How effective is the combination of your main product and ancillary tasks? Or How/why do my three products SYNERGISE and what is

the effect/significance of this synergy?

The title suggests certain specific representations of the working class, which

is somewhat subverted by the background of the

floral patterns. However, the title could be trying to represent the issue of a

dysfunctional family.

The use of official film

logos promotes the film

effectively, as most of them

are real awards that easily

stand out on the poster.

The variety of award logos-in

style and colour-also

enhance the effectiveness,

as they give the poster a more professional

feel.The lighting of the poster can be seen to look more

natural than more mainstream

film posters, as it is a natural location still image.

Therefore, it can be reasoned that the film will

have a more natural style, and is going

to have a more niche audience

The basic font choice of the main title,

whilst making it stand out, also helps set

certain pre-conceptions

surrounding style within the audience. It’s black colour also works in conjunction

with the low-key lighting and dark costume motif to suggest tension within the film.

If you delved deep enough it could be seen that the red colour font for the actors’ name is

reflecting her character’s representation as dangerous, through the association with

blood. A representation that is easily seen in the film, not simply through the symbolic red

colour of her costume, and is constantly repeated throughout the magazine review.

The miss-en-scene of the champagne glasses is used to represent some sort of

ceremonial event, an event which is expressed clearer in the film and magazine

review. This combined with the darkness of the image

suggests a disruption of the event.

The positioning of the

character in the centre of

the poster sets up pre-

conceptions within the

audience, such as whether or not he is the

protagonist of the film.

The facial expression,

as if in mourning,

suggests that the film will not have a

happy outcome. It

could also be representing a theme of

death, through the dark motif

running through his costume, as well as his dark thick rimmed

glasses-that aren’t

present in the film-

suggesting a late insight.

What we know about the magazine

Sight&Sound tells us that the

audience is most likely going to be niche, and we can

guess that the genre will at least have elements of

social realism. This links strongly with

the magazine review, as it is a

Sight&Sound review.

The lexical choice of the review effectively promotes my film as it informs the reader about

aspects of the film, such as style-this can be seen through the word ‘unsettling’ which

suggests a dark tone/style. The yellow colour of the star ratings, also help the review stand out, and help reinforce the positivity of the review.

The synopsis effectively informs the reader of the film’s story, as it mentions setting, date,

character, and age, as well as working throughout the events of the story clearly and precisely. Thus, attracting an audience through the informing of story, whereas my

poster attracts audience through the suggestion of what to expect.

The review clearly pinpoints, and

summaries, the important themes and issues within

the film, namely the dysfunctional family.

Subsequently, informing the

reader of what to expect. This is a significant issue that the poster doesn’t easily

represent.

The review could be seen as biased towards the film as, whilst negative critique is mentioned, the

positives seem to outweigh them. This could have a positive effect, as it could attract the audience more effectively, although the review might not be seen

as true.

This final paragraph also teaches a lot about genre, as it hints at an air of comedy, whilst still remaining

adamant that the film delves into an unsettling, black tone.

Like the poster, the magazine used is Sight&Sound. This

suggests that the film will have a more niche

audience, and, again like the poster, involve

elements of social realism.

In contrast to my poster, a different image, involving different characters, was

employed, as it allows for different representations and, interpretations to be made by the audience.

Questions are made that attract the audience,

such as what the relationship between the

two character’s is. However, in comparison to my poster, the colour

red has been used surrounding Harley’s

character to depict the representation of danger.

The framing of the image, combined with

the action of the synchronised drinking

also hints at the comic-suggesting a genre of

black comedy.

The way the character’s are

described-‘rebellious’, ‘vulnerable’…-

help convey the key themes and issues, by suggesting what

one’s are most significant to each

character, for example, the issue of bad parenting

being most significant the the ‘vulnerable’ father.

The reviewer, whilst not delving into detail about it, does offer up some background information, for example mentioning the daughter’s lack of

parenting on a daily basis, and making clear the event of the proposal that may not be so clear in the actual film. Therefore, the review itself also

informs the reader.The review also makes the themes and issues within the film clear through the mentioning of such things as noise pollution, bad parenting,

whilst also making clear that some themes and issues are ambiguous.

On both my poster and magazine review I have created a synergy between them, as well as the film, through the natural images I chose to include, with the synergy between location and visuals throughout.Whilst, in my poster the

location is used is combined with the dark visuals to create a tone almost of mourning, and to hint at the themes and issues surrounding death.

My magazine review uses the location with the visuals to

convey the comic tone of the film, whilst still representing

the black comic style.

When you combine the magazine review with the poster, each, along with the film itself, become easier to understand. Our understanding is deepened through the use of a range of images, and more representations become clear.

Both the poster and magazine review also have synergy through their niche audience. In fact, the niche audience can most clearly be seen the same way in both, through the Sight&Sound magazine. However, whilst the review is a Sight&Sound review, the poster just features a rating from them.

However, whilst the review is a Sight&Sound review

the poster just features a rating from them.

Synergy between the ancillary tasks is also created through their purpose to promote the film. Each product is also designed to convey information to the audience, whilst not giving away the story. This is achieved in both products through the suggestion of themes and issues. Therefore, both ancillary tasks combine together to promote the film effectively.

It can be seen that the review does it much more effectively, through the use of positive critique, and

clear information about the story.

The poster also heavily features awards,

reviews, and star ratings, which combine to promote the film

positively.

Each ancillary task features similar and unique elements that, when mixed together, work in conjunction with the film. Creating effective synergy between the three products.