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AAA Marketing

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Publicity materials for the Auburn Alumni Association's campaigns, fundraising efforts, community outreach and sponsorship, as well as monthly association newsletters.
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Auburn Alumni Association Sponsorship Opportunities Sponsorship with the Auburn Alumni Association gives your company an audience of more than 46,000 members strong. Learn about the dierent opportunities available for your company to partner with the alumni association. For more information about Auburn Alumni Association sponsorships, please contact Danielle Fields at (334) 844-2985 or danielle[email protected] The Auburn Alumni Association is a nonprofit organization with a mission to foster and strengthen the relationship between Auburn University and its alumni and friends. The alumni association is composed of more than 46,000 dues-paying members. More than 210,000 Auburn alumni live throughout the world. Auburn Alumni Association 317 S College St Auburn University, AL 36849 Phone: 334- 844-2960 Fax: 334- 844-7045 www.aualum.org Sponsorship Opportunities STUDENT ALUMNI ASSOCIATION (SAA) !"# %&& '()*+,#- &./.(0 10+*#(-+23 -2.,#02- 4+2" 5 6#50- 2) +02#(572 4+2" )2"#( &./.(0 -2.,#02- 50, 58.60+9 !"# %&& 58-) ")-2- #*#02- 2"().:").2 2"# 3#5( 2"52 '()*+,# 2"# )'')(2.0+23 2) #;')-# 3).( 7)6'503 2) &./.(0 -2.,#02-9 <.((#0283= 2"# %&& +- 2"# 85(:#-2 -2.,#02 )(:50+>5?)0 52 &./.(0 4+2" 6)(# 2"50 @=ABB 6#6/#(- 50, :()4+0:9 MAIN (Minority Alumni Involvement Now) C&DE 45- ,#*#8)'#, 2) F)-2#( '()F#--+)058 (#85?)0-"+'- 56)0: 6+0)(+23 58.60+ )F &./.(0 10+*#(-+23 /3 #07).(5:+0: :(5,.5?0: -#0+)(-= (#7#02 :(5,.52#- 50, )2"#( 58.60+ 2) (#G7)00#72 4+2" #57" )2"#( 50, 588 2"52 +- &./.(09 GRADUATION &./.(0 10+*#(-+23 ")-2- 2"(## :(5,.5?)0 7#(#6)0+#- 2"().:").2 2"# 3#5( +0 -.66#(= F588 50, -'(+0:9 !"# &./.(0 &8.60+ &--)7+5?)0 (#57"#- ).2 2) :(5,.52#- 2) '()*+,# +6')(2502 +0F)(65?)0 2) 2"#6 (#:5(,+0: 2"# :(5,.5?)0 '()7#-- +078.,+0: 2"# 75(##( F5+(= #65+8-= 5,*#(?-#6#02- 50, 5 -'#7+58 :(5,.5?)0 4#/'5:#9 A LA CARTE & 65H)(+23 )F 2"# #*#02- "5*# 50 )'')(2.0+23 F)( :+*#5453-9 I)( 6)(# +0F)(65?)0= 7)02572 J50+#88# I+#8,- 52 K@@LM NLLGOPNA )( ,50+#88#Q#8,-R5./.(09#,.9
Transcript
Page 1: AAA Marketing

AuburnAlumni

AssociationSponsorship Opportunities

Sponsorship with the Auburn Alumni Association gives

your company an audience of more than 46,000 members

strong. Learn about the di!erent opportunities

available for your company to partner with the alumni

association.

For more information about Auburn Alumni Association sponsorships,

please contact Danielle Fields at (334) 844-2985

or [email protected]

The Auburn Alumni Association is a nonprofit organization with a mission to foster and strengthen the relationship between Auburn

University and its alumni and friends. The alumni association is

composed of more than 46,000 dues-paying members. More than

210,000 Auburn alumni live throughout the world.

Auburn Alumni Association317 S College St

Auburn University, AL 36849Phone: 334- 844-2960

Fax: 334- 844-7045www.aualum.org

Sponsorship Opportunities

STUDENT ALUMNI ASSOCIATION (SAA)!"#$%&&$'()*+,#-$&./.(0$10+*#(-+23$-2.,#02-$4+2"$5$6#50-$2)$+02#(572$4+2"$)2"#($&./.(0$-2.,#02-$50,$58.60+9$!"#$%&&$58-)$")-2-$#*#02-$2"().:").2$2"#$3#5($2"52$'()*+,#$2"#$)'')(2.0+23$2)$#;')-#$3).($7)6'503$2)$&./.(0$-2.,#02-9$<.((#0283=$2"#$%&&$+-$2"#$85(:#-2$-2.,#02$)(:50+>5?)0$52$&./.(0$4+2"$6)(#$2"50$@=ABB$6#6/#(-$50,$:()4+0:9

MAIN (Minority Alumni Involvement Now)C&DE$45-$,#*#8)'#,$2)$F)-2#($'()F#--+)058$(#85?)0-"+'-$56)0:$6+0)(+23$58.60+$)F$&./.(0$10+*#(-+23$/3$#07).(5:+0:$:(5,.5?0:$-#0+)(-=$(#7#02$:(5,.52#-$50,$)2"#($58.60+$2)$(#G7)00#72$4+2"$#57"$)2"#($50,$588$2"52$+-$&./.(09

GRADUATION&./.(0$10+*#(-+23$")-2-$2"(##$:(5,.5?)0$7#(#6)0+#-$2"().:").2$2"#$3#5($+0$-.66#(=$F588$50,$-'(+0:9$!"#$&./.(0$&8.60+$&--)7+5?)0$(#57"#-$).2$2)$:(5,.52#-$2)$'()*+,#$+6')(2502$+0F)(65?)0$2)$2"#6$(#:5(,+0:$2"#$:(5,.5?)0$'()7#--$+078.,+0:$2"#$75(##($F5+(=$#65+8-=$5,*#(?-#6#02-$50,$5$-'#7+58$:(5,.5?)0$4#/'5:#9

A LA CARTE&$65H)(+23$)F$2"#$#*#02-$"5*#$50$)'')(2.0+23$F)($:+*#5453-9$I)($6)(#$+0F)(65?)0=$7)02572$J50+#88#$I+#8,-$52$K@@LM$NLLGOPNA$)($,50+#88#Q#8,-R5./.(09#,.9

Page 2: AAA Marketing

Alumni Association Sponsorship OpportunitiesALUMNI HOSPITALITY TENT!"#$&8.60+$S)-'+258+23$!#02$'()*+,#-$5$"5--8#GF(##$

25+8:52#$F(##$2)$588$58.60+$5--)7+5?)0$6#6/#(-9$!"#$2#02$)'#0-$2"(##$").(-$'(+)($2)$T+7TG)U$50,$'()*+,#-$

F)),=$#02#(25+06#02$50,$-'#7+58$:.#-2-9$!"#$")-'+258+23$2#02$5*#(5:#-$5''();+652#83$O=BBB$:.#-2-$'#($:56#9

GOLDEN EAGLESV57"$3#5(=$5$0#4$785--$)F$&./.(0$10+*#(-+23$:(5,.52#-$7#8#/(52#-$+2-$QW+#2"$:(5,.5?)0$500+*#(-5(3$50,$+-$(#7):0+>#,$52$2"#$500.58$X)8,#0$V5:8#-$Y#.0+)09$!"#$4##T#0,$4+88$/#$Q88#,$4+2"$'(#-#025?)0-=$2).(-=$-'#7+58$#*#02-=$,+00#($52$2"#$")6#$)F$2"#$&./.(0$10+*#(-+23$'(#-+,#02$50,$2"#$+0,.7?)0$7#(#6)03$F)88)4#,$/3$2"#$500.58$,507#$4+2"$!"#$&./.(0$Z0+:"2-9

LIFETIME ACHIEVEMENT AWARDS!"#$[+F#?6#$&7"+#*#6#02$&45(,-$(#7):0+>#$(#7+'+#02-$F)($).2-250,+0:$57"+#*#6#02-$+0$2"#+($'()F#--+)058$8+*#-=$'#(-)058$+02#:(+23$50,$-252.(#$5-$4#88$5-$-#(*+7#$2)$&./.(0$10+*#(-+239$D2$45-$#-25/8+-"#,$+0$OBB\$2)$")0)($#;2(5)(,+05(3$577)6'8+-"6#02-$/3$6#6/#(-$)F$2"#$&./.(0$F56+839$Y#7+'+#02-$)F$[+F#?6#$&7"+#*#6#02$

&45(,-$5(#$-#8#72#,$/3$5$7)66+]##$)F$&./.(0$5,6+0+-2(52)(-=$2(.-2##-=$F57.823$50,$58.60+9

YOUNG ALUMNI ACHIEVEMENT AWARDS!"#$^).0:$&8.60+$&7"+#*#6#02$&45(,-$(#7):0+>#$#;2(5)(,+05(3$577)6'8+-"6#02-$/3$6#6/#(-$)F$2"#$&./.(0$F56+839$!)$/#$-#8#72#,$F)($2"#$545(,=$0)6+0##-$6.-2$/#$50$&./.(0$10+*#(-+23$58.60.-$50,$.0,#($2"#$5:#$)F$LB$52$2"#$?6#$)F$0)6+05?)09$I+W##0$(#7+'+#02-$4+88$/#$(#7):0+>#,$F)($-+:0+Q7502$57"+#*#6#02$+0$2"#+($'()F#--+)058$8+*#-$50,_)($F)($7)66.0+23$-#(*+7#9

AUBURN CLUBS&./.(0$6#0$50,$4)6#0$"5*#$5$,##'$50,$5/+,+0:$8)*#$F)($&./.(0$10+*#(-+23$50,$#0H)3$-"5(+0:$2"#+($&./.(0$"#(+25:#$4+2"$)2"#(-$+0$2"#+($7)66.0+239$!"#$#--#07#$)F$2"#+($.0+F3+0:$-'+(+2$#;+-2-$+0$2"#$PN$&./.(0$<8./-$8)752#,$2"().:").2$2"#$05?)09!&./.(0$<8./-$588)4$58.60+$2)$0#24)(T$50,$-)7+58+>#$4+2"$)2"#($:(5,.52#-9$%')0-)(-"+'$:+*#-$3).($7)6'503$#;')-.(#$2)$2"#$PN$78./-$2"().:").2$2"#$05?)09$

CLUB LEADERSHIP CONFERENCEV*#(3$I#/(.5(3=$2"#$&./.(0$<8./$'():(56$")-2-$2"#$<8./$[#5,#(-"+'$<)0F#(#07#$52$2"#$&./.(0$&8.60+$<#02#(9$`a7#(-$F()6$586)-2$#*#(3$78./$K5/).2$\OB$)a7#(-$+0$2)258M$5]#0,$2"+-$24)G,53$#*#02$2)$:52"#($50,$-"5(#$+,#5-$2)$/#]#($2"#+($(#-'#7?*#$78./-9$!"+-$+-$2"#$)083$?6#$,.(+0:$2"#$3#5($4#$)U#($2"#$)'')(2.0+23$2)$6##2$2"#-#$*)8.02##(-$F57#G2)GF57#9$J+(#72$-)8+7+25?)0$)F$2"#6$+-$'()"+/+2#,$52$503$)2"#($?6#9$J)0b2$8#2$2"+-$)'')(2.0+23$'5--$3).$/39

Why sponsor the Auburn Alumni Association?

!!!!!"#$!%&'&()!%*&+),!%--./,01.)!,-!+.($!2#0)!345666!+$+'$(-!-2(.)75!8#,/#!,-!.)$!.9!2#$!*0(7$-2!+$+'$(-#,:!'0-$-!,)!2#$!;.&2#$0-2$()!<.)9$($)/$=!!!!!!;:.)-.(-#,:!8,2#!2#$!0--./,01.)!/.))$/2-!>.&(!/.+:0)>!2.!0!*.>0*!0&?,$)/$=!@)!($2&()5!>.&(!-:.)-.(-#,:!0**.8-!2#$!0--./,01.)!2.!7(.8!0)?!$)-&($-!2#$!9&2&($!-&//$--!.9!0*&+),!:(.7(0+-!0)?!-$(A,/$-=!!!!!%-!0!-:.)-.(5!>.&!/0)!?$/,?$!8#,/#!:(.7(0+-!0)?!-$(A,/$-!8,**!'$!+.-2!'$)$B/,0*!2.!>.&(!/.+:0)>!0)?!($0/#!>.&(!20(7$2!0&?,$)/$=!;$$!2#$!%&'&()!0*&+),!:(.B*$!'$*.8!0)?!0**!2#$!?,C$($)2!.::.(2&),1$-!>.&(!/.+:0)>!#0-!2.!-:.)-.(!2#$!0*&+),!0--./,01.)=

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!"#"$%!G070U,)$! 345666!+$+'$(-!($/$,A$!3!,--&$-!0!>$0(!

Page 3: AAA Marketing

BLUE PACKAGEWe invite your company to set up a table display inside the tent area. All

sponsors will receive a 6’ covered table and two chairs and have the opportunity to display their products and service materials during the tent,

interact directly with our members and their families, display their company logo and website link on the hospitality tent website (for 12 months),

provide handouts, take names for follow up and hang a banner at the tent

site. Please note there may not be any monetary exchange on game days.

BP1: $750/one home game

BP2: $2500/4 SEC home games

BP3: $5500/all 8 home games

•The Auburn Alumni Association Hospitality Tent draws the largest target audience on game day with an average of 2,000 attendees per game

•The tent hosts special guests including the Auburn University Cheerleaders, Marching Band and of course, Aubie

•Tent-goers enjoy grilled hot dogs, chips, cookies, popcorn, ice cold soda, bottled water and a big screen TV for other Southeastern Conference game previewing

•Table space can be allocated if you wish to come out and personally reach some of the biggest Auburn fans during this captive and celebratory time

•Some of our sponsors such as Tiger Rags, Liberty Mutual and AO Tourism currently take advantage of this great opportunity, please join us!

Please view the different sponsorship opportunities to see

which package will be most beneficial to your company.

If you have any questions, feel free to contact Danielle Fields at (334) 844-2985 or [email protected]

ORANGE PACKAGEYour business can hang your banner inside the hospitality tent and provide

handouts for all guests to see. It’s a great way to receive game day recognition among thousands of fans. You supply the banner and handouts at

least 10 days prior to the game(s) of your choice, and provide a means for banner return. We’ll hang the banner along the hospitality tent fencing

(banner must have grommets). Banners should be approximately 6’ long X

2.5’ high.

OP1: $200/each home game

OP2: $700/4 SEC home games

OP3: $1500/all 8 home games

EAGLE PACKAGE•!2 season tickets to the 2011 football season•!2 guests in the stadium hospitality suites for one game (tbd)•!10 tickets for guests to enter the alumni hospitality tent for all home games•!Mention in the tent promotional article in Auburn Magazine (August issue,

July 1 deadline), circulation to 43,000 households•!Display space and signage/banners inside the hospitality tent, located

directly across the street from the stadium, for all home games (ability to coupon, sample)

•!Logo/link in AlumniFYI e-newsletter to 29,000 member emails in September•!Logo/link on the hospitality tent web page (for 12 months)•!Logo/link on one all-member email invitation to the tent in Aug. (29,000

emails)•!Signage inside the Alumni Center during football season (Aug. 1 – Nov. 30)

Value of this sponsorship package: $13,150

Your cost: $8000

Game Day Hospitality Tent2011 Football Season

Page 4: AAA Marketing

 

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Page 6: AAA Marketing

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Page 7: AAA Marketing

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Page 8: AAA Marketing

   

 

     

 

   

 

 

   

     

   

   

   


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