A Succesful Conversation - The Skype Developer Program

© 2007 by Skype. Confidential.

A successful conversationPaul Amery

Skype Developer Program, Director

May 2007

© 2007 by Skype. Confidential. Slide 2

How not to hold a conversation..

Benjamin Disraeli Queen Victoria

Blah, blah, blah, blah, blah

“He speaks to me as if I were a public gathering…”


Agenda

1. Skype today

2. Trends & dimensions

3. Develop with Skype: concept to cash

4. New announcement

5. Hot Zones


Skype today


Voice

One-to-One

Many-to-Many

When you’renot there

Data

SMS

IM

Video

On all platformsSelf Expression

Skype Vision- Enabling the world’s conversations


2003 2004 2005 2006

Skype innovation Skype Extras Click to callwith SO from

any website Public chats Enterprise compatibility Skype Video Web Presence Mood messages Contacts: Import, Tags,

Quick Filtering Redesigned UI PayPal Auto Top-up 14 local currencies Bank transfers in 50

countries Online & offline payment

methods Administer multiple

accounts 10-Way Conference Calls Pocket PC Client Wi-Fi phones Various Bluetooth,

cordless, USB devices SMS messages Shared Groups Skypecasts

Skype launched

Skype Out launched

Skype In Central Buddy

List Import contact

wizard Voicemail to

anyone Call Forwarding Ring-tones,

avatars Web & E-mail

Toolbars

Skype – more than just a voice

call


2007 - Extending the conversation

SkypeFind – share business recommendations (100k+ listings)

SkypePrime – global expertise marketplace Send money with PayPal

Skype certified products and unlimited calling cards in 1800 U.S. stores


My own conversation


Trends & dimensions


Global developer trends: “the age of participation”

* Mashups

Mobile

Voice 2.0 & GeoWeb

Unified contacts

Community

* Source: http://www.programmableweb.com/mashups


Success and the illusive obvious

SERVICE/PRODUCT

PLATFORM & TOOLS

ROUTE TO MARKET

DEVELOPER

SUCCESS FACTORS GOOD EXAMPLES

• Number crunch

• Talks my language

• 1 user experience, not 2

• Customer support love it

• Open, rich, robust

• Example code

• No cannibals here

• Attractive user base

J2ME

DIMENSION

CrazyTalk

Crytek

inno

vato

rch

anne

l


Develop with Skype


Skype Platform Integration

(a) Skype distributing Skype users (b) Skype enabling 3rd party users

Office toolbar Outlook toolbar

Web buttonsSkype4COM, Skype4Java

Skype Saleforce CTI 2.0 Mobile/Linux Skype


Skype distributing: Concept to Cash

Windows (Extras) *

Flash (Extras)

Java

Web/COM

Linux

Mobile

3rd party/own solution

PLATFORM

Games

Productivity

Community

Personalisation

Sharing

Business

Movies

Mobile

3rd party/Enterprise

TARGET/MARKET

INT

EG

RA

TE

GE

T E

NA

BL

ED

GO

TO

MA

RK

ET

1 2 3


Extras Video

Click


Top Ten Extras Dec 13 2006 to May 2 2007 (excluding games)

Total Cumulative Downloads 13,362,078 100%

1. CrazyTalk 4,585,404 34.32%

2. Sketch Pad 1,910,688 14.30%

3. Pamela Call Recorder 1,434,808 10.74%

4. Boost My Profile with veroSee 1,088,630 8.15%

5. Ringjacker 1,012,212 7.58%

6. Unyte Application Sharing 870,384 6.51%

7. KishKish Lie Detector 619,830 4.64%

8. Last.fm Radio 313,557 2.35%

9. Gizmoz Talking Headz 243,028 1.82%

10. TalkAndWrite 230,365 1.72%

Over 13 million downloads sinceExtras Manager

launchDec. 2006


Innovative Partners

Animate Skype with Video Avatars

Transform Skype video cam chats into live cartoon conversations with your favorite character animating for you.

Pamela Call Recording

Call Recording to MP3, Skype Call Transfer, Video Recording, Answering Machine, VideoMail, Mega Emotion Sounds, Auto Chat Reply, Birthday Reminders …


Partner Demo


New announcement


Dedicated games developer channel

Dedicated channel for games developers

New API’s for games (scoreboard)

Channel services: Marketing, DRM and Billing

Managed by Easybits for Skype

www.developer.skype.com/gamesdev


Hot Zones


Hot Zones - Skype Developer Program(1) Community and Conversation enhancers

Complementing and extending the basics – voice and chat Simple to use is the key

(2) Games Casual gaming, 10mb max, 2 player

(3) Business & SME Productivity Office & Outlook bridges 30%+ of Skype users are SME & business users Unified communications

(4) Mash-ups The universe on your desktop

(5) Skype enabling Platform leadership - The voice of the net Enterprise enabling


SDP Strategy

Vision• Phase 1: integrate & enable – 2005/2006• Phase 2: route to market & monetisation – Q3 2006 to date• Phase 3: push the next level of the program

• Really extend the platform (web services) – with input from the ecosystem• Attract and promote more world class software partners: combination of garage & tier 1• Skype certified partner (not just product)• Evolve our education: Technical mini-books etc• Best possible apps

Successes since Q3 2006- Providing a complete route to market and $$$ for developers: Extras- Really improved our certification program- Massive uptake of Extras (25k a month 2006 Q1, 3m a month 2007 Q1)- Revenue and partner success (4x revenue, 1000 to 1m downloads)


How to engage with us(1) Signup to the Skype developer newsletter

https://developer.skype.com/NewsletterSubscribe

(2) Download Publishing Studio for Extras https://developer.skype.com/Download

(3) Browse the Galleryhttps://extras.skype.com/

(4) API bespoke biz dev [email protected]

(5) General partner inquiries?http://www.skype.com/feedback/partner/


Thank you

Date post:	21-Dec-2014
Category:	Technology
Upload:	phil-wolff
View:	4,009 times
Download:	3 times

A Succesful Conversation - The Skype Developer Program

Technology