T E L E V I S I O NF E S T I V A L
TV CAMP FOR GROWN UPS... CLASS OF 2018
SEASON 8JUNE 6-9,2019AUSTIN, TX
EMILY GIPSON / EXECUTIVE [email protected]
CAITLIN MCFARLAND / EXECUTIVE [email protected]
A TELEVISION EXPERIENCE
WH AT E X AC T LY I S AT X T E L E V I S I O N FE S T I VA L?ATX is a four-day event that celebrates the television medium: looking back at its history, where it is now, and where it is headed. The festival consists of panels, screenings and events where attendees and leaders in the TV industry talk, watch, and experience television together as one community.
The first AT X T E L E V I S I O N FE S T I VA L took place June 1–3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium.
S E A S O N S 2 A N D 3 grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending panelists nearly doubling.
2015’ S S E A S O N 4 brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that seats 1200.
S E A S O N 5 A N D S E A S O N 6 allowed the festival to evolve into the ideal balance between Industry and Fan programming that has always been its goal. The “TV Camp for grown ups” motto was brought to life, making ATX the ultimate summer getaway for TV fans, industry members, and creatives alike, while combining important discussions and organic sponsorship activations, allowing all attendees to have an integrated and expansive television experience.
S E A S O N 7 attendance continued to grow at an organic rate, with the addition of live recordings at Podcast HQ in the Hulu Badgeholder lounge, and the introduction of our inaugural programming track presented by the ATX foundation, The Syndication Project. This six panel series partnered with the ACLU, the Television Academy, Hollywood Health & Science, and Student Veterans of America to discuss the importance of storytelling as they relate to the important issues of today.
“THERE’S NO OTHER FESTIVAL LIKE THIS.” — R O B C O R D D R Y
275 CAST. CREATORS.CREW. EXECUT IVES .
1U N F O R G E T TA B L EE X P E R I E N C E
4 DAYS 8 VENUES
OVER 40 SHOWS
OVER 2750 TV NERDS
1 0 0 H O U R S
2018 STATISTICS & DEMOGRAPHICS
TOTAL ATTENDANCEBADGE & WRISTBANDS
PANELISTSINDUSTRY
PRESSSTAFF & CREW
VOLUNTEERS
2750183427622713783193
G E N D E R B R E A K D OW N
Female: 62.4%Male: 33.7%Not Specified: 3.9%
T I C K E T HO L D E R BY L O CAT I O N
Texas: 52.6%East Coast: 10.74%West Coast: 18.61%North/Midwest: 11.45%Out of U.S.: 3.6%
PROGRAMMING BREAKDOWN: 83
Current Series: 30Premieres: 11Past Favorites: 7 Panels: 32Events: 3
18–24: 12.6%25–34: 41%35–44: 25.9%45–54: 12.9%Over 55: 7.6%
AG E B R E A K D OW NE D U CAT I O N
College: 59%Grad School: 30%High School: 4%
W H Y D I D YO U C O M E
Industry: 15%Mix (Fan/Industry): 29%Ultimate TV Fan: 56%
AT X A P P
Felicity: 20 Year Reunion presented with Entertainment Weekly & Hulu
Show Me All Your Flaws
Whiskey Cavalier
TGIHulu!
Inside a Writers Room: Power Dynamics
Everyone Is Doing Great
Opening Night Screening: Sharp Objects presented by HBO
The Black List Script Readings
The Americans presented by FX Networks
Power(ful) TV presented by the Television Academy
TOP 10 VIEWSWITHIN THE APP:
2307 TOTALDOWNLOADS
81% iOS
81707GUIDE SESSIONS
19% ANDROID
POWERED BY
SCREENINGSATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse, Google Fiber Space, and the historic Paramount and State Theatres. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast and crew.
2018 S CR E E N I N G S I N CLU D E DTrial & Error, Waco, Station 19, Take My Wife, Lodge 49, Sharp Objects, Rel, Somebody Feed Phil, Condor, Brockmire, Drunk History, Love Is__, The Bold Type, The Affair, Queen Sugar, Claws, Impulse, Breaking Bad, Whiskey Cavalier, Everyone Is Doing Great, Get Shorty, Younger, Strange Angel, You
Our panels, which take place at the InterContinental Stephen F. Austin Hotel, Google Fiber Space, Stage at Trinity Hall, and the Paramount and State Theatres, range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.
2018 PA N E L S I N CLU D E DCritics Throwdown, A Conversation with Ray Liotta, Un-Cabled: Repackaging TV for a New Generation, A Conversation with ATX Awardee Marcy Carsey, Breaking Down the Binary, American Vandal: Orchestrating the Perfect (Un)True Crime, Directors: Full Seasons, Wynonna Earp presented by SYFY and IDW, On Duty, Modern Fandom, Emerging Studios, Painting the World of Genius: Picasso, TGIHulu!, From Pitch to Punchline, The Black List Script Readings, Her Body, Her Choice: TV’s Abortion Dilemma, Felicity: 20 Year Reunion presented with Entertainment Weekly & Hulu
PANELS
More than 275 of TV’s elite came to Austin for Season 6 of ATX Television Festival, including network executives, creators, writers, cast, and crew, as well as music supervisors, casting directors, musicians, and editors.
PANELISTS
“ATX IS A VERY UNIQUE PLACE, BECAUSE EVERYBODY HERE IS A TRUE, DIE-HARD FAN OF TELEVISION AND THEY’RE SOME OF THE SMARTEST FANS I’VE EVER EXPERIENCED AND SO LOVING AND SUPPORTIVE. SO IT’S LIKE A GIANT HUG.” — J E S S I C A S T. C L A I R
2018 PA N E L I S T S I N CLU D E DRay Liotta, Kristin Chenoweth, Nicholas D’Agosto, Stacy McKee, Linda Lowy, Jason George, Jaina Lee Ortiz, Peter Ocko, Taylor Kitsch, Paul Sparks, Julia Garner, Cameron Esposito, Rhea Butcher, Amy Adams, Jean-Marc Vallée, Marti Noxon, Gillian Flynn, Jason Blum, Marcy Carsey, Nico Tortorella, Emily Andras, Melanie Scrofano, Katherine Barrell, Tim Rozon, Michael Jacobs, Ben Savage, William Bickley, Nell Scovell, Lil Rel Howery, Mike Scully, Carina MacKenzie, Lauren Whitney, Carolyn Newman, Ali Krug, Kathleen McCaffrey, Sarah Treem, Christopher C. Rogers, Maura Tierney, Germaine Franco, Tanya Saracho, W.G. Snuffy Walden, Hank Azaria, Mara Brock Akil, Salim Akil, Niecy Nash, Carrie Preston, Sam Shaw, Dustin Thomason, Phil Rosenthal, Beau Willimon, Vince Gilligan, Bob Odenkirk, Marshall Herskovitz, Ed Zwick, Sera Gamble, Gloria Calderon Kellett, Rita Moreno, Justina Machado, Pamela Fryman, Robert & Michelle King, Rupert Friend, Keri Russell, Matthew Rhys, Chris O’Dowd, Davey Holmes, Joe Weisberg, Joel Fields, James Lafferty
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FI N A L I S T S then pitched for 3 minutes L I V E at the festival, where judges chose one (1) winner. 557 V I D EO S U B M I S S I O N S were received and narrowed down to 20 S E M I-FI N A L I S T S by a panel of screeners.
2018 J U D G E SAnna Fricke, Creator/ShowrunnerFranklin Leonard, Founder of THE BLACK LISTBryan Seabury, Senior Vice President Drama Development, CBS TV Studios Katy Rozelle, Senior Vice President Development, Paramount TelevisionDina Hillier, Vice President Original Series, Disney ChannelKaitlin Dahill, Director of Development, Chernin Entertainment
2018 FI N A L I S T S I N CLU D E D5 Comedy, 5 Drama • 8 Females, 6 Males • 6 Solo Pitchers, 4 Pairs
WI N N E R & P R IZE
THE PITCH COMPETITION
From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, followed by James L. Brooks in 2015, and the Godfather of Television, Norman Lear, in 2016. Legendary sitcom producer and co-founder of the Carsey-Werner Company M A R C Y C A R S E Y became the festival’s fourth awardee in 2018, joining us for a conversation with HBO Senior Vice President of Programming Kathleen McCaffrey about her extensive career, the lasting impact of Carsey-Werner’s series, and the future of television.
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
“WHAT ELSE REFLECTS SOCIETY AND OUR CONCERNS MORE THAN TELEVISION? I THINK IT’S MIRACULOUS, AND I THINK IT’S BEST WHEN IT LEADS RATHER THAN FOLLOWS WHAT IS GOING ON OUT THERE.” — M A R C Y C A R S E Y
All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as an opportunity to pitch the finalized version to a Studio/Network partner of the festival. The winner also spent one week sitting in on an active writers room (complete with a one-on-one lunch with the showrunner), a three-month subscription to THE BLACK LIST, and an Industry Badge to ATX Television Festival 2018.
Past Winners have been signed by representation by the end of the weekend, pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal, Happy Madison, Paramount TV, and established new creative relationships for upcoming projects.
P R E S E N T E D WI T H
&
O P E N I N G N I G H T launched Season 7 with a red carpet and premiere screening of HBO’s SHARP OBJECTS followed by a Q&A with actor/EP Amy Adams, director/EP Jean-Marc Vallée, showrunner/EP Marti Noxon, author/writer Gillian Flynn, Blumhouse Productions Founder & CEO Jason Blum, eOne Television’s President of Global Scripted Programming Pancho Mansfield, and HBO’s EVP of Programming, David Levine. The after-event, hosted at the Jones Center Moody Rooftop at The Contemporary Austin, featured premium food, a branded Smilebooth, Lone Star Beer and beverages from Casamigos Tequila.
CLO S I N G N I G H T featured a deep-dive into BREAKING BAD: SAUL’S ORIGIN STORY presented by ATX and Entertainment Weekly, with creator Vince Gilligan and star Bob Odenkirk at the historic Paramount Theatre, followed by an after-party at The Belmont. Featuring Casamigos Tequila and Lone Star Beer, this event celebrated the reunion with music, bites by The Peached Tortilla, and a branded Smilebooth.
T V T R I V I A N I G H T brought ATX attendees together for the third year in a row to test their TV knowledge. Hosted by Geeks Who Drink on Opening Night, over 50 teams battled it out to win 2019 Festival Badges along with prizes from Southwest Airlines, ROKU, and Hulu in a special TV-themed Geeks Who Drink Pub Trivia Quiz to become ultimate TV Trivia Champions.
T H E FI L M T E X A S R ECE P T I O N , presented by the Texas Association of Film Commissions, gave our panelists time to interact with each other and catch up with old friends at The Townsend. While enjoying Casamigos margaritas and Lone Star Beer, our friends from LA and New York had the perfect place to get to know Austin’s TV industry leaders and to learn how they, too, can film in Texas.
T H E PA R K S A N D R ECR E AT I O N O U T D O O R S CR E E N I N G A N D MU S I C S H OWC A S E brought ATX attendees and Austinites together once again at the Hotel San Jose. Featuring fantastic live music by Honkytonk Saints and Chase Gassaway, this event brought Pawnee to Austin with a screening of two episodes of PARKS AND RECREATION, a Smallest Park in Texas photo op, delicious food from Jo’s Coffee, a limited edition Parks and Rec Pale Ale from Zilker Brewing Company, and of course, Lil’ Sebastian and friends!
F X N E T WO R K S ’ M AYA N S M .C . led the Republic of Texas Motorcycle Rally down Congress Ave. on Friday evening, arriving at the historic Paramount Theatre for a first look at the series followed by a panel discussion with 17 cast & creatives. Following the marquee event, cast & attendees gathered at Las Perlas for an after-party with street eats from Asador and La Pera, and drinks courtesy of FX.
2018 SPECIAL EVENTS
“I’M ALWAYS EXCITED TO CELEBRATE TELEVISION, ESPECIALLY WITH OTHER PEOPLE WHO WANT TO CELEBRATE TELEVISION...SO I’M VERY HAPPY TO BE HERE.” — M A R TA K AU F F M A N
2018 PRESENTING SPONSORS
NETWORKS AND STUDIOS
®
STRONG EVENTS
“ATX TELEVISION FESTIVAL IS A CELEBRATION OF ALL THE THINGS THAT WE LOVE THAT ARE HAPPENING IN TELEVISION RIGHT NOW.”
— D A M O N L I N D E LO F
2018 ATTENDING PRESS 90+ OUTLETS
9 T E L E V I S O N CR E W S *20 R A D I O / B R OA D C A S T *
85 N AT I O N A L P R I N T / O N L I N E *
*S E L E C T R E P R E S E N TAT I O N
INFLUENCE & IMPACTS O CI A L M E D I A I N FLU E N CE ACR O S S
— $5 Million+ Total Business Sales— 1,200+ Jobs Supported— 2,300+ Overnight Attendees
CO M MU N I T Y I M PAC T
@ATXFESTIVAL— 15.4M reach— 8M impressions— Over 200K interactions— 30K likes
#ATXTVS7 — 16M impressions— 46K interactions
#ATXTVTAGTV Tag, an interactive social challenge, engaged festival audiences with daily posting challenges, as well as a Grand Prize for participating in 7 challenges over the duration of ATX Season 7. Winners received prizes from festival partners, including southwestttt gift cards, huluuu streaming devices, ............. subscriptions, and badges to ATX Season 8!
— 193.4K impressions— 5.6K interactions— 5.3K likes
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ATX PORTRAIT GALLERY PRESENTED WITH ROKU
More than 100 cast, creators, and producers stopped by the official AT X P O R T R A I T G A L L E RY P R E S E N T E D WI T H R O KU, located at the InterContinental Stephen F. Austin Hotel (ATX HQ). The portraits were photographed by Matt Sayles, and hosted online in a shared exclusive with People and Entertainment Weekly.
PODCAST HQ AT THE HULU BADGEHOLDER LOUNGE
For the first time ever, top TV podcasters and ATX panelists came together at P O D C A S T H Q located in the H U LU B A D G E H O L D E R LO U N G E for exclusive, one-on-one conversations live from the festival. Participating podcasts included The Writers Panel, Indiewire’s Turn It On, Forever Dog’s New Player Has Joined, Rhea Butcher’s Three Swings, Variety’s Remote Controlled, IndieWire’s Very Good TV Podcast, and ATX’s own original podcast, The TV Campfire.
What’s the best way to reach a TV audience that has grown accustomed to fast-forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.
WE B S I T EJoin us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.
LO U N G E S A N D AC T I VAT I O N SATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists and press, and a Badgeholder lounge for general attendees to come together with food, drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night happy hour, or added branding and experiences to your panel/screening.
O FFI CI A L FE S T I VA L A P PAttendees (including panelists and press) download the Official App for the most up-to-date information; including schedules, programming, special events, and connecting with one another. This will have your company at the heart of the festivities.
R EG I S T R AT I O N B AG S A N D L A N YA R D SAll attendees receive both of these when they arrive, then carry them around throughout the entire weekend. From panelists to press to general badgeholders and other sponsors, your logo will be seen and photographed all weekend.
O FFI CI A L FE S T I VA L G U I D EAs attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 2000+ avid TV fans.
S I G N AG EBanners, step & repeats, car magnets, posters, food/beverage tickets —be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.
S CR E E N I N G S A N D PA N E L SEver wonder what your favorite TV show looks like on the big screen? As one fan famously told us, “It’s epic.” Imagine your brand being a part of that—your company’s logo before the screening starts and projected during our Q&As and panels, capturing TV fans in their element.
O P E N I N G N I G H T A N D CLO S I N G N I G H TSee your name in lights on the historic Paramount Theatre’s marquee in the heart of downtown, behind our guests on the red carpet step and repeat, and on the big screen before and after a world premiere episode!
E V E N T S P O N S O RWhether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
2019 SPONSORSHIP OPPORTUNITIES
“THE THING ABOUT TELEVISION IS THAT YOU NEVER GET TO SEE THE AUDIENCE. AND I JUST WANT TO TELL YOU,IT IS GREAT TO FINALLY MEET YOU.” — A A R O N S O R K I N
ADVISORY BOARD
Caitlin McFarland and Emily Gipson were in the film and television industries for over a decade before founding ATX Television Festival.
Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca.
Emily spent her years in the industry working on the studio and network side for Twentieth Century Fox Film, TLC, Discovery Communications, and Fox TV Studios in marketing, finance, and business/legal.
Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading ATX into its sixth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an intimate and accessible place for fans and industry to come together. They have also launched into development (with No Mondays Productions) as an outlet to create the television content they are passionate about.
WHO WE ARE
PETER BILLINGSLEYProducer, Director, Actor
BEN BLACKERWriter, The Writers Panel
KEVIN FALLSWriter, Creator, Executive Producer
NOAH HAWLEYWriter, Creator, Executive Producer
DINA HILLIERVice President Original Series, Disney Channel
DAVID HUDGINSWriter, Creator, Executive Producer
ARIELLE KEBBELActor
KYLE KILLENWriter, Creator
JORDAN LEVINChief Executive Officer, Awesomeness
RICHARD LINKLATERAustin Film Society, Writer, Director
GLEN MAZZARAWriter, Creator, Executive Producer
KATHLEEN McCAFFREYSenior Vice President, Programming, HBO
JULIE PLECWriter, Creator, Executive Producer
MICHAEL RAUCHWriter, Creator, Executive Producer
PHIL ROSENTHALWriter, Creator, Executive Producer
BRYAN SEABURYSenior Vice President of Drama Development; CBS
BETTY THOMASDirector, Actor, First Vice President of the Director’s Guild of America
LIZ TIGELAARWriter, Creator, Executive Producer
BEAU WILLIMONWriter, Creator, Executive Producer
GRAHAM YOSTWriter, Creator, Executive Producer
