About ActiveSec

7/19/2010 2

Leading LT mobile content market since 2007

17 mobile & web; 7 successful products since 2006

Profitable since 2008

0.5M€ EU funding for products: 2009-2012

2 TeliaSonera nominations at “Best content partners”

2 product focus from 2010

7/19/2010 3

Management team: 45 years collective experience

Povilas, products: 9 yrs, 17 products

Rimantas, advisor: 15 yrs, 4 companies

Vytas, CEO: 11 yrs in IT, 3 companies

Eskimi team of 7: CC, CRM, marketing, technical

ActiveSec market

7/19/2010 5

All markets we work in are growing

Virtual goods

Mobile marketing & advertisement

Mobile payments

Mobile content

7/19/2010 6

Until 2012 primary audience of mobile data

users will increase 270% to 2.7B, secondary

audience of internet

20% to 2.3BIn emerging markets, audiences almost do not

overlap

Customer involvement:

60%of all mobile internet time is

spent on social networks*

7/19/2010 7* Research by “Ground truth”

Market growth: revenue

• Virtual goods revenue expected to increase to 14B$ in 2012

• Mobile applications revenue expected to increase to 17,5B$ in 2012

7/19/2010 8* Reports done by people working in the field, not research companies

Products & business

7/19/2010 10

ActiveSec today is focused on 2 main worldwide products

Eskimi: Mobile-First Social Network

MoPunch: Mobile content accelerator

Eskimimobile social network

In Eskimi we are working with basic customer needs to meet new people, socialize and and

feel important

Customers with no PC access in emerging countries and even in Europe have no other ways to

communicate

We are solving this problem by offering a mobile platform to

socialize and have fun

Whatwe do in Eskimi?

Mobile-first social network

Cross platform (mobile + web)

Virtual goods, targeted ads

Future: virtual life and economy

70,000 global customers, first revenue

Eskimibusiness perspective

serving basic customer needs to

meet new people

untargeted audience of non-PC users

easy going SMS like communication no barrier to

start chatting

culture focused product adapting using keyword cloud

Eskimicustomer perspective

Mobile content accelerator

7/19/2010 16

MoPunch is an open, free mobile content shop

platform, creating the possibility for everyone with no

mobile content, programming skills or billing

create their own mobile content shop and earn money

7/19/2010 17

With MoPunch you can:

Create your own mobile content shop

Choose from already pre-created shops

Choose from a collection of more that 500’000 content items

Use different pricing and billing options

7/19/2010 18

To participate in $44bn mobile content business, you do not need to

…have your own content

…have billing connections with mobile operators

…have programming skills to create a mobile site

…have know-how of content marketing

7/19/2010 19

To participate in $44bn mobile content business, you do not need to

BECAUSE WE DO