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Media Evaluation - Q4

Date post: 06-Sep-2014
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Nikesh Solanki
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How did you use media technologies in the construction and research, planning and evaluation stages? Nikesh Solanki
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Page 1: Media Evaluation - Q4

How did you use media technologies in the

construction and research, planning and

evaluation stages?

Nikesh Solanki

Page 2: Media Evaluation - Q4

Different media technologies allowed us to conduct thorough research before constructing our documentary.

We used the internet to browse through topics which were current and appealed to a young audience, which is how we came up with the topic of knife crime.

We also used the internet to research into cases of knife related incidents that have occurred recently and we focused on the stabbing of Depzman in our documentary as it was a relatively high profile stabbing and caused a massive uproar with the youth of Birmingham.

Documentary – Research

Page 3: Media Evaluation - Q4

The vast amounts of information of the internet allowed us to collate lots of content in order to make our documentary as informative as possible.

However, with the large amount of content available on the internet, we had to consider the reliability of the source which is why we opted to mainly use BBC as it is a trusted source with reliable information. This is proven by an Ofcom report which found that the BBC was rated UK’s top source for News with 53% of adults using it.

Page 4: Media Evaluation - Q4

Microsoft word and Microsoft PowerPoint were essential pieces of software throughout our project, especially the research stages.

By using Microsoft Word we were able to create a questionnaire, which could be customised to a clear layout so it was easy for people to complete it.

Microsoft PowerPoint allowed us to create slideshows on our findings from research and incorporate the graphs which we created in Microsoft Excel.

Page 5: Media Evaluation - Q4

To keep all of our research in a chronological order and in one place, we used Blogger. This meant that we could all see what each individual in the group had done which prevented duplicates of research and also made all of us knowledgeable on the topic.

To upload pieces of research to Blogger, we used websites such as Scribd and Slideshare so documents could be embedded onto our blog.

We also used Prezi and PowToon to present information in a creative way.

Page 6: Media Evaluation - Q4

To get a better idea of the type of documentary we wanted to create, we did research into documentaries which were of a similar style to the initial ideas we had.

YouTube and online catch-up services (such as BBC iPlayer and 4OD) allowed us to do this easily and it meant that we could watch a range of documentaries to develop our understanding of codes and conventions of documentaries.

Page 7: Media Evaluation - Q4

Furthermore, watching these documentaries gave us an idea of the channel we wanted to use to broadcast our documentary.

Watching Dispatches on 4OD helped us in our decision to pick Channel 4 as our broadcaster.

Without the availability of these media technologies we would have found it very difficult to make an informed decision.

Page 8: Media Evaluation - Q4

During the planning stages, media technologies were not really used as we planned in the form of paper based mind maps and storyboards.

We did, however, use Hotmail to email pieces of planning work to each other over the Christmas holiday so that we could all individually begin to write scripts etc. based on our plans.

Documentary – Planning

Page 9: Media Evaluation - Q4

After all our research and planning had been completed, we felt we were ready to move onto the filming stage. We used all of the information that we obtained during the research and planning stages to ensure we got the most out of our time with the equipment and filmed appropriate content.

To film our documentary, we used a Canon HG20 Camcorder. This was an excellent camcorder for us as it had features such as a manual focus ring, HD recording and Super Range Optical Image Stabilizer. All of these things combined produced high quality video clips.

Documentary – Construction (Filming)

Page 10: Media Evaluation - Q4

The Canon HG20 allowed us to capture high quality still images too, which was useful for when we wanted to take photos of locations for risk assessments etc.

The microphone port was essential for us as we wanted to record diagetic and non-diagetic sound. We were able to insert an external shotgun microphone with a directional cardioid polarity pattern whilst filming interviews. The polarity pattern meant we could point the microphone where we wanted which would give us better sound clarity than if we used the built in microphone.

Page 11: Media Evaluation - Q4

A headphone port was useful too because we were able to listen to the audio being recorded in real time and correct things immediately if sound quality was an issue. We used Sennheiser HD201 and Beats Studio™ over ear headphones because they provided us with a deep level of sound so we were able to pick out any background noise which was especially useful when we were filming in public places.

To record the voiceover for the documentary we used a voice recorder as it provided a clear sound quality .

Page 12: Media Evaluation - Q4

Throughout all the interviews, we used the camcorder alongside headphones and a mic. We mounted the camcorder on a tripod to ensure that the shot being filmed was stable which gave the shots a professional finish. The tripod was effective when we wanted to create pan shots and tilts eg. Pan of the college.

Page 13: Media Evaluation - Q4

After filming our footage we copied the clips onto an Apple iMac into a local folder. This meant we would have all of our clips in one place ready for editing.

We watched the clips using VLC Player and labelled the clips accordingly so they were easy to locate. We also deleted the clips which we did not want to use in our final documentary.

Once we had sorted out our clips, we used an Apple iMac to ‘log and transfer’ our footage into the editing software called Final Cut Express.

Documentary – Construction (Editing)

Page 14: Media Evaluation - Q4

An advantage of using Final Cut Express was the ease at which we could edit. The tool bar was a key feature whilst we were editing. The razor blade tool allowed us to crop exact parts of extract which gave a smooth transition between shots, especially because our documentary consisted of many straight cuts.

However, we did use also transitions such as cross dissolves. Final Cut Express allowed us to easily incorporate these into our documentary because we could drag the effect and place it where we wanted it and crop it to our desired length.

Page 15: Media Evaluation - Q4

Final Cut Express enabled us to use text overlays which we used throughout the documentary, mostly to add names to the interviews so the viewer would know who is being interviewed.

The ability to edit the speed of clips was a real advantage to us, especially when creating our reconstruction. We placed 2 clips (of the reconstruction) on top of each other, then when editing we made the two clips different speeds. This created a blur effect which was really effective because our feedback showed that people appreciated the professional finish of the reconstruction.

Page 16: Media Evaluation - Q4

The wire frame enabled us to position clips exactly where we wanted them to be in the frame. This tool allowed us to also correct filming errors. For example, in one of our shots the microphone was visible which did not look professional. By dragging the frame outwards, using the wire frame tool, we were able to remove the problem.

Page 17: Media Evaluation - Q4

Once our clips had been put into order and all the transitions were in place, we moved onto editing the sound levels.

The main priority was to get all of the decibel levels consistent. Our voiceover sound quality was very clear so we did not need the edit that. However, some interviews had quieter/louder sound than others so we used the pink velocity line to make the sounds consistent.

To make the transition between sounds as seamless as

possible, we manually automated the levels using the pink velocity line and created a smooth downward or upward fade.

Page 18: Media Evaluation - Q4

Our research mainly consisted of buying TV Listing magazines like Radio Times. We indentified key codes and conventions and picked out other features which we wanted to adapt and use in our own double page spread.

We used Microsoft Publisher to create a draft layout by inserting shapes which represented different parts of the double page spread. This software allowed us to easily move things around which was a major advantage over using the traditional method of using paper to draft.

Magazine – Research and Planning

Page 19: Media Evaluation - Q4

We used Adobe Indesign to create the magazine double page spread. This software was excellent to use because we had used it in our AS project so we were familiar with it, unlike Final Cut Express.

Before starting the project we took all of the screenshots because we wanted to use still images from the documentary in our magazine page.

We also typed the article in Microsoft Word because it has a spell and grammar check.

Magazine – Construction

Page 20: Media Evaluation - Q4

Firstly, we created boxes on our blank canvas on InDesign. These boxes represented different areas and where things will be positioned. Creating these boxes helped us to create the magazine efficiently as we knew here everything was going to be placed.

We fitted the main image and resized it to fit approximately two thirds of the page.

We then pasted the article into Indesign from Microsoft Word.

Finishing touches included inserting images, writing and formatting text and adding features such as page numbers and dates.

Page 21: Media Evaluation - Q4

We used YouTube to listen to radio trails which we analysed and presented our findings on Microsoft Word and Microsoft PowerPoint. This was very helpful as it gave us an idea of codes and conventions needed to make a successful radio trail.

When planning the radio trail we used Microsoft Word to create a script because it was easy to edit and manipulate.

Radio Trail – Research and Planning

Page 22: Media Evaluation - Q4

We used Final Cut Express to create our radio trail.

We recorded the voiceover of the Radio Trail using a voice recorder and used the same woman we used for our documentary voiceover to keep the 2 products consistent with each other.

We did not need edit the sound but we changed the decibel levels using the pink velocity line.

Radio Trail - Construction

Page 23: Media Evaluation - Q4

We inserted the documentary music and clips of audio from interviews by dragging them onto the timeline. Once again, decibel levels were adjusted using the pink velocity line.

We then added cross fades and manually automated levels using the same process we used when doing it for the documentary. We did this to create a seamless transition between different audio clips.

Page 24: Media Evaluation - Q4

For the evaluation, I used Microsoft PowerPoint, Prezi and

I felt that using a variety of different software to complete my evaluation really demonstrated my technical ability and creative mindset.

Evaluation


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