T E L E V I S I O NF E S T I V A L
EMILY GIPSON / executive [email protected]
CAITLIN MCFARLAND / executive [email protected]
A TELEVISION EXPERIENCE
T V C A M P F O R G R O W N U P S . . . C L AS S O F 2 0 1 7
SEASON 6WRAP-UPREPORT
SEASON 7JUNE 7–10, 2018AUSTIN, TX
WH AT E X AC T LY I S AT X T E L E V I S I O N FE S T I VA L?ATX is a four-day event that celebrates the television medium: looking back at its history, where it is now, and where it is headed. The festival consists of panels, screenings and events where attendees and leaders in the TV industry talk, watch, and experience television together as one community.
The first AT X T E L E V I S I O N FE S T I VA L took place June 1–3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium.
S E A S O N S 2 A N D 3 grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending panelists nearly doubling.
2015’s S E A S O N 4 brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that seats 1200.
2016’s S E A S O N 5 allowed the festival to evolve into the ideal balance between Industry and Fan programming that has always been its goal. Settling into its size, while combining important topic discussions and organic sponsorship activations, allowed all attendees to have an integrated and expansive television experience.
2017 ’s S E A S O N 6 saw the festival’s “TV Camp for grown ups” motto brought to life, creating the ultimate summer getaway for TV fans, industry members, and creatives alike, while striking its most balanced slate of programming to date.
“THERE’S NO OTHER FESTIVAL LIKE THIS.” — R O B C O R D D R Y
1
4 DAYS 9 VENUES
OVER 40 SHOWS
OVER 2500 TV NERDS
275 CAST. CREATORS.CREW. EXECUT IVES .
U N F O R G E T TA B L E E X P E R I E N C E
1 0 0 H O U R S
2017 STATISTICS & DEMOGRAPHICS
TOTAL ATTENDANCEBADGE & WRISTBANDS
PANELISTSINDUSTRY
PRESSSTAFF & CREW
VOLUNTEERS
2500166727519411776171
AT X A P P
Complex, Not Complicated: A Look at a Woman’s Character
Snowfall presented by FX Networks
Battlestar Galactica Reunion presented with EW and SYFY
The Comeback
This Is Us
From Actor to ‘Action!’
Ghosted
Bajillion Dollar Propertie$
Parks and Recreation Outdoor Screening
First Gigs and Big Breaks: A Look at Both Sides of Opportunity presented by KIND Snacks
TOP 10 VIEWSWITHIN THE APP:
2151 TOTALDOWNLOADS
79% iOS21% Android
79115GUIDE SESSIONS
G E N D E R B R E A K D OW N
Female: 67%Male: 27%Not Provided: 6%
SPONSORED BY
PROGRAMMING BREAKDOWN: 72
Current Series: 17 Premieres: 12Past Favorites: 15 Panels: 24Events: 4
AG E B R E A K D OW N
18–25: 16%26–35: 37.9%36–50: 35.7%Over 50: 10.4%
E D U CAT I O N
College: 58.8%Grad School: 29.3%High School: 11.9%
W H Y D I D YO U C O M E
Industry: 12%Mix (Fan/Industry): 31%Ultimate TV Fan: 57%
T I C K E T HO L D E R BY L O CAT I O N
Texas: 52.6%East Coast: 15%West Coast: 12.3%North/Midwest: 17.1%Out of U.S.: 3%
Our panels, which take place at the InterContinental Stephen F. Austin Hotel, Google Fiber Space, Stage at Trinity Hall, and the Paramount and State Theatres, range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.
2017 PA N E L S I N C LU D E DThe Leftovers: The End, The (Digital) Viewer’s Lament: I Cut the Cord… So Why Subscribe?, Television in a Trumped Up America, The Revival of the Socially-Conscious Sitcom, Too Close To Home presented by The Syndication Project, A Showrunner Defined, Complex Not Complicated: A Look at a Woman’s Character, This Is Us, Watercooler Meets Murderboard: TV Theories Reach Capacity, The Comeback, From Snick to SPLAT: Where Kids are King, MTV’s Evolution of Reality, BFFs: Creating & Establishing Friendships on TV, The Women of Grace & Frankie, The Bloodworth Bunch: Southern Charmers, Directors & Showrunners: A Collaboration, The Presidents of the State of TV, A Conversation with Mara Brock Akil & Salim Akil, Battlestar Galactica Reunion presented with EW & SYFY, Alias Writers Room Reunion
SCREENINGSATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse, Google Fiber Space, and the historic Paramount and State Theatres. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast and crew.
2017 S C R E E N I N G S I N C LU D E DGhosted, Nashville, Pretty Little Liars, Famous in Love, A Deadly Adoption, Snowfall, The Mick, Playing House, October Road, Northern Exposure, The Black Donnellys, Midnight, Texas, Fargo, Parks & Recreation, The Bold Type, Loudermilk, Room 104, I’m Sorry, Cardinal, The Middleman, The Son, Bajillion Dollar Propertie$, Fear the Walking Dead, The Guest Book, GLOW, Instinct, Playdates
PANELS
275 of TV’s elite came to Austin for Season 6 of ATX Television Festival, including network executives, creators, writers, cast, and crew, as well as music supervisors, casting directors, musicians, and editors.
2017 PA N E L I S T S I N C LU D E DDamon Lindelof, Mimi Leder, Tom Perotta, Kyra Sedgwick, Joel Fields, Mary McDonnell, Graham Yost, Will Ferrell, Paris Barclay, Adam Arkin, Rob Morrow, Joe Weisberg, Ron D. Moore, Edward James Olmos, Adam Scott, Phil Rosenthal, Craig Robinson, John Singleton, Thomas Schlamme, Beau Willimon, Julie Plec, Jessica St. Clair, Lennon Parham, Arielle Kebbel, Ken Olin, Jennifer Salke, Casey Bloys, Craig Erwich, Gary Levine, Nick Grad, Jonathan Murray, Javier Grillo-Marxuach, Natalie Morales, Jennifer Kaytin Robinson, Stacey Sher, Robert Moresco, Jonathan Tucker, Noah Hawley, Dave Erickson, Gale Anne Hurd, Kim Dickens, Guy Branum, Dan Bucatinsky, Lisa Kudrow, Michael Patrick King, Kaitlin Olson, Kevin Falls, Milo Ventimiglia, Melora Hardin, Kulap Vilaysack, Paul Scheer, June Diane Raphael, Marta Kauffman, Mark Duplass, Maggie Phillips, Liza Richardson, Patrick J. Adams, Mike Royce, Gloria Calderon Kellett, Alison Brie, Betty Gilpin, Linda Bloodworth-Thomason, Marilu Henner, Liz Tigelaar
PANELISTS“ATX IS A VERY UNIQUE PLACE, BECAUSE EVERYBODY HERE IS A TRUE, DIE-HARD FAN OF TELEVISION AND THEY’RE SOME OF THE SMARTEST FANS I’VE EVER EXPERIENCED AND SO LOVING AND SUPPORTIVE. SO IT’S LIKE A GIANT HUG.”
— J E S S I C A S T. C L A I R
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner.
454 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners.
PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC.
From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, followed by James L. Brooks in 2015. For our third award, we were honored that the Godfather of Television, Norman Lear, would come to Austin to screen his Sundance Film Festival documentary JUST ANOTHER VERSION OF YOU, which further proved his impact on the medium, followed by a conversation with Katey Sagal.
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
“TV LEAVES A DIFFERENT LEGACY DUE TO ‘WRITER DOMINANCE.’ WRITERS HAVE MORE CONTROL ON TELEVISION, MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” — J A M E S L . B R O O K S
W I N N E R & P R I Z EAll 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as an opportunity to pitch the finalized version to a Studio/Network partner of the festival. The winner also spent 1 week sitting in on an active writers room (complete with a one-on-one lunch with the showrunner), a three-month subscription to The Black List, and an Industry Badge to ATX Television Festival 2018.
Past Winners have been signed by representation by the end of the weekend, pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal, Happy Madison, Paramount TV, and established new creative relationships for upcoming projects.
2017 FINALISTS INCLUDED3 Comedy, 7 Drama4 Males, 7 Females9 Solo Pitchers, 1 Pair
2017 J U D G E SPhil RosenthalLiz TigelaarAnna FrickeHannah K.S. Canter
Alex MaggioniBryan SeaburyAthena Wickham
“I’M ALWAYS EXCITED TO CELEBRATE TELEVISION, ESPECIALLY WITH OTHER PEOPLE WHO WANT TO CELEBRATE TELEVISION...SO I’M VERY HAPPY TO BE HERE.”
O P E N I N G N I G H T launched Season 6 with a red carpet and premiere screening of FX Network’s SNOWFALL followed by an exclusive Q&A with co-creator, showrunner, and cast members. The after-event, hosted at the newly-renovated Jones Center Moody Rooftop at The Contemporary Austin, featured premium food, a branded Smilebooth, and beverages from Tito’s Handmade Vodka, Nine Banded Whiskey, Austin Eastciders, and Lone Star Beer.
CLOSING NIGHT featured an out-of-this-world BATTLESTAR GALACTICA Reunion presented by ATX, Entertainment Weekly, and SYFY, with creator Ron D. Moore, and cast members Edward James Olmos, Mary McDonnell, Katee Sackhoff, James Callis, Tricia Helfer, Grace Park, and Michael Trucco at the historic Paramount Theatre, followed by an after-party at The Belmont. Featuring Tito’s Handmade Vodka and Lone Star Beer, this event celebrated the reunion with music, bites by Top Chef Monica Pope, and a branded Smilebooth that launched attendees into the stars.
T V T R I V I A N I G H T presented by Southwest Airlines, brought ATX attendees together for the second year in a row to test their TV knowledge. Hosted by Geeks Who Drink on Opening Night, over 50 teams battled it out to win 2018 Festival Badges along with prizes from Southwest Airlines and ROKU in a special TV-themed Geeks Who Drink Pub Trivia Quiz to become ultimate TV Trivia Champions.
T H E F I L M T E X A S R E C E P T I O N, presented by the Texas Association of Film Commissions, gave our panelists time to interact with each other and catch up with old friends at Malverde. While enjoying margaritas and Lone Star Beer, respectively the National Cocktail and Beer of Texas, our friends from LA and New York had the perfect place to get to know Austin’s TV industry leaders and to learn how they, too, can film in Texas.
After 5 years of FRIDAY NIGHT LIGHTS, ATX presented THE PARKS AND RECREATION OUTDOOR SCREENING AND MUSIC SHOWCASE at the Hotel San Jose. Featuring fantastic live music by Trent Langley, Jazz Mills & Stephanie Hunt, and Dr. Joe, this event brought Pawnee to Austin with a screening of two episodes of PARKS AND RECREATION, a Smallest Park in Texas photo opp, delicious food from Jo’s Coffee, a limited edition Parks and Rec Pale Ale from Zilker Brewing Company, and of course, Lil’ Sebastian and friends!
2017 SPECIAL EVENTS
— M A R TA K AU F F M A N
2017 PRESENTING FESTIVAL SPONSORS
NETWORKS AND STUDIOS
“ATX TELEVISION FESTIVAL IS A CELEBRATION OF ALL THE THINGS THAT WE LOVE THAT ARE HAPPENING IN TELEVISION RIGHT NOW.”
— D A M O N L I N D E LO F
2017 ATTENDING PRESS: 85+ Outlets
130 N AT I O N A L P R I N T / O N L I N E *
10 R A D I O * 12 T E L E V I S O N C R E W S *
S O C I A L M E D I A S TAT S
ATX Television Festival postings on Buzzfeed received a combined total of over 1 million views.
TWITTERReceived 2.1 million impressions @ATXFestival for a 203.3% increase5,200 mentionsAverage of 500,000 impressions per day during festival
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INSTAGRAM685% increase in engagement (likes & comments) during festival 7,723 followers250K+ impressions
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FACEBOOK58,532 people reachedAverage increase of 337% per day (June 8–11)21,325 Post Engagements (June 8-11) Largest Audience: Women, Ages 25–34 (30%)
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FACEBOOK LIVE—SUITS Script Reading presentedby USA Network: 796K ViewsFrom Snick to SPLAT: Where Kids are King presentedby NickSplat: 66K ViewsTalk Show the Game Show LIVE: 7.6K Views
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*S E L E C T R E P R E S E N TAT I O N
#ATXTVs617.7K mentions45.9K engagements5.4 Billion overall reach
@ATXFESTIVAL15.8K mentions56.7K engagements2.6 Billion overall reach
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ENTERTAINMENT WEEKLYE N T E R T A I N M E N T W E E K L Yhosted a video and portrait gallery at the InterContinental Stephen F. Austin Hotel (ATX HQ). Throughout the entirety of ATX Festival, over 100 cast, creators, and producers came through the suite.
E N T E R T A I N M E N T W E E K L Y R A D I O broadcasted and recorded over 40 hours of live coverage from the Hulu Badgeholder Lounge, as well as airing numerous panels and Q&As throughout the festival.
L I V E V I D E O A N D C O V E R A G E Entertainment Weekly produced original video content and released ATX panels that now live on EW.com.
BATTLESTAR GALACTICA Creator Ron Moore on His Decision to Make Starbuck Female— 185K VIEWSEW—THE LEFTOVERS creators on that ambiguous ending: ‘It tells the truth’— 13K VIEWS
What’s the best way to reach a TV audience that has grown accustomed to fast-forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.
W E B S I T EJoin us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.
LO U N G E S A N D A C T I VAT I O N SATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists and press, and a Badgeholder lounge for general attendees to come together with food, drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night happy hour, or added branding and experiences to your panel/screening.
O F F I C I A L F E S T I VA L A P PAttendees (including panelists and press) download the Official App for the most up-to-date information; including schedules, programming, special events, and connecting with one another. This will have your company at the heart of the festivities.
R E G I S T R AT I O N B A G S A N D L A N YA R D SAll attendees receive both of these when they arrive, then carry them around throughout the entire weekend. From panelists to press to general badgeholders and other sponsors, your logo will be seen and photographed all weekend.
O F F I C I A L F E S T I VA L G U I D EAs attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 2000+ avid TV fans.
S I G N A G EBanners, step & repeats, car magnets, posters, food/beverage tickets —be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.
S C R E E N I N G S A N D PA N E L SEver wonder what your favorite TV show looks like on the big screen? As one fan famously told us, “It’s epic.” Imagine your brand being a part of that—your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.
O P E N I N G N I G H T A N D C LO S I N G N I G H TSee your name in lights on the historic Paramount Theatre’s marquee in the heart of downtown, behind our guests on the red carpet step and repeat, and on the big screen before and after a world premiere episode!
E V E N T S P O N S O RWhether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
2018 SPONSORSHIP OPPORTUNITIES
Caitlin McFarland and Emily Gipson were in the film and television industries for over a decade before founding ATX Television Festival.
Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca.
Emily spent her years in the industry working on the studio and network side for Twentieth Century Fox Film, TLC, Discovery Communications, and Fox TV Studios in marketing, finance, and business/legal.
Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading ATX into its sixth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an intimate and accessible place for fans and industry to come together. They have also launched into development (with No Mondays Productions) as an outlet to create the television content they are passionate about.
“THE THING ABOUT TELEVISION IS THAT YOU NEVER GETTO SEE THE AUDIENCE. AND I JUST WANT TO TELL YOU,IT IS GREAT TO FINALLY MEET YOU.” — A A R O N S O R K I N
ADVISORY BOARD
WHO WE ARE
PETER BILLINGSLEYProducer, Director, Actor
BEN BLACKERWriter, The Writers Panel
KEVIN FALLSWriter, Creator, Executive Producer
NOAH HAWLEYWriter, Creator, Executive Producer
DINA HILLIERFormer Vice President of Comedy Development, Paramount TV
DAVID HUDGINSWriter, Creator, Executive Producer
ARIELLE KEBBELActor
KYLE KILLENWriter, Creator
JORDAN LEVINChief Executive Officer; Awesomeness
RICHARD LINKLATERAustin Film Society, Writer, Director
GLEN MAZZARAWriter, Creator, Executive Producer
KATHLEEN McCAFFREYVice President of Programming, HBO
JULIE PLECWriter, Creator, Executive Producer
MICHAEL RAUCHWriter, Creator, Executive Producer
PHIL ROSENTHALWriter, Creator, Executive Producer
BRYAN SEABURYSenior Vice President of Drama Development; CBS
BETTY THOMASDirector, Actor, First Vice President of the Director’s Guild of America
LIZ TIGELAARWriter, Creator, Executive Producer
BEAU WILLIMONWriter, Creator, Executive Producer
GRAHAM YOSTWriter, Creator, Executive Producer
