CredentialsFebruary 2017

Company OverviewWho Are We?

Specialist SaaS* provider in collaborative community, and social e-commerce marketplaces, mobile messaging microchannels and on-demand platforms.

[*Software as a Service]

Founded 2008.

$5m turnover in 2015-16.

Founder-led business with 3

directors located in USA, EU and China.

Austin (TX,USA)

Dublin (IRL)

Beijing (CHINA)

Chris Zhang.ACTTAO USA. Austin, TX

Carlo Crighton.ACTTAO Europe. Dublin, IRL.

Tao Yan.ACTTAO China. Beijing.

Beauty & Skincare

Auto & Maintenance

Travel & Tourism

Food & Beverage

Education & Training

Public Services & Government

Retail & Local Services

Sports & Entertainment

Company OverviewSkillsBackgroundCredentialsServicesStructureResourcesMethodologyVision, Mission and Values

ENTREPRENEURS THAT BUILD SOCIAL E-COMMERCE SOFTWARE FOR ENTREPRENEURS

-> ACTTAO Skills

Cloud architecture:

• Expertise in Openstack open source cloud architecture

• Mission critical 24x7x365 cloud services track record

• SaaS operational and maintenance back end solutions

• Experience in the handling of large scale daily trading volumes [+$100m order level]

Technology：

• Complete B2C2C e-commerce framework

• Market-proven functional software modules

• Flexible and rapid iterative operations to meet fast company needs

• Interface technology, component-based, lean strategy and agile

development skills in a range of programming languages

Patented IP：

• E-commerce marketplaces

• Community platforms

• Enterprise-class (ERP) cloud software framework

• [Total of 24 patents and software copyrights awarded]

Team：

• Enterprise wide platform tech development expertise

• Full 360 skills covering research, design, build, testing,

deployment, management and commercial road mapping

• National level projects including Beijing Olympic Games,

the Guangzhou Asian Games, Shanghai World Expo,

Nanjing Youth Olympic Games, the China National Nuclear

Energy programme

-> ACTTAO Background

国资委 教育部

政府及协会 Government：

教育机构 Institutions：

企业 Enterprises：

内蒙古医科大学重庆电信职业学院

北京交通大学

北京好益多广告有限公司 呼和浩特市艺迪礼品奖品公司依珊时力（北京）文化艺术有限公司 北京安广厦工程有限公司优博电工 中盛投资北京格律诗科技发展有限公司 北京畅想广告有限公司福建先秦时代信息技术有限公司 非凡口腔北京华康健业企业管理咨询有限公司 西安中和堂养生会馆香港安文教育投资控股有限公司 安莱（北京）投资管理有限公司北京登陆体育文化发展有限公司 深圳市世纪创意科技有限公司 前程社交网络平台

优歌管理咨询机构

Beijing Haoyiduo Advertisement Limited Company Yishanshili(Beijing) Culture and arts co., Ltd Urban Electric Beijing Gelvshi Science and Technology Development Company Fujian xianqinshidai Information Technology co.,Ltd Beijing Huakangjianye Management Consulting CompanyInnovateOut Investment&Holdings. LtdQiancheng Social Network

Huhehaote Yidi Gifts and Awards co., Ltd Beijing Anguangsha Engineering co. , Ltd Beijing Changxiang Advertisement Limited CompanyFeifan Dental Hospital Xian China Health Club Anlai(Beijing) Investment & Holdings. Ltd ShijiChuangyi (Shenzhen) Technology Co. Ltd

-> ACTTAO Client and Partner Credentials

E-commerce Community O2O booking

Hiveall DoodollWifi Big data

B2C shopping, B2B trading, payment, inventory, and business

management software.

Mobile community management platform, helping enterprises to

engage, support and serve customers.

Internet service booking platform with offline merchant

service connectivity.

Online collaboration product for cross-organizational or team

project sharing and messaging.

Wireless networking with cloud computing framework for social and

business applications.

Capture and storage, analysis, curation, visualization,

search and querying.

-> ACTTAO Services

ACTTAOTeam

Advantages

• Analyze collected big data info, provide powerful support of management decision making;

• Effective use of big data to enhance the efficiency of each service on platform

• Support product development and security operation, provided by professional and excellent technical team, controlling product quality

• Run high efficiency security test of each feature and service;

• Generate security inspection report and fix bugs

• Core technical staff from Olympic games, nuclear power information system integration teams;

• Strong internet skills and comprehensive strength

Tech

Project Mgmt

Big Data

Ops.

• Operation team contains more than 10 staff, well developed security facilities like Anti-Virus Gateway;

• 99.99% security operation guaranteed 7x24 hours

Security

Quality Control

• Experienced project management team running process management, focusing on details, real time communication

-> ACTTAO Team Structure

Matching, catering, pet store, customer relationship, enterprise, college management system software

Community interactive platform for clubs, educational institutions, charities,

training institutions, and retail

China government official

technology supplier certification

Dudou open social network, iOS cloud business social app,

Android Dudou cloud app platform, iOS Dudou cloud social platform

Online English training, sport industry vertical social app and cloud portal, auto parts trading

internet platform

Auto parts online mall, online ad management, product directory, product selection and purchase analysis, online

management and retrieval process, online mall logistics distribution system

-> ACTTAO Software Resources (IP) Library

-> ACTTAO MethodologyThe Doodoll Way*

Our methodology enables us to design, implement and support SaaS (software as a service) commercial platforms, channels and tools, using proven lean business modelling and agile development methodologies such as either Scrum or Kanban.

ACTTAO has established its own proven business innovation methodology which we call The Doodoll Way.

In our process we conduct the research, underwrite development in product and services, build out expert teams, as well as evaluate business and revenue model viability periodically.

In support, our senior management provide active mentor services to each project to deliver on full commercialisation.

ACTTAO Doodoll methodology is built around established global practices in business innovation including, for example, Lean Product Design Strategy.

* See the ZhuGe Auto Manual for a detailed case study example of the ACTTAO DoodollWay in action. Link here.

-> ACTTAO Vision Mission and Values

Our mission is to embrace and manage disruptive change in internet-based collaborative and social e-

commerce business models for inbound and outbound China international business

ACTTAO WeChat Business ServicesWeChat as a device neutral mobile OS and business platform

Our WeChat expertise + knowledge

ACTTAO specialises in the emerging field of WeChat-integrated collaborative and social e-commerce and v-commerce.

We build highly scalable relational and transactional business models for our inbound and outbound China international clients and partners

WeChat offers brands and organisations a unique engagement platform, underpinning an apps-within-an-app business model.

ACTTAO understands the technical and commercial nuances of WeChat, and its potential as a device neutral OS to now rival iOS and Android.

Read more in the ACTTAO by-lined article, ‘WeChat as a business model’, published and

available to read on Medium.

Link to article here.

Experience developing CRM, e-commerce, community and loyalty programs in WeChatExamples of 2016 projects

Meimor beauty industry internet platform

Heathrow VAT refund platform for Chinese tourists

Brightway professional membership community network

THE PROBLEM The beauty sector employs 40m people in China and suffers from chronic oversupply, inefficiency and fragmentation.

The pain points for suppliers and salons are centred on the dislocation between product supply, product demand and service engagement.

Distributors/Brands: High cost of goods per unit supplied, marketing overspend, limited brand visibility, customer engagement barriers. Salons and Venues: High fixed overheads, erosion by online service

providers, added value marketing limitations, customer acquisition barriers.

HOW ACTTAO SOLVED ITMeimor is a WeChat-integrated SaaS platform that connects the China beauty industry end-to-end and offers a range of services.

Supply, logistics & inventory management Accounting, payment & point of sale CRM, loyalty and fulfilment programmes Affiliate, promotion, PR & micromarketing

Distributors and brands, channel suppliers and agents, service providers, salons and spas use Meimor to Internet-enable their firms and optimise business processes with a range of cloud-based software modules.

Link to Meimor testimonial by the Somage Salon chain.

Introduction to the Meimor ‘Makeover’ of the China Beauty Sector

Video (2 minutes length on YouTube) introducing the Meimor platform, by Chris Zhang, President of ACTTAO.Link here.

Link to screencast product tour of Meimor e-commerce shop on YouTube

WeChat ID: meimor_beauty

Beauty IndustryTransactional and Relational Platform

Access moreTrade Buyers

ImproveSales

Margins

ReduceLabourOverheads

Community Platform, E-commerce Microchannel, and O2O Trade Supply

Chain/Retail Management System designed for the B2B2C China Beauty

Industry

B2B

For beauty salon trade e-commerce, product supply and purchasing.

WeChat Official Account (OA) integration with customizable services such as marketing, trade selling, promotion and support.

Designed to help traditional beauty brands and product suppliers to expand digital sales.

B2C

For beauty salon O2O customer loyalty services and shopping.

A series of internet-enabled features including WeChat account updating, business development, beauty salon micromall, mobile payment, etc. Professional technical and operation services helps offline beauty salons developing by internet.

Synchronization of the online salon platform with WeChat subscription marketing services to engage store followers.

Co-marketing and syndicated PR with brands on Meimor, expanding the library of advertorial content to give stores one-touch sharing with social networks.

Meimor content marketing templates library for store promotion & PR for quick campaign implementation.

Meimor stores couponing customization to offer customer incentives to match promotional campaigns.

Powerful data analysis functions offering graphical reporting of newsfeed reposting, sharing and product recommendations.

A mobile payment solution for POS, answers the growing demand for mobile checkout by stores with advantages over traditional POS.

A 24 hour non-stop online sales platform offering consumer products, coupons and membership cards. Building a new profit model for salons and stores based on their own membership.

Activity Templates

WeChat subscription marketing

Performance Statistics

Coupon Sharing

Advertorial Marketing

Mobile payment

Salon mini mall

Meimor

Online

Salon

Cross platform - Meimor is built for Web browsers, native mobile apps (iOS and Android) and as a

WeChat/HTML5 microchannel

Customer Service Bookings

Promotions Loyalty Vouchers & Coupons

Analysis and Data

Transactions

ContentMarketing

QR & O2O Links

WeChatMicro-marketing

OnlineSales

Agent Commissions

Saruisi is a cosmetics distributor in China which uses the ACTTAO

Meimor WeChat and v-commerce platform. They have achieved a

20% growth in online revenue [2 Million RMB] and reduced cost of

sales by 20% in 12 months.

商品详情 自助付款 优惠活动商城首页 商城分类

Feimanzhi, a beauty and skincare franchise business in Guangdong

province, uses the ACTTAO Meimor micro-channel for loyalty and

marketing programmes across its 100+ retail network. It has increased

online membership by 500% and increased revenue by 30%.

直属门店 优惠活动商城首页 各类产品

THE PROBLEM

Heathrow airport is one of the busiest international airports in the world with 75m passengers in 2016. As one of the top 2 gateways to Europe for Chinese tourists, it has to cope with a significant bottleneck with sales (i.e. VAT) tax refund requests requiring processing at point of departure. VAT refund is a complex, time consuming offline process, requiring detailed form filling and corroboration with extensive and specific records and documented evidence of purchases, via a series of participating services providers.

HOW ACTTAO SOLVED IT

Heathrow VAT refund platform is a mobile companion app and browser-accessible website that is integrated with WeChat. Its designed for Chinese tourists visiting the UK to manage their sales tax refund process and offer them a range of travel information, promotional and retail services. The platform leverages the WeChat Official Account (OA) structure with an integrated HTML5 microsite to provide a customer services channel.

Built for HAL (Heathrow Airport Ltd) by ACTTAO after the original contractor, IBM, was removed. The platform incorporates interactive functions, advice and information on the most efficient methods for applying for the maximum refund available to each tourist.

In addition, there are a range of features being released on the product roadmap that will provide traveller services, incentives and special offers, tourist information on London and shopping incentives in Heathrow’s tax-free retail facilities.

Travel to UK

Regular tax refund process

Shopping in UK

Filling tax refund forms

Prepare to get tax refund

Go to the airport

Get your tax refund

Shopping in duty free shops

How the Heathrow VAT refund platform works

Travel info, travel advice, tourist coupons, special offers and services

Tourist information and regulations on UK’s VAT refund process

Tax refund process with easy to follow visual cues and content

Customize your own tax refund process

Airport location maps and on-site VAT refund provider information

Secure a unique fast track code to save up to 50% of the time queuing for VAT refunds

Coupons and customized services for airport duty-free shopping

WeChat ID: VATrefund

Scan the code

E-shops support the trend of shop & collect for travelers who transit through major airports such as Heathrow.

Each terminal has multiple VAT refund counters, users can find the nearest counter through a location check.

Providing great deals for VAT refund users including mobile sim cards, public transportation services, etc.

Detailed VAT refund advice andadvice with visual contents and how-to guides, to minimize problems inVAT refund process.

Giving users advice based on flight times and departure gate access, promoting fast track codes to get refunds in time.

Location check

Fast track queue

Travel service Online shopping

Refund guide

Function Tree and Customer Journey Schematic

THE PROBLEM

Bright Way is the Baichuanhui Professional Trading Association of Hong Kong which has 20,000 members. Professional networking is no longer exclusively an offline, event or meeting-driven activity. The rise of social networking has undermined the value of traditional networking organisations.

HOW ACTTAO SOLVED IT

Bright Way (Baichuanhui) Mobile is a micro-channel and community platform built with ACTTAO’s own SaaS B2CRM* (B2Community Relationship Management) framework architecture.

The solution comprises of two elements, the back-end Bright Way Content Management System (CMS) platform dashboard for the association’s administrators, and a Bright Way native Mobile App for all its members (iOS and Android).

With the CMS, the association easily manages member engagement and communications through advanced user App functionality. Meanwhile the mobile App provides the association members with a secure social platform for interaction, sharing and as a marketing & sales tool.

* More on the ACTTAO B2CRM SaaS on the last slide in this case study.

ACTTAO SaaS PlatformsSocial e-commerce marketplaces, mobile microchannels and on-demand platforms

What makes ACTTAO unique

Entrepreneurial track record, experienced in digital platform commercialisation

US and European client-facing offices, integrated with tech dev project teams in Beijing

International consultancy and software development partner, not an agency

Large scale e-commerce development and deployment track record

Specialist SaaS expertise, skills for fast and efficient project delivery

Relevant case studies from ACTTAO

ZhuGe aftermarket autoparts e-commerce and trading system

WDR online training platform with livestreaming & video portal

Slamball street sport league team and fan community platform

itradeinchina video & livestreaming social video-commerce platform

BACKGROUND AND BRIEF

ZhuGe Xiuche Wang (abbreviations as ZhuGe), headquartered in Beijing, is the most successful automotive aftermarket e-commerce marketplace in China.

ZhuGe has been involved in the Chinese auto industry for 30 years, resulting in an extensive range of trade and customer relationship throughout the country. As the Chinese automotive market undergoes exponential growth and the market’s average vehicle age rises, the auto parts and servicing business has created huge opportunities.

However, huge national growth in the car sector has placed pressure on the existing supply and distribution infrastructure of auto parts and services in recent years. Intensifying consumer demand, expanded supply of car brands and accelerated release of new car models has required the auto parts sector to rethink its business. Problems included lack of inventory from auto parts providers, delays for customers, false parts, inefficient management, and demand for large scale storage and logistics systems.

HOW ACTTAO HELPED

ACTTAO has provided business strategy, IT consulting, software design, development, deployment and testing, maintenance and operation management services to ZhuGe since the end of 2013. The ACTTAO solution includes a series of service types, including: industry analysis and strategy consulting, the operation of ZhuGe cloud portal website for technician training, the ZhuGe auto services online e-commerce platform, the ZhuGe ERP management system, and the ZhuGe mobile apps.

Using agile development and our closely held vision of “Embracing Change", ACTTAO worked closely with ZhuGe and in 18 months turned a concept into an extensive market leading e-commerce platform containing 10 million (SKU) products.

Aftermarket automotive parts

and accessories aftermarket

B2B vertical trading platform

Nationwide automotive

aftermarket commercial

services network

A crowd-sourced portal

for sharing and learning

best practice car repair &

maintenance skills and

techniques

A mobile social app with

a range of auto repair

services

诸葛 auto services e-commerce

诸葛 auto industry portal

诸葛 Industry wideResources directory

诸葛 mobile app platform

Prototype design

Technological development

Product test

Operation & maintenance

Main portal, focused on service industry resources. Features

including auto repairing, online training, Q&A, industry

exchange, maintenance guide, recruiting, etc. Also includes

features for professional networking and knowledge

sharing.

Live in Feb 2014 with 31 flagship brand retailers located in

Beijing, rising to 1762 flagship brand retailers across China.

More than 1.0 million B2B enterprise subscribers and 400

offline service stations.

Online directory connecting manufacturers and distributors,

tracking the supply chain of auto parts through the trade

channel. An one-stop auto parts trading service platform

from selection, through purchase, payment to delivery.

Link here to the ZhuGe platform http://www.zgxcw.com/

* See the ZhuGe Auto Manual for a detailed case study on what ACTTAO achieved. Link here.

BACKGROUND AND BRIEF

WDR (Weidong) is a top 100 real estate company in China with a mission to transition to become a global leader in online education. WDR secured a project from the All-China Federation of Trade Unions. The project was to build an online education platform for trade worker vocational training content and services for the federation’s audience of 280 million union members.

ACTTAO has a strategic partnership with WDR and provides technology consultancy and development services to the firm.

HOW ACTTAO HELPED

The ACTTAO-WDR online vocational training platform provides unions, worker associations and public employee management agencies with an online marketplace for digital educational and training content sourcing, marketing and distribution.

The functionality includes live interactive streaming software for tutoring, a video content portal for personalised study programmes, and mixed media courseware user management features.

The platform which is integrated into WeChat and supported on both mobile devices and desktop, had total page views of 206,000 and 20,000 registered users within one week of going live.

• See prez and in itradeinchina ppt

YouTube link to screencast product tour of WDR Livestreaming and Video Portal

BACKGROUND AND BRIEF

SlamBall is a form of basketball played with four trampolines in front of each net and boards around the court edge. It was conceived as high intensity entertainment-focused sport that leverages both the inner city basketball and video/console gaming cultures.

SlamBall was introduced to China where it held its first major international tournament in 2012.

HOW ACTTAO HELPEDACTTAO provided SlamBall with a full technology solutions including the official sports association and league team web portal, an O2O platform with social network features for fans, in advance of the sport’s planned IPO in the Shanghai Stock Exchange. The functionality includes e-shops, an audience video portal, a social sharing hub and a ticket booking engine.

In addition, ACTTAO built an intelligent social WIFI service for the SlamBall gym locations to introduce a new O2O sports culture, social e-commerce and community platform.

部分成功案例——斯篮搏官网、M-test移动在线考试系统

BACKGROUND AND BRIEF

ACTTAO is part of a consortium in the UK building a SaaS platform to provide international white label brands with a B2B2C digital channel for online engagement, purchasing and distribution through Chinese trade buyers in the Food & Drinks market.

This sector in China is inaccessible for the majority of international suppliers.

International sell-side sourcing and procurement relationships are weak. The product knowledge and brand expertise of China buy-side requirements is limited. B2B trading relationships are migrating online but trust in channels hampers business process and outcomes.

HOW ACTTAO HELPED

itradeinchina is being built as an end-to-end international micro-channel which is integrated with WeChat for inbound B2B trade relationship business.

Itradeinchina will be rolled out in 2017 and will offer video and live content creation, broadcasting and publishing; an e-commerce platform and e-business management software for subscribing enterprise customers. It will include full integration with WeChat OA (Official Accounts), as well as Weibo and in 2018 will integrate with Facebook Messenger.

Company OverviewMeet The Team

Carlo CrightonCEO – EUROPE. SVP of SALES & MARKETING

Client Services/Project Direction.

USA/Europe

CEO, ActtaoDigital. Founder ACTTAO International.• 20+ years at director-level in tech• Management in sales, marketing, branding in

both plc multinationals and startups • Founded 3 startups in the last 10 years, director

at UK plc • 25 years expertise in technology marketing &

branding • Sales, distribution and e-commerce in beauty

since 2005

Title, roles, responsibilities, locations and bios

Tao YanCEO – CHINA, SVP of

TECHNOLOGY SERVICES

Platform Development, Management and Support.

China

CEO, ACTTAO Beijing. Co-founder ACTTAO China.• Software designer with +10 years experience• Project management in e-commerce marketplaces,

mobile apps, WeChat microsites, cloud and distributed computing, big data

• Technology strategy, design and development for Meimor beauty e-commerce

• Vice president, Adobe China• Key member of ATOS tech team in the Beijing Olympic

Organizing Committee, 2007

Chris ZhangCEO – USA, SVP of BUSINESS &

ADMINISTRATION

Platform Strategy/Commercial Direction.

USA/China

CEO, ACTTAO Austin, TX. Co-founder ACTTAO China.• Expert in cloud computing and distributed computing systems• Manager, Motorola Europe R&D Centre • Key member of ATOS tech team in the Beijing Olympic

Organizing Committee, 2007• Acting CTO for Zhuge autoparts and servicing online

marketplace• Award in the Chinese International Youth Category at the Hong

Kong Entrepreneur Festival, 2016.

Expectation of interaction with client teams

MVP design, development, testing and maintenance/support

Platform strategy and client services

Beijing

Austin

Interval Time (est. hrs)

Type of interaction

Daily 2 Open, informal

Weekly 3 Workflow, informal/formal

Fortnightly 2-4 Review vs. MVP, formal

Monthly 4 Review vs. MVP/roadmap, formal

General Company OverviewACTTAO Achievements

Examples of achievements

• Received certificate of "High Growth Technology Enterprise of Beijing City” 2010

• Meimor beauty industry platform hits breakeven within 12 months of launch

• Supported successful IPO of ZhuGe valued at 10bn RMB (€1.5bn), 2015

• Awarded Chinese Youth Entrepreneur by Hong Kong International Entrepreneurs Festival, 2016

• WDR livestreaming/video online training portal with audience reach of 200-300 million, 2016

References

“….we have been deeply impressed by the strong sense of duty and dedication of the ACTTAO team. By means of Agile Development, the client-consultancy partnership was able to achieve a platform build and migration faster than any traditional IT development model could have attempted. The professionalism and vision embodied by ACTTAO's principle of “Embracing Change” continues to deliver asignificant contribution and partner experience for both organizations.” : Zhang Zhen Gang, Director of Operations of ZhuGe Group.

“Our collaboration with ACTTAO over the last few years has been excellent. We recognize them for their superb use of technology and especially see how the team are skilled and forward-looking. I can recommend them.” :Wang Caihua, Project Director of CITIC. Link to video on YouTube .

References available on request: carlo.crighton@acttao.com

Our biggest ‘learning’ in the past 12 months, a take away from that experience

Cellcosmet China cosmetics focused its B2C online strategy initially on open e-commerce marketplaces including Tmall

Predatory pricing and aggressive promotions from unauthorized ‘grey market’ resellers resulted in sales & marketing issues and damaged the brand

Management then selected ACTTAO to operate Cellcosmet’s own social e-commerce micro-channel

Successful independent platform, integrated with the brand’s verified WeChat public OA, for engaging with authenticated customers

General Company OverviewExample of a Cross Functional Role

Structure & example of WeChat project across multiple, remotely located teams with different roles

UK Heathrow Airport Retail

(HAL) In-house Client Team

Beijing tech project team:UX/UI designersBack end engineersArchitecture/Data engineers

Dublin/Beijing Client Services and Platform Strategy

HAL consulting agency team in Dublin and London:• Project Mgt.• Product Strategy• Analytics, UX/UI

Excerpt: Heathrow VAT Refund UAT Report (User Acceptance Testing)

Excerpt: Heathrow VAT Refund Project Resources Plan

Excerpt: Heathrow VAT Refund SLA (Service Level Agreement) for Technical Delivery and Quality Control

卡洛 Carlo CrightonCEO – ActtaoDigital Internationalcarlo.crighton@acttao.comEurope: +353 87 2547266China: +86 185 8840 9254WeChat: Carlo-CrightonTwitter: @CarloCrightonBriefings: www.slideshare.net/acttaoWeb: www.acttao.com