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© Packaging Strategies 2012
A Vision of Success in Sustainability & Food Packaging
May 8, 2012 Jay Edwards Pack2Sustain, LLC
© Packaging Strategies 2012
Personal Sustainability Journey
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© Packaging Strategies 2012
Reasons to Believe: Examples of Sustainable Thinking & Business Success
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• Reasons to Believe
• Realities & Opportunities
• A Way Forward
© Packaging Strategies 2012
Reasons to Believe: Examples of Sustainable Thinking & Business Success
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© Packaging Strategies 2012
Frontera Foods | Package-Enabled Growth & Product Innovation
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The Change• Conversion from glass jar to stand-up pouch
The Results• Eliminated glass-related entry barrier for
retailers• Dramatic package weight reduction• Significant reduction in inbound & outbound
transportation impacts
The Intangibles•Expanded retailer reach sparked development of additional SKUs
• Simmering Sauces• Skillet Sauces• Enchilada Products
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Source:http://www.packagingdigest.com/article/520426-Pouches_lead_to_savory_success.php
© Packaging Strategies 2012
Mexiterra | Slick Execution for California-Produced Olive Oil
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The Opportunity•Promote a U.S.-sourced olive oil product with a distinctive launch•Execution: Barrier PET bottle in a largely glass-bottle industry
• Constar MonOxbar® 02 scavenger
The Results•Distribution efficiencies / savings vs. imported competitors in glass competitive pricing on shelf•Durable / portable / recyclable PET growing market amongst retailers, hotels, restaurants and online shoppers
The Intangibles•Mexiterra rejected any temptation for a ‘me-too’ approach re: imports
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Source:http://www.packworld.com/high-barrier-pet-bottle-olive-oil-protects-product-planet
© Packaging Strategies 2012
Replenish | Elevating Reuse
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The Design•Reusable bottle + concentrated refill pod
• 90% plastic reduction vs. pre-mixed cleaners• One truckload of pods equals 17 trucks of
pre-mixed 32-oz. bottles• Compelling all-in-one aesthetic
The Results•Double- digit market share (following a November 2010 launch)
• Distribution expansion underway to Europe & Asia
The Intangibles•Driving premise: consumers - often cast as lazy & uneducated - will value thoughtful execution
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Source:http://www.packagingdigest.com/article/520759-Replenish_concentrates_on_conserving.php
© Packaging Strategies 2012
Common Success Drivers
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• Sustainability as part of a broad, empowered approach
• Strong external focus leads to true credibility
• “Fortune favors the bold”
© Packaging Strategies 2012
Reasons to Believe: Examples of Sustainable Thinking & Business Success
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• Reasons to Believe
• Realities & Opportunities
• A Way Forward
© Packaging Strategies 2012
Packaging Sustainability: Realities & Opportunities
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© Packaging Strategies 2012
Consumers’ Voice: “Please Help Me” | PRS* Packaging & the Environment Study, 2012
11 *Perception Research Services International
Opportunity for clear recyclability
messaging
© Packaging Strategies 2012
Environmental Performance is Appropriately Addressed in Context
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Wik
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Properly applied, the sustainability pillars lead to fully optimal results
© Packaging Strategies 2012
Environmental Performance Tools Struggle for Full Business Integration
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What often happens today:
•Tools are used to ‘vet’ previously derived designs
•Goal is to confirm intuition, not challenge thinking
•Environmental evaluations operate outside of established business systems & lack daily relevance
© Packaging Strategies 2012
Reasons to Believe: Examples of Sustainable Thinking & Business Success
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• Reasons to Believe
• Realities & Opportunities
• A Way Forward
© Packaging Strategies 2012
Packaging Sustainability: A Way Forward
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© Packaging Strategies 2012
Critical Perspective: LCA Tools As an ‘Innovation Bridge’ Across the Supply Chain
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• Maximize tool accessibility (cloud-based)
• Load known data – then ideate
• Chase the carbon, find the savings
© Packaging Strategies 2012
Scarcity’s Precursor: Volatility
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© Packaging Strategies 2012
Richer Consumer Engagement | Green Mountain Coffee Roasters + Earth911
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Provide both a product and a relevant service to set your brand apart
Recycling execution
Package preparation
© Packaging Strategies 2012
Critical Areas of Focus
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• Inspiration… from best practices
• Confirmation… through LCA metrics
• Communication… to serve your consumers
© Packaging Strategies 2012
Thank You
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