Date post: | 13-Apr-2017 |
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Social Media |
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Accentureon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Accenture FB
Accenture: Social Media Report
This report looks at how
Accentureperformed on social media between
October 1st – December 31st, 2015
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Analysis of
AccentureFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
377,002 15,434 4.27% WorldwideMostly Older, Male and
Attached.
Accenture
Engagement Score
83
Total Posts
122
Total Likes
9,584
Total Comments
174
Total Shares
1,956
BRAND POSTS
Brand Overview
350K
355K
360K
365K
370K
375K
380K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
377,002
New Fans
15,434
Engagement
0
250
500
750
1,000
Accenture had an average engagement score of 83 and a highest of 822.
Community Analysis
Accenture fans are mostly Older, Male and Attached. Accenture fans are largely from India followed by Philippines.
Fan Demographics Distribution of Fans
51%
49%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
India
Philippines
United States
Brazil
Italy
United Kingdom
Germany
Argentina
Bangladesh
Austria
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
business 19
GreaterThan 13
digital 13
value 8
leaders 8
3%
97%
Brand Participation Brand Non Participation
47%
3%
50%
Posititve Negative Neutral
Brand Posts - Engagement
Accenture responded to 4 conversations generated by the 122 Posts they published.
Accenture receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
15-DEC-15, TUE 2:30PM
Proud to be recognized as No. 10 on Fortune's annual list of Blue Ribbon Companies. http://bddy.me/1 ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
822 1,116 15 378 Positive
10-NOV-15, TUE 2:30PM
Hear from our Chairman & CEO Pierre Nanterme, CHRO Ellyn Shook, and our other leaders on their pers ..
09-NOV-15, MON 10:31AM
Diversity in the workforce is not just good for business, it’s the right thing to do. Learn how Acce ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
582 529 9 190 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
557 221 0 209 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
AccentureTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
291,636 15,300 5.54% Worldwide
Accenture@Accenture
Engagement Score
54
Total Proactive Tweets
729
Retweets Total
81
Favorites Total
7,701
Total Mention
10,197
Total Retweets
8,662
BRAND TWEETS USER TWEETS
Brand Overview
265K
270K
275K
280K
285K
290K
295K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
291,636
New Followers
15,300
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
799
New Followees
1
Engagement
0
250
Accenture had an average engagement score of 54 and a highest of 199.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
729 81
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70
0 500 1000 1500 2000 2500 3000 3500
#leadership*
#ceo*
#iot*
#digital*
#greaterthan*
#hourofcode*
#cloud*
#fintech*
#accentureoutlook*
#oow15*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
leadership ceo iot digital greaterthan
Spread of Hashtags by day
0 20 40 60 80 100 120 140 160
#ceo*
#fintech*
#leadership*
#iot*
#accentureoutlook*
#cloud*
#hourofcode*
#digital*
#oow15*
#greaterthan*
Engagement Score
Hashtags - Engagement
Average Response Rate : 0.0%
0
50
100
150
200
250
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
100
200
300
400
500
600
700
800
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 8,662
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 10,197
-50
0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Arianna Huffington 2,293,078 3
ANDREAS OCTAPUTRA J. 1,331,468 1
ABC.es 1,049,084 1
Geoff De Weaver 1,022,327 7
VentureBeat 606,463 1
TOP 5 INFLUENCERS
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