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AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group
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Page 1: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

AAMC Group on Faculty Practice Annual SymposiumNovember 4, 2011

Mark A. Kelley, M.D.

CEO, Henry Ford Medical Group

Page 2: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Profile of HFHS

• 95 y.o. hospital-based health system with―6 hospitals - flagship (HFH) in downtown

Detroit ―Health Alliance Plan - 500,000 HMO

members ―Employed physician practice (HFMG) -

1200 physicians in 30 locations ―$4B net revenue

Page 3: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

What Is HFMG?

• A 40-specialty academic Medical Group practicing in 30 HFMG Medical Centers

• Employing 1,300 Senior Staff Physicians & Researchers along with 3,100 non-physician providers and support staff

• HFMG generates $750M in net revenue, which represents about 33% of total HFHS provider revenues

• 70% of the business in traditional fee-for-service, with the other 30% being global capitated (120,000 HMO members)

• Physicians generate 2.1M clinic visits annually

3

Page 4: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

HFMG Medical Center

HFMG MC & UC

MC & 24 Hour ER

Hospital & ER

Macomb UC

Wyandotte MC & ED

Page 5: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

HFMG Facts

• HFMG is the third largest academic group practice in the nation ($1.5B GPR) only behind Mayo and Cleveland Clinics

• HFMG generates 10,000 clinic visits per business

day

• The Group trains over 700 residents and fellows

• One-third of all physicians in the state of Michigan have been trained by HFMG

Page 6: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

HFMG Structure

• Organized as blend of group and academic practice

• NOT a separate corporation but considered a separate business

• Led by HFMG CEO, COO, Chairs, Center Directors

• Elected Board of Governors

Page 7: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Henry Ford Medical Group and Medical Staff Governance Structure

Board of Governors

Bylaws & Governance

Professional Standards &

Conduct

Hospital Clinical Practice

Committee (formerly ka HMEC)

Research

Education

Institutional Animal Care & Use Committee

Institutional Review Board

Continuing Medical Education

Graduate Medical Education

Undergraduate Medical Educ.

Salary Manage-

ment

QualityCouncil

Credentials

Human Resources

Finance

5/4/2011

Biomedical EthicsCancer CoordinatingExecutive Committee, Institutional Critical Care

CPRInfection ControlInpatient Pharmacy and TherapeuticsMedical RecordsOperating Room Executive

Operating Room Quality Assurance

Practice Support

Committee

Organ ProcurementRadiation SafetySafety Disaster EnvironmentalTech. AssessmentTransfusion MedicineTrauma CareUtilization Management Ambulatory Nurse CouncilComplimentary & Integrative Medicine Advisory CouncilPharmacy

CEOHFMG

Physician Health &

Effectiveness

Salary Appeal

Page 8: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

23.7%

17.8%

3.9%6.6%

16.3%

20.0%

3.7%

5.4%0.3% 2.1%

Henry Ford Medical Group2010 Payor Mix by Gross Revenue

Medicare

Medicare HMO

Medicaid

Medicaid HMO

Blue Cross

HAP Capitated

Other Managed Care

Commercial

Workers Comp

Self Pay

Page 9: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Annual Compensation Process

• Governed by the SMC and Board of Governors

• National and local market indicators used to assess HFMG competitiveness

• SMC also reviews interdepartmental compensation equity vis-à-vis prevailing market conditions

• Final compensation pool value is determined by CEO of HFMG, in collaboration with System Trustees

Page 10: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Total Cash Compensation (TCC)

• $170M Senior Staff Payroll

• 85% of TCC is base salary; 15% incentive

• TCC includes Base, Incentive and Moonlighting pay

• We use several types of wRVU-based incentive plans

• Incentive Plans have been in place since April 1998

Page 11: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

The Elements of Every Practice

• Governance― Trustees (if any) ― Broad of Governors (peers)― Administrative Structure (operations)

• Economics― Revenue, expense, growth― Compensation― Funds flow in and out of the practice

• Academic Responsibilities (if any)• External Forces : economic, regulatory

Page 12: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Why Does the Practice Exist?

• Make $$ for: ― Shareholders of the Practice― Hospital/Corporation― Medical School/University― Research

• Provide Education• Conduct Research• Serve the Community

What are Your Priorities ?

Page 13: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

HFMG’S Priorities (in Order)

• Take Great Care of Patients in Every Dimension

• Recruit and Retain the Best

• Create the Future of Medicine through Innovation and Medical Education

• Use Society’s Resources Wisely

Page 14: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

How You See Your Medical Staff

Page 15: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

How Others May See Your Staff

Page 16: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #1 : Recruiting/Retaining Talent

• Establishing and Maintaining High Standards• Compensation• Leadership Development/Succession Planning• Generational issues – pro and con• Primary Care as Endangered Species• Advantages in academic practice

―Steady stream of new talent―The workhorse assistant professor

Page 17: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Who is in Charge?

Dean, Hospital CEO, Other? Department Chair?

Page 18: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #2 –Governance and Leadership

• Chairs – team captains …or “autocratic Dukes” ?

• Administrators –Partners …or “Suits”―Practice/department managers―Finance team―Facility managers

• Board of Governors―Role --Operational vs. Strategic―Helpful for Peer review

• Tip : Trustees usually think like patients

Page 19: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

…I can destroy You with…..

Page 20: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

…FUNDS FLOW !

Page 21: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #3 – Funds Flow

• No practice can live off professional revenue alone

• Downstream revenue counts the most • A consolidated bottom line and collaboration,

make funds flow irrelevant (like Mayo/Cleveland Clinics)

• Separate and competing bottom lines foster internal warfare

Those distracted by internal politics are conquered by those committed to growth

Page 22: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Run a Tight Ship (Minus the Mutiny)

Page 23: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #4—Practice Discipline (just like Taking Care of Patients)

• Achievable/Understandable Goals• Accurate Data -- “What is the truth”?• Problems are made to be solved• Performance Expectations

― Transparent dashboards and consistent metrics― “Making Rounds” on the Practice with quarterly

reviews― Intelligent decisions at the unit level

Tip: no end runs; no upward delegation; no special deals that cannot be universally applied

Page 24: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Does Everyone Know the Plays and How We Keep Score ?

Page 25: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #5 --Economics

• Top Line― Who negotiates your contracts, determines payer

mix, does your billing/collection?― Fee for Service vs. Bundled Payments –ready or

not? • Expenses

― Internal, what you control in your practice― External— e.g. allocations/overhead, taxes

• How do you manage? ― What do your docs understand? ― What benchmarks do you use?

Page 26: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #6 –Fostering Quality

• Outpatient Practice― “Consumerism” –Access, Press-Ganey―HEDIS and other Pay for Performance― “Appropriateness”

• Inpatient Performance―Readmissions―Harm events―HCAPs/Core Measures

Page 27: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Yoda’s Rule: There is no “Try” – Only “Do, or Not Do”

Page 28: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #7 –Competing Priorities

• Typical Tensions―Faculty time --Teaching and/or research vs.

practice―Profit at the expense of academics―Academic core in the midst of a non-academic

enterprise• Stay focused on your mission and make it part of

every message

Tip: Not everything is equally important, avoid institutional A.D.D.

Page 29: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Feel Like an Island in an Archipelago ?

Page 30: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Worry #8 –Islands Inhibit Progress

• Islands Within the Practice― Departments, divisions, inpatient vs. ambulatory― Docs vs. administrators― Researchers, educators, clinicians

• Islands in the Organization― Hospital vs. practice― School vs. hospital― Practice vs. everyone else

Archipelagos Survive Only When the Islands are United ( e.g. Japan, Great Britain)

Page 31: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Ready for Health Reform?

Page 32: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.
Page 33: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.
Page 34: AAMC Group on Faculty Practice Annual Symposium November 4, 2011 Mark A. Kelley, M.D. CEO, Henry Ford Medical Group.

Defend Your Mission…But Embrace Change


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