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AAA School of advertising: digital overview 2016

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DIGITAL 2016 AAA SCHOOL OF ADVERTISING 18 APRIL 2016 japie swanepoel @japies
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Page 1: AAA School of advertising: digital overview 2016

DIGITAL 2016AAA SCHOOL OF ADVERTISING

18 APRIL 2016

japie swanepoel

@japies

Page 2: AAA School of advertising: digital overview 2016

SOME NUMBERS

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SOME NUMBERS

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SOME NUMBERS

13 MILLION

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SOME NUMBERS

13 MILLION

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SOME NUMBERS

13 MILLION 2,7 MILLION

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SOME NUMBERS

13 MILLION 2,7 MILLION

Page 8: AAA School of advertising: digital overview 2016

SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

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SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

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SOME NUMBERS

13 MILLION

7,5 MILLION

2,7 MILLION

100 MILLION

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SA ONLINE USAGE (COURTESY OF IABSA)

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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

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OUR OWN RESEARCH HTTPS://WWW.YOUTUBE.COM/WATCH?V=M6JBKTJFICA&FEATURE=YOUTU.BE

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TOP SA ACCOUNTS

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TOP SA ACCOUNTS

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TOP SA ACCOUNTS

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TOP SA ACCOUNTS

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SNAPCHAT CELEBS

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THE SOCIAL MEDIA CONUNDRUM; BAD

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THE SOCIAL MEDIA CONUNDRUM; BAD

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THE SOCIAL MEDIA CONUNDRUM; BAD

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THE SOCIAL MEDIA CONUNDRUM; GOOD

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SOCIAL MEDIA FOR BUSINESS

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SOCIAL MEDIA FOR BUSINESS

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SOCIAL MEDIA FOR BUSINESS

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IS IT ALL JUST ABOUT SOCIAL MEDIA?

Page 40: AAA School of advertising: digital overview 2016

IS IT ALL JUST ABOUT SOCIAL MEDIA?

Page 41: AAA School of advertising: digital overview 2016

IS IT ALL JUST ABOUT SOCIAL MEDIA?

Page 42: AAA School of advertising: digital overview 2016

IS IT ALL JUST ABOUT SOCIAL MEDIA?

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IS IT ALL JUST ABOUT SOCIAL MEDIA?

Page 44: AAA School of advertising: digital overview 2016

SO WHAT?

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SO WHAT?

▸ why?

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SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

Page 47: AAA School of advertising: digital overview 2016

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

Page 48: AAA School of advertising: digital overview 2016

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

Page 49: AAA School of advertising: digital overview 2016

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

▸ in-house vs outsourced?

Page 50: AAA School of advertising: digital overview 2016

SO WHAT?

▸ why?

▸ what do you wish toachieve: sales, PR,awareness, leads, CRM?

▸ do you have theresources: staff, know-how, budget?

▸ will it integrate with yourbusiness goals, marketingobjectives, other mediainitiatives?

▸ in-house vs outsourced?

▸ measure, analyse, revise!

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do you have a digital….

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STRATEGY

do you have a digital….

Page 53: AAA School of advertising: digital overview 2016

FACEBOOK.COM/INTERACTIVECONCEPTS

WWW.INTERACTIVECONCEPTS.CO.ZA


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