ABC EMPLOYEE HANDBOOK AND TRADE SHOW GUIDE · CORPORATE EVENT MARKETING. ABC EMPLOYEE HANDBOOK. AND...

CORPORATE EVENT MARKETING

ABC EMPLOYEE HANDBOOK AND

TRADE SHOW GUIDE

VoiceCon Orlando 2010

March 22-25, 2010 Gaylord Palms Hotel & Convention Center

Kissimmee, FL Diamond Sponsorship

Cisco Booths:1001,1101,1111

Internal Website: http://wwwin.cisco.com/Mkt/events/voicecon/2010/#overviewtab=0&voicecontab=0&regtab=1

External Website: http://www.cisco.com/web/learning/le21/le34/voicecon/2010/index.html

CONFIDENTIAL

For Internal Use Only

http://email.pmsi.net/t/y/i/onikt/l/r�

http://wwwin.cisco.com/Mkt/events/voicecon/2010/#overviewtab=0&voicecontab=0&regtab=1

http://wwwin.cisco.com/Mkt/events/voicecon/2010/#overviewtab=0&voicecontab=0&regtab=1

http://www.cisco.com/web/learning/le21/le34/voicecon/2010/index.html

VoiceCon Orlando 2010 Page 2

Welcome to VoiceCon Orlando 2010 ...........................................................................................4 A.......................................................................................................................................................4 Agenda-At-A-Glance...................................................................................................................4 Airport Information.......................................................................................................................4 Analyst Relations ........................................................................................................................4 Ancillary Activities………………………………………………………………………………………..5 B.......................................................................................................................................................7 Badges………………………………………………………………………………………………… 7 Best of VoiceCon Orlando 2010 Award Entry.............................................................................8 Booth Information........................................................................................................................8 Booth Staff……………………………………………………………………………………………….9 C.......................................................................................................................................................9 Cisco Virtual VoiceCon Experience………………………………………………………………… 9 Cisco Preferred Access……………………………………………………………………………….10 Contacts……………………………………………………………………………………………… 10 D.....................................................................................................................................................12 Demonstrations .........................................................................................................................12 Dress Code…………………………………………………………………………………………… 13 E .....................................................................................................................................................14 Events .......................................................................................................................................14 Executive Briefings……………………………………………………………………………………14 Executives (Cisco)…………………………………………………………………………………… 14 Exhibit Hall Hours......................................................................................................................15 Exhibitor Listing……………………………………………………………………………………… 15 F.....................................................................................................................................................15 Floor Plans…………………………………………………………………………………………… 15 G…………………………………………………………………………………………………………….15 Giveaways …………………………………………………………………………………………… 15 Green Initiative…………………………………………………………………………………………15 H.....................................................................................................................................................15 Hotel ..........................................................................................................................................15 K.....................................................................................................................................................16 Keynotes ...................................................................................................................................16 L……………………………………………………………………………………………………………..16 Lead Responder Capture……………………………………………………………………………..16 M ....................................................................................................................................................17 Maps..........................................................................................................................................17 Medical Emergency...................................................................................................................17 Messaging………………………………………………………………………………………………17 O ……………………………………………………………………………………………………………18 Online Presence for VoiceCon Orlando 2010…………………………………………………… 18 P .....................................................................................................................................................18 Participating Partners................................................................................................................18 Pre-Show Meeting/Staff Training…………………………………………………………………….19 Public Relations……………………………………………………………………………………… 20 R.....................................................................................................................................................21 Registration ...............................................................................................................................21 S .....................................................................................................................................................22 Sales Suites ..............................................................................................................................22 Security .....................................................................................................................................22 Set-up (Exhibit Booth) ...............................................................................................................22 Shipping ....................................................................................................................................22 Social Media……………………………………………………………………………………………22 Speakers (Cisco and Customer)…………………………………………………………………… 23


Sponsorship…………………………………………………………………………………………….24 Staffing Schedule………………………………………………………………………………………25 T .....................................................................................................................................................25 Tear Down (Booth/Equipment) .................................................................................................25 Trade Show Information………………………………………………………………………………25 Transportation………………………………………………………………………………………….25 Travel………………………………………………………………………………………………… 25 U…………………………………………………………………………………………………………….26 Urls…………………………………………………………………………………………………… 26 V ……………………………………………………………………………………………………………26 Virtual VoiceCon Experience (Cisco) ………………………………………………………………26 W ....................................................................................................................................................26 Weather ……………………………………………………………………………………………… 26 Whisper Suite………………………………………………………………………………………… 26


Welcome to VoiceCon Orlando 2010! Cisco’s Commitment to Excellence You are the first line of contact customers will meet at the VoiceCon Orlando 2010. As Goodwill Ambassadors for Cisco, your commitment to exceed customer expectations is critical to the success of this event. Enthusiasm and energy should be evident in every task you do. Make the attendees believe you enjoy helping and serving them. They are VIPs at this event. Thank you for your contribution in making this event successful. Be prepared – read the ABC Employee Handbook! To provide excellent service to our customers, please make sure you read the ABC Employee Handbook. The ABC Employee Handbook provides information on your specific areas of responsibility as well as general information. Do not limit yourself to the area you will be working in. Attendees will ask a variety of questions; to optimize customer satisfaction, please ensure you can answer them as quickly as possible or refer them to someone who can. The better prepared we are, the more professional and efficient we will be. Should a problem arise, be discrete and forthright in its resolution. Don’t be limited to your assigned area! Be ready to join in where an extra hand is needed and don’t be afraid to ask for help! Cooperate as a team – help out when needed! If an attendee asks a question, and you don't know the answer, please offer to find someone who can answer their question. Please be courteous and helpful at all times.

A Agenda-At-A-Glance http://www.voicecon.com/orlando/program/ Airport Information The Orlando area is serviced by the Orlando International Airport (MCO), which will more than likely be your flight destination. For visitors needing information or directions, please visit http://www.orlandoairports.net:/goaa/main.htm. Please use a Mears shuttle van to get to your hotel in the Orlando area. A typical shuttle van fare is $20 one-way/$33 round-trip. Mears shuttle vans are available on Level 1 of the Main Terminal and run every 15-20 minutes. Taxis can be pricey versus the Mears shuttle. Mears URL: http://www.mearstransportation.com/ Analyst Relations Please contact Angela Collins at +44 7770 678 064 or Niki Hall at 408 406 9339 for any analyst-related issues and on-site activities during VoiceCon Orlando 2010.

http://www.voicecon.com/orlando/program/

http://www.orlandoairports.net:/goaa/main.htm

http://www.mearstransportation.com/


Do’s and Don’ts

• Do...remember every conversation is considered “on the record”; some analysts will honor an NDA and AR can help you determine when NDA information is appropriate to be shared

• Do…know BODY LANGUAGE matters immensely. Being upbeat, confident (though not overly), and positive has a tremendous impact

• Do…know that the analysts are always listening and watching, so all conversations should be appropriate for the audience.

• Do…be courteous and find an AR or PR manager if approached with a question you are not comfortable addressing

• Don't...speak negatively about Cisco competitors • Don’t…discuss unannounced products, technologies, customer wins or initiatives • Don’t…comment on Cisco’s current business outlook or quarter • Don’t…speculate or provide inaccurate information—if you don’t know, say so and ask an AR

manager to follow-up • Don’t…comment on rumors or speculation

Analyst & Consultant Reception – Invitation Only Date: Monday, March 22 Time: 7 – 8:30 p.m. Location: Cisco Booth #1001 Guests: Cisco executives, analysts and voice consultants ONLY Contacts: Angela Collins/Fran Blackburn Scheduled booth staffers are required to attend and provide demonstrations to analysts and consultants. Analyst 1:1s with Tony Bates, Barry O’Sullivan, and Carl Wiese Date: Tuesday, March 23 Time: 2 – 3 p.m. Location: Hemingway Boardroom Contacts: Niki Hall, Angela Collins Additional Analyst 1:1’s Analyst 1:1 meetings will be occurring March 22-24th. Additional details will be provided to Cisco spokespeople via a separate analyst briefing document. Ancillary Activities (Cisco) Cisco Hospitality Suite This is the check-in/reception area for NDA Briefing customers, not for Cisco employees. Monday, March 22 2 – 5 p.m. Tuesday, March 23 8 a.m.– 5 p.m. Wednesday, March 24 8 a.m.– 4 p.m. Location: Gainesville I, Gaylord Convention Center (second floor) NDA Products and Solutions Suite Briefings Encourage customers to participate in briefings focusing on Cisco's product roadmaps and vision, and important initiatives around improving total cost of ownership and user experience. Each non-disclosure briefing will be approximately an hour.


Monday, March 22 2:30 – 5:50 p.m. Tuesday, March 23 8:30 a.m. – 5:20 p.m. Wednesday, March 24 8:30 a.m. – 4:50 p.m.

Location: Gaylord Palms Convention Center - Destin 1, Destin 2, and Gainesville 2 on the second floor.

Topics will include: • The Future of Intercompany Media Engine • Enterprise Social Software and Email: It Takes Two to Tango • TelePresence: The Next Chapter • Customer Collaboration: How Social Media Changes Customer Care • Architecting for Collaboration • Unified Communications 2010 and Beyond • Ubiquitous Presence: What’s Your Strategy? • The New Events Experience • Collaboration for Sales: Fueling Innovation, Productivity, and Growth • Maximize the Potential of Your Workforce Through Mobile Collaboration • Unified Communications Deployment Flexibility: Hosted Offerings • Bridging Communications Networks with Session Management and Border Control • Collaboration in Financial Services (offered in Hemmingway Suite) • Collaboration in Health Care (offered in Hemmingway Suite)

For more information regarding each topic, click here.

Seating will be very limited. To learn more about the NDA suite briefings and ways to include your customers, contact your field coordinator.

Below is a list of field coordinators to contact regarding the Cisco at VoiceCon Orlando 2010 NDA briefings: Segment Territory Field Coordinator Enterprise West Chris Cloherty, Chris Steffy

Central Randy Sorensen

South Steve Krantz

East Paul Oliver

GET Jim Freund

SLED South/West Brent Byrnes

East/Central JR Magee

Commercial West Chris Steffy, Tim Esker, Chris Cloherty, Central Mark Zienkiewicz, Tim Esker

East Dan Giatrelis,, Tim Esker

South Lynne Doherty, Tim Esker

Federal Dave Rubal

Service Provider Bob Doustdar

Canada Ted Chong

Europe Enrico Deluchi

LATAM Sean Carey

Emerging Sean Carey

APAC Benny Lee

Reseller Channels Kristyn Hogan

http://wwwin.cisco.com/Mkt/events/voicecon/2010/docs/ndatopics.xlsx

mailto:[email protected]

























Executive Briefings Cisco will host executive briefings at the Gaylord Palms Resort. (A NDA may be required, depending on the topic.) Each briefing will be 30-45 minutes, and customers will have selected a single topic from the following list: VoiceCon Orlando 2010. (A NDA may be required depending on the topic.) Here are the topics we will focus on in these sections:

• The New Collaboration Experience Overview • Cisco Unified Communications • Customer Collaboration • Cisco Conferencing • Cisco WebEx Mail • Presence and IM • Cisco TelePresence • Mobile Collaboration • Enterprise Social Software • Collaboration-Enabled Business Transformation • Strategic Business Cases

Hours of Operation: Monday, March 22 3 – 6 p.m. Tuesday, March 23 9 a.m. – 6 p.m. Wednesday, March 24 9 a.m. –- 6 p.m. Location: Gaylord Palms Resort, Hemingway Board Room in Emerald Bay (fourth floor) To learn more about these briefings and ways to include your customers, contact Sally Hutley (971-223-0777).

B Badges (Exhibitor) See ‘Registration’ for detailed Attendee information (those not staffing). Exhibitor Badges Cisco Exhibitor badges are for booth staff and those staffing at VoiceCon. They provide access to the exhibition floor (during and outside of exhibit hours) and Cisco keynote only. Exhibitors will be admitted to the show floor without a badge starting at 1 p.m. Friday until Saturday at 10 a.m. (a security sticker will be provided by Security). Each person will be required to identify the exhibiting company name and booth number. This includes all I&D personnel, EACs or any other vendors working on behalf of the exhibiting company. Exhibitors must have a badge by 10 a.m. Saturday or they will not be allowed on the show floor. Booth Staff registration location in the exhibit hallway opens at 10 a.m. on Saturday, March 20.



Exhibitor Registration Hours – Florida Exhibition Hall Foyer, Gaylord Convention Center

• Saturday, March 20 10 a.m. – 5 p.m. • Sunday, March 21 8 a.m. – 5 p.m. • Monday, March 22 7 a.m. – 7 p.m. • Tuesday, March 23 8 a.m. – 6 p.m. • Wednesday, March 24 8 a.m. – 5 p.m.

Please remember to bring a government-issued, photo ID. Your badge must be worn throughout the conference, including the social activities. Lost badges will NOT be replaced. Contact Heather Hammond (650 644 6134) for questions regarding badges onsite. Best of VoiceCon Orlando 2010 Award Entry The Best of VoiceCon Awards recognize exhibitors that have made significant technological advancements. The winners represent the products that the panel of judges believes have the most significant technical impact, and are helping to move enterprise communications forward. Our 2010 entry is the Cisco Intercompany Media Engine, a new product that establishes a foundation for secure cross-organization rich media communications. Winners will be announced on Wednesday, March 24 at 9 a.m. on the keynote stage at VoiceCon Orlando. Booth Information Location: Gaylord Palms Convention Center, Halls DEF Cisco Booths: #1001 = 30’x40’ Demonstration scenarios/white boarding design sessions with Cisco experts

#1101 = 20’x40’ TelePresence CTS 3010 #1111 = 20’x20’ Partner Pavilion: tours and demonstrations

Cisco Theme: (first tier) The New Collaboration Experience

(second tiers) Build Trust, Accelerate Decisions with Rich, Reliable Interactions Connect the Right People and Information Accelerate Team Performance Maximize Value of Existing Investments Collaborate with Confidence Across Companies



Image of booths:

Booth Staff Please report for staff duty 15 minutes prior to your shift unless otherwise instructed. Please ensure your area is clean, you are wearing the correct uniform/attire, and you are poised and ready to greet attendees/customers. Please contact Staci Marshall if you have questions regarding staffing.

C Cisco Virtual VoiceCon Experience The Cisco Virtual VoiceCon Experience is a publicly accessible community online space (www.cisco.com/go/virtualvoicecon) located within the broader Collaboration Community (www.cisco.com/go/joinconversation).


http://www.cisco.com/go/virtualvoicecon

http://www.cisco.com/go/joinconversation


From a user perspective, it is designed to:

prepare them for their trip to VoiceCon from a what-is-Cisco-doing-at-VoiceCon perspective and drive them to participate in Cisco show activities

enable those not attending to find out what Cisco is doing there, hear the Cisco keynote, and get updates from the show. Next best thing to being there at no cost.

learn about Cisco’s announcements at VoiceCon, our Collaboration vision, and enhanced Collaboration Portfolio

Users can expect to do the following in the Virtual VoiceCon Experience: • Register and watch Tony Bates keynote streamed live on Tuesday, March 23 at 11:15 a.m. -

noon ET • Nominate topics and watch white boarding sessions by Cisco subject matter experts • Learn about Cisco’s collaboration vision and enhanced portfolio • Get daily updates, demos, and interviews from VoiceCon Orlando 2010 • Ask questions to Cisco experts and get answers

We will have a professional video crew onsite filming select white board sessions, demos, and interviews with customers/executives. Cisco employees are encouraged to post their own blogs, Flip videos, and related resources before and during VoiceCon, and to encourage attendees to do the same. We want this community space to be very active before and during VoiceCon. Also, speakers are encouraged to post their presentations in PDF format after speaking. Whiteboard and demo staffers can also post resources in this space, and direct booth visitors to download. www.cisco.com/go/virtualvoicecon Cisco Preferred Access This program provides our customers the opportunity to accumulate points through participating in Cisco related activities and choose their rewards. This initiative not only provides valuable discounts, but enables Cisco and our customers to be more green. Contacts

Name Role, Organization Email Phone Taylor Collyer Senior Director, Marketing

CMO EMM UC Solutions [email protected] 206 256 3522

425 301 1900 Cell Tim Healy (NOT onsite)

Co-Lead Program Manager, Industry Events Corporate Event Marketing

[email protected] 408 894 1366 408 242 0063 Cell

Sharon McDonald Co-Lead Program Manager, Industry Events Corporate Event Marketing


Elizabeth Houston (NOT onsite)

Corporate Event Marketing Marcom Lead


Mechelle Torre (onsite) Corporate Event Marketing Marcom Lead


Rhonda Aragon (NOT onsite)

Project Manager – Industry Events Corporate Event Marketing










Heather Hammond

(onsite) Project Manager – Industry Events Corporate Event Marketing

[email protected] 408 853 4242 650-644-6134 Cell

Maureen Griffin Marketing Manager, CMO EMM Collaboration Solutions - Executive Care Team

[email protected] 408-902-3020 650-867-1889 Cell

Staci Marshall Program Manager, US Channels Tech Operations - Executive Care Team


Kellee Erdman Executive Assistant, SWG - Executive Care Team

[email protected]

408-526-6244 408-250-1806 Cell

Kevin Avery Business Development Manager, North American Collaboration Sales


Joan McIsaac-Colores

Marcom Manager IMC Lead

[email protected] 408 902 3420 408-4643108 Cell

Laura Powers Marketing Manager, CMO EMM Collaboration Solutions Social Media

[email protected] 972 813 1348 Cell

Laura Douglas Marketing Manager, CMO EMM Collaboration Solutions Virtual VoiceCon


Annie Murphy Marketing Manager CMO EMM Emerging Tech - TP


Laura Leeper Program Manager, Industry Events Corporate Event Marketing TelePresence booth


Gretchen Nakamura

Corporate Event Marketing Partner Programs


Lyanne Paustenbach

Marketing Manager CA MKTG Market Management

[email protected] 408 853 8034 Single # reach

Laura-Anne Sammarco

Brand Identity Manager, Brand Strategy and Identity


Troy Sterling Housing Manager SM Meetings and Events

[email protected]

408 525 7037 408 368 4046 Cell

Sally Hutley Executive Briefings Coordination (Opus)

[email protected] 503 975 6551 Cell

Carol Guerard Marketing Manager CMO EMM UC Solutions Customer placement


Sandra Gumpert Speaker’s Bureau Corporate Event Marketing


Pat Bowler Manager, Channels Operations Sales





















Gracie Chung Program Manager, Marketing WebEx - Enterprise Marketing


Fran Blackburn Manager, MM - CMO EMM UC Comm. Solutions Consultants


Julie O’Brien Director, Product and Solutions Marketing, CMO UC Solutions


Ellie Ruano Marketing Manager CMO EMM Collaboration Solutions Partner Marketing


Doron Aronson Public Relations Manager - VTG


Angela Collins Analyst Relations Manager – VTG

[email protected] +44 20 8824 3047 +44 7770 678 064 Cell

Nicole Hall Analyst Relations Manager – Collaboration


Donna Shim Manager, Technical Marketing CMO EMM ESE - Demo


Adam Czech Engineer, Tech. Marketing CMO EMM ESE - Demo


Samir Kalbag Technical Support CMO EMM ESE - Demo


Jacob Witul Technical Support CMO EMM ESE - Demo


D Demonstrations Whiteboard and demo staffers can also post demo-related “more resources” to the Cisco Virtual VoiceCon Experience, and direct booth visitors to download (www.cisco.com/go/virtualvoicecon). Demonstrations Experience the latest Cisco collaboration solution technologies through our live demonstrations: The Mobile Workforce Experience Follow a scenario of how messaging and mobility from Cisco support an increasingly mobile workforce to increase revenue by staying on top of opportunities. The Intercompany Media Engine Experience Follow a scenario of how intercompany communication from Cisco enables an organization to work with customers, partners, or suppliers as a single team. The Team Social Business Experience Follow a scenario of how enterprise social software from Cisco facilitates faster teamwork and more efficient collaboration to accomplish more with less.














The Customer Collaboration Experience Follow a scenario of how customer collaboration from Cisco allows an organization to address user comments on a social media site to achieve customer satisfaction. The New Experience Experience a fully immersive Cisco TelePresence meeting using the Cisco TelePresence System 3010 and see the new active collaboration room experience. The Integrated Media Experience See the new Media Solution, where a meeting on the Cisco TelePresence System 3010 is transparently processed by the Cisco MXE 5600 and then published to Cisco Show and Share. The Integrated Meeting Experience See how Cisco TelePresence conferencing and Cisco WebEx come together in the Cisco TelePresence WebEx Engage demonstration. Additional demonstrations:

Endpoint “Showcase” Live Cisco TelePresence meetings and vertical demos via TelePresence Two demo pods in Cisco TelePresence section:

The Integrated Media Experience (CTS 3010, MXE 5600, Show and Share) The Integrated Meeting Experience (CTS 3010, CTS WebEx Engage)

Flash demo “movies” looping in TelePresence reception area Cisco TelePresence Intercompany Demonstration in Verizon booth Partner Pavilion Links to flash demos distributed on USB drives

Whiteboarding/Design Topics Objective: Help customers to take “the next step” in their Collaboration journey

1. The right network for Collaboration 2. Completing your migration to UC 3. Leveraging your current investments to get to Collaboration 4. Adding Customer Collaboration to your environment 5. Flexible deployment models for Collaboration

Dress Code All Cisco booth staff (demos, whiteboards, endpoint showcase, reception) and NDA hospitality/reception staff are required to wear:

• Short sleeved shirts (distributed onsite at pre-show meeting, see ‘Pre-Show Meeting’) -a dark short-sleeve undershirt is recommended

• Black pants/skirts…No jeans please! • Black shoes…No tennis shoes please!

Speakers, NDA presenters, Executive Briefing presenters and those interacting with customers in other areas (receptions) should wear business attire.


E Events (Cisco) Consultant and Analyst Reception – Invitation Only Date: Monday, March 22 Time: 7:00 – 8:30 p.m. Location: Cisco Booths 1001 Guests: Cisco executives, analysts and voice consultants ONLY Contacts: Fran Blackburn/Angela Collins/Niki Hall Note: Cisco booth staff are required to attend and provide demonstrations to consultants and analysts. Customer Appreciation Reception – Invitation Only Date: Tuesday, March 23 Time: 6 – 7:30 p.m. Location: Emerald Bay Plaza– - Gaylord Palms Atrium Contact: Kevin Avery/Staci Marshall Event: A private reception, hosted by Cisco. Customers will be able to connect with Cisco Collaboration executives while relaxing after the show.

Table top hosts: Assigned Cisco executives will host 10 discussion topics and facilitate conversations with our customers and partners. The tables will have signs indicating the topics; if you are a designated host, please go to one of these tables.

Customer and Executive Private Cocktail Parties and Dinners – Invitation Only Dates/Times: Tuesday, March 23, 7 – 10 p.m.

Wednesday, March 24, 6 – 9 p.m. Location: Old Hickory Steakhouse in Everglades Atrium (Gaylord Palms Resort) Contacts: Kevin Avery/Maureen Griffin Event: Two-stage event to maximize customer interaction and intimacy:

1. Cocktail party for customers and Cisco executives for 1 hour - cocktails and light hors d'oeuvres.

2. Dinner: Cisco executives and the customers will attend the dinner venue. Executive profiles for the six customers at each table will be provided, along with account objectives, primer questions, and talking points.

Nomination process is through the main registration site. Field coordinators prioritize their nominations, and the North American collaboration leadership team will decide whom to invite. First round of invitations went out March 5. Executive Briefings See ‘Ancillary Activities’ Executives (Cisco) For a complete list of Cisco Executives attending VoiceCon, go to CEC: http://wwwin.cisco.com/Mkt/events/voicecon/2010/#voicecontab=3&toolkittab=4

http://www.gaylordhotels.com/gaylord-palms/

http://wwwin.cisco.com/Mkt/events/voicecon/2010/#voicecontab=3&toolkittab=4


Exhibit Hall Hours Monday, March 22 4 – 7 p.m. Tuesday, March 23 Noon – 6 p.m. Wednesday, March 24 Noon – 5 p.m. Exhibitor Listing http://www.voicecon.com/orlando/2010/exhibitor-list/

F Floor Plans Gaylord Palms Convention Center: Meeting space http://www.gaylordhotels.com/gaylord-palms/meetings/meeting-planners-toolkit/meeting-room-schematics/assets/OneSheeter_all.pdf

G Giveaways USBs In accordance to the Cisco "green" policies, we are providing the opportunity to participate and earn points for the Cisco Preferred Access program. In addition to this rewards program, we will also hand out USB drives to attendees. These USB drives include a Cisco specific interface with links to Cisco collaboration resources, tools, upcoming related events, and opportunities to join the conversation. Green Initiative In accordance with Cisco’s overall green policies and efforts, we will implement several environment-conscious tactics into our presence at VoiceCon Orlando 2010.

H Hotel A Cisco room block with preferred rates has been secured at: Gaylord Palms Resort & Convention Center 6000 W. Osceola Parkway Kissimmee, Florida 34746 Phone: 407-586-0000 http://www.gaylordhotels.com/gaylord-palms/

http://www.voicecon.com/orlando/2010/exhibitor-list/

http://www.gaylordhotels.com/gaylord-palms/meetings/meeting-planners-toolkit/meeting-room-schematics/assets/OneSheeter_all.pdf




Hotel Cancellation Please be advised that your department will be responsible for all hotel room nights you reserve. Contact Troy Sterling with any housing questions.

K Keynotes http://www.voicecon.com/orlando/program/keynotes/ Cisco Keynote Date: Tuesday, March 23, 11:15 a.m. – Noon EST Location: Osceola C – Gaylord Palms Speaker: Tony Bates, SVP/GM, Enterprise, Commercial, and Small Business Title: The New Collaboration Experience

• Cisco Collaboration Vision • Demo under development by Jim Grubb team:

Partner-Customer-Supplier scenario featuring Cisco Intercompany Media Engine, Cisco Unified Communications Manager, Cisco Quad, Cisco WebEx Mail, Cisco Show and Share, Cisco Pulse, and Cisco TelePresence

Building on Cisco's tremendous success at our annual Collaboration Summit, Tony Bates will talk about Cisco's vision for "The New Collaboration Experience", and how we're uniquely able to deliver on this vision by recognizing and leading key market and technology transitions. Customer Keynotes VoiceCon has made a decision to eliminate all customer keynotes in the main hall this year.

L Lead (Responder) Capture Quantity and placement of 19 handheld Scanning Devices:

• 4 – Demo counters in Main Booth • 1 – Reception counter Main Booth • 1 – Demo counter in TelePresence Booth • 2 – Floaters in Main Booth & TelePresence Booth • 10 – Partner Pavilion • 1 – Verizon Booth

There will be four crowd gatherers assisting with scanning badges:

• 2 – Main Booth • 1 – TelePresence • 1 – Partner Pavilion


http://www.voicecon.com/orlando/program/keynotes/


M Maps Gaylord Palms Hotel http://www.gaylordhotels.com/gaylord-palms/directions-transportation/assets/PA_HotelMap12_07.pdf Gaylord Palms Convention Center: Meeting Rooms http://www.gaylordhotels.com/gaylord-palms/meetings/meeting-planners-toolkit/meeting-room-schematics/assets/OneSheeter_all.pdf Medical Emergency First Aid facilities will be available during move-in, event hours and move-out. Please immediately notify the Gaylord Palms Hotel or Convention Center of any emergencies and they will take the appropriate action. The Gaylord Palms safety services team can be reached at 407 586 2080. Messaging Top Tier: The New Collaboration Experience Second Tiers: Build Trust, Accelerate Decisions with Rich, Reliable Interactions

Connect the Right People and Information Accelerate Team Performance Maximize Value of Existing Investments Collaborate with Confidence Across Companies

Goals and Objectives

• Build on messaging around thought leadership and execution delivered at our Collaboration Summit in November 2009. Highlight unified communications and Collaboration momentum, 17% UC growth, and ability to continue to take share from the competition with a 4.3 point share gain for Enterprise Voice in the first half of calendar year 2010.

• Trump competitor announcements with preshow Cisco Intercompany Media Engine press and analyst round table.

• Demonstrate the New Collaboration Experience (Cisco Collaboration portfolio) • Engage with new and existing pipeline customers via product briefings, NDA

whisper suite presentations, and our new “Design Your Own Collaboration Environment” experience on the show floor.

• Generate sales leads and close business

http://www.gaylordhotels.com/gaylord-palms/directions-transportation/assets/PA_HotelMap12_07.pdf




O Online Cisco Presence for VoiceCon Orlando 2010 Similar to Collaboration Summit and last year’s participation at VoiceCon, we are hosting an interactive online community before and during VoiceCon Orlando 2010. The Cisco Virtual VoiceCon Experience brings together industry professionals already participating in our collaboration community and those attending VoiceCon. Please see additional details, including employee participation, under section “C” (Cisco Virtual VoiceCon Experience). www.cisco.com/go/virtualvoicecon

P Participating Partners See the latest technology in Cisco’s Partner Pavilion, right on the show floor. A variety of Cisco technology partners will be on site to demonstrate our joint solutions. Learn how we are working together to enable more effective, more secure, and more personal communications that directly affect both sales and profitability. Cloud Systems Inc. atmospherics® transforms Cisco’s IP Phones into a productivity-enhancing control consoles. Personalized buttons on the IP Phone’s LCD allow individual users to customize their work environment. Users can automatically launch video conference calls without the need for remote controls, control room temperature and adjust lighting at the touch of a button. www.cloudsystems.com Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless and corded headsets for contact center and office-based users. GN will be demonstrating their new line of wireless headsets, the Jabra Pro™ 9470 and Jabra GO™ 6470. Featuring tri-mode connectivity and touch screen LCD displays, these headsets represent the new state of the art for audio end points. www.jabra.com IPcelerate will be demonstrating their next generation of business applications for Cisco’s midlet-based phones, and smart mobile devices applications integrated through their recently-announced Web Services module. Customers will be able to see real-time collaborative, alerting and notification being seamlessly delivered across Cisco phones, Apple iPhone’s and social networking applications. www.ipcelerate.com IP Trade's vision is to provide the most secure and reliable IP Trading Turrets for financial institutions globally. IP Trade's turret offers all the features normally associated with traditionally deployed trading rooms, but delivers these via Cisco's Unified Communications platform. In addition, the open standards turret architecture allows IP Trade to seamlessly integrate with the application environment of the institution. www.iptrade-networks.com The IP Convergence Company - Founded in 2001, Nevotek is dedicated to providing dynamic, value-added business communications solutions. Nevotek uses the highly programmable, IP-based unified communications platform as a springboard for its own innovative product suite to address the communications needs of many types of customers. With Nevotek technology, an IP phone can become a sophisticated, purpose-designed information terminal. Nevotek’s end-to-end solutions are designed for enterprise and commercial customers in a variety of vertical markets, including real estate, hospitality, healthcare, and others. Nevotek products help these companies streamline their operations, lower their


http://www.cloudsystems.com/

http://www.jabra.com/

http://www.ipcelerate.com/

http://www.iptrade-networks.com/


operating costs, and improve their end users’ overall experience. Businesses that invest in Nevotek products can count on IP convergence technology that combines innovation with ease of use, and highly dependable responsiveness—anywhere in the world. Nevotek markets and sells its product portfolio through international resellers, all of which are Cisco Systems IP telephony channels. www.nevotek.com Today’s customers want faster, more responsive service across every channel…from the call center to the social web. Cisco and salesforce.com have taken the guesswork—not to mention the expense and frustration—out of integrating your contact center and your CRM. Two major industry leaders integrating world class CRM and contact center products to create a single joint solution called Cisco and salesforce.com Customer Interaction Cloud. It all works together easily, transparently, and naturally. With Salesforce.com’s Service Cloud, you get a CRM solution that offers less agent training, consistently faster resolutions, and greater customer loyalty. And because it all runs online--in the cloud--there´s no expensive infrastructure or complicated software. With the Service Cloud, you’re up and running in a matter of weeks. No wonder more than 8,000 service organizations are already there. www.salesforce.com Singlewire Software develops and supports innovative voice applications centered around secure, fast, and reliable mass notification capabilities. Our main application offerings: InformaCast, PushToTalk, InformaCast CK, and DORA allow our customers unprecedented control in designing mass notifications, assigning them to specific recipients, and determining the medium for dissemination—IP phones, IP speakers, email, etc. Singlewire is devoted to maintaining the agility and imagination needed to fulfill our customers' needs. www.singlewire.com Sipera Systems is the worldwide market leader in solutions for the rapid and simple adoption of Unified Communications. Thousands of users rely on Sipera to secure VoIP, IP video, collaboration, messaging and dozens of other high-performance applications. Sipera’s groundbreaking “Borderless UC” enables secure communications to any device in any location. www.sipera.com Verint® Witness Actionable Solutions® is the leader in analytics-driven workforce optimization software and services. Its solutions are designed to help organizations capture customer intelligence, uncover business trends, discover the root cause of employee and customer behavior, and optimize the customer experience. www.verint.com Cisco Customer Business Transformation Need to secure budget for an IPT or Collaboration project? You’ll FLIP™ during your visit to Cisco’s Customer Business Transformation (CBT) partner pavilion kiosk! Pick up the calculator tools and use case examples we’ve developed with customers that focus on how to reduce cost and drive collaboration enabled business transformation! You might even win a FLIP video camera! How’s that for an ROI? http://cisco.com/en/US/products/ps10680/index.html Pre-Show Meetings/Staff Training All Hands Meeting - onsite (Mandatory for those staffing* at VoiceCon) Location: Gainesville I and II - Gaylord Convention Center (second floor) Date: Sunday, March 21 Time: 8 – 9 p.m. EST Contacts: Sharon McDonald, Taylor Collyer Content: Overview of Cisco’s participation at VoiceCon Orlando 2010 Light refreshments will be available *Staff shirts will be distributed at end of meeting

http://www.singlewire.com/

http://www.verint.com/

http://cisco.com/en/US/products/ps10680/index.html


Public Relations Please contact Doron Aronson (408 221 6992) with any press-related issues or onsite activities during VoiceCon Spring 2010. Announcements Hewlett-Packard Familiarize yourself with the Feb 18th Hewlett Packard partner announcement from Rob Lloyd and Keith Goodwin. Details of our plans can be found in the Field Playbook and FAQs . It is important that you are knowledgeable as you may receive questions from customers and partners at VoiceCon. In addition to this Playbook and related FAQs, each Theater has established a cross-functional HP Transition Team to answer questions and support escalations from account teams:

• GET • US ECC • US PS • US SP • European Markets • Emerging Markets • Asia-Pac • Japan • China

Cisco’s Evolving Partner Landscape: http://blogs.cisco.com/channels/comments/ciscos_evolving_partner_landscape/ DO'S & DON'Ts

• Do direct press/analysts who arrive for Executive Briefings to one of the PR/AR/IR team on site • Remember, everything you say is “on the record”. • If PR/AR reps are not available, ask for a business card, jot down the question, and give to

PR/IR/AR for follow-up • Do find out who everyone is before you speak with them • Do proactively engage with reporters and show interest in their publication and their areas of

interest. • Do talk about Cisco’s collaboration solutions priorities and how Cisco is helping to address

customer and industry challenges. • Remember that journalists do not appreciate aggressive ‘selling’ or ‘marketing speak’, so always

bring the conversation back to the benefit for customers and the industry. • Do engage in conversation around your area of expertise and remember to ask the journalist their

views and what they are hearing from the wider industry. • Do let people know what we’re announcing • Don’t comment on Cisco financial performance – your comments may affect Cisco share price in

the current volatile environment • Don’t talk about unannounced products or customers • Don’t speculate or provide inaccurate information—if you don’t know, say so and ask a PR/AR

manager to follow-up • Don’t make negative comments on competitors • Don’t provide customer contacts (PR, IAR and AR contacts will arrange these) • Don’t suggest Cisco spokespeople (PR, IAR and AR contacts will arrange these)

http://wwwin.cisco.com/alliances/playbook/hp/update/main.html









http://blogs.cisco.com/channels/comments/ciscos_evolving_partner_landscape/


• Don’t forecast revenues or provide current revenues and/or bookings for business units, lines of business or product lines. Sometimes it is appropriate to discuss in ranges – but please remember that Cisco does not publicly disclose revenues at a granular level. Occasionally, we discuss annual bookings run-rates of key, strategic product lines, but please double-check with Investor Relations if you are not sure

R Registration For Exhibitor badge information, see ‘Badges’. Attendee Onsite Registration dates/times – City Hall Lobby Sunday, March 21 3 – 7 p.m. Monday, March 22 7 a.m. – 7p.m. Tuesday, March 23 7 a.m.– 6 p.m. Wednesday, March 24 7:30 a.m.– 5 p.m. Thursday, March 25 7:30 a.m. – noon Exhibition Hall Only Registration

Exhibits and keynote access is complimentary for all VoiceCon Orlando 2010 attendees, using the new “Expo Plus” pass, if the registration process is completed prior to Saturday, March 21. This pass does not include access to sessions or other conference activities. To confirm free pass during registration, use the same Cisco discount code: CISCOVC (this is case sensitive). Please Note: to avoid the $100 onsite exhibit pass fee after Saturday, March 21, use the CISCOVC (this is case sensitive) discount code while registering onsite. Employees and customers can also use this code throughout the registration period. For other registrations, go to: http://wwwin.cisco.com/Mkt/events/voicecon/2010/#voicecontab=1&toolkittab=0&regtab=0&overviewtab=0 VoiceCon Registration Support: 1 866 203 8169 Outside the US and Canada +1 415 947 6858 Support Hours Monday – Friday 9 a.m. – 4 p.m. PST Email Registration Support

https://voicecon.reg.techweb.com/orlando/2010

http://wwwin.cisco.com/Mkt/events/voicecon/2010/#voicecontab=1&toolkittab=0&regtab=0&overviewtab=0




S Sales Suites Cisco’s Sales Suites are managed and paid for by Sales/Theater Managers for customer, partner and team meetings. Most Sales Suites are located in Emerald Tower. Security For your safety, security officers will be roving the meeting room corridors, the escalators between the meeting room floors, and the exhibit hall at the Gaylord Palms. Please remember to take all of your personal items with you during lunches, breaks and at the end of the conference day. Show Management, Cisco and the Gaylord Palms are NOT responsible for lost or stolen items. Set-up (Booth)

Exhibitor Move-in

Friday, March 19 1 – 5 p.m. Saturday, March 20 8 a.m.– 5 p.m. Sunday, March 21 8 a.m.– 5 p.m. Monday, March 22 8 a.m. – noon **Note: All exhibits must be completely set by noon on Monday, March 22.

Shipping If you have an item to ship to the event, please ship it to yourself at your hotel and hand-carry to destination. For address information of the Gaylord Palms hotel, please refer to ‘Hotel’ listing. See Sharon McDonald onsite during tear-down if you plan to ship anything back to San Jose. For questions regarding shipping, please contact Sharon McDonald.. Social Media Cisco social media representatives will be tweeting live during the Cisco keynote and the Cisco speaking sessions. Follow the @CiscoCollab Twitter handle to receive frequent updates from the show. In addition, video interviews and highlights from VoiceCon will be featured daily in the Cisco Virtual VoiceCon Experience, Cisco Collaboration Facebook fan page, and the Cisco Collaboration YouTube site. Customers interested in joining the Collaboration User Group Community can visit the information desk on the Cisco booth to learn more and to sign-up. For any questions regarding onsite social media activities, contact Laura Powers.


http://www.twitter.com/ciscocollab

http://www.cisco.com/go/virtualvoiceon

http://www.cisco.com/go/virtualvoiceon

http://www.facebook.com/ciscocollab

http://www.youtube.com/user/CiscoCollaboration

http://www.youtube.com/user/CiscoCollaboration

https://www.myciscocommunity.com/community/technology/collaboration/usergroups;jsessionid=B09626AEEF71031FDA5B0AACF58FBFD1.node0



Speakers (Cisco) Speakers are encouraged to post their presentations in PDF format to the Cisco Virtual VoiceCon Experience (www.cisco.com/go/virtualvoicecon) after their speaking session, and perhaps even comment on interesting questions or remarks from the audience. Cisco at VoiceCon Orlando 2010 Speakers Grid

Title Speaker Date Time Room Deep Dive Panel: Contact Center Update and Executive Forum

Chris Botting Director, Product Marketing, Contact Center Business Unit

Monday, March 22 9 - 9:45 a.m. Sun D

VoiceCon Summit: Next-Gen Communications Architectures

Shantanu Sarkar Director, Engineering, VTG CTO

Monday, March 22 11 a.m. - noon Sun A

General Session VoiceCon Summit: Unified Communications Executive Forum

Brian Dal Bello Sr. Director, Product Management, Unified Communications Systems

Monday, March 22 1 - 1:45 p.m. Sun A

Workshop: Comparing UC Options: Who’s Offering What?

Ross Daniels Director, Marketing Management, Enterprise/Midmarket Solutions

Monday, March 22 2 - 5 p.m. Osceola B

Personal Video Conferencing for the Enterprise: Players, Models & Choices

Oded Gal Manager, Product Management, Cisco Webex

Monday, March 22 3:15 - 5 p.m. Osceola A

Keynote - The Collaboration Experience

Tony Bates Sr. Vice President & GM, Enterprise, Commercial & Small Business

Tuesday, March 23 11:15 a.m. - noon Osceola C

Role of the Cloud in Enterprise Communications

Bassam Khan Director, Product Management, PostPath Engineering Admn

Tuesday, March 23 1 - 1:45 p.m. Osceola C

Workshop: QoS and Network Design for Converged Networks

Paul Liesenberg Technology Manager, SONA – Service-Oriented Network Architecture

Tuesday, March 23 2 - 5 p.m. Osceola B

Panel: Extending Video Across the Enterprise Boundary

Ted Tracy Director, Engineering & Architecture, TelePresence Exchange BU

Tuesday, March 23 3:15 - 4 p.m. Osceola A



Roundtable: Challenges in Mass Deployment: From Tens to Thousands of Video Endpoints

Roy Skillicorn Sr. Director, TelePresence Product Management, Cisco

Tuesday, March 23 4 – 5 p.m. Osceola A

Managed/Hosted Services for Unified Communications

Eric Schoch Director, IPCBU End Points Marketing

Wednesday, March 24

8 - 8:45 a.m. Sun A

Panel: How Much Voice Mail Do You Really Need?

Todd Tatum Manager, UCBU Product Management

Wednesday, March 24

8 - 8:45 a.m. Osceola A

General Session VoiceCon Summit: User Forum

Darrius Jones, CTO USAA

Wednesday, March 24

10 - 10:45 a.m. Osceola C

General Session VoiceCon Summit: User Forum

Jason Norton Director, Operations and Telecommunications Scripps Networks

Wednesday, March 24

10 - 10:45 a.m. Osceola C

Panel: UC Leadership Roundtable: How Far Have We Come? What’s Next?

Bryan Tantzen Sr. Director, Customer Business Transformation, UC Business Development

Wednesday, March 24

1 - 1:45 p.m. Osceola A

IP Telephony System RFP: Who Delivers the Goods?

Bob Close Engineer, Enterprise Voice Systems Architecture

Wednesday, March 24

2 - 5 p.m. Sun A

Challenges in Achieving the Promise of Presence

Steve Donovan Engineer, Presence Engineering

Wednesday, March 24

3:15 - 4 p.m. Sarasota

Sponsorship Cisco’s Diamond Sponsorship includes:

• Wednesday luncheon • Physical banners (rotunda, foyer, and hallways) • Logo on book bags • Bag insert • eNewsletter sponsorship (3 issues) • Speaking Sessions • 30-Minute Product Briefing • 1 ½ page, 4 color “message from sponsor” ad • 1 2-page, 4 color program guide ad spread • Enhanced program listing • 7 complimentary full conference passes • 24 individual conference passes • 50+ reserved keynote seats • Discounted Cisco team, customer, and exhibitor passes • Plasma screen video and banner signage • Webcast banner ad • Gobo sponsorship


Staffing Schedule Booth staffers are required to staff ALL hours of exhibition (there are no split shifts this year). If you have any questions regarding staffing, please contact Staci Marshall.

T Tear Down (Booth/Equipment)

Exhibitor Move-out

• Wednesday, March 24 5 – 10 p.m. • Thursday, March 25 8 a.m. – noon

Expect to be there until all of your boxes and equipment is packed. See Sharon McDonald onsite if you plan to ship anything back to San Jose. Trade Show Information (VoiceCon 2010) Expected Attendance: Approx. 3800 Number of Exhibitors: Approx. 120+ Cisco Booths: Cisco Booths: 1001, 1101, 1111

Exhibit Hours: Exhibit Hours:

Monday, March 22, 4 – 7 p.m. (Cisco Consultants and Analysts reception in the Cisco booth from 7 - 8:30 p.m.)

Tuesday, March 23, Noon – 6 p.m. Wednesday, March 24, Noon – 5 p.m.

Key Message (Cisco): The New Collaboration Experience Transportation Please use either a taxi or a Mears shuttle van to get to/from the Gaylord Palms Resort. A typical shuttle van fare is $20 one-way/$33 round-trip. Mears shuttle vans are available on Level 1 of the Main Terminal and run approximately every 15-20 minutes. Mears URL: http://www.mearstransportation.com/ Travel Please contact Troy Sterling for any hotel related issues. For all airline arrangements, please utilize the Cisco internal web tool, CTN: http://wwwin.cisco.com/FinAdm/gpo/gsoglobal/gtme/travel/book.shtml


http://www.mearstransportation.com/


http://wwwin.cisco.com/FinAdm/gpo/gsoglobal/gtme/travel/book.shtml


U URLs VoiceCon Orlando 2010 (official conference URL): http://www.voicecon.com/orlando/ Cisco VoiceCon Orlando 2010 (internal): http://wwwin.cisco.com/Mkt/events/voicecon/2010/#voicecontab=1&toolkittab=0&regtab=1&overviewtab=0 Cisco VoiceCon Orlando 2010 (external): http://www.cisco.com/web/learning/le21/le34/voicecon/2010/index.html Cisco Virtual VoiceCon Experience (external): www.cisco.com/go/virtualvoicecon Gaylord Palms Hotel and Convention Center: http://www.gaylordhotels.com/gaylord-palms/ Unified Communications (CEC): http://wwwin.cisco.com/marketing/unified/ Cisco Collaboration Community: www.cisco.com/go/joinconversation

V Cisco Virtual VoiceCon Experience Similar to Collaboration Summit and last year’s participation at VoiceCon, we are hosting an interactive online community before and during VoiceCon Orlando 2010. The Cisco Virtual VoiceCon Experience brings together industry professionals already participating in our collaboration community and those attending VoiceCon. Please see additional details, including employee participation, under section “C”. www.cisco.com/go/virtualvoicecon

W Weather Please use the following URL for current weather conditions in the Orlando area: http://www.weather.com/weather/local/USFL0372?from=search_city Whisper Suites (Requires execution of NDA) See ‘Ancillary Activities’.

http://www.voicecon.com/orlando/



http://www.cisco.com/web/learning/le21/le34/voicecon/2010/index.html



http://wwwin.cisco.com/marketing/unified/

http://www.cisco.com/go/joinconversation


http://www.weather.com/weather/local/USFL0372?from=search_city

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