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WHY INVEST IN JO&JOE ACCOR GLOBAL DEVELOPMENT FEBRUARY 2019
WHY INVEST IN JO&JOE
ACCOR GLOBAL DEVELOPMENT FEBRUARY 2019
We create places where travellers and locals meet to brunch, drink, enjoy an evening and stay the night.
Whether you are coming in from around the corner or arriving from the other side of the world, come as
you are and join the family.
Travelling around the corner, or at the other end of the world.
Travelling is no longer about finding the right flights or accommodation, it’s about feeling a part of
something, about emotions and encounters, about sharing and having fun…
WHY INVEST IN JO&JOE | POSITIONING
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MANIFESTO
REDIFINING
HOSPITALITY
• The fun of a hostel & the
comfort of a hotel
• Enhanced F&B concepts
• The best affordable place to
sleep or eat in the
destination
THE BEST ATMOSPHERE
& DESIGN OF ITS
CATEGORY
• Awesome design by
signature designers as
Penson & strong brand
design touch points (pizza
sofa)
• Lively lifestyle open
common spaces,
entertainment, activities and
private “Open House to
share” for guests
• Great friendly one of a kind
teams
A PROFITABLE BUSINESS
MODEL
• Optimization of beds per
sqm
• Augmented F&B footprint
• Higher room rate and F&B
revenue per sqm
X =
JO&JOE TOP 3 USPs
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WHY INVEST IN JO&JOE | BRAND USPs
WE ARE CREATINGThe Open House
An inviting place to share, accessible
and welcoming to all.
A place where Townsters (locals) and
Tripsters (travellers) can co-exist. Set in
a unique design, with local food, full of
events and talent.
A place where you can raise a glass in
unison, be together, have a bite, chat,
laugh, unwind, dream, work, play, love,
practice yoga, play guitar, get a tattoo
and explore the niches of a new city.
Sleep in comfort, secure and safe either
alone, with your family, friends, partners
or soulmate.…
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WHY INVEST IN JO&JOE | THE OPEN HOUSE
JO&JOE Essentials
OUR TEAM
OPEN DESIGN HAPPY FLOORS
& HAPPY HOUSE
HOMEMADE MEALS, LOCAL
FOOD, AFFORDABLE
PRICES AND JUST WHAT
YOU NEED-
THE BAR: THE HEART OF
JO&JOE’S EXPERIENCE
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A FUN AND LIVELY
ATMOSPHERE
WHY INVEST IN JO&JOE | KEY PROGRAMS
Our teambecomes your
teamTeamsters are a melting pot of
various personalities, experiences and talent that recreates the heart and soul of the JO&JOE brand.
They instigate unforgettable memories and unbreakable bonds creating the
DNA of each Open House.
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WHY INVEST IN JO&JOE | KEY PROGRAMS
LEE PENSON
« A well-designed space is the secret of a satisfying and happy life.Life is too short to be spent in a sad or inefficient place. »
OPEN design
Open spaces that make sharing
easier : a terrace, a garden, a
courtyard,
a rooftop an open kitchen shared
tables with platters for all, the pizza
bed,
and exciting and innovative spaces.
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WHY INVEST IN JO&JOE | KEY PROGRAMS
A fun and livelyatmosphere
Throughout the day and night you can find
a variety of events adapted for all.
Activities and events organized and
scheduled with the community. Cultural,
artistic, entertaining, variety, charitable,
environmental.
“Happy Accidents” that occur, born from
spontaneity, encouraged by the teams,
facilitated by the design, enhanced with the
equipment and sustained by the
atmosphere.
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WHY INVEST IN JO&JOE | KEY PROGRAMS
Affordable meals throughout the day,
Simple receipes, local ingredients of the
highest quality,
Homemade meals cooked on the spot.
An experience revisited for more flexibility
(orders made and picked up by the customer)
and fluidity (Cashless)
A bar with a strong identity, at the heart of the JO&JOE
experience providing hospitality,
at all times, throughout the day.
The bar,the heart of a JO&JOE
experience
Homemade cuisine, local food, accessible prices, quality
guaranteed, without the pricetag!
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WHY INVEST IN JO&JOE | KEY PROGRAMS
Happy FloorsHappy House
You can live at your own pace, just like home:
a private space for Tripsters only
VENDING MACHINE 24/7
SHARED KITCHEN
COSY LOUNGE : SCREENS, GAMES..
Sleeping spaces tailored to everyone’s needs and means: private bedrooms /
shared rooms / apartments
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Common Spaces
LOCKERS
WASHING MACHINE
WHY INVEST IN JO&JOE | KEY PROGRAMS
We’re coming!
HOSSEGOR 2017
PARIS BUZENVAL 2020
LONDON OLYMPIA 2020
PARIS GENTILLY 2018
RIO LARGO BOTICÀRIO 2020-2021
KRAKOW 2020
BUDAPEST 2020
A hundred cities have been identified to host
JO&JOE, 30 of which, within 5 years.Coming soon : Rome, Vienna, Montpellier, Liverpool,
Glasgow, Edinburgh, Amsterdam, London
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WHY INVEST IN JO&JOE | NETWORK & PIPELINE
WHY INVEST IN JO&JOE | NETWORK & PIPELINE
UPCOMING OPENING 2019
PARIS GENTILLY, FRANCE
185 ROOMS
MARCH 2019
SOCIAL
NETWORKS
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A mixture of our identity and that of the local environment
Social Media Goal : To showthe JO&JOE experience
and the communitiessurrounding it
Extra care given to our relationships with the press and influencers
Over the top, hard hitting openings
MAKE SOME NOISE
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PR & INFLUENCE
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WHY INVEST IN JO&JOE | COMMUNICATION
AWARDS
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WITH WCIE
LE GRAND PRIX
STRATÉGIE
DU DIGITAL 2018
STORE / RETAIL
dispositifs
Drive to store
GOLD BETC DIGITAL
for JO&JOE
LE GRAND PRIX
STRATÉGIES
DU DESIGN 2017
WITH WCIE
GOLD: Brand creation
category
GOLD: General design
category
DATA DRIVEN
CAMPAIGN
SILVER
BETC DIGITAL
for JO&JOE
TOP COM
GRAND PRIX 2017
GRAND PRIX Design category
Logotype (Branding)
WITH WCIE
« Launching of Jo&Joe »
FIRST PRICE AT PRIX
COMMUNICATION
& ENTREPRISE UJJEF
CRISTAL
FESTIVAL 2017
WITH WCIE
BRONZE Design /
Consumer’s Brand Identity
category for the lauching
of JO&JOE
RED DOT
WITH WCIE
Brand Identity Category
LABEL
WITH WCIE
Design Observer
Category 2018
WHY INVEST IN JO&JOE | COMMUNICATION
www.joandjoe.com
DISTRIBUTION & DIGITAL
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STRONG DIRECT CHANNELTHE STRENGTH OF
INDIRECT DISTRIBUTION
« 2/3 of young travellers plan their trip on their smartphones… »
MOBILE FIRST
SEO friendly
AcquisitionMarketing
Brand marketwindow
International sales
teams
Accorhotels.com
Responsive
WHY INVEST IN JO&JOE | PERFORMANCE
ACCOR DISTRIBUTION SOLUTION
WHY INVEST IN JO&JOE | PERFORMANCE
ACCOR OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
Source : CRS by end of 201816
ACCOR LOYALTY PROGRAM
WHY INVEST IN JO&JOE | PERFORMANCE
ACCOR OWNS THE MOST INTERNATIONAL AND FAST GROWING LOYALTY PROGRAM
10 14 18 25 32 4053
44,7
70
100
120
2012 2013 2014 2015 2016 2017 2018
Loyalty members worldwide
Le Club AccorHotels
FRS loyalty program
Huazhu loyalty program
A worldwide
program 20 brands
3,500 hotels in 100 countries
Free enrollment
100% web based program
Partnerships with major airline
loyalty programmes: Skyteam,
One World, Star Alliance…
Americas31%
Asia-Pacific18%
Medite-rranean,
Middle East & Africa…
Central & Eastern Europe
6%
France13%
Northern Europe
12%
>53
MILLION MEMBERS WORLDWIDE
+27,700MEMBERS EVERY DAY
LE CLUB ACCORHOTELS
REPRESENTS
34.6%OF ALL ROOMNIGHTS
Guest origin
Source : LCAH by end of 2018
173M
106M
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Accommodation
(Prices per night
from 19 €/bed * )
*prix base France
A turnover structure based on:
BUSINESS MODEL
From 250 beds
10 to 11 M²/bed ratio in total TGFA
An optimized level of profitability enabling both Tripsters and Investors to sleep soundly at night.
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A « professional » offer:
groups, incentives, meetings.
F&B
35 to 55% of our
turnover
(meals less than 10€*)
Construction, renovation, conversion
Historical and atypical places
(boats, gymnasiums, cinemas, mills…)
WHY INVEST IN JO&JOE | PERFORMANCE
5% APARTMENT
6 beds
BAR / RESTAURANT
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Open House
JO&JOE TYPE
45 % YOURS 2 / 3
Private bedrooms 2 to 3 beds
30 % TOGETHER 4
Small dormitories of 4 beds
20 % TOGETHER 6 / 8 / 10
Big dormitories of 6 / 8 / 10 beds
OUT OF ORDINARY
Can be all kind of rooms with a specific
and unique design
HAPPY HOUSE
WHY INVEST IN JO&JOE | PERFORMANCE
APARTMENTS6 beds
20
TOGETHER 6 / 8 / 10
Big Dormitories
6 to 10 beds
YOURS 2 / 3
Private bedrooms
2 to 3 beds
TOGETHER 4
Small Dormitories
4 beds
WHY INVEST IN JO&JOE | PERFORMANCE
AAA ultra city center
location, historic
conversion
WORLDWIDE
RECOMMENDED
NUMBER OF ROOMS350 to 600 beds 350 to 600 beds
TGFA / ROOM 10 – 11 sqm/bed 10 – 11 sqm/bed
FOOD & BEVERAGE
High volume Bar in lndoor & Outdoor Premises
Happy house featuring collaborative kitchen for guest
use
WELL-BEING No Well-being equipment
MEETINGS
& OTHERS
Flexible space among public spaces
Shared room to be converted into ad hoc meeting
spaces
(1) Based on market demand
HO
TE
L
PRIME
LOCATIONS
SECONDARY
LOCATIONS
AIRPORTS
SUBURBS
INTERNATIONAL CAPITALS KEY CITIES & RESORTSMAJOR DOMESTIC DESTINATIONSOTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
WHY INVEST IN JO&JOE | PERFORMANCE
DEVELOPMENT CRITERIA
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THANK YOU !Contacts
NICOLAS STACHOWIAKDevelopment Coordinator F&B&E
ANAÏSE CROMBÉHead of Digital, Marketing and Communication
FRANCOIS LECLERCVP Brand and Operations JO&JOE
