve ever seen before. Sleek yet powerful, the new

PULSAR 200 comes loaded with lots of features: , stylish fuel tank, classy

taillight, combination meter panel .

The easy riding and fine handling makes the new PULSAR 200 IS the ultimate in

pleasure commuting. With spacious seating, long stroke - front and rear suspension

and powerful brakes, it makes riding on both city streets and highways more

enjoyable than ever. This model aims on catching the attraction of the young

generation .

Dual disc brakes

Powerful 220 cc engine

Fuel injection technology



ANALYSIS AND INTERPRETATION

Table No. 1:-

Table showing the percentage of age Group of Respondent



AGE GROUP NO.OF RESPONDENTS PRECENTAGE

Less than 18 08 16%

18-25 14 28%

25-35 18 36%

35-45 10 20%

TOTAL 50 100%



Graph No. 1:-

Graph showing the percentage of Age group of Respondents

Age group

Less than 18 18-25 25-35 35-45

0

5

10

15

20

25

30

35

40

16

28

36

20 Column1Column2Column3Column4

percentage

Analysis:- Consumption of Bajaj bikes with the varies of age of person. Perception on consumer at Bajaj bikes. The above table given the age profile of respondents accordingly responders mostly represent. The age group of 25-35(36%).



Table No.2:-

Table showing the percentage of Employ Qualification.

QUALIFICATION

NO.OF RESPONDENTS

PERCENTAGE

Under graduate 9 18%

Graduate 22 44%

Post Graduate 11 22%

Other 08 16%

Total 50 100%



Graph No. 2:-

Graph showing the percentage of Employee Qualification.

Qualification status

Under graduate Graduate Post graduate Other

0

5

10

15

20

25

30

35

40

45

18

44

22

16

Column1Column2Column3Column4

Percentage

Analysis: - The above table has given the information about the qualification of respondents. In that 18% of people are under graduate, 44%graduate, 22% post graduate and 16% others.

Table No.3:-

Table showing percentage of Average monthly income of respondents.



INCOME NO.OF RESPONDENTS

PERCENTAGE

Less than 10,000 05 10%

10,000-20,000 16 32%

20,000-30,000 18 36%

More than 30,000 11 22%

TOTAL 50 100%

Graph No.3:-

Graph showing percentage of monthly income of Respondents.



Less than 10,000

10,000-20,000 20,000-30,000 More than 30,000

0

5

10

15

20

25

30

35

40

10

32

36

22


Monthly Income

Percentage

Analysis:- The above table given the average monthly income of respondents 10% of the people income group fall under less than Rs.10,000, 32% of the people income group fall between Rs. 10,000-20,000, 36% of the people income group fall between Rs. 20,000-30,000 and 26% of the people fall under the income group of more than 30,000.

Table No.4:-

Table showing the best way of sales and Promotion.



PARTICULARS NO.OF RESPONDENTS PERCENTAGE

Advertisement 12 24%

Sales and promotion 16 32%

Person to person communication

14 28%

Personal selling 08 16%

TOTAL 50 100%

Graph No.4:-

Graph showing the best way of sales and promotion



Advertisement Sales and dostribution

person to person communication

Personal salling0

5

10

15

20

25

30

35

24

32

28

16Column1Column2Column3Column4

SALES AND DISTRIBUTION

Percentage

Analysis: - In the above table we can see the types of source by which the respondents came to know about the bajaj Motors. In that 24% respondents came to know from advertisement, 32% from sales and distribution, 28% from Person to person communication and 16% of the respondents came to know from personal selling.

Table No.5:-

Table showing the percentage of promotion Methods.




Dealer 13 26%

Promotion channel 16 32%

Personal selling 11 22%

Advertisement 10 20%

TOTAL 50 100%

Graph No.5:-

The graph showing the different promotion methods.



Dealer

Distrib

ution chan

nel

Person se

lling

Adverti

smen

t

05

101520253035

Column1Column2

Column3Column4

26

32

22 20


DISTRIBUTION METHODS

PERCENTAGE

Analysis:-The above table gives the information that the 26%of people choose the Panache Motor because of Distribution method of Dealer, 32% because of distribution channel, 22% because of personal selling and the 20% of people choose the Panache Motor because of Advertisement.

Table no.6:-

Table showing the Advertisement best way Bajaj Follows.




Newspaper 08 16%

Television 19 38%

Magazine 13 26%

Sing boards 10 20%

TOTAL 50 100%

Graph No.6:-

Graph showing the best way of promotion



16

3826

20

Sales

NewspaperTelevisionMagazineSing boards

Analysis:- From the above it can be analyzed that the best way of promotion is 16% select newspaper, 38% because of Television, 26% because of Magazine and 20% select because of Sign board.

Table No.7:-

Table showing the percentage the best features in Bajaj bikes.

SERVICE NO.OF RESPONDENTS PERCENTAGE



Comfort 10 20%

Style 08 16%

Engine capacity 25 50%

Mileage 07 14%

TOTAL 50 100%

Graph No.7:-

Graph showing the respondents the best feature in Bajaj Bikes.



ComfortStyle

Engine capacity Mileage

05

101520253035404550

Column1

Column2

Column3

Column4

20 16

50


BEST FEATURES

PERCENTAGE

Analysis:- From the above table that can analyze that best feature in Bajaj is 20% of Comfort, 16% of Style, 50% of Engine capacity and 14% of Mileage from Yamaha bikes.

Table No.8:-

Table showing the percentage that Bajaj is having good market in major city.



RATE NO.OF RESPONDENTS

PERCENTAGE

Mumbai 14 28%

Delhi 11 22%

Bangalore 17 34%

Kolkata 8 16%

TOTAL 50 100%

Graph No.8:-

Graph showing the respondents that bajaj is having good market in major city.

Good Market of Bajaj



28

22

34

16

Sales

MumbaiDelhiBangaloreKolkata

Analysis:- The above table gives the information about the major city that Bajaj is having a good market 28% of Mumbai, 22% of Delhi, 34% of Bangalore and 16% of Kolkata.

Table No.9:-

Table showing the percentage if more class of customer satisfied with Bajaj bikes.

PARTICULAR NO.OF RESPONDENTS PERCENTAGE



Youth 23 46%

Family people 12 24%

Business people 11 22%

Aged 4 8%

TOTAL 50 100%

Graph No.9:-

Graph showing the respondents more class of customer satisfied with Bajaj bikes.

Class of customers



TouthFamily People Business

people Aged

0

5

10

15

20

25

30

35

40

45

50

Column1

Column2

Column3

Column4

46

24 22

8


PERCENTAGE

Analysis:- The above table gives the information about the class of customer who are satisfied with bajaj bikes is,46% of Youth,24% of Family people,22% of Business people and 8% of aged can be satisfied with Yamaha bikes.

Table No.10:-

Table showing the special about Bajaj bikes

BRANDS NO.OF RESPONDENTS PERCENTAGE



Engine capacity 16 32%

Style 12 24%

Comfort 9 18%

Youth attraction 13 26%

TOTAL 50 100%

Graph No.10:-

Graph showing the special about Bajaj bikes.

Special of Yamaha Bikes



Engine capacity Style

ComfortYouth

attraction

0

5

10

15

20

25

30

35

Column1

Column2

Column3

Column4

32

24

18

26


PERCENTAGE

Analysis:-The above table given the information that the special about Bajaj bikes which is not present in other manufacturing is 32% of Engine capacity,24% of Style,18% of Comfort and 26% of Youth attraction.

Table No.11:-

Table showing the percentage of customer feedback on Bajaj.




Good 12 24%

Excellent 21 42%

Average 11 22%

Poor 6 12%

TOTAL 50 100%

Graph No.11:-

Graph showing the percentage of customer feedback on Bajaj bikes.



24

42

22

12

Sales

GoodExcellentAveragePoor

Analysis:-The above table gives the information about the customer feedback on Yamaha. In the table 24% of respondents is good, 42% of Excellent, 22& of Average and 12% of Poor.



Table No.13:-

Table showing the percentage of Best criteria to select a sales promotion.

FEEDBACK NO.OF RESPONDENTS PERCENTAGE

Reputation 9 18%

Quality of service 12 24%

After sale service 14 28%

Employee quality 15 30%

TOTAL 50 100%



Graph No.13:-

Graph showing the respondence of Best criteria to select a sales promotion.

Best Criteria

ReputationQuality of

service After sale service Employee

Quality

0

5

10

15

20

25

30

Column1

Column2

Column3

Column4

18

24

28

30


PERCENTANCE



Analysis:- From the above table it can analysis that the best criteria can be selected by the sales as 18% of respondents for reputation,24% foe Quality of service,28% for After sales service and 30 of Employee Quality.

Table No.14:-

Table showing the percentage of distribution as a part of sales.

PARTICULARS NO.OF RESPONDENTS

PERCENTAGE

Easy delivery 14 28%

Service after sales 9 18%

Quick sales 12 24%

On spot delivery 15 30%

TOTAL 50 100%



Graph No.14:-

Graph showing the promotion as a part of sales.

Part of Sales

28

1824

30

Sales

Easy deliveryService after salesQuick salesOn spot delivery

Analysis:- From the above table that can analyze that 28% of Easy delivery,18% of Sales after service,24% of Quick sales and 30% of On spot delivery.



Table No.15:-

Table showing the percentage for monthly sales of Bajaj bikes.


100-200 12 24%

200-300 16 32%

300-400 14 28%

400 and above 08 16%

TOTAL 50 100%



Graph No.15:-

Table showing the respondents for monthly sales of Bajaj bikes.

100-200 200-300 300-400 400 and above0

5

10

15

20

25

30

35

24

32

28

16 Column1Column2Column3Column4

MONTHLY SALES

PERCENTAGE

Analysis:- The above table gives the information about the monthly sales of bajaj bikes. And from the table it can analyze that 24% for 100-200, 32% for 200-300, 28% for 300-400 and 16% for 400 and above.



Table No.16:-

Table showing the percentage for number of years work in Bajaj Enterprises.

PARTICULARS NO.OF RESPONDENTS

PERCENTAGE

Currently joining 11 22%

Within 5 years 16 32%

5-10 years 19 38%

More than 10 years

04 4%

TOTAL 50 100%



Graph No.16:-

Graph showing the respondents of years work in Bajaj Enterprises.

Currently joining Within 5

years 5-10 yearsMore than 10 years

0

5

10

15

20

25

30

35

40

Column1

Column2

Column3

Column4

22

32

38


WORK IN PANACHE ENTERPRISES

PERCENTAGE

Analysis:- The above table gives the information about the number of years work in Bajaj enterprices,22% of Currently joining,32% of Within 5 years,38% of 5-10 years and 4% of more than 10 years.



Table No.17:-

Table showing the percentage for being a part of Bajaj motors.


Yes 43 86%

No 7 14%

TOTAL 50 100%



Graph No.17:-

Graph showing the percentage for being a part of Bajaj motors.

Satisfied with work

86

14

Column1

YesNo

Analysis:- The above table gives the information about the respondents of Bajaj motors, and from the table it can analyze that the 86% of respondents are satisfied to work in Panache motors and 14% of respondents are not satisfied.



Table no.18:-

Table showing the percentage of customer attitude towards Bajaj Enterprises.


Excellent 19 38%

Very good 14 28%

Good 11 22%

Average 06 12%

TOTAL 50 100%



Graph no.18:-

Graph showing the percentage of customer attitude towards Bajaj Enterprises.

Excellent Very good Good Average0

5

10

15

20

25

30

35

40 38

28

22

12


CUSTOMER ATTITUDE

pERCENTAGE

Analysis:- The above table gives information about the customer attitude, and from the table it can analyze that the 38% of respondents fell excellent, 28% of respondents feel very good, 22% of respondents feel good and 12% of respondents feel average about the bajaj enterprises.



FINDINGS AND SUGGESTIONS

FINDINGS

The below given inferences where actually delivered



Majority of the respondents who prefer to ride the Bajaj

Pulsar are in the age group of below 30 years.

Majority of the respondents belongs to the male group thus it can be observed that

males play an important role in purchasing decision

.

Majority of the respondents belongs from Professional group as an occupation

Majority of the respondents belongs to the group where the monthly earning is

below 20,000.

Majority of the respondents came to know about the Bajaj pulsar through their

friends and relatives.

Majority of the respondents using Bajaj pulsar 150cc i.e. 79% and Bajaj Pulsar 180

cc i.e. 10%.

Most of the respondents go for pulsar because of its Pick-Up and style.

Majority of the respondents do not expecting any other modification in existing

models of pulsar.

Majority of the respondents bikes mileage is in between of 40-50 km/ltr.

Majority of the respondents are satisfied with the bikes mileage.

Majority of the respondents 78% are satisfied with the bikes power and pick-up.

Majority of the respondents 66% are satisfied with the cost of maintenance of the

bike.



Most of the respondents are satisfied with the riding

comfort and safety.

Most of the respondents feel that responsiveness of the dealer towards the

complaints is good.

Most of the respondents are satisfied with the after sales services from the dealer.

Majority of the respondents 47% are satisfied with the quality after sales and

service of the Bajaj Pulsar.

90% of the respondents are satisfied with availability of the spare parts at service

centre

64% respondents feel that reliability of bike is good.

Majority of the respondents 65% are expecting new version of Pulsar by Bajaj.

Most of the respondents feel that on the basis of performance/ quality they will

recommend others to buy the Bajaj Pulsar.

SUGGESTIONS



Based on the findings of the study stating some of the important suggestions that

the company can really go for to extend its operation market share, profit and so

on.

1. CONCENTRATE ON EFFECTIVE AND INFORMATIVE

ADVERTISEMENT STRATEGY

In order to attract and retain the customers the company should

a. Develop both the informative and attractive advertisement strategies

b. Company should go for advertising about the product in almost all the medias

c. Regular modifications should be the content of the advertisement

d. The presentation of the advertisement should be appealing to the customer

2. REWARDS FOR THE BEST DEALERS

In the present competitive markets, a company can be develop on its own efforts. It

has to depend on others, i.e. it has to take effective support from its dealers . To get

effective support it has to study and motivate them like:

The company has to provide rewards , awards, offers, discount to its

dealers to promote its products very effectively in the domestic market. If

implemented definitely they may lend to tremendous increase in the turnover of the

company

3. EFFICIENCY IN AFTER SALES SERVICE:



Retaining few satisfied customer is as good as attracting

ten new customers . It implies that a company can easily increases the number of

its customers but is very difficulty to retain them.

In order to retain the customers especially the company should:

a. Give more importance to the quality of the sales service.

b. Remind the customer as to when they have to get their vehicles serviced.

c. Give tips to them on maintenance of vehicles

4. CUSTOMER RESEARCH STUDY:

This is also one of the important tools to the company to know that extra facilities

the customers are expecting from the company and how they are comparing out

vehicles with vehicles of computers etc...

As most of the customers expecting that the improvement should be done on the

seating of bajaj pulsar, it is necessary for the company to concentrate on this

aspect. This is because one should feel comfortable in riding; this intern depends

on the seating arrangement of the vehicles.

5. PROMOTIONAL STRATEGIES:

Festival offers, Exchange melas, offer of gold coins and other valuable things can

be introduced in order to increase its turnover. Provide the financial schemes to

increase the sales.





CONCLUSION

From the study it is concluded that majority of the customers satisfied by the

pulsar rendered by Bajaj.

While doing this project I came to know how challenging it is to satisfy the

present day customers, I also realized various types of customers right from those

who have genuine to ego kind of problems, but how important it is to satisfy all of

them.

During the course of project i also understood that all customers cannot be

satisfied all the times it is only how well can we come to the satisfaction level,

which actually matters.

It is also understood that the volume of customers is mainly from the youth

section and is mainly male population which means that the company should be

more youth centric and at the same time should have a different marketing strategy

for the elder population as they need to be pushed to the market.



QUESTIONNAIRE

(A STUDY ON CUSTOMER SATISFACTION TOWARDS BAJAJ Discover)

QUESTIONNAIRE

Dear Sir /Madam,

Syed Abrar Final year of BBM of HKBK Degree college as per my curriculum, I am conducting a survey to find out “study on sales promotion with reference to Bajaj bikes at varadha enterprises in Bangalore”. I would be grateful if you can spare your valuable time and co-operate with me in answering the best of your knowledge.

. Name: _________________________

. ADDRESS: ____________________________________________

______________________________________________________

__________________________________________

1. Specify your age group:

a) Less than 25 ( ) b) 25-35 ( )

c) 35-45 ( ) d) above 45 ( )

2. Specify your gender?

a) Male ( ) b) Female ( )

3. Employment status:

a) govt. Employee ( ) b) pvt. Employee ( )

c) Student ( ) d) other ( )

If other please specifies: __________________________



4. Average monthly income:

a) Less than 20,000 ( ) b) 20,000-25,000 ( )

c) 25,000-30,000 ( ) d) more than 30,000 ( )

5. How do you come to know about Bajaj?

a) Advertisement ( ) b) friends ( )

c) Dealers ( ) d) sales personal ( )

6. Why did you choose varadha enterprises?

a) Exclusive range ( ) b) effective sales person ( )

c) After sales service ( ) d) other ( )

If other please specify _________________________

7. What do you feel about service offered to you in Bajaj enterprises?

a) Excellent ( ) b) very good ( )

c) Good ( ) d) bad ( )

8. How do you rate varadha enterprises when compare to the other dealers of Bajaj?


c) Good ( ) d) fair ( )

9. Do you own a two wheeler?

a) Yes ( ) b) No ( )

10. Which brand are you using now?

a) Bajaj ( ) b) hero Honda ( )

c) TVs ( ) d) Yamaha ( )

11. According to you who is the market leader in two-wheeler?

a) Bajaj ( ) b) Hero Honda ( )



c) TVs ( ) d) Yamaha ( )

12. According to you what is the best feature in Bajaj two wheelers?

a) Mileage ( ) b) style/look ( )

c) Speed ( ) d) smooth handling ( )

13. Where did you buy your two wheeler from?

a) Varadha enterprises ( ) b) millennium enterprises ( )

c) Bajaj motors ( ) d) manjunath motors ( )

14. What do you feel about the price the range offer by the Bajaj?

a) High ( ) b) very high ( )

c) Affordable ( ) d) low ( )

15. Please mention your opinion about physical appearance of Bajaj bikes?

a) Excellent ( ) b) Good ( )

c) Satisfactory ( ) d) ok ( )

16. What do you feel about the comfort ability of Bajaj bikes?

a) Excellent ( ) b) Good ( )

c) Satisfactory ( ) d) ok ( )

17. According to you what are the advantages of Bajaj two wheeler when compare to other two wheeler?

a) Low cost ( ) b) Good looking ( )

c) Speed ( ) d) smooth handling ( )

18. How do you rate the availability of Bajaj bikes?



a) Excellent ( ) b) Good ( ) c) Satisfactory ( ) d) Not available ( )

19. What do you feel about the availability of the spare parts of Bajaj bikes?


c) Good ( ) d) fair ( )

20. Did you get the full service from the Bajaj motors?

a) Yes ( ) b) No ( )

21. Are you satisfied by the service offered by the Bajaj?

a) Yes ( ) b) No ( )

22. Any suggestion towards Bajaj motors

_______________________________________________________________________________________________________________________________________________________________________________________________________

Suggestion / comments if any

SIGNATURE:

THANK YOU



BIBLIOGRAPHY

“MARKETING MANAGEMENT” - Philip Kotler

“CONSUMER BEHAVIOUR” - Suja Nair

“MARKETING RESEARCH“ - Rajendra Nargundakar

World wide web

o www.bajajautoltd.com

o www.teambhp.com

o www.wikipaedia.com


Date post:	11-Apr-2015
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A STUDY ON SALES PROMOTION AT BAJAJ

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