Achieving The Telegraph's Digital Publishing Objectives - Phase 1

www.baobabsuite.com [email protected]

Q3 CS 2013 verSion 1

How we acHievedThe Telegraph’s digital Publishing objectives

2013 - PHASE 1

2 [email protected] 3www.baobabsuite.com


introduction

Kindle Fire Telegraph app apple iPad Telegraph app

Together with The Telegraph, Baobab Suite achieved Phase 1’s objectives and launched these awesome news apps

windows 8 Telegraph app

objectives to achieve

EliminatE the haste & operational obstacles around mobile app delivery

EnsurE frEEdom to change & flexibility around app development features & partners

adopt a mobile architecture that allows experimentation & rolls out changes quickly

“The digital revolution is not a threat to journalism, it only threatens the old methods of delivery and commercialisation.”

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eliminaTe THe HasTe & oPeraTional obsTacles around mobile aPP delivery1

• implementated multiple reusable injestor aPis for fast, frequent redistribution of content

• established reliable system integration points with subscription and other third party systems

• optimized data processing and distribution of content

• Previewing ability of future editions on actual live apps

how this was achieved

positive outcome

• improve speed and automate the content import and mobile publishing cycle

• enable faster integration with existing back-office systems

• reduce required mobile opera-tional and support personnel

key objectives

objectives to achieveBaobab suite provides centralised control of multiple content driven apps across platforms

The web admin console is governed by admin configured user groups and permissions.

The Baobab Suite platform integration layer is scalable and able to fulfill and support most points of integration.

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System integration diagram paths.ai 1 2013/05/20 3:10 PM



2 ensure Freedom To cHange and FlexibiliTy around aPP develoPmenT FeaTures & ParTners

• mitigate the risk of mobile app development team lock-in

• Perform majority of configuration at server side across all apps

• introduce software development kits for extensive collaboration with other partners

• Provision of native mobile app sdKs that are tightly coupled with the baobab suite server

• baobab suite’s app sdKs enforce integration service standards and ways of interacting with baobab server

• Tmg can now make server side configuration changes and choose to roll them out mostly at a per title/edition/platform level

key objectives

positive outcome

how this was achieved


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These native SDKs really help us developers build

apps faster and more consistently

Baobab suite sdKs* speed up any future commissioned content driven apps (ensuring technical standards and consistency is upheld and total cost of development is reduced)

• 3rd party development teams with direct service calls to the core server

• means to access entitled content based on the user authentication

• security of content between server and apps

• ability to know the active app versions in the market

• direct communication channel to send push notifications to specific segments of the app user base (e.g app or service updates, breaking news)

Baobab Suite SDKs give publishers ability to take control of “what and how” their apps present content at runtime - eliminating the app store deployment obstacles

baobab suite’s software development kits (sdks) provide:

*Software Development Kit



adoPT a mobile arcHiTecTure THaT allows exPerimenTaTion & rolls ouT cHanges quicKly

• The business need to test innovative concepts in a cost effective and timely manner with minimal risk

• ability to roll out new layouts, metering rules at runtime and obtain user feedback quickly so as to minimize risk or maximize return

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• ability to switch layout of front page - in case of a major news event, with no native app redeployment

• introduce the ability to switch templates of section pages

• introduce concept of metering and pay walling at runtime in accordance to platform, title, section and geographic location

key objectives

how this will be achieved

positive outcome


Pay wall managemenT

conTenT meTering Per region

conTenT meTering Per secTion

Baobab suite provides publishers with the power to change the layouts, metering rules and refresh adverts at runtime.

As a publisher, have you ever needed to urgently change or schedule for different layout views of your app?

• Publishers that need the ability to change page layouts dynamically and regularly across a number of varying platforms would benefit a lot from a baobab Template engine module.

As a publisher, have you ever wanted to manage the number of articles, sections and editions that are freely available to mobile app users before you restrict any further access without a valid subscription?

• The baobab suite content metering module aims to provide publishers with flexibility and power to experiment to determine the best monetization techniques based on quantity, region and sponsorship types. baobab suite understands the challenges publishers face and provides the facility to quickly change and adapt to the needs of their sponsors and/or readers when it comes to metering of content.



let’s mobilize your publication together in stEps3

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rssnTiFnewsmlyour own format

Send us a Sample Feed

Select App Platforms

edition based or continuous

stream

think short term & lonG term

This will be run through baobab core engine where a diagnostic on the feed’s structure will be performed.

what devices do your readers use?

what devices do you want to align your brand with? what devices are your future readers using?

iPad android TabletiPhoneandroid handsetKindle Fireeinkwin 8

3 Set up and configure

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schedule go-live datesintegration run throughTraining of a mobile publisher

dePendenT on

We look forward to working directly with publishers that care and are serious about going to mobile. Together we can change the way new media is consumed! richard cheary

We can mobilise your content in an enriched, offline and dynamic native app template

manner - giving you the power to change the app content layout at runtime per platform

baobab suite native mobile apps

Baobab Suite native apps provide a pure native reading experience with a focus on content navigation and user’s reading behaviour

by choosinG our native apps we Guarantee:

decreased risk, cost and support effort

runtime metering of content

runtime flexibility to change app layouts

Pure native offline reading experience

new app feature updates (e.g. social shares, comments)

Helping to transition traditional publishers into the world of new media - print to pixel

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Date post:	02-Aug-2015
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Achieving The Telegraph's Digital Publishing Objectives - Phase 1

Technology