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Active Release Techniques Digital Exposure Package

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Active Release Techniques Exposure Package
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The Gold Standard in Health Care Training. The Leaders in cutting edge design and PR 2.0 Technology
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Page 1: Active Release Techniques Digital Exposure Package

The Gold Standard in Health Care Training. The Leaders in cutting edge design and PR 2.0

Technology

Page 2: Active Release Techniques Digital Exposure Package

Unity is Power

+ ART continues to Explodes as an international Brand+ Area Practitioners, Dominate Their Local Marketplace+ Customers Access the best Services in Sports Medicine, Pain Relief, and Occupational Health and Wins Over Competitors using

Page 3: Active Release Techniques Digital Exposure Package

Excellencein

Practice, Branding and Digital Dominance

ART , CFM and Fabriqate are the best in the world at their jobs.

No brag, just fact…

Page 4: Active Release Techniques Digital Exposure Package

webecommerce

bespoke web 2.0facebook apps

mobileiPhone appsiPad apps

mobile sites

creativedesign

branding3D video

social mediadigital marketingviral campaigns

community mgmt

The excellence of ART

…with the best TECHNOLOGY and CREATIVE teams under one roof

internationalizedigitize

conceptualize

interpretation

Page 5: Active Release Techniques Digital Exposure Package

Exposure Package #1Active Release: Providers

1. Custom URL (Domain)2. Customized website (Able to be further customized by the Website owner if desired as owner will have complete control of the

site) 3. Hand inclusion in directories monthly4. Monthly updating as needed to keep the site current with social media and Web 2.0/3.0 changes5. Free assistance selecting the URL name/domain that will bring you the most traffic and highest ranking in your area for the

service you provide6. Free meta-tag construction and input by hand into your domain7. Hand coding of tags as SEO algorithms change 8. Auto updating of website platform by CFM staff9. Translation into Chinese at no charge (for link building and traffic purposes)…Translations and optimizations into other target

languages at cost if needed ($100 per web page)10.Security monitoring11.Hand edited content and content management to draw visitors—done by CFM staff12.Dedicated account rep at CFM that providers can call with questions/needs13. Integration with major social media sites: Cross-posting to Twitter, Posterous, Facebook, Docstoc, Slide Share and other

important sites14.Hand coding and optimization of news releases to be sent out on our platforms (like Pitchengine) at no charge (normally 1-200

dollars each)—Limited to one a week15. Inclusion on a smart phone application: contains ART provider info of early adopters and a quick-dial button that enables

travelers to call the provider. It comes with translator assistance for visitors from other countries. Will be distributed internationally by the world’s most respected concierge service.

16.Free use of our Social Media News Release Platform for unlimited releases if the provider creates on his/her own (stand-alone normally costs a minimum of 4-500 a year for basic service)

17.Free group consultations and marketing visibility workshops once a week for first month, and once a month thereafter, with Lonnie B Hodge the CEO of CFM…We will use Go to Meeting or other Web connect platform for the seminars to be broadcast at convenient US times…

18.Inclusion in any Facebook or Social Media Applications developed by CFM19.Normal costs for above services$ 8-15,000 for a six month campaign20.Cost in China for same association level service for six months: $3,896 USD

Page 6: Active Release Techniques Digital Exposure Package

Option 1• $1595 deposit• $95 a month for first year • $80 a month thereafter (or

less based on advancements in program)

Total costs for first adopters (up to 700 providers max):

Late adopters pay higher feesThough there are no guarantees about ranking, we have a 100% success rate for placing clients at the

top of the search engines for top keywords

Option 2• $2400 first year• $80 a month from second

year thereafter (or less based on advancements in program)

All early adopter providers will also receive 500USD credit for next year (6 months free)

Early adopters will also be privy to reduced maintenance & further development fees in the years to come.

Early Adopter Pricing

Page 7: Active Release Techniques Digital Exposure Package

Number of Providers Accepted (Alpha Phase)• ActiveRelease will work with CFM & FQ to accept only 5% of total providers listed: 700 providers• This will be a 1st come 1st acceptance / per city or region.• ActiveRelease makes the final decision about alpha team

Acceptance Date• Alpha acceptance closes , 2010• All requests must be submitted via email to ________ no later then .• Any requests will not be entertained after this date.• You will be informed if you are accepted into Alpha group by: .

Next Steps

Page 8: Active Release Techniques Digital Exposure Package

key FACTS

Page 9: Active Release Techniques Digital Exposure Package

Services Offered

Translation and interpreting services

IVS/SEO and digital PR services

Design Services & Creative

Mobile Development & Digital Publishing

Website Design & Development

Hosting & Emails

Digital Marketing

Page 10: Active Release Techniques Digital Exposure Package

Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the

world. Thanks to our translation services we can tailor your website's

content to any of the most widely spoken languages in the world—

English, Spanish, German, French and Japanese.

Many people feel that you need to duplicate your site online in multiple

languages. That's simply not true. Just build one complete brochure page online outlining your service value positioning in the language your customer's speak. Expand your

market, stay ahead of your competition!

Add it to your existing site or replace or re-direct the old one!

Translation

Benefits include:• Reaching beyond borders and any language barriers to a wider customer base

• Dramatically increasing your bookings and revenue potential

• Improving the user experience on your website

• Becoming more competitive in your selected marketplace

• Simplicity!

Page 11: Active Release Techniques Digital Exposure Package

Free Inclusion in our E-Concierge Application.Also helps people find ART providers!Live translation included for foreign tourists. Listed Providers for domestic and world travelersA health concierge add-on that’s with the user everywhere they travel

Hotel Concierge – on the go iPhone app

Page 12: Active Release Techniques Digital Exposure Package

Responding to commentsCreating Positive SENTIMENT

Owning Search Engine Top Positions and Building Brands through Online

New Media PRMaintaining accuracy and promoting

the already powerful ART Brands Dominating Social Media Platforms

Beating the competition

Own the Internet!

SOCIAL MEDIA is included:Community Management is the Key to Digital Dominance

Page 13: Active Release Techniques Digital Exposure Package

High

Low

Me dium

Editorial Reviews

social networks

We match campaigns to Dominate Digitally

social media

viral

game

mobile

High

influential blogs

content sharing

tagging / widgets

viral videosadverGamesflash mobmicro-sites & SEO

augmented reality

iPhone appsSMS marketing

3D Games

Page 14: Active Release Techniques Digital Exposure Package

… and that’s why our work is driven

by SATISFACTIO

N&

SURPRISE

Digital Dominance brings more clients & equals Increased Sales & Higher Profits

Browsing Investigating Adding to Cart Look for More Checkout/Pay Register for

futureLow cost per

Client Acquisition

STATSIT

Page 15: Active Release Techniques Digital Exposure Package

USER experience guides our web development process

Content mgmt & micro-sites

Ecommerce platforms

Web 2.0 bespoke & web apps

Mobile friendly HTML5 and JavaScript Updatable (CMS) Interactive Experience

Maximize Conversion Marketing help Review every 3 months Beyond selling online

Integrated approach Platform solution APIs and Cloud services Social Media elements

WEB

Page 16: Active Release Techniques Digital Exposure Package

and yes…

we do develop APPS

iPadiPhone

& Android: Froyo

MOBILE our asset

Page 17: Active Release Techniques Digital Exposure Package

The web is everywhere!

But how many websites do you really use?

Market Research

Media Planning

Finalise Digital Strategy

Monitor & Police

Get Brief

Budget & Limitations

Spreading & seeding

Create specific Campaigns

Digital Media Marketing

Page 18: Active Release Techniques Digital Exposure Package

ANALYSISResearch1

VISUAL GRAPHICS

User Interface2 CODE & CONTENT Testing 3

MARKETING SEO, Paid, Viral4

MAINTENANCE Upgrades 5

end-to-end DIGITAL DEVELOPMENT

made possible only due to our hybrid approach:TECHNOLOGY + CREATIVE

LAUNCH Live

Page 19: Active Release Techniques Digital Exposure Package

Case Studies

100% of our clients, large and small, are in top 4 positions on all major search engines for the services they desire to dominate

Page 20: Active Release Techniques Digital Exposure Package

Our Film Clients

Studio

Page 21: Active Release Techniques Digital Exposure Package

iPad app

News

pape

r

Page 22: Active Release Techniques Digital Exposure Package

Streaming video contentMovies.Showtimes.Cinemas.Magazine.Competitions.Social Media.

Completely driven by a web-based backend.

Film Studioapp

iPad app

Page 23: Active Release Techniques Digital Exposure Package

Video steaming

CatalogueVideosImages

PortfolioWeb-based

backend

Publicis GroupeiPhone app

Page 24: Active Release Techniques Digital Exposure Package

Micro-Site

Publicis GroupeWebsite

Page 25: Active Release Techniques Digital Exposure Package

Case-study: Olympics – London 2012The Brief:

Helping SMEs and startups participate in the biggest event in London!

Challenges and what we did:FabriQate has been involved in a long-term project to

help bring together a variety of startups and SMEs in the UK as a means of digital media

engagement through use of a open community platform. As the leading agency involved, we are proud to be involved in the greatest event in our

own city!

Results and impact:Keep tuned in … 2012 approaches!

Social Media, Digital Branding, Viral, Digital PR, iPhone apps, 3D & Video, AdverGames, SEO

Page 26: Active Release Techniques Digital Exposure Package

food & hospitality retail film & media technology other

LONDON GUANGZHOU NEWYORK

Page 27: Active Release Techniques Digital Exposure Package

New Digital Media

accessed by target market

Mobile

GameViral

Social Media

Web based Mobile Other interactive

Editorial Reviews

Content Sharing

3D Games

AdverGames

SMS Mkting

iPhone Apps

Augmented Reality

Mobile Sites

Micro-Sites

Humour Sites

Influential Blogs

Social Networks

Tagging

Viral Videos

Media planning: Match the audiences digital footprint

Page 28: Active Release Techniques Digital Exposure Package

Social MediaHas now allowed …

Page 29: Active Release Techniques Digital Exposure Package

The Gold Standard in Health Care Training. The Leaders in cutting edge design and PR 2.0 Technology


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