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Social Media in Business Travel
The Social Media phenomenon
iPhone apps reached 1 BILLION in about 9 months
Key Element is CONVERSATION!
Social Media is Savvy Business
Social media fosters relationships and grows your Sphere of Influence!
Trust is the #1 factor for buying decisions in the future!
Social MEdia
Share your personality – NOT your personal information!
Share your company’s philosophy & corporate culture – NOT proprietary information!
What we lose in control we
gain in transparency!
Mapping the Social Internet –Harvard Business Review, July-Aug. 2010
The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration
Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!
Raise your internal profile – know where to glean knowledge & how to effectively share it
Conduct real-time analysis & view trending industry topics Steer behavior, build policy compliance and gain empowerment through
positive reinforcement Enhance internal relationships through virtual communication Crisis Communications – can be key when the unexpected occurs
Why should a Corporate Travel Manager care?
Social Media Platforms for our discussion
FacebookTwitterYouTubeLinkedIn
TBTA / April 2011
If Facebook were a
country, it would be the 3rd most
populated in the world!
Only China & India are more populated – the USA is 4th
Source: Facebook
Facebook Stats 585+ million active users around the globe –
70% outside the USA Project a more human element to your company –
invoke an emotional connection building trust and loyalty
Staff & event pictures show your company culture Highlight CRS activities to endorse your company
philosophyStats source: Facebook
TBTA / April 2011
35 HOURS.The amount of video uploaded to YouTube every minute!
Source: YouTube
YouTube stats Today, YouTube alone uses the same amount of
bandwidth as the entire Internet in year 2000 YouTube receives 2 billion+ viewers per day & is
available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile = 100 million+ views a day For testimonials, how-to product/service guides-
originality & authenticity is key to going viralStats source: YouTube
TBTA / April 2011 P. 15 Source: Twitter
95 MILLION.The number of tweets per day on Twitter.
175 Million ACTIVE users
Twitter stats Straight to the point- 140 characters –no fluff Over 60% of Twitter use is outside the USA, with
over 110 million users and 1/3 via smart phones 60 million searches every day Detect industry trends & take surveys in real-time Terrific for customer service Excellent for Crisis Communication
Stats source: Twitter
Twitter per minute- within an hour after the Japan earthquake
US Embassy encourages social media in the wake of Japanese quake!
Ignoring it won’t make it go away!
To know what’s ahead, look to the generation
behind us…
TBTA / April 2011