Always On. Always Connected.Keeping Up With MobilityThe Accenture CIO Mobility Survey 2012 Enter u

Keeping Up With MobilityEven while CIOs target mobility as a priority, they facecompetitive and development challenges. Whats the best wayto develop a cogent strategy and stay ahead of the curve?If the intense popularity of and focus According to two recent surveys by fragmentation of the mobileon all things mobile smartphones, Accenture Research, history is indeed device market, with tablets joiningtablets, connected devices, and mobile repeating itself. Mobile devices have smartphones and complicatingapplications seems familiar, its made the transition from being a development issues for Operatingbecause the 1990s Internet mania secondary device to being a primary System (OS)-specific or browser-basedis repeating itself. Think about it device; hence they have become a applications. As always, too, questionssuddenly a new technology swept in, platform unto themselves, whether the regarding security and connectivitythreatening and promising to change enterprise supplies them or employees loom over any remote access strategy.the way people worked. It became an can use their own on a bring your owninstant priority for IT, but its multiple device (BYOD) basis. They bring an As with the Internet, our researchfacets werent so easily mastered. astonishing number of capabilities, but shows that successful CIOs should do companies are still in the early phase three things: understand where in theirCompanies spent money creating web of developing their mobility strategies. organization developers are creatingsites akin to brochureware, while While they scramble to develop their mobility applications; discern how tosavvier companies realized that, with mobile strategies, they must balance a quickly integrate them into a cohesivesome careful back-end investment, variety of issues. strategy; and then use that strategythe Internet could not only offer as a foundation for competitivedata access to employees, partners, These issues include the monetization advantage.and suppliers, but also represented of applications; accommodatingan unprecedented transactional the divergent needs of employees,opportunity. The latter companies often customers, prospects, partners, andthrived while the others floundered. suppliers; addressing the increasingAccenture CIO Mobility Survey 2012 t Back | Forward u

Mobility Is Both a Priority and a ChallengeTo gauge the perceptions of mobility among IT professionals,Accenture Research surveyed several hundred CIOs and severalthousand application developers in North America, Europe,Asia, and South America in late 2011.The results were startling. When asked 100 percent of CIOs in China indicated Figure 1: More than two-thirds of organizations rank mobility asto tally their priorities, 78 percent of mobility was their No. 1 or No. 2 (58 a high priorityCIOs placed mobility in their top five; percent) priority or their top 5 (42some 38 percent put it in their top two percent) priority. The percentage was 85 How does mobility rank among your list of priorities forpriorities. Only 19 percent said it was percent for CIOs in Mexico, 84 percent your company in the next year?in their top ten, and 3 percent said it for those in Brazil, and 77 percent forgarnered a low priority for them. US UK India Brazil China Mexico Total those in India. The response from the UK only trailed India by a percentage Very high (top 1 or 2) priority 26.0% 58.3% 33.3% 48.0% 58.3% 65.0% 37.9%But the survey results also revealed point, but only 66 percent of the CIOs High (within top 5) priority 40.0% 60.0% 43.3% 36.0% 41.7% 20.0% 40.8%some intriguing anomalies. When in the U.S. rated mobility as their No. 1Accenture asked CIOs about their Medium (within top 10) priority 30.0% 24.0% 20.0% 16.0% 0% 10.0% 19.0% or No. 2 priority or their top 5 priority.priorities for the coming year, the Low priority 4.0% 0% 3.3% 0% 0% 5.0% 2.3%answers diverged based on geography. Not a priority at all for our 0% 0% 0% 0% 0% 0% 0%Far more CIOs in emerging markets are company in the next yearfocusing on mobility compared to those Total 100% 100% 100% 100% 100% 100% 100%in established markets. For instance,Accenture CIO Mobility Survey 2012 t Back | Forward u

Why the disparity? We believe that draw the same conclusion regarding Figure 2: Countries mobile priorities differ across regionsemerging markets ability to capitalize greenfield status versus maturity. Thison greenfield opportunities may provide information is significant, however,the answer; the emerging markets also for companies planning to developreport a significantly higher lack of applications in those countries, in terms China 58%interoperability with legacy systems. of understanding the thrust of the 33%So by focusing on mobility, they can competitive landscape.avoid the hassle of integrating mobile Brazil 44%applications with large back-end Other concerns complicate the rushlegacy systems, which were architected toward mobility. No matter where 28%and built for very different business CIOs were around the world, costrequirements and frequently require and security led the list of their US 38%upgrades to accommodate 24/7 mobile concerns. Among CIOs, 50 percent 32%traffic. In addition, they may not even cited concerns regarding security andhave deployed desktop applications, and 43 percent cited budgetary issues. India 37%can use the increasing capabilities of Again, concern for these issues differedsmartphones and tablets to leapfrog PC extensively depending on geographical 43%deployments. location except in the U.S., where the results were tied at 54 percent. Mexico 30%The survey results also showed an Other stumbling blocks cited included 45%interesting disparity when they a lack of interoperability with currentmeasured whether companies were systems and a lack of understanding UK 24%focusing on internal capabilities, such about the benefits of mobility (bothas improving field service and customer at 26 percent); a lack of required skill 56%service delivery for employees, versus sets for development and deploymentdriving revenue through customer (18 percent), fractured ownership ofengagement on mobile devices. In some mobility within the organization (17 Enterprise: Improve field service/customercases, in fact, the split was considerable: percent); and lack of engagement service delivery with instant data access,China CIOs were more focused on from senior executives (16 percent). capture and processingemployees over customers, 58 to 33 Interestingly, this indicates that thepercent, while UK CIOs were more bigger issues are technical rather Co